Investigaciones Europeas de Direccion y Economia de la Empresa最新文献

{"title":"NUEVO ENFOQUE DEL NEGOCIO DE LAS TARJETAS BANCARIAS EN ESPAÑA Y EL NUEVO PAPEL A DESARROLLAR POR EL COMERCIANTE","authors":"Carlos Castillo Peces,&nbsp;Carmelo Mercado Idoeta,&nbsp;Daniel Corral de la Mata","doi":"10.1016/S1135-2523(12)60125-7","DOIUrl":"https://doi.org/10.1016/S1135-2523(12)60125-7","url":null,"abstract":"<div><p>El objetivo de este trabajo es analizar los elementos básicos del nuevo enfoque de las entidades financieras españolas para su negocio de tarjetas bancarias, así como el nuevo papel que podría tener el comerciante para su desarrollo. Para ello se envió un cuestionario a 60 responsables de este negocio en dichas entidades. De las respuestas recogidas en los 44 cuestionarios recibidos, se concluye que este nuevo enfoque deberá hacer más hincapié en las operaciones de financiación al consumo mediante tarjeta bancaria. Así mismo, se verifica que el comerciante deberá tener un papel relevante y retribuido como prescriptor de estas operaciones.</p></div><div><p>The objective of this research is to analyze the basics elements of the Spanish financial entities new approach in the financial cards business, as well as the merchant's new role in its development. For this purpose, a questionnaire was sent to 60 managers in the cards business in such entities. After analyzing the results of the 44 received questionnaires, we may conclude that this new approach should focus in promoting revolving and installment operations through financial cards. Additionally, it is verified that the merchants will need to play a relevant and rewarded role in promoting and prescribing these finance operations</p></div>","PeriodicalId":30125,"journal":{"name":"Investigaciones Europeas de Direccion y Economia de la Empresa","volume":"17 3","pages":"Pages 151-172"},"PeriodicalIF":0.0,"publicationDate":"2011-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/S1135-2523(12)60125-7","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"92127497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"LA UNIVERSIDAD ANTE EL RETO DE LA TRANSFERENCIA DEL CONOCIMIENTO 2.0: ANÁLISIS DE LAS HERRAMIENTAS DIGITALES A DISPOSICIÓN DEL GESTOR DE TRANSFERENCIA","authors":"Jesús Galindo Melero ,&nbsp;Pedro Sanz Angulo ,&nbsp;Juan José De Benito Martín","doi":"10.1016/S1135-2523(12)60123-3","DOIUrl":"https://doi.org/10.1016/S1135-2523(12)60123-3","url":null,"abstract":"<div><p>Para que la Tercera Misión de la Universidad (3MU) tenga éxito, ésta debe adaptarse a la nueva realidad digital incorporando aquellas herramientas que faciliten tanto la gestión del conocimiento como su posterior transferencia. Las nuevas tecnologías aportan un amplio abanico de posibilidades, facilitando desde la localización de los clientes hasta la difusión de los productos, pasando por la promoción de redes de contactos, las entrevistas, el posicionamiento, etc. El presente documento, además de discutir brevemente los conceptos asociados a la 3MU, analiza cómo la Web 2.0 y las herramientas digitales actuales pueden apoyar y potenciar esta labor.</p></div><div><p>The success of the Third Mission of Universities (3MU) depends on the ability of the Universities to adapt to the new digital reality and incorporate the tools that facilitate both knowledge management and its subsequent transfer. The new technologies provide a wide range of possibilities, facilitating both the location of customers, and the distribution of products, the contact networking promotion, interviewing, positioning, etc. This document, besides reviewing briefly some of the concepts related to the 3MU, examines how Web 2.0 and today's digital tools can support and strengthen this work.</p></div>","PeriodicalId":30125,"journal":{"name":"Investigaciones Europeas de Direccion y Economia de la Empresa","volume":"17 3","pages":"Pages 111-126"},"PeriodicalIF":0.0,"publicationDate":"2011-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/S1135-2523(12)60123-3","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136549793","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANÁLISIS DE LOS HOTELES DE ALTA CATEGORÍA DE CROACIA DESDE EL ENFOQUE HOTEL-HUÉSPED","authors":"Maja Šerić ,&nbsp;Irene Gil Saura","doi":"10.1016/S1135-2523(12)60124-5","DOIUrl":"10.1016/S1135-2523(12)60124-5","url":null,"abstract":"<div><p>Croacia viene experimentando un auge turístico notable en los últimos diez años. Es crucial para su futuro desarrollo saber gestionar el sector hotelero de acuerdo con las nuevas exigencias del mercado. Este trabajo pretende analizar los hoteles de alta categoría de Croacia desde un doble enfoque hotel-huésped, centrándose en una nueva estrategia de marketing denominada Comunicación Integrada de Marketing (CIM), los avances en las Tecnologías de Información y Comunicación (TIC) y la lealtad. Los resultados demuestran el elevado grado de implantación de las TIC y de la CIM y el grado moderado de los programas de lealtad en los hoteles analizados. Además, confirman la influencia de las TIC en la implementación de la CIM y el efecto positivo de la CIM sobre la lealtad.</p></div><div><p>The tourism sector of Croatia has been developing strongly in the last ten years. It is of crucial importance for its future development to be capable of managing the hotel sector according to the new market conditions. The purpose of this research is to study high-quality hotels of Croatia from the hotels' and guests' points of view focusing on a new marketing strategy named Integrated Marketing Communications (IMC), advancements in Information and Communication Technology (ICT), and loyalty. The findings show a high degree of IMC and ICT implementation and moderate degree of development of loyalty programs in hotels. Moreover, they confirm a positive influence of ICT on IMC implementation, as well as a positive impact of IMC on loyalty.</p></div>","PeriodicalId":30125,"journal":{"name":"Investigaciones Europeas de Direccion y Economia de la Empresa","volume":"17 3","pages":"Pages 127-149"},"PeriodicalIF":0.0,"publicationDate":"2011-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/S1135-2523(12)60124-5","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"56685372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CONSEJOS DE ADMINISTRACIÓN Y POTENCIAL PARA LA RESPONSABILIDAD SOCIAL DE LAS EMPRESAS FAMILIARES NO COTIZADAS ESPAÑOLAS1","authors":"Ma Katiuska Cabrera Suárez,&nbsp;Ma de la Cruz Déniz Déniz,&nbsp;Josefa D. Martín Santana","doi":"10.1016/S1135-2523(12)60120-8","DOIUrl":"https://doi.org/10.1016/S1135-2523(12)60120-8","url":null,"abstract":"<div><p>Este trabajo aborda la estructura de los consejos de administración más adecuada en términos de responsabilidad social corporativa, así como los factores contextuales que pueden incidir en el comportamiento socialmente responsable de las empresas familiares. Del análisis de 535 empresas no cotizadas españolas surgen tres grupos de empresas en función de las variables relacionadas con la estructura de sus consejos: consejos de dominio familiar, consejos profesionales y consejos inmaduros. Los resultados señalan que las empresas con una estructura de consejos con más potencial para un comportamiento socialmente responsable (consejos profesionales) son las de mayor tamaño, edad, y evolución generacional.</p></div><div><p>This study focuses on the structure of the board of directors that is considered more suitable in terms of corporate social responsibility, and also on those contextual factors that could influence the socially responsible behavior of family firms. Empirical analysis on 535 non-listed Spanish firms leads to the identification of three clusters in terms of the variables related to boards' structure: family dominated boards, professional boards and immature boards. Results show that the firms that have boards' structure with more potential for a socially responsible behavior (professional boards) are the ones who are bigger, older and with higher generational evolution.</p></div>","PeriodicalId":30125,"journal":{"name":"Investigaciones Europeas de Direccion y Economia de la Empresa","volume":"17 3","pages":"Pages 47-67"},"PeriodicalIF":0.0,"publicationDate":"2011-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/S1135-2523(12)60120-8","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"92009502","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FACTORES DETERMINANTES DEL COMPORTAMIENTO ÉTICO/NO ÉTICO DEL EMPLEADO: UNA REVISIÓN DE LA LITERATURA1","authors":"Pablo Ruiz Palomino ,&nbsp;Carmen Ruiz Amaya","doi":"10.1016/S1135-2523(12)60119-1","DOIUrl":"https://doi.org/10.1016/S1135-2523(12)60119-1","url":null,"abstract":"<div><p>En la literatura sobre ética empresarial, encontramos un importante número de trabajos centrados en establecer marcos de comprensión sobre qué es lo que conduce a un individuo a comportarse de una manera ética o no ética. Sin embargo, los modelos propuestos hasta el momento son excesivamente generalistas, sin concretar aquellos factores que, desde la literatura empírica, se presentan como más destacados en materia de influencia. El propósito de este trabajo es desarrollar un modelo explicativo que permita la mejor comprensión de los principales factores que influyen sobre el comportamiento ético del empleado. Para ello revisamos las aportaciones más significativas realizadas sobre esta cuestión y planteamos una serie de proposiciones teóricas que definen el modelo explicativo. Finalizamos el trabajo con la discusión del modelo, la extracción de una serie de conclusiones y la propuesta de futuras líneas de investigación.</p></div><div><p>In the literature on business ethics a large number of studies can be found with a focus on establishing comprehension frameworks concerning the factors which make an individual behave ethically or unethically. However, the models proposed up to the present moment are excessively generalists, as there are no specifications on those factors which are presented as more prominent <em>in</em> terms of influence according to the empirical literature. The purpose of this paper is to develop an explanatory model that in addition to allowing a better comprehension of the main factors influencing on the individual's ethical behaviour. For this aim we review the most significant contributions in the literature on this aspect and raise a series of theoretical propositions which define the explanatory model. Finally we present the discussion of the model, thus drawing a series of conclusions and proposing future lines for research.</p></div>","PeriodicalId":30125,"journal":{"name":"Investigaciones Europeas de Direccion y Economia de la Empresa","volume":"17 3","pages":"Pages 29-45"},"PeriodicalIF":0.0,"publicationDate":"2011-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/S1135-2523(12)60119-1","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"92009511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EL CAPITAL ESTRUCTURAL Y LA CAPACIDAD INNOVADORA DE LA EMPRESA","authors":"Helena Santos-Rodrigues ,&nbsp;Pedro Figueroa Dorrego ,&nbsp;Carlos Fernández Jardón","doi":"10.1016/S1135-2523(12)60121-X","DOIUrl":"10.1016/S1135-2523(12)60121-X","url":null,"abstract":"<div><p>El entorno empresarial actual presiona a las empresas y a los investigadores para que busquen nuevos factores que permitan alcanzar y mantener sus ventajas competitivas. Entre estos se encuentra cada vez con más importancia el capital intelectual. Un componente representativo de los activos estratégicos de conocimiento, de la propiedad de la empresa, entre otros aspectos, es el capital estructural. Es habitual sospechar que éste afecta a la capacidad innovadora. Sin embargo, es menos conocida la forma en que se produce ese impacto y los aspectos que intervienen. Para investigar esta conexión realizamos una encuesta a 68 empresas que trabajan en el sector de componentes para automoción localizadas en Galicia (Norte de España) y el Norte de Portugal. Los resultados muestran, por un lado, que la capacidad innovadora tiene dos dimensiones: la capacidad innovadora de producto - proceso y la capacidad innovadora de gestión; por otro lado, que el capital estructural influye de forma diferenciada en cada tipo de capacidad innovadora. Verificamos que influye directamente en la capacidad innovadora de gestión.</p></div><div><p>The current business environment press companies and researchers to seek new competitive factors, that permit achieve and/or maintain competitive advantage. Among those appears the intellectual capital concept. A component that represents the strategic knowledge assets owned by the company, among other aspects is the structural capital. It is usually suspected that it affects the innovativeness. Nevertheless is less known the way this impact happens and the aspects that are involved in. To investigate this connection we had passed a survey in 68 companies operating in the automotive component industry located in Galicia (northern Spain) and northern Portugal, and verify, first, that the innovative capacity has two dimensions: the product-process innovativeness and the management innovativeness, second, that structural capital influences differentially each type of innovativeness. We verified that it influences directly the management innovativeness.</p></div>","PeriodicalId":30125,"journal":{"name":"Investigaciones Europeas de Direccion y Economia de la Empresa","volume":"17 3","pages":"Pages 69-89"},"PeriodicalIF":0.0,"publicationDate":"2011-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/S1135-2523(12)60121-X","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"56685071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INFLUENCIA DE LOS COMPORTAMIENTOS RELACIONALES DEL VENDEDOR INDIVIDUAL SOBRE LA SATISFACCIÓN, CONFIANZA Y LEALTAD DEL COMPRADOR EN UN CONTEXTO DE PYMES INDUSTRIALES","authors":"P. J. M. Castejón, S. Nicolás, E. F. Sabiote","doi":"10.1016/S1135-2523(12)60122-1","DOIUrl":"https://doi.org/10.1016/S1135-2523(12)60122-1","url":null,"abstract":"","PeriodicalId":30125,"journal":{"name":"Investigaciones Europeas de Direccion y Economia de la Empresa","volume":"17 1","pages":"91-109"},"PeriodicalIF":0.0,"publicationDate":"2011-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/S1135-2523(12)60122-1","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"56685198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DETERMINACIÓN DE LAS BASES PARA CONSTRUIR UN MODELO DE EXPLICACIÓN DE LA DESLOCALIZACIÓN EMPRESARIAL A TRAVÉS DE LA REVISIÓN DE LOS PRINCIPALES TRABAJOS EMPÍRICOS","authors":"Jesús F. Lampón Caride","doi":"10.1016/S1135-2523(12)60126-9","DOIUrl":"10.1016/S1135-2523(12)60126-9","url":null,"abstract":"<div><p>La teoría de la localización de empresas y sus diferentes enfoques han sido el soporte de los estudios empíricos sobre relocalización en los últimos años. Con excesiva frecuencia, sin embargo, este soporte ha sido exclusivamente implícito, ya que la mayor parte de los trabajos han obviado el sustento teórico neoclásico, conductista o institucional, abordando desde un punto de vista empirista basado en el sentido común la introducción de variables potencialmente importantes en las decisiones de relocalización. El resultado es la existencia de innumerables variables que podrían tener algún efecto -aunque sea ocasional o marginalmente- sobre la probabilidad de relocalización. Con el objetivo de poder construir un modelo parsimonioso que se adhiera a la regla de oro de cualquier análisis econométrico <em>“keep it simple”,</em> haremos una revisión exhaustiva de los trabajos recientes para describir y, sobre todo, ordenar y agrupar cada una de las variables utilizadas y poder reconocer los factores determinantes de explicación del fenómeno de deslocalización.</p></div><div><p>Location Theory and its different approaches have been the support of the empirical studies on relocation in the last years. However, this support has been exclusively implicit with frequency. This is because most of the works have ignored the neoclassical, behavioural or institutional theoretical basis, approaching from an empiricist point of view based on common sense the introduction of potentially important variables in the relocation decisions. The result is the existence of innumerable variables that could have some effect — even occasional or marginally — on the relocation probability. In order to build a parsimonious model that adheres to the golden rule of any econometric analysis “keep it simple”, we will do an exhaustive review of the recent work on relocation. By doing this, we will describe, sort and group the used variables and recognize the determinants of explanation of the international relocation phenomenon.</p></div>","PeriodicalId":30125,"journal":{"name":"Investigaciones Europeas de Direccion y Economia de la Empresa","volume":"17 3","pages":"Pages 173-190"},"PeriodicalIF":0.0,"publicationDate":"2011-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/S1135-2523(12)60126-9","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"56685052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INVESTIGACIONES EUROPEAS DE DIRECCIÓN Y ECONOMÍA DE LA EMPRESA. INFORME EDITORIAL 2010","authors":"Manuel Guisado Tato ,&nbsp;Tony Crespo Franco","doi":"10.1016/S1135-2523(12)60118-X","DOIUrl":"https://doi.org/10.1016/S1135-2523(12)60118-X","url":null,"abstract":"","PeriodicalId":30125,"journal":{"name":"Investigaciones Europeas de Direccion y Economia de la Empresa","volume":"17 3","pages":"Pages 21-28"},"PeriodicalIF":0.0,"publicationDate":"2011-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/S1135-2523(12)60118-X","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"92009507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CONSEJOS DE ADMINISTRACIÓN Y POTENCIAL PARA LA RESPONSABILIDAD SOCIAL DE LAS EMPRESAS FAMILIARES NO COTIZADAS ESPAÑOLAS1 1Esta investigación ha sido financiada por el Ministerio de Ciencia e Innovación (Proyecto ECO2008-00265/ECON).","authors":"M. Suárez, M. C. D. Déniz, J. D. M. Santana","doi":"10.1016/S1135-2523(12)60120-8","DOIUrl":"https://doi.org/10.1016/S1135-2523(12)60120-8","url":null,"abstract":"","PeriodicalId":30125,"journal":{"name":"Investigaciones Europeas de Direccion y Economia de la Empresa","volume":"17 1","pages":"47-67"},"PeriodicalIF":0.0,"publicationDate":"2011-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/S1135-2523(12)60120-8","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"56684801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}