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Loyalitas nasabah pada Bank Syariah Indonesia: Dampak relationship marketing dan mobile banking dengan switching barrier sebagai variabel moderating
Journal of Management and Digital Business Pub Date : 2022-04-30 DOI: 10.53088/jmdb.v2i1.153
Dudi Agus Sutomo, Moh Rofiuddin
{"title":"Loyalitas nasabah pada Bank Syariah Indonesia: Dampak relationship marketing dan mobile banking dengan switching barrier sebagai variabel moderating","authors":"Dudi Agus Sutomo, Moh Rofiuddin","doi":"10.53088/jmdb.v2i1.153","DOIUrl":"https://doi.org/10.53088/jmdb.v2i1.153","url":null,"abstract":"This research aims to determine the effect of relationship marketing and mobile banking on customer loyalty at Bank Syariah Indonesia, with switching barriers as a moderating variable. The sample used in this research was 100 customers, with a sampling technique using a questionnaire. The analytical method used is a moderated regression analysis (MRA). The results show that the relationship marketing variable positively affects loyalty. Mobile banking harms loyalty. The results of the MRA analysis show that the switching barrier variable can moderate the influence of relationship marketing and mobile banking variables on customer loyalty.","PeriodicalId":294746,"journal":{"name":"Journal of Management and Digital Business","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130563772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh implementasi fungsi-fungsi manajemen terhadap kinerja pegawai di SMK Nazhatut Thullab Prajjan Camplong Kabupaten Sampang
Journal of Management and Digital Business Pub Date : 2022-04-30 DOI: 10.53088/jmdb.v2i1.324
Zulviar Anas, Septian Eko Haryansyah, Fuji Santoso, Sutinah Sutinah
{"title":"Pengaruh implementasi fungsi-fungsi manajemen terhadap kinerja pegawai di SMK Nazhatut Thullab Prajjan Camplong Kabupaten Sampang","authors":"Zulviar Anas, Septian Eko Haryansyah, Fuji Santoso, Sutinah Sutinah","doi":"10.53088/jmdb.v2i1.324","DOIUrl":"https://doi.org/10.53088/jmdb.v2i1.324","url":null,"abstract":"The scope of this research is a study of the effect of implementing management functions on employee performance at SMK Nazhatut Thullab Prajjan Camplong, Sampang Regency. The purpose of this study was to determine the impact of the implementation of management functions on employee performance at SMK Nazhatut Thullab Prajjan Camplong, Sampang Regency. The research method used is simple linear regression analysis. The results can be concluded that implementing management functions positively affects employee performance. The diversity of variables in implementing management functions can be explained by employee performance variables, while the rest is influenced by other variables not mentioned in the model. The implications of the results of the study are then to improve employee performance, it is necessary to enhance the application of effective and efficient management functions at SMK Nazhatut Thullab Prajjan Camplong Region Sampang.","PeriodicalId":294746,"journal":{"name":"Journal of Management and Digital Business","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128224496","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis strategi pemasaran CV. Gema Nusa berdasarkan metode SWOT CV营销策略分析。努萨的回声是基于SWOT方法的
Journal of Management and Digital Business Pub Date : 2022-04-30 DOI: 10.53088/jmdb.v2i1.579
Humairoh Al Hakim
{"title":"Analisis strategi pemasaran CV. Gema Nusa berdasarkan metode SWOT","authors":"Humairoh Al Hakim","doi":"10.53088/jmdb.v2i1.579","DOIUrl":"https://doi.org/10.53088/jmdb.v2i1.579","url":null,"abstract":"This study's purpose was to analyze CV's internal and external conditions. Gema Nusa Klaten by using a SWOT analysis and making a proposal for the business development plan of CV Gema Nusa Klaten. This study used qualitative descriptive research with in-depth interviews for data collection. The analysis technique used is SWOT analysis. Based on the SWOT analysis results, CV Gema Nusa Klaten is in a growth-oriented strategy stage. This stage is a very favorable situation where the company has the strength to take advantage of existing opportunities. The strategy applied is SO (Strengths-Opportunities), which is a strategy that supports aggressive policies. The strategy undertaken is to recruit freelance workers for sales in the regions, increase the company's production capacity, increase teamwork capabilities, increase the number of products produced, and obtain sponsorship at certain events.","PeriodicalId":294746,"journal":{"name":"Journal of Management and Digital Business","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128631782","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Dapatkah religiusitas memoderasi promosi, karakteristik syariah marketing dan kepercayaan terhadap minat masyarakat menabung di bank syariah? 宗教是否能促进伊斯兰教法的推广、伊斯兰教法的特点和对公众利益的信仰?
Journal of Management and Digital Business Pub Date : 2022-04-29 DOI: 10.53088/jmdb.v2i1.141
Zakiyatunnaja Zakiyatunnaja, Abdul Aziz Nugraha Pratama
{"title":"Dapatkah religiusitas memoderasi promosi, karakteristik syariah marketing dan kepercayaan terhadap minat masyarakat menabung di bank syariah?","authors":"Zakiyatunnaja Zakiyatunnaja, Abdul Aziz Nugraha Pratama","doi":"10.53088/jmdb.v2i1.141","DOIUrl":"https://doi.org/10.53088/jmdb.v2i1.141","url":null,"abstract":"This study aims to determine the influence of promotion factors, marketing sharia characteristics, and trust in the intention to save in Islamic banks with religiosity as a moderator. This study uses quantitative methods by processing primary data through questionnaires given to the people of Wonosegoro District, Boyolali Regency, who have become customers of Islamic banks. The analytical method used is the MRA (Moderated Regression Analysis) method. Based on the research tests, the results showed that promotion has a negative and insignificant effect on the intention to save. The characteristics of marketing sharia have a positive and significant effect on the intention to save. Trust has a positive and significant effect on the intention to save. The religiosity variable does not moderate promotion, characteristics of Islamic marketing, and belief in the interest in saving.","PeriodicalId":294746,"journal":{"name":"Journal of Management and Digital Business","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129113261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Peran dinas komunikasi dan informatika dalam mewujudkan informasi yang beretika dan bertanggung jawab di Kabupaten Sampang 通信和信息部在三郎区发挥的作用，提供具有道德和负责任的信息
Journal of Management and Digital Business Pub Date : 2021-12-30 DOI: 10.53088/jmdb.v1i3.326
Septian Eko Haryansyah, Zulviar Anas
{"title":"Peran dinas komunikasi dan informatika dalam mewujudkan informasi yang beretika dan bertanggung jawab di Kabupaten Sampang","authors":"Septian Eko Haryansyah, Zulviar Anas","doi":"10.53088/jmdb.v1i3.326","DOIUrl":"https://doi.org/10.53088/jmdb.v1i3.326","url":null,"abstract":"The high level of violations in the use of social media and the lack of public knowledge about ethical and responsible information creates several problems in information and communication. In this case, the communication and informatics department of Sampang Regency plays a role in creating ethical and responsible information. Based on this, the researcher wants to research the role of the communication and informatics department in creating ethical and responsible information in the Sampang Regency. This study aims to determine the role of the communication and informatics office in creating ethical and responsible information and the factors that influence the role of the communication and informatics office in creating ethical and responsible information in the Sampang Regency. This study uses the concept of role theory, which explains several indicators such as informants, facilitators, and mediators. Based on the research, it can be seen that the role of the communication and informatics department in creating ethical and responsible information in Sampang Regency is still not maximized. Furthermore, the influencing factors are communication, resources, facilities, funds, and budget.","PeriodicalId":294746,"journal":{"name":"Journal of Management and Digital Business","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125380649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Factors that shape Muslim consumers' purchase decisions on Pattaya Corner Products, Salatiga City 影响穆斯林消费者在萨拉提加市芭堤雅角产品上购买决定的因素
Journal of Management and Digital Business Pub Date : 2021-12-30 DOI: 10.53088/jmdb.v1i3.258
Saifudin, Murtadho Kesuma
{"title":"Factors that shape Muslim consumers' purchase decisions on Pattaya Corner Products, Salatiga City","authors":"Saifudin, Murtadho Kesuma","doi":"10.53088/jmdb.v1i3.258","DOIUrl":"https://doi.org/10.53088/jmdb.v1i3.258","url":null,"abstract":"This study aims to determine the reasons behind the fluctuating sales of Pattaya Corner products using price, product quality, and promotion variables to influence purchasing decisions. Primary data was used in this study and distributed through an online questionnaire. The population in this study is people who live in Salatiga, while for the sample itself, namely consumers from Pattaya Corner, Salatiga city, as many as 106 samples. Random sampling does sampling. A quantitative approach is used in this study with validity test, reliability test, T-test and F test. The study results using SPSS version 23 show that the variables of price, product quality, and promotion both have a positive and significant effect on purchasing decisions. The price variable has an impact of 52%. For the product quality variable, it has an effect of 46%. The promotion variable has an impact of 54% and is the most dominant in making purchasing decisions.","PeriodicalId":294746,"journal":{"name":"Journal of Management and Digital Business","volume":"163 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127299079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Adopsi teknologi sebagai alternatif untuk peningkatan daya saing UMKM Surakarta pasca Covid-19 采用技术，替代亚喀巴日亚喀巴省省saing技术的方法
Journal of Management and Digital Business Pub Date : 2021-12-30 DOI: 10.53088/jmdb.v1i3.262
Frendy Wibowo, Belligo Agra, Fida' Husain
{"title":"Adopsi teknologi sebagai alternatif untuk peningkatan daya saing UMKM Surakarta pasca Covid-19","authors":"Frendy Wibowo, Belligo Agra, Fida' Husain","doi":"10.53088/jmdb.v1i3.262","DOIUrl":"https://doi.org/10.53088/jmdb.v1i3.262","url":null,"abstract":"The rapid development of technology in the last few decades has impacted the business world. Information technology is one of the best examples of that rapid development. Large companies aware of the importance of information technology seek to increase its use to increase competitiveness in the market. In contrast to the conditions in the SME sector, it has not significantly comprehensively adopted information technology to increase competitiveness in the industry. This study uses a qualitative method. The respondents of this study were MSMEs who were randomly selected using snowball sampling by previous informants from various sectors regardless of the size of their business. Informants from the MSMEs are business owners with different educational backgrounds and experiences. We will only look at the status of MSMEs in deciding whether or not they are ready to use information technology to increase competitiveness in the industry. We found that four main factors become the basic considerations for SMEs in Surakarta to use or not to use information technology to increase competitiveness in the industry","PeriodicalId":294746,"journal":{"name":"Journal of Management and Digital Business","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125945090","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Analisis determinan keputusan pembelian produk mie instan pada masyarakat Kecamatan Susukan
Journal of Management and Digital Business Pub Date : 2021-12-30 DOI: 10.53088/jmdb.v1i3.126
Zidna Arifata, Taufikur Rahman
{"title":"Analisis determinan keputusan pembelian produk mie instan pada masyarakat Kecamatan Susukan","authors":"Zidna Arifata, Taufikur Rahman","doi":"10.53088/jmdb.v1i3.126","DOIUrl":"https://doi.org/10.53088/jmdb.v1i3.126","url":null,"abstract":"This study aims to determine the effect of halal labels, brands, and prices on purchasing decisions for Mie Sedaap products with purchase intention as a mediating variable. The samples taken were 96 respondents with a purposive sampling technique. The data analysis method used is path analysis. The results show that the halal label variable does not affect purchasing decisions. Variable brand, price, and consumer buying interest significantly positively affect purchasing decisions. Consumer buying interest does not mediate the influence of the halal label on purchasing decisions, while consumer buying interest mediates the influence of brand and price on purchasing decisions.","PeriodicalId":294746,"journal":{"name":"Journal of Management and Digital Business","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121054788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis faktor - faktor yang mempengaruhi pengambilan keputusan konsumen terhadap pembelian rumah 分析影响消费者购买房屋决策的因素
Journal of Management and Digital Business Pub Date : 2021-12-29 DOI: 10.53088/jmdb.v1i3.323
Fuji Santoso, Zulviar Anas
{"title":"Analisis faktor - faktor yang mempengaruhi pengambilan keputusan konsumen terhadap pembelian rumah","authors":"Fuji Santoso, Zulviar Anas","doi":"10.53088/jmdb.v1i3.323","DOIUrl":"https://doi.org/10.53088/jmdb.v1i3.323","url":null,"abstract":"The increase in population causes an increase in the demand for housing. Many developers use the increasing need for houses to provide housing with various facilities. Various kinds of developer offer make the public as consumers are faced with several factors in the decision to buy a house. The purpose of the study was to determine the effect of price, building design, physical building, facilities, and location and to determine the dominant factors in home-buying decisions. The research method uses quantitative methods. The results showed that the price factor, the building design factor, the physical building factor, the facility factor, and the location factor influenced the decision to buy a house. The most dominant factor in influencing home-buying decisions is the price factor. Other influencing factors are location, building physical, facility, and building design factors.","PeriodicalId":294746,"journal":{"name":"Journal of Management and Digital Business","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115497737","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh e-service quality dan e-trust terhadap e-loyalty dengan e-satisfaction sebagai variabel intervening pada pengguna e-commerce shopee di Surakarta
Journal of Management and Digital Business Pub Date : 2021-12-29 DOI: 10.53088/jmdb.v2i3.576
Ilham Karin Rizkiawan, Latifah Putranti, Dela Puspita
{"title":"Pengaruh e-service quality dan e-trust terhadap e-loyalty dengan e-satisfaction sebagai variabel intervening pada pengguna e-commerce shopee di Surakarta","authors":"Ilham Karin Rizkiawan, Latifah Putranti, Dela Puspita","doi":"10.53088/jmdb.v2i3.576","DOIUrl":"https://doi.org/10.53088/jmdb.v2i3.576","url":null,"abstract":"This study is entitled The Effect of E-Service Quality and E-Trust on E-Loyalty with E-Satisfaction as an Intervening Variable for Shopee E-Commerce Users in Surakarta. This study aims to determine electronic service quality and trust's effect on electronic loyalty, with electronic satisfaction as an intervening variable. This research is quantitative research with a survey method. The population of this study is consumers who have made purchases on the Shopee website more than once. The sampling technique used purposeful sampling with a total sample of 205 people. The data collection technique uses an online questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is path analysis. The results of the study show that there is a positive effect of e-service quality and e-trust on e-satisfaction. There is a positive effect of e-service quality and E-Satisfaction on E-Loyalty. There is a positive and significant effect of e-service quality and e-trust on e-loyalty, which is mediated by the e-satisfaction of Shopee E-Commerce users in Surakarta.","PeriodicalId":294746,"journal":{"name":"Journal of Management and Digital Business","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123909755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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