AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL最新文献

The Influence of Brand Loyalty, Brand Awareness, Brand Image, and Perceived Quality on Brand Equity in MS Glow 品牌忠诚、品牌意识、品牌形象和感知质量对品牌资产的影响

AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL Pub Date : 2023-04-26 DOI: 10.30813/bmj.v19i1.4228

U. D. Lestari, Lusi Yanah

引用次数: 0

A Mixed-Method Study on Effect of Celebrity Endorsement towards Purchase Intention with Mediating Roles: Quality Perception and Brand Attitude 名人代言对购买意愿影响的混合方法研究:品质感知和品牌态度的中介作用

AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL Pub Date : 2023-03-09 DOI: 10.30813/bmj.v19i1.3681

Estri Cinta Tyas Gusti, D. Laksmidewi

{"title":"A Mixed-Method Study on Effect of Celebrity Endorsement towards Purchase Intention with Mediating Roles: Quality Perception and Brand Attitude","authors":"Estri Cinta Tyas Gusti, D. Laksmidewi","doi":"10.30813/bmj.v19i1.3681","DOIUrl":"https://doi.org/10.30813/bmj.v19i1.3681","url":null,"abstract":"In the case of Samsung Smartphone and celebrity Dian Sastrowardoyo in the Indonesian context, the study attempts to clarify the impact of celebrity endorsers on consumers' purchase intentions through the mediation of customer's perception of quality and customer's attitude towards the brand. Due to the pandemic's requirement that numerous activities be done online, the intensity of mobile phone use has also increased. Samsung capitalized on this trend by employing celebrity endorsements to flood various social media, particularly YouTube, with commercials. The results reveal that not all elements of a celebrity’s endorsement impact purchase intention. Perception of quality and attitude towards brand only mediate some elements. This mixed method study employed survey data from 252 people living or working in Jakarta, analyzed statistically using SEM-PLS and proceeded with the interview process. The study indicates that, aside from focusing on the qualities of celebrity endorsers, smartphone companies in particular need to anticipate some potential substitutes. Limitations of the study are also outlined, and directions for future research are considered too.","PeriodicalId":29664,"journal":{"name":"AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87608150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Pengaruh Green Marketing dan Brand Image terhadap Loyalitas Konsumen 分析绿色营销和品牌形象对消费者忠诚度的影响

AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL Pub Date : 2023-03-09 DOI: 10.30813/bmj.v19i1.3612

Melisa Melisa

引用次数: 0

The Influence of Sharia Good Corporate Governance on Financial Performance (ROA) Of Sharia Banking In Indonesia for the 2016-2020 Period 伊斯兰教良好公司治理对印尼伊斯兰教银行2016-2020年财务绩效(ROA)的影响

AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL Pub Date : 2023-03-09 DOI: 10.30813/bmj.v19i1.3449

Ari Kurniawan Putra

{"title":"The Influence of Sharia Good Corporate Governance on Financial Performance (ROA) Of Sharia Banking In Indonesia for the 2016-2020 Period","authors":"Ari Kurniawan Putra","doi":"10.30813/bmj.v19i1.3449","DOIUrl":"https://doi.org/10.30813/bmj.v19i1.3449","url":null,"abstract":"This study aims to determine the partial effect of Good Corporate Governance with the following indicators; board of directors, board of commissioners, audit committee, and board of sharia supervisory, on financial performance using financial ratios, namely ROA (return on assets) during the 2016-2020 period. The population in this study is Islamic banking companies listed on the Indonesia Stock Exchange. The determination of the sample using purposive sampling included as many as 11 samples of companies in 5 years. The data analysis technique used in this research is multiple regression analysis using the panel data method. The results of the study indicate that partially the board of directors and the board of commissioners affect the financial performance, while the audit committee and sharia supervisory board do not affect the financial performance. Besides, the indicators of Good Corporate Governance (board of directors, board of commissioners, audit committee, board of sharia supervisory) simultaneously affect the financial performance with the value of R square indicating that variable X has a large contribution to variable Y.","PeriodicalId":29664,"journal":{"name":"AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72531217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Sistem Pengukuran Performa Human Resource Menggunakan Human Resource Scorecard: Studi Kasus di X Consulting

AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL Pub Date : 2023-03-09 DOI: 10.30813/bmj.v19i1.3651

Salsabila Annisa Arista, Rehan Wira Widyatna, Erlinda Muslim

{"title":"Sistem Pengukuran Performa Human Resource Menggunakan Human Resource Scorecard: Studi Kasus di X Consulting","authors":"Salsabila Annisa Arista, Rehan Wira Widyatna, Erlinda Muslim","doi":"10.30813/bmj.v19i1.3651","DOIUrl":"https://doi.org/10.30813/bmj.v19i1.3651","url":null,"abstract":"Driven by today's rapid technological innovation, the world is changing at a breakneck speed. Business is one of the things that is greatly affected by this change, companies are required to continuosly improve and provide more value to customers compared to competitors by having strong Competitive Advantage (CA). 85% value of a company is based on intangible assets, which HR play a big role. The problem is, although the human resource is a very influential asset in a company, it is rarely considered and measured. In fact, Human Resources is one of the most important resource that each company should have. Therefore, this study aims to design a performance measurement system for human resources, so that it fits the company's goals and can be used as a tool for the HR division's report to X Consulting, a consulting firm where the value of this kind of company is really determined by the quality of its human resources. The design is carried out using the Human resource Scorecard method, based on the objectives, vision, mission, and values of the company, until a Key performance Indicator is generated for each strategic goal of each perspective (Financial, Customer, Operational, and Strategic). These KPIs were weighted using the Analytical Network Process and obtained 44 KPIs which were divided into 22 for leading indicators and 22 for lagging indicators.","PeriodicalId":29664,"journal":{"name":"AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76104888","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Mediasi Motivasi Kerja Hubungan Kompetensi Dalam Meningkatkan Kinerja Pegawai 协调能力关系，提高员工表现

AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL Pub Date : 2023-03-09 DOI: 10.30813/bmj.v19i1.3666

Aniek Setyowati, Moh. Mukhsin, I. Suhendra, Didit Haryadi

引用次数: 0

Peran Mediasi Brand Satisfication terhadap Faktor-Faktor yang Dapat Memprediksi Purchase Decision

AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL Pub Date : 2023-03-09 DOI: 10.30813/bmj.v19i1.4063

Steven Leoti Aliman, K. Keni

{"title":"Peran Mediasi Brand Satisfication terhadap Faktor-Faktor yang Dapat Memprediksi Purchase Decision","authors":"Steven Leoti Aliman, K. Keni","doi":"10.30813/bmj.v19i1.4063","DOIUrl":"https://doi.org/10.30813/bmj.v19i1.4063","url":null,"abstract":"Fast Moving Consumer Good (FMCG) consists of products which are consumed frequently, thereby several FMCG firms offer products with similar benefits. Hence, in order to maintain and increase their market share, FMCG firms have to understand factors affecting consumers’ decision to purchase FMCG products. This research is aimed to empirically examine the influence of perceived value, social media marketing, and brand trust on consumer’s purchase decisions directly and indirectly through brand satisfication. Sample selection was done by using non-probability sampling method, which is convenience sampling technique on 226 consumers of shampoo in Jakarta. The questionnaire was distributed online through Google Form. Hypothesis testing was done by using PLS-SEM method. This study indicated that perceived value, social media marketing, brand trust, and brand satisfication have a positive and significant influence on purchase decision, but brand trust does not have a positive and significant influence on purchase decision. Furthermore, perceived value and brand trust have a positive and significant influence on brand satisfication, but brand trust does not have a positive and significant influence on brand satisfication. Lastly, brand satisfication can positively and significantly mediate perceived value and social media marketing on purchase decision, but it cannot positively and significantly mediate brand trust and purchase decisions.","PeriodicalId":29664,"journal":{"name":"AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL","volume":"73 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84184717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Perencanaan Strategi Manajemen pada Kasus Perusahaan Distributor Spare Part Motor 电机零件分销商的管理策略规划

AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL Pub Date : 2023-03-09 DOI: 10.30813/bmj.v19i1.3843

Liem Bambang Sugiyanto, J. Andry

引用次数: 0

Small And Medium-Sized Enterprises and The Application of Knowledge Management in Disaster Condition 中小企业与灾害环境下知识管理的应用

AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL Pub Date : 2022-09-18 DOI: 10.30813/bmj.v18i2.3440

Pricylia Chintya Dewi Buntuang, H. Adda

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Kualitas Jasa Audit dalam Perspektif Dimensi Budaya Hofstede 霍夫斯特德文化维度视角的审计服务质量

AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL Pub Date : 2022-09-18 DOI: 10.30813/bmj.v18i2.3259

Samirah Dunakhir

{"title":"Kualitas Jasa Audit dalam Perspektif Dimensi Budaya Hofstede","authors":"Samirah Dunakhir","doi":"10.30813/bmj.v18i2.3259","DOIUrl":"https://doi.org/10.30813/bmj.v18i2.3259","url":null,"abstract":"This study aims to understand the role of cultural values on the perception of the importance of service quality factors in providing audit services. Hofstede presents six national cultural values, four of which have been used extensively in the accounting and auditing research literature. In Hofstede's cultural perspective, Indonesia is a country with cultural values: high power distance; low uncertainty avoidance; collectivism; and feminists. The sample in this study is the practitioners in audit market. Data was collected by using semi-structured interview technique. Data analysis was carried out using qualitative descriptive analysis with a Content Analysis approach. The themes in the interview transcripts were highlighted using Nvivo's QSR software program. The results showed that the cultural value of \"expect good treatment\" was identified in the respondents' answers during interviews that discussed the quality factor of audit services. This cultural value is one of the cultural values mentioned by Hofstede held by community groups with a cultural dimension of \"high power distance\". This shows that in discussing the rules that must be applied in maintaining audit quality, local cultural values must be considered. Different community groups have different cultural values.","PeriodicalId":29664,"journal":{"name":"AUSTRALIAN FARM BUSINESS MANAGEMENT JOURNAL","volume":"51 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73044120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0