AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL最新文献

{"title":"Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Sepeda Motor TVS","authors":"Veta Lidya Pasaribu","doi":"10.30813/bmj.v18i1.2829","DOIUrl":"https://doi.org/10.30813/bmj.v18i1.2829","url":null,"abstract":"This study aims to determine the effect of brand image and product quality individually and jointly on TVS motorcycle purchase decisions for Pamulang University students. The research method uses quantitative methods and uses primary and secondary data types. The population of this research is all Pamulang University students in 2019 by using purposive sumpling technique using the ancient rao formula in determining the number of samples as many as 100 respondents. The data analysis method used validity test, reliability test, classical assumption test (normality test, multicollinearity test, heteroscedasticity test and autocorrelation test), multiple linear regression analysis, correlation coefficient analysis, coefficient of determination (KD) analysis, t test and F test. The results of data analysis show that partially there is a positive and significant influence on brand image on purchasing decisions, with tcount (5.778) > ttable (1.985) and sig ( 0.000)< 0.05, by demi more Ho is rejected and Ha is accepted. Partially there is a positive and significant effect of product quality on purchasing decisions, with a value of tcount (9.247) > t table (1.985) and sig (0.000) < 0.05, thus Ho is rejected and Ha is accepted. Simultaneously there is an effect of Brand Image and product quality together on purchasing decisions, has a very strong relationship with the regression equation Y= 8.618+0.478x1+0.644x2, constant 8.618, coefficient x1 0.478 and coefficient x2 0.644, while the correlation value or r is 0.954 and the coefficient of determination is 0.908 or 90.8% while the remaining 9.2% is influenced by other factors, with Fcount (490.216) > Ftable (3.09) and sig (0.000) < 0.05, thus Ho is rejected and Ha is accepted, meaning that there is a positive and significant influence between Brand Image and product quality on student purchasing decisions on TVS motorcycles.","PeriodicalId":29664,"journal":{"name":"AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL","volume":"35 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90495209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Collective Bargaining Agreement dan Perceived Organizational Support terhadap Kinerja Karyawan yang dimoderasi Komitmen Organisasi di PT Internusa Caterindo selama Masa Pandemi Covid-19","authors":"Lukiyana Lukiyana, M. Yusuf","doi":"10.30813/bmj.v18i1.2961","DOIUrl":"https://doi.org/10.30813/bmj.v18i1.2961","url":null,"abstract":"This study aims to determine the effect of Collective Bargaining Agreement (CBA) and Perceived Organizational Support (POS) on Employee Performance during the Covid-19 pandemic moderated by Organizational Commitment at PT Internusa Caterindo. The population in this study were employees of PT Internusa Caterindo in the Delta Silicon area of Cikarang. The research sample was 100 employees of PT Internusa Caterindo. The type of data created is primary data using a questionnaire that is filled in directly by one hundred respondents and then processes the data using Partial Least Square (PLS). Statistical results from research data show that the collective bargaining agreement has a positive and insignificant effect, perceived organizational support can have a positive and significant effect, organizational commitment has a positive and significant effect, the moderating effect of organizational commitment has not been able to strengthen the influence of the collective bargaining agreement and perceived organizational support on employee performance.","PeriodicalId":29664,"journal":{"name":"AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL","volume":"28 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86147896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Perceived Usefulness, Perceived Ease of Use dan Promosi Penjualan melalui Mediasi Attitude Toward Using dan Perceived Security terhadap Behavioral Intention to Use (Studi Empiris: Pengguna Mobile Wallet di Jakarta)","authors":"Erick Martua Sinurat, Liem Bambang Sugiyanto","doi":"10.30813/bmj.v18i1.2820","DOIUrl":"https://doi.org/10.30813/bmj.v18i1.2820","url":null,"abstract":"<p><em> </em><em>The purpose of this study is to analyze the effect of sales promotion</em><em>(SP)</em><em>, perceived usefulness</em><em>(PU)</em><em>, perceived ease of use</em><em>(PEU)</em><em>, perceived security</em><em>(PS)</em><em>, and attitude toward using</em><em>(ATU)</em><em> towards behavioral intention to use</em><em>(BIU)</em><em> among mobile wallet users in Jakarta.</em><em> </em><em>This study uses a quantitative approach and uses structural equation models. In this study using 225 respondents with the provisions of mobile wallet users who live in Jakarta or in their daily activities in Jakarta. The data obtained were analyzed using the Structural Equation Model using AMOS.</em><em> </em><em>The results of this study indicate that </em><em>PU</em><em>, </em><em>PEU</em><em> has a fairly strong influence on </em><em>ATU</em><em>, then </em><em>ATU</em><em> also has a positive and significant effect on </em><em>BIU</em><em>. Furthermore, it has been found that </em><em>ATU</em><em> can mediate </em><em>PU</em><em> and </em><em>PEU</em><em> on </em><em>BIU</em><em>. Next, </em><em>SP</em><em> is the only independent variable that directly has a positive and significant influence on </em><em>BIU</em><em>. Through the results of this study also shows that sales promotion provides the largest contribution to behavioral intention to use, that mobile wallet users are happy with the sales promotion factor on the mobile wallet. Furthermore, based on the results of this study it also shows that perceived usefulness, perceived ease of use, and perceived security have no direct influence on behavioral intention to use.</em><em> </em><em>The limitations in this study are the use of mobile wallets which are used as respondents who live in Jakarta or have daily activities in Jakarta and the limited number of research objects.</em><em> </em><em>The implication of this research is to provide recommendations that mobile wallet service providers can increase behavioral intention to use on mobile wallets by increasing and implementing the right strategy on sales promotion, then through attitude toward using can also increase behavioral intention to use on mobile wallets, namely by paying attention to the features of the mobile wallet service that are easily understood by users.</em></p>","PeriodicalId":29664,"journal":{"name":"AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL","volume":"17 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81563754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh e-Service Quality dan Kepuasan terhadap e- Loyalty (Survey pada Pengguna Gopay)","authors":"Hesty Wulandari Ningsih, I. Safitri, A. Yusuf","doi":"10.30813/bmj.v18i1.3068","DOIUrl":"https://doi.org/10.30813/bmj.v18i1.3068","url":null,"abstract":"Advances in technology and information that are growing rapidly require all companies to be able to create innovations to adapt to the progress of today's world. With advances in technology, competition in the increasingly fierce business world, many companies take advantage of an opportunity to create innovations that provide convenience for humans. One of them is a company in the transportation sector that creates digital-based service applications, namely GoJek, which provides payments through the GoPay feature. GoPay is one of the fintech breakthroughs from PT. GoJek utilizes advances in technology and information. The problem in this research is how e-service quality and satisfaction affect the e-loyalty of GoPay users. This study uses a casual analysis design with quantitative methods. The test equipment in this study uses the SPSS Statistic 25 and EViews 11 data processing applications involving 100 respondents as samples from GoPay users throughout Indonesia. Methods of data collection using questionnaires and literature study. The research instrument uses an interval scale. The results show that e-service quality and satisfaction have a positive and significant effect on GoPay customer loyalty. ","PeriodicalId":29664,"journal":{"name":"AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91048000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Peran CSR Dalam Mempengaruhi Pembelian Impulsif di Masa Pandemik","authors":"Andreas Wijaya, Anthony Japutra","doi":"10.30813/BMJ.V17I2.2618","DOIUrl":"https://doi.org/10.30813/BMJ.V17I2.2618","url":null,"abstract":"Data collection from world meters shows 6 months after announcement of the corona pandemic, several countries began to experience handling of corona cases which began to decline, however this was not the same as the results for several other countries, some countries showed cases that were increasing from day to day. data from the Central Statistics Agency (BPS) reported that the country's gross domestic product (GDP) in the second quarter of 2020 was minus to 5.32 percent. On a quarterly basis, the economy contracted 4.19 percent and cumulatively contracted 1.26 percent. Because of this, many companies are looking for ways to increase purchases. Scrutinized the data, the increase in the use of CSR has soared, proactively many companies have begun to engage in various CSR activities. One of the companies that are aggressively implementing CSR programs in helping others is online transportation providers; gojek. By providing the option of providing food to ojol partners (online motorcycle taxis) several options are offered to provide assistance. The sampling technique used in this study is to use a non-probability sampling method, which is a sampling technique that does not provide equal opportunities for each member of the population to selected to be the sample. Measurement of data in this study was carried out using a Likert scale. The development of this instrument contains a total of 16 attributes developed from each variable as a measurement basis for data collection with the sample used in this study being consumers who have the Gojek application. The data collected will be processed with SPSS software for data analysis in testing the validity, reliability, classical assumptions as verification of the strength of the research.","PeriodicalId":29664,"journal":{"name":"AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL","volume":"29 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89944171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Pengalaman Kerja dan Motivasi Kerja Terhadap Produktivitas Kerja pada PT. Tip Top Ciputat","authors":"Oki Iqbal Khair, Widia Astuti","doi":"10.30813/BMJ.V17I2.2512","DOIUrl":"https://doi.org/10.30813/BMJ.V17I2.2512","url":null,"abstract":"The purpose of this research is to find out and analyze the effect of work experience on work productivity, to know and analyze the effect of work motivation on work productivity, and to know and analyze the effect of work experience and work motivation together on employee productivity PT. Tip Top Wholesale Ciputat. The research method used by the author is a quantitative descriptive method that aims to determine the effect of two or more variables, where this approach provides a description of the problem to look for the influence between variable X1 (Work Experience) and variable X2 (Work Motivation) with variable Y (Work Productivity ) then hypothesis testing is performed to determine whether the proposed hypothesis is accepted or rejected using multiple linear regression analysis. The test used 3wqato test the research instrument is a validity test and a reliability test. Hypothesis testing using the t test (partial), F test (simultaneous), multiple linear regression analysis, correlation coefficients and determination with the help of SPSS 21 Software for Windows.From the results of the multiple regression test the constant value of 13.465 states that if there is an increase in the variable Work Experience (X1) and Work Motivation (X2) the value is 0, then the Work Productivity (Y) value is 13,465. Correlation coefficient value 0.861 means that there is a very strong relationship, the value of determination is 74.2%. Work Experience Variable partially influences and significantly affects Work Productivity with a tcount of 6.442> t table 1.664, this shows that Ho is rejected and H1 is accepted. Work Motivation Variable is partially influential and significant, this is indicated by the value of tcount 5.890> t table 1.664 with a significant value of 0.000 <0.05. This shows that Ho is rejected and H2 is accepted, meaning that the Work Motivation variable partially influences Work Productivity. So, if the value of the variable Work Motivation rises, Work Productivity will increase. Work Experience and Work Motivation simultaneously have a significant effect on Work Productivity. Based on the statistical test F (simultaneous), it can be seen that the value of Fcount 110.483> Ftable 3.09 and a significant value of 0.000 <0.05, it can be concluded that Ho is rejected and H3 is accepted, this means that Work Experience and Work Motivation simultaneously have a significant effect on Work productivity.","PeriodicalId":29664,"journal":{"name":"AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL","volume":"43 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81755022","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Diferensiasi dan Harga Sebagai Alat Untuk Meningkatkan Loyalitas Konsumen Klinik Auraku Bandung","authors":"Nicky Novianty, Yunika Komalasari, Wulan Yuliyana","doi":"10.30813/BMJ.V17I2.2459","DOIUrl":"https://doi.org/10.30813/BMJ.V17I2.2459","url":null,"abstract":" Consumer Loyalty is a strongly held commitment to buy or re-subscribe to certain products or services in the future despite the influence of the situation and marketing efforts that have the potential to cause behavior change. This study aims to examine the influence of differentiation and price strategies in increasing consumer loyalty at Auraku Bandung clinic. The data analysis technique used descriptive verification method. The results showed that the differentiation strategy has a positive and significant effect in increasing consumer loyalty, price has a positive and insignificant effect in increasing consumer loyalty. Simultaneously the differentiation strategy and price together have a significant effect on consumer loyalty at Auraku Bandung clinic. Based on this research, Auraku Bandung clinic should continue to maintain and improve its differentiation strategy. The dimensions that must be improved in a differentiation strategy are product, service, and image. By having superior products, excellent services and a good corporate image, the company will be able to provide prices according to the quality they provide. This is done in order to continue to provide satisfaction to consumers and so that consumers return in the future.","PeriodicalId":29664,"journal":{"name":"AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL","volume":"37 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87299520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Dana Pihak Ketiga dan Kekuatan Perusahaan Terhadap Harga Saham yang Dimoderasi oleh Risiko Keuangan","authors":"Yogaswara Tetra Putra, Fahrul Riza","doi":"10.30813/BMJ.V17I2.2951","DOIUrl":"https://doi.org/10.30813/BMJ.V17I2.2951","url":null,"abstract":"This research was aimed to examine the effect of third party fund, firm’s strength (F-Score) moderated by financial distress (Z-Score) on the stock prices in banking sector throughout Covid-19 pandemic in Indonesia. The analysis used an independent variable of firm’s strength (F-Score), the control variable is third party fund, the moderating variable is financial distress (Z-Score). The dependent variable is stock prices. The sample of this research are firm’s financial report statement from listed company on Indonesian Stock Exchange. The sample was conducted by purposive sampling method and the sample as much 40 listed company and the statistical methode used was panel data analysis. The result of this research showed that firm’s strength didn’t significantly affect stock prices and was not moderated by financial distress (Z-Score). Third party fund significantly affect stock prices and was not moderated by financial distress (Z-Score). Third party fund didn’t significantly affect stock prices. This research used only samples from Indonesian Stock Exchange over pandemic covid-19 in Indonesia at the year of 2020. Further research could expand this research by doing it on another sector with another circumstances like corporate’s obligation or any other corporate’s action or using another variable such as debt to capital.","PeriodicalId":29664,"journal":{"name":"AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75049965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Determinasi Total Aset Unit Usaha Syariah di Indonesia Tahun 2014-2019","authors":"Shovia Indah Firdiyanti, M. Muchlis, Arif Afendi","doi":"10.30813/BMJ.V17I2.2427","DOIUrl":"https://doi.org/10.30813/BMJ.V17I2.2427","url":null,"abstract":"The research aims to determine of the effect of Office Channeling, Financing to Deposit Ratio (FDR), Non-Performing Financing (NPF), and BI Rate on the total assets of sharia business units in 2014-2019. The research approach used is a quantitative. The data used is data in the form of time series obtained from sharia banking statistics reports published by the Financial Services Authority and BI Rate from Indonesian Banks. The population in this study are all sharia business units in Indonesia. The sample used was 60 data from October 2014 to September 2019. This study used multiple regression analysis that was processed through the SPSS 16.0 program.The results of hypothesis testing show that partially office channeling has a positive and significants effect with a regression value of 91,444. FDR has a negative but not significants effect with a regression value of -224,687. NPF has a negatice and significants effect with a regression value of -11559,375. And the BI Rate has a positive and significants effect with a regression value of 9270,970. Of the four independent variables shows that the magnitude of the effect largest variable is NPF. Therefore the bank must maintain the quality of the NPF so as not to interfere.","PeriodicalId":29664,"journal":{"name":"AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL","volume":"102 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80500093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Strategi Bersaing UMKM Dengan Matriks SWOT dan QSPM","authors":"Lyoni Elisabet Marpaung, Cicik Lestari, Rianita Puspa Sari","doi":"10.30813/BMJ.V17I2.2517","DOIUrl":"https://doi.org/10.30813/BMJ.V17I2.2517","url":null,"abstract":"ABSTRACT Toserba Blitz is one of the MSMEs which is engaged in the sale of daily necessities. Every day, Toserba Blitz to provide consumer needs and determine sales strategies to win the sales competition. The purpose’s research is to make the right decisions in determining the sales strategy to win the competition. The method used strategic management matrix formulation which consists of 3 stages, namely the Input Stage using the Internal Factor Evaluation (IFE) Matrix, the External Factor Evaluation (EFE) Matrix, the External Internal Matrix (IE) and the Boston Consulting Group Matrix, Matching stage using SWOT analysis and the decision stage using QSPM (Quantitative Strategic Planning Matrix) method. The results are the highest Total Attractiveness Scores (TAS), 3.03 and 3.76, which are followed by market and product development strategies with total strength and weakness score of 1.88 and total value of opportunities and threats 2.93, and the integration strategy total score of 1.41 and 3.05. Toserba Blitz needs to apply alternative strategy for market penetration, by increasing store employees to increasing sales, increasing sales of latest products, competitive prices, increasing promotions supported by pricing strategy, increasing the uses of customers based on loyalty, increased advertising, offering promotion extensively or increasing publicity. Keywords: Competitive strategy, MSMEs, SWOT Matrix, Quantitative Strategic Planning Matrix (QSPM).","PeriodicalId":29664,"journal":{"name":"AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL","volume":"10 7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88082099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}