Business Innovation and Entrepreneurship Journal最新文献

{"title":"Peran Mediasi Kepuasan Kerja Terhadap Hubungan Person-Job Fit Dengan Kinerja Pegawai","authors":"Yugi Adhari Nugraha, Agus David Ramdansyah","doi":"10.35899/biej.v4i2.373","DOIUrl":"https://doi.org/10.35899/biej.v4i2.373","url":null,"abstract":"This study aims to determine the relationship between the variable person-job fit in improving employee performance and job satisfaction in mediating person-job fit in improving employee performance. Building a model on business phenomena and research gaps in improving employee performance using purposive sampling technique. Data analysis using SEM-PLS method. The results showed 1) Person-job fit had a positive and insignificant effect on employee performance, 2) Person-job fit had a positive and significant effect on job satisfaction, 3) Job satisfaction had a positive and significant effect on employee performance, 4) Job satisfaction mediate the effect of person-job fit significantly on employee performance. \u0000  \u0000Penelitian ini bertujuan untuk mengetahui hubungan antar variabel person-job fit dalam meningkatkan kinerja pegawai serta kepuasan kerja dalam memediasi person-job fit dalam meningkatkan kinerja pegawai. Membangun model atas fenomena bisnis dan research gap dalam meningkatkan kinerja pegawai dengan teknik purposive sampling. Analisis data menggunakan metode SEM-PLS. Hasil penelitian menunjukan 1) Person-job fit berpengaruh positif dan tidak signifikan terhadap kinerja pegawai, 2) Person-job fit memiliki pengaruh positif dan signifikan terhadap kepuasan kerja, 3) Kepuasan kerja memiliki pengaruh positif dan signifikan terhadap kinerja pegawai, 4) Kepuasan kerja memediasi pengaruh person-job fit secara signifikan terhadap kinerja pegawai.","PeriodicalId":296615,"journal":{"name":"Business Innovation and Entrepreneurship Journal","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127820370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"State of The Art of Corporate Entrepreneurship on State Owned Entreprises: A Bibliometrics Study","authors":"S. Annisa, R. Purbasari, M. Purnomo","doi":"10.35899/biej.v4i2.364","DOIUrl":"https://doi.org/10.35899/biej.v4i2.364","url":null,"abstract":"Organizations today have been faced with a variety of dynamic environmental changes. The sustainability and sustainability of the organization can be threatened if the organization is unwilling to formulate innovations as part of a strategy to adapt. One of the determinants of the internal environment to adopt innovation is a concept called corporate entrepreneurship strategy. Corporate entrepreneurship is a fundamental element in organizational and economic development. Although many researchers have provided evidence that corporate entrepreneurship improves organizational performance, these studies only examine corporate entrepreneurship in the private sector in large companies and small and medium-sized enterprises. The development of corporate entrepreneurship research theory in state-owned enterprises is still very limited. This research will aim to provide a mapping overview of the development of corporate entrepreneurship research in state-owned enterprises that can later produce further background and deeper insights. In addition, mapping results can also be used as a basis to develop the concept of corporate entrepreneurship in state-owned enterprises. Based on the overall results of the study, it can be concluded that research on the concept of corporate entrepreneurship in state-owned enterprises in the last 26 years is really still very little done. The research findings are quite surprising because they produce indications that corporate entrepreneurship research studies on state-owned enterprises still need serious attention to be explored and exploited scientifically in today's very dynamic era of uncertainty. \u0000  \u0000Organisasi saat ini telah dihadapkan dengan berbagai perubahan lingkungan yang dinamis. Keberlangsungan dan keberlanjutan organisasi dapat terancam apabila organisasi tidak mau untuk merumuskan inovasi sebagai bagian dari strategi untuk beradaptasi. Salah satu penentu lingkungan internal untuk mengadopsi inovasi adalah konsep yang disebut corporate entrepreneurship strategy. Corporate entrepreneurship merupakan elemen fundamental dalam pengembangan organisasi dan ekonomi. Meskipun banyak peneliti telah memberikan bukti bahwa corporate entrepreneurship meningkatkan kinerja organisasi, berbagai penelitian tersebut hanya meneliti corporate entrepreneurship pada sektor swasta pada perusahaan besar dan perusahaan kecil menengah. Perkembangan teori penelitian corporate entrepreneurship pada badan usaha milik negara masih sangat terbatas. Penelitian ini akan bertujuan untuk memberikan gambaran pemetaan dari perkembangan penelitian corporate entrepreneurship pada badan usaha milik negara yang nantinya dapat menghasilkan latar belakang lebih lanjut dan wawasan yang lebih mendalam. Selain itu, hasil pemetaan juga dapat digunakan sebagai dasar untuk mengembangkan konsep corporate entrepreneurship pada badan usaha milik negara. Berdasarkan hasil keseluruhan penelitian, dapat disimpulkan bahwa penelitian mengenai konsep corporate entr","PeriodicalId":296615,"journal":{"name":"Business Innovation and Entrepreneurship Journal","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126415493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kompensasi Terhadap Kepuasan Kerja Karyawan (survey pada Divisi Production Planning and Control Di PT Sumi Rubber Indonesia)","authors":"Denny Rokhmanul Hakim, Sonny Harsona, Didit Supriyadi","doi":"10.35899/biej.v4i2.367","DOIUrl":"https://doi.org/10.35899/biej.v4i2.367","url":null,"abstract":"This study aims to determine the effect of compensation on job satisfaction for employees of PT Sumi Rubber Indonesia. This study uses questionnaires to obtain data that has been distributed to 212 employees of PT Sumi Rubber Indonesia. The questionnaire that has been distributed consists of 20 statement items using five (5) Likert scales. The analytical technique used in this research is descriptive analysis which is used to analyze the effect of compensation on job satisfaction for employees of PT Sumi Rubber Indonesia. In this study, simple linear regression analysis was also used in processing questionnaire data and to determine the effect of compensation on employee job satisfaction. The results of this study indicate that there is a significant positive effect between compensation and job satisfaction on employees of PT Sumi Rubber Indonesia. The coefficient of determination obtained at this value is 0.620 which indicates that the level of compensation given to job satisfaction is 62%. This research can be used as input for companies to improve the management of compensation for job satisfaction in order to maintain the level of job satisfaction felt by employees. Pada penelitian ini bertujuan untuk mengetahui pengaruh kompensasi terhadap kepuasan kerja pada karyawan PT Sumi Rubber Indonesia. Penelitian ini menggunakan penyebaran kuesioner untuk memperoleh data yang telah disebar kepada 212 karyawan PT Sumi Rubber Indonesia. Kuesioner yang telah tersebar terdiri dari 20 butir pernyataan dengan menggunakan lima (5) skala Likert. Teknik analisis yang digunakan pada penelitian ini ialah analisis deskriptif yang digunakan untuk menganalisis pengaruh kompensasi terhadap kepuasan kerja pada karyawan PT Sumi Rubber Indonesia. Dalam penelitian ini analisis regresi linear sederhana juga digunakan dalam mengolah data kuesioner dan untuk mengetahui pengaruh kompensasi terhadap kepuasan kerja karyawan. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh signifikan positif antara kompensasi dengan kepuasan kerja pada karyawan PT Sumi Rubber Indonesia. Nilai koefisien determinasi yang didapat pada nilai ini ialah 0,620 yang menunjukkan bahwa tingkat kompensasi yang diberikan terhadap kepuasan kerja sebesar 62%. Penelitian ini dapat dijadikan sebagai masukan untuk perusahaan untuk meningkatkatkan pengelolaan pemberian kompensasi terhadap kepuasan karja demi menjaga tingkat kepuasan kerja yang dirasakan oleh karyawan.","PeriodicalId":296615,"journal":{"name":"Business Innovation and Entrepreneurship Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130079162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Karakteristik Individu Terhadap Kinerja Pegawai Pada Badan Pendapatan Daerah (Bapenda) Kabupaten Karawang","authors":"Rifa Nurjannah, Solehudin Solehudin, Didit Supriyadi","doi":"10.35899/biej.v4i2.366","DOIUrl":"https://doi.org/10.35899/biej.v4i2.366","url":null,"abstract":"Employees are human resources that must be considered by an organization. Every employee will make a big or small contribution to the success of the organization. So far, the fundamental problem in an organization is employee performance. Each employee will provide different performance results for their work. One of the factors associated with high and low employee performance is individual characteristics. So this study aims to find out how far the influence of individual characteristics on employee performance. The dimensions used to measure individual characteristics are abilities, attitudes, values, and interests, while to measure employee performance the dimensions of work quality, work quantity, timeliness, effectiveness and independence are used. The data collected is questionnaire data from 52 employees of the Regional Revenue Agency (Bapenda) Karawang Regency. The method used is quantitative research and the methods used to process data and analyze data are validity test, reliability test, simple linear regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing (T test). This study shows that there is a positive and significant effect of individual characteristics on employee performance. \u0000Pegawai adalah sumber daya manusia yang harus diperhatikan oleh sebuah organisasi. Setiap pegawai akan memberikan kontribusi baik besar maupun kecil terhadap keberhasilan organisasi. Sejauh ini yang menjadi permasalahan mendasar dalam suatu organisasi adalah kinerja pegawai. Masing masing pegawai akan memberikan hasil kinerja yang berbeda terhadap pekerjaannya. Salah satu faktor yang berhubungan dengan tinggi rendahnya kinerja pegawai adalah karakteristik individu. Sehingga penelitian ini bertujuan untuk mencari sejauh mana pengaruh karakteristik individu terhadap kinerja pegawai. Dimensi yang digunakan untuk mengukur karakteristik individu adalah kemampuan, sikap, nilai, dan minat sedangkan untuk mengukur kinerja pegawai digunakan dimensi kualitas kerja, kuantitas kerja, ketepatan waktu, efektivitas dan kemandirian. Data yang dikumpulkan yaitu data angket dari 52 responden pegawai Badan Pendapatan Daerah (Bapenda) Kabupaten Karawang. Metode yang digunakan adalah penelitian kuantitatif dan metode yang digunakan untuk mengolah data dan menganalisis data adalah uji normalitas, analisis regresi linear sederhana, analisis koefisien korelasi, analisis koefisien determinasi dan pengujian hipotesis (Uji T).  Hasil dari penelitian ini menunjukkan bahwa ada pengaruh positif dan signifikan karakteristik individu terhadap kinerja pegawai.","PeriodicalId":296615,"journal":{"name":"Business Innovation and Entrepreneurship Journal","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133924304","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Analisis Jabatan Terhadap Kinerja Pada Guru dan Staf Honorer SMK Pertiwi Sukamandi","authors":"Putri Munggarani Rahayu, Banuara Nadeak, Didit Supriyadi","doi":"10.35899/biej.v4i2.369","DOIUrl":"https://doi.org/10.35899/biej.v4i2.369","url":null,"abstract":"Job Analysis is a formal organizational document containing a summary of important information about a position to make it easier to distinguish one position from another in an organization. The job analysis is arranged in a structured format so that the information is easily understood by all parties involved in an organization. In essence, job analysis is a basic raw material in HR management in an organization, where a position is explained and given boundaries. This study aims to find out job analysis (X) has a significant effect on performance (Y) at SMK Pertiwi Sukamandi which takes a population of teachers and staff of 107 respondents. While the method of data collection method used is to use a questionnaire (Survey) on all teachers and staff of SMK Pertiwi Sukamandi. The methods used to process and analyze the data are validity test, reliability test, simple linear regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. The results of the study show that job analysis has a positive effect on performance, it can be interpreted that the proposed hypothesis is accepted.","PeriodicalId":296615,"journal":{"name":"Business Innovation and Entrepreneurship Journal","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114787410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Peran Produk Financial Technology dalam Kinerja Keuangan Perusahaan","authors":"Lena Sepriani, Candy Candy, Alice Alice, Hendru Hendru","doi":"10.35899/biej.v4i1.362","DOIUrl":"https://doi.org/10.35899/biej.v4i1.362","url":null,"abstract":"Fintech innovation is one of the corporate strategies to increase profitability and firm performance. This study examines the firm's performance before and after the company launches fintech products. The sample of this study is the companies running fintech innovations for two years and previously also operated without them, which consisted of 19 companies from 51 licensed e-money providers in Indonesia. This limitation occurs because there are still many companies that have not published their financial statements. The event study method and paired sample t-test were used to test the research hypothesis. The results indicate a significant change in return on assets (ROA) but no significant change in return on equity (ROE). This study can contribute to the fintech industry regarding the profitability impact on companies before and after launching fintech products in Indonesia","PeriodicalId":296615,"journal":{"name":"Business Innovation and Entrepreneurship Journal","volume":"269 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122756419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Current Ratio Terhadap Harga Saham dengan Price to Book Value sebagai Variabel Intervening pada Perusahaan Terklasifikasi SIC-3711 yang Terdaftar di NYSE Periode 2016 - 2020","authors":"A. Wibowo, N. Nurhasanah, Didit Supriyadi","doi":"10.35899/biej.v4i2.365","DOIUrl":"https://doi.org/10.35899/biej.v4i2.365","url":null,"abstract":"Abstract–This study aims to determine the effect of Current Ratio (CR) on Stock Prices with Price to Book Value (PBV) as an intervening variable in standard industry classification companies SIC-3711 listed on the NYSE in the 2016 – 2020 research period. The data used in this study is secondary data obtained from the NYSE website and the company's annual report. The research method uses descriptive verification. The sampling technique in this study uses purposive sampling so that a sample of 7 companies is obtained from a total of 18 companies registered in similar industry classification. Data processing uses Path Analysis using statistical product and services solution (SPSS) software version 25. The results show that Current Ratio (CR) with Price to Book Value (PBV) as an intervening variable has a significant effect on stock prices. \u0000Abstrak–Penelitian ini bertujuan untuk mengetahui pengaruh Current Ratio (CR) terhadap Harga Saham dengan Price to Book Value (PBV) sebagai variabel intervening pada perusahaan klasifikasi industry standar SIC-3711 yang terdaftar di NYSE pada periode penelitian 2016 – 2020. Data yang di gunakan pada penelitian ini merupakan data sekunder yang diperoleh dari laman NYSE serta laporan tahunan perusahaan. Metode penelitian menggunakan deskriptif verifikatif. Teknik sample pada penelitian ini menggunakan purposive sampling sehingga di peroleh sampel sejumlah 7 perusahaan dari total 18 perusahaan yang terdaftar pada klasifikasi industry sejenis sejenis. Pengolahan data menggunakan Path Analysis dengan menggunakan aplikasi software statistical product and services solution (SPSS) Versi 25. Hasil penelitian menunujukkan bahwa Current Ratio (CR) dengan Price to Book Value (PBV) sebagai variabel intervening berpengaruh signifikan terhadap Harga Saham","PeriodicalId":296615,"journal":{"name":"Business Innovation and Entrepreneurship Journal","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133183483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Evaluating the Quality of Corporations' Commitment to their Economic Responsibilities: A Theoretical Study to enrich the Thought of CSR","authors":"Younis A. Battal Saleh","doi":"10.35899/biej.v4i1.353","DOIUrl":"https://doi.org/10.35899/biej.v4i1.353","url":null,"abstract":"Abstract -- The researcher presented the following argument, which is that, making a profit is not a sufficient indicator of the corporation’s commitment to its economic responsibility. The profit figure appearing in the financial statements indicates that there is a commitment by the corporation to its economic responsibility, but it does not reflect the level of quality of that commitment -whether the commitment is poor, good or excellent. For this reason, the researcher suggested the necessity of evaluating the economic responsibilities of the departments that make up the organizational structure of the corporation and contribute to achieving that profit. Unfortunately, the thought of CSR did not specify and describe those responsibilities. Therefore, this study is conducted as an attempt to get out of this predicament. This study aims to identify and describe the economic responsibilities of the departments included in the FOS of the corporation as the economic entities that contribute to achieving profit and through which the quality of the corporation's commitment to its economic responsibility can be judged. To determine and describe the economic responsibilities of the departments that make up the organizational structure in any corporation, the concepts of effectiveness and efficiency in accomplishing the functions assigned to those departments were selected as an approach to define those responsibilities, with the need to define criteria for evaluating the quality of effectiveness and efficiency.Through the concepts of effectiveness and efficiency in completing functions, this study was able to determine and describe the economic responsibilities for the senior management, the purchasing department, the production department and the marketing department that were chosen to be the subject of this study as they made the most impact on the profit figure. The idea of this study, which depends on the concepts of effectiveness and efficiency in performing the functions, can be adopted in defining and describing the economic responsibilities of the departments included in the FOS of any for-profit corporation. This study is an enrichment of the thought of CSR, and it will be considered as the starting point for many studies and research in this field. \u0000 ","PeriodicalId":296615,"journal":{"name":"Business Innovation and Entrepreneurship Journal","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128948835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The The Effect of Cash on Delivery, Online Consumer Rating and Reviews on the Online Product Purchase Decisions","authors":"Dayat Ikhsan Hajati","doi":"10.35899/biej.v4i1.348","DOIUrl":"https://doi.org/10.35899/biej.v4i1.348","url":null,"abstract":"Abstract– The aims of the study were to analyze the factors that influence the online purchase decision, such as cash on delivery service, consumer online rating, and review. This study took 100 samples by using the accidental sampling technique. The data analysis technique used in this study was descriptive statistical analysis and multiple linear regression analysis. The study results showed that 1) there was a significant and positive effect of cash on delivery service on the online purchase decision partially, 2) consumer online rating and review had a significant and positive effect on the online purchase decision partially, 3) there was the significant and positive effect of cash on delivery service, consumer online rating, and review on the online purchase decision simultaneously. \u0000 ","PeriodicalId":296615,"journal":{"name":"Business Innovation and Entrepreneurship Journal","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130919939","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Pengetahuan, Motivasi Dan Kepercayaan Konsumen Terhadap Pembelian Produk Frozen Food Homemade","authors":"Agustinawati Endah, Indah Handaruwati","doi":"10.35899/biej.v4i1.354","DOIUrl":"https://doi.org/10.35899/biej.v4i1.354","url":null,"abstract":"Abstract -- The COVID-19 pandemic has had an impact on all areas of business. Some product demand decreased, but frozen food product demand actually experienced a significant increase. There are many factors that cause consumers to choose frozen food products as a consumption choice during a pandemic. This study aims to provide empirical evidence of the influence of factors of product knowledge, motivation and consumer confidence on purchasing decisions of Frozen Food products. The sample in this study was 100 people who were selected based on the purposive sampling method. The results of this study partially show that product knowledge has a significant effect on the purchase of frozen food products at home. Consumers know the product because they have bought it before and based on information from other parties, the consumer motivation variable influences the decision to purchase frozen food at home because it has practicality and ease of presentation motivation and the consumer trust variable has a significant effect even though this product is a home product but consumers believe it is clean and healthy. These three independent variables have a simultaneous effect on purchasing decisions for home frozen food products. \u0000Abstrak -- Pandemi Covid 19 berdampak pada segala bidang usaha. Beberapa permintaan produk mengalami penurunan namun permintaan produk frozen food justru mengalami kenaikan yang signifikan. Banyak faktor yang menyebabkan konsumen memilih produk frozen food sebagai pilihan konsumsi di kala pandemi. Penelitian ini bertujuan memberikan bukti empiris pengaruh faktor pengetahuan produk, motivasi dan kepercayaan konsumen terhadap keputusan pembelian produk Frozen Food. Sampel dalam penelitian ini sejumlah 100 orang yang dipilih berdasarkan metode purposive sampling. Hasil penelitian ini menunjukkan secara parsial variabel pengetahuan produk berpengaruh signifikan terhadap pembelian produk frozen food rumahan. Konsumen mengetahui produk karena sudah pernah membeli sebelumnya dan berdasarkan informasi dari pihak lain, variabel motivasi konsumen berpengaruh terhadap keputusan pembelian produk frozen food rumahan karena memiliki motivasi kepraktisan dan kemudahan penyajian dan variabel kepercayaan konsumen berpengaruh signifikan meskipun produk ini merupakan produk rumahan namun konsumen percaya bersih dan sehat. Ketiga variabel bebas ini berpengaruh simultan terhadap Keputusan Pembelian produk frozen food rumahan.","PeriodicalId":296615,"journal":{"name":"Business Innovation and Entrepreneurship Journal","volume":"123 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127580520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}