2009 International Association of Computer Science and Information Technology - Spring Conference最新文献_第4页

Price-Service Competition and Cooperation in a Supply Chain Distribution System 供应链分销系统中的价格-服务竞争与合作

2009 International Association of Computer Science and Information Technology - Spring Conference Pub Date : 2009-04-17 DOI: 10.1109/IACSIT-SC.2009.76

Yu Tian, Yanxue Gong, Shao-chao Sun

引用次数: 0

"Stego-Analysis Chain, Session Two" Novel Approach of Stego-Analysis System for Image File “隐写分析链，第二节”图像文件隐写分析系统的新方法

2009 International Association of Computer Science and Information Technology - Spring Conference Pub Date : 2009-04-17 DOI: 10.1109/IACSIT-SC.2009.104

A. Naji, S. Hameed, M. Islam, B. Zaidan, T. Gunawan, A. Zaidan

引用次数: 15

Discovery of Novel Relationship among Single Nucleotide Polymorphisms, Exon Skipping Events, and Tumors 发现单核苷酸多态性、外显子跳跃事件与肿瘤之间的新关系

2009 International Association of Computer Science and Information Technology - Spring Conference Pub Date : 2009-04-17 DOI: 10.1109/IACSIT-SC.2009.111

F. Hsu, Wen Chun Lo

引用次数: 0

Impact of Repetitive and Contextual Advertisements on Consumer Behavior: An Exploratory Study 重复与情境广告对消费者行为的影响:一项探索性研究

2009 International Association of Computer Science and Information Technology - Spring Conference Pub Date : 2009-04-17 DOI: 10.1109/IACSIT-SC.2009.20

S. Verma

{"title":"Impact of Repetitive and Contextual Advertisements on Consumer Behavior: An Exploratory Study","authors":"S. Verma","doi":"10.1109/IACSIT-SC.2009.20","DOIUrl":"https://doi.org/10.1109/IACSIT-SC.2009.20","url":null,"abstract":"Researchers have predicted that advertising has astonishing powers and is often a very effective tool. But sometimes it is not as powerful as it is being thought. There are no concrete evidences that advertising actually works by any strong form of influence or manipulation. Consumers are confronted with a lot of advertisements in their present-day life and hence have developed disinterest and resistance against them. Advertisers are developing strategies that can attract consumers to process ads. In this paper the impact of repetitive and contextual advertisement on the behavior of consumers was explored through primary research. Chi-square test established a relation between contextual advertisements and consumer purchase decision as well as a relation between repetitive advertisements and consumer purchase decision. The Kendall tau-b test result indicated that attention to advertisement, inducement to purchase and continuous patronage is negatively related to repetitive and contextual advertisements. The findings indicate that the typical relationship between advertising exposure and affective response is believed to display an inverted U-shaped pattern, where initial exposures generate increasing familiarity and positive effect, but subsequent exposures eventually lead to wear out and a decrease in positive affect.","PeriodicalId":286158,"journal":{"name":"2009 International Association of Computer Science and Information Technology - Spring Conference","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124077182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Proposed Protocol for Secured Routing in Ad Hoc Networks Ad Hoc网络中安全路由的建议协议

2009 International Association of Computer Science and Information Technology - Spring Conference Pub Date : 2009-04-17 DOI: 10.1109/IACSIT-SC.2009.28

A. Kush, C. Hwang

引用次数: 7

The Influence of Country-of-Origin on Human Resource Strategy of Multinational Companies in Developing Countries 原产国对发展中国家跨国公司人力资源战略的影响

2009 International Association of Computer Science and Information Technology - Spring Conference Pub Date : 2009-04-17 DOI: 10.1109/IACSIT-SC.2009.65

Ashatu Hussein, Muhajir Kachwamba

{"title":"The Influence of Country-of-Origin on Human Resource Strategy of Multinational Companies in Developing Countries","authors":"Ashatu Hussein, Muhajir Kachwamba","doi":"10.1109/IACSIT-SC.2009.65","DOIUrl":"https://doi.org/10.1109/IACSIT-SC.2009.65","url":null,"abstract":"Human resources can be one of the company's sources of competitive advantage if it is managed effectively and efficiently. Taking this into considerations, MNCs are straggling in designing the human resource strategy that helps them to gain competitive advantage in host countries. In a globalized world however, multinational companies (MNCs) are in the complex pressure of finding appropriate balance between global, home country and local practices especially in the area of human resource management due to the fact that cultural contexts differ significantly among nations. According to theories of ethnocentricity, MNCs tend to transplant the dominant business strategic practices of the country of origin into their subsidiaries and apply them wherever they operate. Country-of-origin effect on firm's strategic behavior however, can be mediated by a strong regulatory framework in the host country. On the other side, permissive business environment and policies that characterize developing countries give MNCs a window of opportunity to implement their home country business cultures. However, little is known about the influence of country-of-origin on human resource strategy of MNCs operating in developing countries by considering the permissive business environment and policies that characterize these countries. Thus, this paper provides a conceptual basis for an empirical work in filling out this empirical gap on the influence of country of origin on human resource strategy of MNCs operating in developing countries by taking developing countries context into considerations.","PeriodicalId":286158,"journal":{"name":"2009 International Association of Computer Science and Information Technology - Spring Conference","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116024700","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

E-Government Performance Evaluation with Fuzzy Numbers 基于模糊数的电子政务绩效评价

2009 International Association of Computer Science and Information Technology - Spring Conference Pub Date : 2009-04-17 DOI: 10.1109/IACSIT-SC.2009.122

M. Fasanghari, F. Habibipour

引用次数: 13

A Video-Based User Interface for People with Disabilities of the Fingers 为手指残疾人士设计的视频用户界面

2009 International Association of Computer Science and Information Technology - Spring Conference Pub Date : 2009-04-17 DOI: 10.1109/IACSIT-SC.2009.74

H. Higa, T. Dojo, K. Mihara, H. Uehara, V. Asari

引用次数: 6

Innovation in Romanian SMEs and Its Impact on Performance 罗马尼亚中小企业的创新及其对绩效的影响

2009 International Association of Computer Science and Information Technology - Spring Conference Pub Date : 2009-04-17 DOI: 10.1109/IACSIT-SC.2009.134

Nicolescu Ovidiu, N. Ciprian, Popa Ion, C. Sebastian, Dobrin Cosmin, C. Eduard

引用次数: 8

Neural Networks Based Diagnosis of Heart Arrhythmias Using Chaotic and Nonlinear Features of HRV Signals 基于HRV信号混沌和非线性特征的神经网络诊断心律失常

2009 International Association of Computer Science and Information Technology - Spring Conference Pub Date : 2009-04-17 DOI: 10.1109/IACSIT-SC.2009.23

M. Rouhani, Reza Soleymani

引用次数: 14