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Strategi Bauran Pemasaran Terhadap Kepuasan Wisatawan (Studi pada D'dieuland) “快乐营销组合策略”(达迪奥兰研究)
Jurnal Sekretaris & Administrasi Bisnis (JSAB) Pub Date : 2023-02-28 DOI: 10.31104/jsab.v7i1.293
Ryxwel Alexander, Anny Nurbasari
{"title":"Strategi Bauran Pemasaran Terhadap Kepuasan Wisatawan (Studi pada D'dieuland)","authors":"Ryxwel Alexander, Anny Nurbasari","doi":"10.31104/jsab.v7i1.293","DOIUrl":"https://doi.org/10.31104/jsab.v7i1.293","url":null,"abstract":"","PeriodicalId":294144,"journal":{"name":"Jurnal Sekretaris & Administrasi Bisnis (JSAB)","volume":"434 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115934988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Program Kemitraan dalam Meningkatkan Reseller Engagement Evermos
Jurnal Sekretaris & Administrasi Bisnis (JSAB) Pub Date : 2023-02-28 DOI: 10.31104/jsab.v7i1.316
Nazhara Putri Yasyfa, Chandra Hendriyani, Fenny Damayanti
{"title":"Analisis Program Kemitraan dalam Meningkatkan Reseller Engagement Evermos","authors":"Nazhara Putri Yasyfa, Chandra Hendriyani, Fenny Damayanti","doi":"10.31104/jsab.v7i1.316","DOIUrl":"https://doi.org/10.31104/jsab.v7i1.316","url":null,"abstract":"Program kemitraan merupakan salah satu upaya startegis perusahaan untuk meningkatkan pendapatan agar tercapai perusahaan yang berkelanjutan. Evermos sebagai salah satu social commerce yang menerapkan program kemitraan untuk meningkatkan reseller engagement. Tujuan dari penelitian ini adalah untuk menganalisis program kemitraan dalam meningkatkan reseller engagement di Evermos. Metode penelitian ini adalah metode kualitatif deskriptif dengan menggunakan wawancara, observasi, dan data sekunder. Hasil penelitian menunjukkan bahwa program kemitraan dapat meningkatkan reseller engagement di Evermos. Adanya pertumbuhan reseller dari tahun ke tahun dapat menunjukan bahwa program kemitraan dapat meningkatkan keuntungan perusahaan dan citra perusahaan yang baik. Evermos melakukan tujuan pembinaan dan pelatihan untuk meningkatkan kualitas, kuantitas, dan membuka peluang bisnis baru bagi reseller untuk menjual berbagai macam produk muslim di Indonesia tanpa modal. Penulis memberikan saran utnuk meningkatkan kualitas dalam memberikan program kemitraan bagi mitra yang akan berkerjasama guna untuk meningkatkan keuntungan dan citra baik bagi perusahaan. \u0000 ","PeriodicalId":294144,"journal":{"name":"Jurnal Sekretaris & Administrasi Bisnis (JSAB)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115820178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Elektronik Word of Mouth (E-WOM) and Brand Image Terhadap Keputusan Pembelian Konsumen Milenial di Bandung Pada era Pandemic Covid - 19
Jurnal Sekretaris & Administrasi Bisnis (JSAB) Pub Date : 2023-02-28 DOI: 10.31104/jsab.v7i1.247
Asaretkha Adjane Annisawati, Senny Handayani Suarsa
{"title":"Pengaruh Elektronik Word of Mouth (E-WOM) and Brand Image Terhadap Keputusan Pembelian Konsumen Milenial di Bandung Pada era Pandemic Covid - 19","authors":"Asaretkha Adjane Annisawati, Senny Handayani Suarsa","doi":"10.31104/jsab.v7i1.247","DOIUrl":"https://doi.org/10.31104/jsab.v7i1.247","url":null,"abstract":"","PeriodicalId":294144,"journal":{"name":"Jurnal Sekretaris & Administrasi Bisnis (JSAB)","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125451116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Praktek Model Perilaku Konsumen Ramah Lingkungan Dari Perspektif Teori Perilaku Terencana 从计划行为理论的角度来看，环保消费者行为模型的实践
Jurnal Sekretaris & Administrasi Bisnis (JSAB) Pub Date : 2023-02-28 DOI: 10.31104/jsab.v7i1.280
Ana Maulina, N. Rahmawati, Yoka Mai Patria
{"title":"Praktek Model Perilaku Konsumen Ramah Lingkungan Dari Perspektif Teori Perilaku Terencana","authors":"Ana Maulina, N. Rahmawati, Yoka Mai Patria","doi":"10.31104/jsab.v7i1.280","DOIUrl":"https://doi.org/10.31104/jsab.v7i1.280","url":null,"abstract":"Pokok permasalahan dalam penelitian ini yaitu perilaku konsumen dalam niat beli makanan berkemasan ramah lingkungan di Kota Depok. Depok dipilih sebagai lokasi penelitian karena Depok adalah kota penyangga Jakarta. Tujuan dan urgensi penelitian yaitu untuk mengetahui perilaku konsumen ramah lingkungan pada usaha kecil berbasis kuliner sehingga dapat mengembangkan kebijakan untuk mengatasi permasalahan lingkungan dengan memanfaatkan kearifan lokal Kota Depok. Pendekatan yang digunakan pada penelitian ini yaitu pendekatan kuantitatif dengan menggunakan structural equation modelling. Terdapat 120 konsumen yang ditentukan dengan teknik purposive sampling. Hasil analisis data menyimpulkan bahwa subjective norm memiliki pengaruh yang kuat dan signifikan terhadap niat beli makanan berkemasan ramah lingkungan. Selain itu variabel attitude, subjective norm dan perceived behavioral control berpengaruh sebesar 78% terhadap niat beli makanan berkemasan ramah lingkungan di Kota Depok. Beberapa kesimpulan dan saran diuraikan pada akhir paragraph. Diharapkan saran yang ditulis dapat memberikan masukan kepada pemerintah kota Depok untuk menjadikan kota Depok sebagai kota yang Zero Waste.","PeriodicalId":294144,"journal":{"name":"Jurnal Sekretaris & Administrasi Bisnis (JSAB)","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127210623","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Model Inovasi Pengembangan Bisnis Food Corporation “Dear Me Sweety” Dalam Memilih Makanan Penutup yang Rendah Kalori 食品公司开发的创新模式“亲爱的我”选择低卡路里甜点
Jurnal Sekretaris & Administrasi Bisnis (JSAB) Pub Date : 2022-08-31 DOI: 10.31104/jsab.v6i2.291
Raisa Rafifiti Choerunnisa, B. Setiawan
{"title":"Model Inovasi Pengembangan Bisnis Food Corporation “Dear Me Sweety” Dalam Memilih Makanan Penutup yang Rendah Kalori","authors":"Raisa Rafifiti Choerunnisa, B. Setiawan","doi":"10.31104/jsab.v6i2.291","DOIUrl":"https://doi.org/10.31104/jsab.v6i2.291","url":null,"abstract":"Peneliti mengangkat sebuah permasalahan yang kini sedang banyak terjadi diantara kaum Millenials yaitu Diabetes. Indonesia merupakan negara penderita diabetes melitus terbesar ke empat di Dunia yaitu dengan 21,3 juta penduduk pada tahun 2030. Oleh karena itu diperlukan sebuah antisipasi dan inovasi dari sebuah produk makanan yang sehat dan rendah kalori agar dapat menurunkan jumlah penderita diabetes melitus. Tujuan penelitian ini adalah untuk menghasilkan sebuah inovasi model bisnis baru agar dapat diterapkan pada masyarakat sehingga dapat mempermudah masyarakat dalam membuat bisnis dan juga mendapatkan investor. Penelitian ini mengunakan metode R & D karena hasil akhir penelitian ini akan menghasilkan produk inovasi makanan dalam bentuk produk dessert yang rendah kalori. Data yang disajikan menggunakan metode deskriptif. Metode pengumpulan data melalui studi literatur dengan data sekunder yakni data atau informasi yang diambil dari buku, jurnal dan internet. Hasil Penelitian ini menunjukkan bahwa Dear Me Sweety adalah sebuah inovasi yang menghadirkan dessert rendah kalori yang enak dan sehat.  Selain itu untuk memberikan informasi kepada seluruh masyarakat Indonesia agar dapat menjalankan pola hidup sehat sehingga dapat menekan estimasi prevalensi dan jumlah penderita diabetes melitus menjadi lebih sedikit.","PeriodicalId":294144,"journal":{"name":"Jurnal Sekretaris & Administrasi Bisnis (JSAB)","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134207582","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Elemen-Elemen Bisnis pada PT. Sinar Jaya Megah Langgeng Menggunakan Model Bisnis PT. Jaya Jaya的业务元素采用了商业模式
Jurnal Sekretaris & Administrasi Bisnis (JSAB) Pub Date : 2022-08-31 DOI: 10.31104/jsab.v6i2.278
J. Sentosa
{"title":"Elemen-Elemen Bisnis pada PT. Sinar Jaya Megah Langgeng Menggunakan Model Bisnis","authors":"J. Sentosa","doi":"10.31104/jsab.v6i2.278","DOIUrl":"https://doi.org/10.31104/jsab.v6i2.278","url":null,"abstract":"","PeriodicalId":294144,"journal":{"name":"Jurnal Sekretaris & Administrasi Bisnis (JSAB)","volume":"136 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123257652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Penggunaan Aplikasi SIPAT Dalam Administrasi Penagihan Proyek Di PT PLN Persero UP 3 Bandung 分析了PT PLN Persero UP 3万隆账单管理项目中SIPAT应用的使用情况
Jurnal Sekretaris & Administrasi Bisnis (JSAB) Pub Date : 2022-08-31 DOI: 10.31104/jsab.v6i2.215
Kania Ayunda Putri, Mokhamad Mokhamad, Chandra Hendriyani
{"title":"Analisis Penggunaan Aplikasi SIPAT Dalam Administrasi Penagihan Proyek Di PT PLN Persero UP 3 Bandung","authors":"Kania Ayunda Putri, Mokhamad Mokhamad, Chandra Hendriyani","doi":"10.31104/jsab.v6i2.215","DOIUrl":"https://doi.org/10.31104/jsab.v6i2.215","url":null,"abstract":"  \u0000PT PLN is one of the important companies for the country for the needs of public electricity and the only electricity company in Indonesia. PT PLN also works with several vendors in the areas of Bandung, Ujung Berung, and Kopo. To facilitate the electrical administration process, PT PLN issued an application called SIPAT. The research methodology used is quantitative and qualitative methods with a descriptive approach. In collecting the data obtained is the numbers and the data obtained from the research done directly in the field.  Qualitative methods are done by observing interviews and literature studies from the journal. With the use of SIPAT application administration process in generating budget amount until payment becomes more effective. \u0000 ","PeriodicalId":294144,"journal":{"name":"Jurnal Sekretaris & Administrasi Bisnis (JSAB)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123720073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Sikap terhadap Electronic Money dilihat dari Persepsi Manfaat dan Persepsi Kemudahan 我们对电子货币的态度是基于对利弊的看法和对安逸的看法
Jurnal Sekretaris & Administrasi Bisnis (JSAB) Pub Date : 2022-02-25 DOI: 10.31104/jsab.v6i1.243
Amirah Aprilria Kusnadi, Arlin Ferlina Mochamad Trenggana
{"title":"Sikap terhadap Electronic Money dilihat dari Persepsi Manfaat dan Persepsi Kemudahan","authors":"Amirah Aprilria Kusnadi, Arlin Ferlina Mochamad Trenggana","doi":"10.31104/jsab.v6i1.243","DOIUrl":"https://doi.org/10.31104/jsab.v6i1.243","url":null,"abstract":"Virus COVID-19 menyebabkan pembatasan sosial yang membuat masyarakat meminimalkan penggunaan uang tunai saat berbelanja. E-money merupakan salah satu alat pembayaran yang penggunaannya selama periode awal tahun 2020 mengalami penurunan. Penelitian dilakukan untuk mengetahui dan menganalisis sikap terhadap penggunaan, persepsi kegunaan, dan persepsi kemudahan penggunaan. Penelitian menggunakan metode kuantitatif, deskriptif, dan kausal. Populasinya adalah masyarakat kota Bandung yang memiliki E-money, sedangkan pengumpulan data dilakukan dengan cluster sampling dengan hasil kuesioner sebanyak 385 yang diperoleh melalui survey online menggunakan google form. Analisis linier berganda digunakan untuk mengolah data dengan hasil yang diketahui bahwa persepsi manfaat dan kemudahan berperan dalam sikap pengguna baik secara parsial maupun simultan. Hasil penelitian diharapkan menjadi rekomendasi bagi penyedia E-money untuk memperhatikan manfaat dan kenyamanan layanan untuk meningkatkan sikap penggunaan dalam mengadopsi layanan E-money","PeriodicalId":294144,"journal":{"name":"Jurnal Sekretaris & Administrasi Bisnis (JSAB)","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125697506","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Usulan Strategi Optimalisasi Akun Media Sosial Dalam Upaya Meningkatkan Reach Melalui Instagram Advertising (Studi Kasus: Humingbad Clothing) 通过Instagram广告改善Reach地区的社交媒体账号的最佳战略建议(案例研究:Humingbad Clothing)
Jurnal Sekretaris & Administrasi Bisnis (JSAB) Pub Date : 2022-02-25 DOI: 10.31104/jsab.v6i1.265
Fahri Setia, C. Barkah
{"title":"Usulan Strategi Optimalisasi Akun Media Sosial Dalam Upaya Meningkatkan Reach Melalui Instagram Advertising (Studi Kasus: Humingbad Clothing)","authors":"Fahri Setia, C. Barkah","doi":"10.31104/jsab.v6i1.265","DOIUrl":"https://doi.org/10.31104/jsab.v6i1.265","url":null,"abstract":"","PeriodicalId":294144,"journal":{"name":"Jurnal Sekretaris & Administrasi Bisnis (JSAB)","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115901708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An Examination of Muslim Travelers’ Satisfaction on Umrah Tour Packages 穆斯林游客对朝觐旅游套餐的满意度调查
Jurnal Sekretaris & Administrasi Bisnis (JSAB) Pub Date : 2022-02-25 DOI: 10.31104/jsab.v6i1.252
F. Rahmiati
{"title":"An Examination of Muslim Travelers’ Satisfaction on Umrah Tour Packages","authors":"F. Rahmiati","doi":"10.31104/jsab.v6i1.252","DOIUrl":"https://doi.org/10.31104/jsab.v6i1.252","url":null,"abstract":"In this growing era, Umrah Travel business in Indonesia significantly growing rapidly. This study discussed an Examination of Muslim Travelers’ Satisfaction on Umrah Tour Packages. Umrah services quality measured by accommodation, mobility, caretaking, food services, and problem solving. This research uses a quantitative research method and non-probability sampling with snowball sampling and distributed to 130 Muslim travellers. Tests used in this research were validity and reliability (as a pre-test), classical assumption tests and multiple regression test to test hypotheses. The result affirmed only hypothesis two (2) was rejected. It shows accommodation, caretaking, food services and problem solving have significant impacts on satisfaction, whereas mobility have not significant impacts on satisfaction. This study also shows that all variables in Umrah services quality (accommodation, mobility, caretaking, food services, and problem solving) have simultaneously significant impact on satisfaction of 36.6%","PeriodicalId":294144,"journal":{"name":"Jurnal Sekretaris & Administrasi Bisnis (JSAB)","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115130601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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