Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)最新文献_第5页

Optimization Model of Mariculture in Tuban District 都市区海水养殖优化模型

Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020) Pub Date : 2021-05-10 DOI: 10.2991/AEBMR.K.210510.052

M. I. Joesidawati, Abdul Wahid Nurrudin, Suwarsih

{"title":"Optimization Model of Mariculture in Tuban District","authors":"M. I. Joesidawati, Abdul Wahid Nurrudin, Suwarsih","doi":"10.2991/AEBMR.K.210510.052","DOIUrl":"https://doi.org/10.2991/AEBMR.K.210510.052","url":null,"abstract":"Mariculture is one form of an effort to increase fishery production, in addition to capture fisheries. The waters north of Java, Tuban Regency are developing Mariculture using floating net cages with the main commodities of grouper fish. The current problem is the limited supporting industries that meet the needs of seeds, fish feed and mariculture equipment. In addition, the availability of land is limited because it requires quality waters that are clean and free of pollution. Mariculture development requires government policies to encourage the emergence of supporting industries. As a large investment, a supporting industry can only be created if the Mariculture industry is proven to have high economic value. Thus, it is necessary to develop a Mariculture model to identify (1) the size of the industry based on available marine resources (land area and water conditions) and (2) to develop an optimization model with linear programming. The result of this research is a linear programming model and the optimal value of each cultivation commodity. Cultivation commodities consist of grouper.","PeriodicalId":287694,"journal":{"name":"Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)","volume":"176 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131839660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Consumptive Lifestyle, Beauty Vlogger as a Group of Brand Trust References as a Mediation Variable on the Decision of Purchase of Korean Cosmetics (Innisfree) in Surabaya 消费生活方式、美妆Vlogger作为一组品牌信任参考对泗水地区韩国化妆品(Innisfree)购买决策的中介变量的影响

Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020) Pub Date : 2021-05-10 DOI: 10.2991/AEBMR.K.210510.010

R. A. Rasyid, D. Karya

引用次数: 0

Investigation of Vendor Satisfaction Towards Electronic Procurement Website Quality: Case Study of PT. Jasa Marga (Persero) Tbk Project of Surabaya-Gempol Branch 供应商对电子采购网站质量的满意度调查——以泗水- gempol分公司PT. Jasa Marga (Persero) Tbk项目为例

Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020) Pub Date : 2021-05-10 DOI: 10.2991/AEBMR.K.210510.015

Berto Mulia Wibawa, Oryza Na’afidamara, Dewie Saktia Ardiantono

{"title":"Investigation of Vendor Satisfaction Towards Electronic Procurement Website Quality: Case Study of PT. Jasa Marga (Persero) Tbk Project of Surabaya-Gempol Branch","authors":"Berto Mulia Wibawa, Oryza Na’afidamara, Dewie Saktia Ardiantono","doi":"10.2991/AEBMR.K.210510.015","DOIUrl":"https://doi.org/10.2991/AEBMR.K.210510.015","url":null,"abstract":"Recently, website service quality is one of the crucial aspects of communicating with partners. Increasingly complicated procedures, administrative, and shorter time, make vendors have a problem when using an electronic website of government instituted called LPSE (Layanan Pengadaan Secara Elektronik). While the vendor has not been asked directly for their experience in using LPSE. In this case, Jasa Marga LPSE website has not been evaluated yet. Further, this study aims to analyze the relationship between LPSE website quality with vendor satisfaction. The variables used in this study are usability, information quality, service interaction, and user satisfaction. This study is conclusive descriptive multiple cross-sectional with the sampling technique is the saturation sampling. Data collection was carried out through telephone interviews to 62 vendors of LPSE Jasa Marga Surabaya-Gempol. Hypothesis testing is done using multiple regression. The findings of this study indicate that the information quality, usability, and service interaction quality has a positive and significant relationship to user satisfaction. In Multiple Regression Analysis, there is a finding that from the three variables of this research, the information quality variable has the most significant impact on user satisfaction variable. This study also formulates managerial implications that can be applied by PT. Jasa Marga (Persero) Tbk and LPSE East Java as well. Moreover, the improvement of quality and performance of LPSE's website can be done by giving training to all LPSE admin tender, set a user manual to use Jasa Marga's LPSE's website, and create vendor comments and reviews.","PeriodicalId":287694,"journal":{"name":"Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124751557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Branding Strategy of Contemporary Coffee Shops in Indonesia 印尼当代咖啡店的品牌策略

Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020) Pub Date : 2021-05-10 DOI: 10.2991/AEBMR.K.210510.016

Senja Aprela Agustin

{"title":"Branding Strategy of Contemporary Coffee Shops in Indonesia","authors":"Senja Aprela Agustin","doi":"10.2991/AEBMR.K.210510.016","DOIUrl":"https://doi.org/10.2991/AEBMR.K.210510.016","url":null,"abstract":"The popular lifestyle of consuming coffee has spread in major cities of Indonesia, especially in the category of milk coffee. The existence of these contemporary coffee shop brands today has become a lifestyle as opposed to the big café brands because it has an affordable value and indulged by youthful people. Likewise, the visual and verbal styles of these brands have become distinguishing visual styles. Some brands of coffee use vocabulary related to feelings as their brand name, for instance Kopi Kenangan, Kopi Janji Jiwa, Kopi Lain Hati, Kopi Bersahaja, Kata Kopi, Kopi Sejiwa, Kopi Ruang Hati and Kopi Bahagia. The phenomenon of the performance of verbal brands represented through logos makes contemporary coffee shop brands have formulated visual homogeneity in their marketing strategies. This study aims to describe how the branding and marketing strategies of these brands. The method used is a content analysis and online marketing analysis through Instagaram in targeting markets, especially adolescent people in big cities in Indonesia. Content analysis is applied to determine how many visual and verbal elements in the coffee brand activity, whereas online marketing analysis to map the market and illustrate how the role of marketing media, especially social media. However, the result of this research has revealed that the homogeneity of branding has become a paradox of branding: creating brand blur as well as consumer disloyalty.","PeriodicalId":287694,"journal":{"name":"Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125110207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Analytic Hierarchy Process (AHP) Method for Measuring the Dominance of Product Design Against Industry Criteria 4.0 根据工业标准4.0衡量产品设计主导地位的层次分析法(AHP)

Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020) Pub Date : 2021-05-10 DOI: 10.2991/AEBMR.K.210510.033

R. B. Jakaria, Iswanto, Nurhaizal binti Mat Yaacob Ariffin, Marzuki Ibrahim

{"title":"Analytic Hierarchy Process (AHP) Method for Measuring the Dominance of Product Design Against Industry Criteria 4.0","authors":"R. B. Jakaria, Iswanto, Nurhaizal binti Mat Yaacob Ariffin, Marzuki Ibrahim","doi":"10.2991/AEBMR.K.210510.033","DOIUrl":"https://doi.org/10.2991/AEBMR.K.210510.033","url":null,"abstract":"The ease with which people make transactions in this digital age, poses a serious threat to business people who are still conducting conventional transactions. This applies to the bottled drinking water industry which is still dominated by small entrepreneurs. The study population is bottled mineral water products. Research data sources consist of secondary data and primary data. Data analysis techniques using Structural Equation Model (SEM), by testing the industry criteria 4.0 and the competitiveness of bottled drinking water and AHP to determine the dominant factors that influence. The results of this study are the R-square test value for the goodness-fit model with a value of 0.454 for competitiveness and 0.361 for product design so that the R-square is greater than what is needed, namely 0.261, from the influence between variables, the product design has a direct influence on competitiveness with a parameter coefficient of 0.609, and industry principle 4.0 for product design with a parameter coefficient of 0.601. By testing AHP the dominant factor in product design in the industrial era 4.0 is the price and volume factor of 0.39 so that in product design the price and product volume factors are the main factors in influencing the competitiveness of these bottled drinking water brands products.","PeriodicalId":287694,"journal":{"name":"Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)","volume":"79 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126239860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Succession in Family Restaurant Business: An Intergenerational Perspective 家族餐饮企业的传承:代际视角

Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020) Pub Date : 2021-05-10 DOI: 10.2991/AEBMR.K.210510.042

Rahel Julita, Anastasya Silvana Asali, Serli Wijaya

引用次数: 2

Analysis of Customer Value, Satisfaction and Loyalty of Recommendation Behavior in Digital Payment Applications: Case Study of Gopay and OVO 数字支付应用中推荐行为的客户价值、满意度和忠诚度分析——以Gopay和OVO为例

Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020) Pub Date : 2021-05-10 DOI: 10.2991/AEBMR.K.210510.022

R. R. Mardhotillah, Berto Mulia Wibawa, Moch. Afif Muhggni Labib, D. Karya

{"title":"Analysis of Customer Value, Satisfaction and Loyalty of Recommendation Behavior in Digital Payment Applications: Case Study of Gopay and OVO","authors":"R. R. Mardhotillah, Berto Mulia Wibawa, Moch. Afif Muhggni Labib, D. Karya","doi":"10.2991/AEBMR.K.210510.022","DOIUrl":"https://doi.org/10.2991/AEBMR.K.210510.022","url":null,"abstract":"The development of the use of digital payment is currently very rapid. Gopay and OVO are two of the digital payment service providers that are currently the most widely used by Indonesian people with evidence of data showing 2 digital payment users are quite high, although as we have seen, there are still many other digital payments that are quite competitive in the past. now. This study aims to see how ways to create customer value can influence customer satisfaction and loyalty improvement and provide behavioral recommendations that can be used as key success factors for digital payment services. The first method used in this research is exploratory research with data collection techniques using in-depth internet research data. While the second method is conclusively descriptive multiple cross-sectional by distributing online questionnaires to 408 samples with GoPay and / or OVO criteria in the age range of 17-45 years and having transacted in the past month. Then the data will be processed using a comparison between Semantic Differential and Structural Equation Modelling (SEM). The results of the analysis using the semantic differential method showed that GoPay was rated higher than OVO. Whereas the analysis using SEM method shows satisfaction, loyalty and interest in recommendations that have positive influence so that each factor that is considered to be able to meet the requirements of interest recommendations can have a positive effect and can directly create a recommendation behavior for digital payment users.","PeriodicalId":287694,"journal":{"name":"Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127211952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Implementation of C4.5 Algorithm for Analysis of Service Quality in Companies of PT. XYZ C4.5算法在PT. XYZ公司服务质量分析中的实现

Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020) Pub Date : 2021-05-10 DOI: 10.2991/AEBMR.K.210510.008

Supangat, A. Pratama, T. Rahmawati

{"title":"Implementation of C4.5 Algorithm for Analysis of Service Quality in Companies of PT. XYZ","authors":"Supangat, A. Pratama, T. Rahmawati","doi":"10.2991/AEBMR.K.210510.008","DOIUrl":"https://doi.org/10.2991/AEBMR.K.210510.008","url":null,"abstract":"Currently the world's automotive companies are increasing and the development of these companies is very fast, various car companies compete in releasing their products. Resulting in competition in the automotive business world. One of the automotive companies examined in this study was PT. XYZ In the company PT. The XYZ strategy used to attract customers is to consider the quality of their services. If the quality of PT. XYZ is good, so customers will be interested in buying Suzuki products and are loyal to the services provided by Suzuki. Because the customer is an assessor of service quality, in this study researchers used the C4.5 algorithm to measure the quality of services at PT. XYZ The method of collecting datasets is to use surveys. Then the data will be processed using the C.45 algorithm, the company can find out what attributes can determine the quality of good or bad service. The dataset is 500 records, in which researchers use a percentage of 60% for training data and 40% for testing data. From the trial results there is obtained an accuracy of 90%, Precision of 94%, Recall of 95%, and F-Measure of 94%. From the results of the study using the C4.5 algorithm in the existing dataset obtained 10 rules consisting of 3 rules with good service quality conclusions and 7 rules with poor service quality conclusions. This rule will be used to analyze the company's service quality to customers, which are the attributes that influence and the most dominant determines the quality of service.","PeriodicalId":287694,"journal":{"name":"Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129878135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Virtual Tourists’ Motivation During COVID-19 Pandemic COVID-19大流行期间虚拟游客的动机

Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020) Pub Date : 1900-01-01 DOI: 10.2991/AEBMR.K.210510.004

M. Muhamad

引用次数: 0

Satisfaction Levels of Ecotourism Innovations Course During the Global Pandemic 全球大流行期间生态旅游创新课程满意度研究

Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020) Pub Date : 1900-01-01 DOI: 10.2991/AEBMR.K.210510.024

M. Muhamad

{"title":"Satisfaction Levels of Ecotourism Innovations Course During the Global Pandemic","authors":"M. Muhamad","doi":"10.2991/AEBMR.K.210510.024","DOIUrl":"https://doi.org/10.2991/AEBMR.K.210510.024","url":null,"abstract":"Education is one of the most important factors in shaping a nation's civilization. Education will give birth to new changes and discoveries in the field of science and technology. Factors that have an important role are the existence of a supportive learning ecosystem. The most important objective of this study is interdisciplinary collaborative facilitation that has a degree of flexibility that provides access to knowledge resources so that it can document new sources of knowledge that are easily accessible. Learning ecosystems are required to develop expertise, knowledge and give birth to new things and need to be supported by adequate learning space. For students to have motivation in the learning process, the methods used in the learning process must be updated according to students' interests, intelligence and learning styles. One way to use appropriate learning media is for students to be more active or play a lot of roles in the learning process, including E-learning programs. The strategy of using e-learning to support the implementation of the learning process is expected to increase the absorption of students on the material taught, namely: increasing active participation of students, improving students' independent learning skills, improving the quality of education and training materials, increasing the ability to display information with technological devices information, expanding the reach of the teaching-learning process using computer networks, not limited to space and time. The results of the study using questionnaires indicate an active participatory level and can improve student learning abilities. The results of the analysis show that the students’ satisfaction level with the learning process are: Online assignments are relevant with RPKPS (K6) (76, 3.8), the lecturer gives the assignment/quiz score in a short amount of time. (76, 3.8), the registration process on eLearning is easy (79, 3.95).","PeriodicalId":287694,"journal":{"name":"Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131627217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0