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Live-streaming TikTok: Strategi mahasiswa cerdas untuk meningkatkan pendapatan di era digitalisasi 实时流媒体滴答:在数字化时代提高收入的聪明策略
Journal of Management and Digital Business Pub Date : 2023-04-30 DOI: 10.53088/jmdb.v3i1.607
Risma Agistiani, Anisa Rahmadani, Azzahra Ghaida Hutami, Muhamad Taufik Kamil, Nur Shakila Achmad, R. W. A. Rozak, Heni Mulyani
{"title":"Live-streaming TikTok: Strategi mahasiswa cerdas untuk meningkatkan pendapatan di era digitalisasi","authors":"Risma Agistiani, Anisa Rahmadani, Azzahra Ghaida Hutami, Muhamad Taufik Kamil, Nur Shakila Achmad, R. W. A. Rozak, Heni Mulyani","doi":"10.53088/jmdb.v3i1.607","DOIUrl":"https://doi.org/10.53088/jmdb.v3i1.607","url":null,"abstract":"The rapid development of the live streaming trend in the digital era has made the TikTok application a popular platform for young people. However, the increasing number of TikTok users makes competing with other well-known Live Streamers difficult. This research aims to find specific strategies and best practices for live-streaming TikTok that are effective for students to maximize the potential for additional income in the digital era. This study uses a qualitative approach to gathering information from semi-structured interviews and non-participant observation. The research participants are five students who have succeeded in live streaming TikTok, have at least three months of experience in live streaming TikTok, and have generated income from this platform. There are two options for earning additional income through TikTok live streaming. First, become a live host with consistent income, or second, live stream independently to market products with inconsistent income.","PeriodicalId":294746,"journal":{"name":"Journal of Management and Digital Business","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126605983","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Faktor-faktor yang mempengaruhi minat remaja menabung di bank syariah dengan pengetahuan sebagai variabel intervening 影响青少年兴趣的因素是在伊斯兰银行以知识为变量进行投资
Journal of Management and Digital Business Pub Date : 2022-12-30 DOI: 10.53088/jmdb.v2i3.165
Ayu Putri, A. Setiawan
{"title":"Faktor-faktor yang mempengaruhi minat remaja menabung di bank syariah dengan pengetahuan sebagai variabel intervening","authors":"Ayu Putri, A. Setiawan","doi":"10.53088/jmdb.v2i3.165","DOIUrl":"https://doi.org/10.53088/jmdb.v2i3.165","url":null,"abstract":"This study analyzed the effect of religiosity, income, and promotions on the intention to save, with knowledge as an intervening variable. This quantitative research focuses on the population of the people in Medayu Village. The sample in this study used a purposive sampling technique, namely 100 respondents from Garuda youth in Medayu Village. The analysis tool uses path analysis. The results showed that income, promotion, and knowledge positively affected the intention to save. Religiosity does not affect the intention to save. Religiosity, income, and promotion have a positive effect on knowledge. Knowledge can mediate the influence of religiosity, income, and promotions on the intention to save.","PeriodicalId":294746,"journal":{"name":"Journal of Management and Digital Business","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129758229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh gaya kepemimpinan, loyalitas karyawan terhadap kinerja karyawan 领导风格的影响，员工对员工表现的忠诚
Journal of Management and Digital Business Pub Date : 2022-12-30 DOI: 10.53088/jmdb.v2i3.587
Frendy Wibowo, Sigit Setiyanto, Habib Bahtiar
{"title":"Pengaruh gaya kepemimpinan, loyalitas karyawan terhadap kinerja karyawan","authors":"Frendy Wibowo, Sigit Setiyanto, Habib Bahtiar","doi":"10.53088/jmdb.v2i3.587","DOIUrl":"https://doi.org/10.53088/jmdb.v2i3.587","url":null,"abstract":"This study examines the effect of leadership style and employee loyalty on employee performance, where leadership style and employee loyalty are the independent variables, and employee performance is the dependent variable. The population of this study was 53 employees of the Wonogiri Regency DISPORA. Data collection uses populative research methods (Census). The analytical tool used in this study is multiple linear regression analysis. The results showed that leadership style and employee loyalty simultaneously had a positive and significant effect on employee performance.","PeriodicalId":294746,"journal":{"name":"Journal of Management and Digital Business","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131712608","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Kepuasan sebagai mediasi pengaruh brand image, service quality dan experiential marketing terhadap loyalitas nasabah
Journal of Management and Digital Business Pub Date : 2022-12-29 DOI: 10.53088/jmdb.v2i3.155
Sofi Nur Awalia, A. Setiawan
{"title":"Kepuasan sebagai mediasi pengaruh brand image, service quality dan experiential marketing terhadap loyalitas nasabah","authors":"Sofi Nur Awalia, A. Setiawan","doi":"10.53088/jmdb.v2i3.155","DOIUrl":"https://doi.org/10.53088/jmdb.v2i3.155","url":null,"abstract":"This study analyzed the effect of brand image, service quality, and experiential marketing on customer loyalty at PT Bank Tabungan Negara Syariah Solo, with satisfaction as an intervening variable. This type of research is quantitative by applying a purposive sampling technique to the number of samples, 100 respondents. Furthermore, data collection was carried out by distributing Likert-scale questionnaires. The analytical method uses path analysis. The study's results prove that brand image has a positive but insignificant effect on customer satisfaction. In contrast, service quality and experiential marketing positively and significantly affect customer satisfaction. Each variable, namely brand image, service quality, experiential marketing, and customer satisfaction, positively and significantly influences loyalty. However, the variable of customer satisfaction was unable to facilitate the influence of brand image, service quality, and experiential marketing on customer loyalty.","PeriodicalId":294746,"journal":{"name":"Journal of Management and Digital Business","volume":"275 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124442352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis strategi experiential marketing dalam mempengaruhi keputusan pembelian ulang minuman Staykult di Surakarta
Journal of Management and Digital Business Pub Date : 2022-12-29 DOI: 10.53088/jmdb.v2i3.575
Fahman Hadi Utomo, Sukma Amayliana Rachmawati
{"title":"Analisis strategi experiential marketing dalam mempengaruhi keputusan pembelian ulang minuman Staykult di Surakarta","authors":"Fahman Hadi Utomo, Sukma Amayliana Rachmawati","doi":"10.53088/jmdb.v2i3.575","DOIUrl":"https://doi.org/10.53088/jmdb.v2i3.575","url":null,"abstract":"This study aims to find out what experiential marketing factors influence repurchasing decisions on sales of Staykult drinks in Surakarta and which experiential marketing factors are the most significant. The method used in this study is quantitative, with a multiple linear regression approach. The study results show that all Sense-Feel-Think-Act-Relate factors influence the repurchase decision. At the same time, the sense is the experiential marketing factor with the most substantial influence. The Staykult beverage shop stimulates the consumer's five senses by providing a taste in the form of drinks and food with a distinctive and high-quality taste, very comfortable room interiors, cleanliness, and excellent comfort. With fast service and the friendliness of the servers provided, customers feel comfortable in the shop to hang out with relatives for a long time, as a feeling that customers receive.","PeriodicalId":294746,"journal":{"name":"Journal of Management and Digital Business","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132222642","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Apakah harga saham dapat dipengaruhi oleh current ratio, return on asset dan net profit margin dengan nisbah bagi hasil sebagai variabel intervening ?
Journal of Management and Digital Business Pub Date : 2022-08-30 DOI: 10.53088/jmdb.v2i2.204
Ferdinin Djati Wika Wika, Nafis Irkhami
{"title":"Apakah harga saham dapat dipengaruhi oleh current ratio, return on asset dan net profit margin dengan nisbah bagi hasil sebagai variabel intervening ?","authors":"Ferdinin Djati Wika Wika, Nafis Irkhami","doi":"10.53088/jmdb.v2i2.204","DOIUrl":"https://doi.org/10.53088/jmdb.v2i2.204","url":null,"abstract":"This study aims to determine the effect of the current ratio, return on assets, and net profit margin on stock prices, with the profit-sharing ratio as an intervening variable. This research uses quantitative methods by processing secondary data from financial reports, financial statements, and performance summaries of listed companies on the Jakarta Islamic Index. Data analysis uses the path analysis approach. Based on the data test conducted, the results were found: the current ratio has a significant positive effect on the dividend payout ratio, return on assets has a significant positive effect on the dividend payout ratio, the net profit margin has a significant adverse effect on the dividend payout ratio, the dividend payout ratio cannot mediate the effect of the current ratio, net profit margin, on the stock price. However, able to mediate the effect of return on assets on stock prices.","PeriodicalId":294746,"journal":{"name":"Journal of Management and Digital Business","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115232287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Aplikasi metode association rule pada promosi produk 为推广产品而应用程序
Journal of Management and Digital Business Pub Date : 2022-08-30 DOI: 10.53088/jmdb.v2i2.578
Elvin Nury Khirdany, Sulaiha Nor Islamy, Laily Nur Aini, Lailatul Maghfiroh
{"title":"Aplikasi metode association rule pada promosi produk","authors":"Elvin Nury Khirdany, Sulaiha Nor Islamy, Laily Nur Aini, Lailatul Maghfiroh","doi":"10.53088/jmdb.v2i2.578","DOIUrl":"https://doi.org/10.53088/jmdb.v2i2.578","url":null,"abstract":"Product promotion is important by utilizing customer opinion to help choose products. A cafe is a place that many people visit, so it requires product promotion. Knowing the types of products that are often purchased can be used to determine what products are suitable to be promoted to customers. Therefore, it requires a method used for product promotion using association rules using support and confidence parameters. The results obtained are: If customer support for buying onion rings is 18%, then the confidence in latte americano is 60%. If customer support for buying onion rings is 25%, then orange juice confidence is 80%. If customer support for buying an iced latte is 13%, then confidence in onion rings is 66%. If customer support for buying onion rings and latte americano is 13%, then the confidence in orange juice is 67%. If customer support for buying onion rings and latte americano is 13%, then confidence in an iced latte is 67%.","PeriodicalId":294746,"journal":{"name":"Journal of Management and Digital Business","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115608251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh entrepreunial intention terhadap motivasi berwirausaha mahasiswa 吸引人意图对学生企业家动机的影响
Journal of Management and Digital Business Pub Date : 2022-08-30 DOI: 10.53088/jmdb.v2i2.569
Arfin Haryono, Zairina Zairina
{"title":"Pengaruh entrepreunial intention terhadap motivasi berwirausaha mahasiswa","authors":"Arfin Haryono, Zairina Zairina","doi":"10.53088/jmdb.v2i2.569","DOIUrl":"https://doi.org/10.53088/jmdb.v2i2.569","url":null,"abstract":"Instilling entrepreneurial motivation in students is essential, as it capitalizes on students' knowledge and entrepreneurial intention in creating future young entrepreneurs. This study aimed to see how entrepreneurial intention influences entrepreneurial motivation in students of the Faculty of Economics and Business, Nazhhatut Thullab Al Muafa University. This study used 64 students as participants. Simple linear regression and descriptive statistics were utilized in data analysis. The study results show that entrepreneurial intention and motivation scores are very high. There is an influence of entrepreneurial intention on student entrepreneurship motivation. Meanwhile, entrepreneurial intention can explain 35.2 percent of entrepreneurial motivation. Recommendations for further research need to add locus of control and entrepreneurial self-efficacy to understand student entrepreneurial motivation.","PeriodicalId":294746,"journal":{"name":"Journal of Management and Digital Business","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116432474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mengukur kinerja karyawan dengan nilai spritualitas sebagai moderasi 温和地衡量员工的工作表现
Journal of Management and Digital Business Pub Date : 2022-08-30 DOI: 10.53088/jmdb.v2i2.92
Putra Adhi Pratama, E. Fitriyani
{"title":"Mengukur kinerja karyawan dengan nilai spritualitas sebagai moderasi","authors":"Putra Adhi Pratama, E. Fitriyani","doi":"10.53088/jmdb.v2i2.92","DOIUrl":"https://doi.org/10.53088/jmdb.v2i2.92","url":null,"abstract":"This study aims to determine the effect of work climate, motivation, and sense of community on employee performance with spirituality as a moderating variable. This type of research is a quantitative study with a population of all PDAM Purwa Tirta Dharma Grobogan employees. The number of samples is 66 respondents. The analytical method used is Moderated Regression Analysis. The study results show that the work climate, motivation, and sense of community positively affect employee performance. Work atmosphere and sense of community partially positively affect employee performance, while motivation has no effect. Spirituality can moderate (strengthen) the influence of work climate variables, motivation, and sense of community on employee performance.","PeriodicalId":294746,"journal":{"name":"Journal of Management and Digital Business","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115938433","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Dampak spiritualitas, motivasi, dan stres kerja terhadap kinerja dosen IAIN Salatiga selama masa work from home 精神、动机和工作压力对IAIN salathree教授在家工作期间的表现的影响
Journal of Management and Digital Business Pub Date : 2022-04-30 DOI: 10.53088/jmdb.v2i1.179
Fajar Aditiya Sukma, Yudha Trishananto
{"title":"Dampak spiritualitas, motivasi, dan stres kerja terhadap kinerja dosen IAIN Salatiga selama masa work from home","authors":"Fajar Aditiya Sukma, Yudha Trishananto","doi":"10.53088/jmdb.v2i1.179","DOIUrl":"https://doi.org/10.53088/jmdb.v2i1.179","url":null,"abstract":"This study aims to determine the influence of spirituality in the workplace and motivation on lecturer performance during WFH, with work stress as an intervening variable. This research uses quantitative methods by processing primary data obtained through distributing questionnaires to other Salatiga lecturers. The samples taken were from 81 respondents using a simple random sampling technique. The method used is multiple linear regression. The test results obtained results: spirituality, motivation, and work stress had a significant positive effect on lecturer performance during the work-from-home period at IAIN Salatiga","PeriodicalId":294746,"journal":{"name":"Journal of Management and Digital Business","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125614499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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