Master: Jurnal Manajemen dan Bisnis Terapan最新文献

{"title":"Peran Komunikasi Dan Budaya Organisasi Pada Kinerja Karyawan PT. Duta Merpati Indonesia","authors":"Prima Okta Islamiyah, S. Sukaris","doi":"10.30595/jmbt.v1i2.12668","DOIUrl":"https://doi.org/10.30595/jmbt.v1i2.12668","url":null,"abstract":"ABSTRAK Perkembangan bisnis saat ini telah mengalami perubahan begitu cepat mulai dari era globalisasi sampai dengan era industri 4.0, serta era dimana bisnis beroperasi pada masa pandemik Covid-19. Kondisi tersebut menuntut perusahaan harus mampu beradaptasi dengan perubahan-perubahan tersebut agar kinerja perusahaan dan kinerja karyawan tetap terjaga dan dapat meningkat. Secara internal peningkatan ini dapat dimulai dari pola komunikasi dan orang-orang dalam organisasi tetap memegang budaya organisasi yang kuat. Tujuan dari penelitian ini adalah untuk mengetahui peran komunikasi dan budaya organisasi dalam meningkatkan kinerja karyawan. Metode penelitian yang digunakan adalah kualitatif deskriptif, sumber data yang digunakan dalam penelitian ini yaitu sumber data primer, pengumpulan data dengan menggunakan metode observasi, wawancara dan dokumentasi yang dikumpulkan dari informan pada PT. Duta Merpati Indonesia. Hasil penelitian menunjukkan bahwa 1) Adanya komunikasi yang kurang baik antara karyawan dengan karyawan dan juga antara karyawan dengan atasan, yang dapat berdampak negatif terhadap kinerja karyawan, 2) PT. Duta Merpati Indonesia memiliki budaya organisasi yang dapat berdampak positif pada kinerja karyawan. ABSTRACT Today's business developments have undergone rapid changes starting from the era of globalization to the industrial era 4.0, as well as the era in which businesses operate during the Covid-19 pandemic. These conditions require companies to be able to adapt to these changes so that company performance and employee performance are maintained and can improve. Internally, this improvement can be started from communication patterns and people in the organization still hold a strong organizational culture. The purpose of this study was to determine the role of communication and organizational culture in improving employee performance. The research method used is descriptive qualitative, the data sources used in this study are primary data sources, data collection using observation, interviews and documentation methods collected from informants at PT. Duta Merpati Indonesia. The results show that 1) There is poor communication between employees and employees and also between employees and superiors, which can have a negative impact on employee performance, 2) PT. Duta Merpati Indonesia has an organizational culture that can have a positive impact on employee performance.","PeriodicalId":283386,"journal":{"name":"Master: Jurnal Manajemen dan Bisnis Terapan","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127577017","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Pemasaran Pada PT. Prima Megah Irsa","authors":"Wahyu Ilham Pradana, S. Sukaris","doi":"10.30595/jmbt.v1i2.12665","DOIUrl":"https://doi.org/10.30595/jmbt.v1i2.12665","url":null,"abstract":"ABSTRAK Tujuan dalam penelitian ini yaitu untuk mengetahui strategi apakah yang diterapkan oleh PT. Prima Megah Irsa dalam meningkatkan penjualan jasa kontruksi. Penelitian ini dilakukan di PT. Prima Megah Irsa yang beralamatkan di  Jalan Krikilan No 146 Ds. Krikilan RT. 013 RW. 005 Kec. Driyorejo Kab. Gresik. Jenis penelitian ini yaitu kualitatif deskriptif.  Sumber data yang digunakan dalam penelitian ini yaitu sumber data primer. Sedangkan pengumpulan data yang dilakukan dalam penelitian ini menggunakan metode observasi, wawancara, dan dokumentasi. Adapun hasil penelitian ini dapat disimpulkan bahwa 1) PT. Prima Megah Irsa memiliki strategi pemasaran yang sangat penting dalam meningkatkan volume penjualan produk jasa yang disediakan, 2) Strategi produk yang dijalankan oleh PT. Prima Megah Irsa mengfokuskan pada kualitas produk jasa dan proses pengerjaan proyek yang selesai sesuai dengan waktu yang ditetapkan, 3) Strategi harga yang ditawarkan oleh PT. Prima Megah Irsa merupakan harga yang ditawarkan sesuai dengan harga di pasar, 4) Strategi distribusi yang dilakukan oleh PT. Prima Megah Irsa merupakan sistem strategi distribusi langsung. Strategi langsung merupakan strategi yang bertujuan untuk melakukan pendekatan secara langsung kepada para calon pengguna jasa (klaen) baik secara formal maupun informal guna produk jasa yang ditawarkan perusahaan dapat berkembang dan dikenal lebih luas oleh perusahaan, 5) Strategi promosi dan komunikasi yang dilakukan oleh PT. Prima Megah Irsa yaitu dengan cara melakukan promosi secara langsung kepada para pengusaha kontraktor. Perusahaan juga menjalin komunikasi dengan para pengusaha kontraktor lainnya. Yang tujuannya produk jasa yang ditawarkan lebih dikenal oleh pasar dengan cara word of mouth.ABSTRACTThe purpose of this research is to find out what strategy is applied by PT. Prima Megah Irsa in increasing sales of construction services. This research was conducted at PT. Prima Megah Irsa whose address is at Jalan Krikilan No. 146 Ds. Krikilan RT. 013 RW. 005 District. Driyorejo Kab. Gresik. This type of research is descriptive qualitative. The data sources used in this study are primary data sources. While the data collection was carried out in this study using the methods of observation, interviews, and documentation. The results of this study can be concluded that 1) PT. Prima Megah Irsa has a very important marketing strategy in increasing the sales volume of the services provided, 2) the product strategy implemented by PT. Prima Megah Irsa focuses on the quality of service products and project work processes that are completed in accordance with the specified time, 3) the price strategy offered by PT. Prima Megah Irsa is the price offered in accordance with the price in the market, 4) distribution strategy carried out by PT. Prima Megah Irsa is a direct distribution strategy system. The direct strategy is a strategy that aims to make a direct approach to prospective service users (clients) both formal","PeriodicalId":283386,"journal":{"name":"Master: Jurnal Manajemen dan Bisnis Terapan","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121773334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kinerja Operasional Terhadap Kepuasan Pelanggan Pada PT. Prima Megah Irsa","authors":"Paugeran Rilopari, Abdurrahman Faris Indriya Himawan","doi":"10.30595/jmbt.v1i2.12667","DOIUrl":"https://doi.org/10.30595/jmbt.v1i2.12667","url":null,"abstract":"ABSTRAK Karyawan Perusahaan dapat berinteraksi dengan pelanggan , sehingga kinerja karyawan yang memberikan layanan adalah kunci kepuasan pelanggan. Gambar Perusahaan ditampilkan sebagai Layanan untuk Layanan Karyawan Pelanggan. Survei ini menggunakan survei kuantitatif yang berpengaruh untuk mengetahui pengaruh kinerja karyawan terhadap kepuasan pelanggan di PT.Prima Megah Irsa. Metode pengambilan sampel yang digunakan adalah random sampling. Sampel yang dikumpulkan dalam penelitian ini adalah pelanggan PT Prima Megah Irsa , diantaranya berada di Jalan Krikilan No 146 Ds. Krikilan RT. 013 RW. 005 kec. Driyorejo Kab. Gresik, sampel untuk survei ini adalah - 130 orang. Berdasarkan hasil analisis regresi berganda, uji korelasi kinerja-kepuasan karyawan menunjukkan R = 0,856. Juga pada uji korelasi antara kinerja karyawan dengan loyalitas pelanggan, R = 0,602. Maka didapat persamaan regresi berganda = Y = 4.408 + 2.713y + 1.064z. Model Koefisien Regresi ini berarti . Z) Meningkat 1.064. ABSTRACT Company employees can interact with customers, so the performance of employees who provide services is the key to customer satisfaction. Company Images are displayed as a Service for Customer Service Employees. This survey uses an influential quantitative survey to determine the effect of employee performance on customer satisfaction at PT.Prima Megah Irsa. The sampling method used is random sampling. The samples collected in this study were customers of PT Prima Megah Irsa, including those on Jalan Krikilan No 146 Ds. Krikilan  RT. 013 RW. 005 district. Driyorejo Kab. Gresik, the sample for this survey is - 130 people. Based on multiple regression analysis, the performance-satisfaction correlation test showed R = 0.856. Also on the correlation test between employee performance and customer loyalty, R = 0.602. Then the multiple regression equation is obtained = Y = 4.408 + 2.713y + 1.064z. This Regression Coefficient Model means . Z) Increase by 1,064.","PeriodicalId":283386,"journal":{"name":"Master: Jurnal Manajemen dan Bisnis Terapan","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131502619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Hedonic Shopping Value, Web Informativeness, Web Entertainment Terhadap E-Loyalty Dengan E-Satisfaction Sebagai Mediasi Pada Tokopedia","authors":"Elly Andriani, I. B. Udayana, N. K. Ningrum","doi":"10.30595/jmbt.v1i2.12661","DOIUrl":"https://doi.org/10.30595/jmbt.v1i2.12661","url":null,"abstract":"This research was conducted with in order to identify and analyze the factors that influence loyalty Tokopedia users of online shopping services. With several related variables in this research are hedonic shopping value, web informativeness, web entertainmnet, e-satisfaction, and e-loyalty as dependent variables. The population of this research is tokopedia users, with a sample of 100 tokopedia users. Data collection was done by using a questionnaire method. The test result in this study are that hedonic shopping value has positive effect on e-satisfation, wen informativeness and web entertainmnet have a positive effect on e-satisfaction,  and E-Satisfaction has positive effect on E-Loyalty. Which Means that hypothesis testing is accepted.","PeriodicalId":283386,"journal":{"name":"Master: Jurnal Manajemen dan Bisnis Terapan","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121844930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Karakteristik Individu, Karakteristik Pekerjaan Dan Efikasi Diri Terhadap Kinerja Karyawan (Studi Pada Karyawan Bagian Gudang PT. Hyup Sung Indonesia, Purbalingga)","authors":"Panji Candra Setyawan, Fatmah Bagis","doi":"10.30595/jmbt.v1i2.12666","DOIUrl":"https://doi.org/10.30595/jmbt.v1i2.12666","url":null,"abstract":"ABSTRAK Penelitian ini bertujuan untuk mengetahui Pengaruh Karakteristik Individu, Karakterstik Pekejeraan Dan Efikasi Diri Terhadap Kinerja Karyawan Bagian Gudang PT.Hyup Sung Indonesia, Purbalingga. Jumlah populasi penelitian ini sebanyak 108 karyawan. Sampel pada penelitian ini sebanyak 108 karyawan dengan menggunakan teknik sample jenuh. Analisis yang digunakan adalah Uji f, Uji t dan R2adjusted. Hasil penelitian ini berdasarkan Uji f di peroleh Karakteristik individu, karakteristik pekerjaan dan efikasi diri secara simultan berpengaruh terhadap kinerja karyawan. Hasil penelitian ini berdasarkan  uji t diperoleh; (a) Karakteristik Individu berpengaruh positif dan signifikan terhadap kinerja karyawan. (b) Karakteristik Pekerjaan berpengaruh positif dan signifikan terhadap kinerja karyawan. (c) Efikasi Diri berpengaruh positif dan signifikan terhadap kinerja karyawan. Berdasarkan uji koefisien determinasi R2adjusted menunjukkan besarnya pengaruh Karakteristik Individu, Karakteristik Pekerjaan dan Efikasi Diri terhadap kinerja karyawan sebesar 51,1%, sedangkan sisanya sebesar 48,9% dipengaruhi variabel diluar model penelitan. ABSTRACT This study aims to determine the effect of individual characteristics, work characteristics and self-efficacy on employee performance in the warehouse division of PT. Hyup Sung Indonesia, Purbalingga. The total population of this study were 108 employees. The sample in this study were 108 employees using the saturated sample technique. The analysis used is the f test, t test and R2 adjusted. The results of this study based on the f test obtained that individual characteristics, job characteristics and self-efficacy simultaneously affect employee performance. The results of this study based on the t-test obtained; (a) Individual characteristics have a positive and significant effect on employee performance. (b) Job characteristics have a positive and significant effect on employee performance. (c) Self-efficacy has a positive and significant effect on employee performance. Based on the coefficient of determination R2adjusted, it shows that the influence of individual characteristics, job characteristics and self-efficacy on employee performance is 51.1%, while the remaining 48.9% is influenced by variables outside the research model.","PeriodicalId":283386,"journal":{"name":"Master: Jurnal Manajemen dan Bisnis Terapan","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124792102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Does Corporate Social Responsibility, Corporate Governance And Profitability Affect Earnings Management? Evidence From Manufacturing Firms In Indonesia","authors":"Florentina Cindy Finishtya, Sriniyati Sriniyati, Erlinda Nur Khasanah","doi":"10.30595/jmbt.v1i2.12670","DOIUrl":"https://doi.org/10.30595/jmbt.v1i2.12670","url":null,"abstract":"ABSTRAK Penelitian ini menguji pengaruh corporate social responsibility, corporate governance, dan profitabilitas terhadap manajemen laba. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif. Data yang digunakan dalam penelitian ini adalah data sekunder yang diambil dari laporan tahunan perusahaan manufaktur dari tahun 2015 - 2019. Jumlah sampel terdiri dari 100 sampel. Untuk menguji hipotesis, penelitian ini menggunakan analisis regresi berganda. Penelitian ini menunjukkan bahwa tanggung jawab sosial perusahaan berpengaruh positif dan signifikan terhadap manajemen laba, sedangkan faktor lainnya; corporate governance dan profitabilitas berpengaruh negatif dan tidak signifikan terhadap manajemen laba. ABSTRACT This study examined the effect of corporate social responsibility, corporate governance, and profitability on earning management. The research method used in this study was a quantitative method. The data used in this study was secondary data taken from manufacturing firm’s annual report from 2015 - 2019. Total sample consisted of 100 samples. To test the hypotheses, this study used multiple regression analysis. This study found that corporate social responsibility has a positive and significantly influenced the earnings management, while other factors; the corporate governance and profitability had a negative and insignificant effect on earnings management.","PeriodicalId":283386,"journal":{"name":"Master: Jurnal Manajemen dan Bisnis Terapan","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123730266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Persepsi Bagi Hasil, Laba Dan Jaminan Terhadap Pengambilan Keputusan Pembiayaan (Studi Kasus Pada UMKM di BPRS Khasanah Ummat Purwokerto)","authors":"Mody Nurhidayati, Wida Purwidianti","doi":"10.30595/jmbt.v1i1.10401","DOIUrl":"https://doi.org/10.30595/jmbt.v1i1.10401","url":null,"abstract":"Penelitian ini bertujuan untuk menguji pengaruh persepsi bagi hasil, laba dan jaminan terhadap pengambilan keputusan pembiayaan. Objek penelitian ini adalah pelaku UMKM yang mengambil pembiayaan di BPRS Khasanah Ummat Purwokerto. Data yang digunakan yaitu data primer berupa kuisioner yang dibagikan langsung kepada para pelaku UMKM tersebut. Teknik pengumpulan yang digunakan dalam penelitian ini adalah purposive sampling sementara teknik analisis data yang digunakan dalam penelitian ini yaitu statistik deskriptif, uji asumsi klasik, analisis regresi berganda dan uji hipotesis. Hasil analisis menunjukan bahwa persepsi bagi hasil, laba dan jaminan secara bersama-sama berpengaruh positif dan signifikan terhadap pengambilan keputusan pembiayaan, persepsi bagi hasil berpengaruh positif dan signifikan terhadap pengambilan keputusan pembiayaan. Persepsi laba berpengaruh negatif dan tidak signifikan terhadap pengambilan keputusan pembiayaan, sedangkan jaminan berpengaruh positif dan signifikan terhadap pengambilan keputusan pembiayaan.","PeriodicalId":283386,"journal":{"name":"Master: Jurnal Manajemen dan Bisnis Terapan","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127098894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Faktor-Faktor Yang Memengaruhi Perilaku Menabung Di Kalangan Mahasiswa (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis di Universitas Muhammadiyah Purwokerto, Universitas Jendral Soedirman dan Universitas Wijaya Kusuma)","authors":"Ayu Ramadhaning Tyas, I. Rahmawati","doi":"10.30595/jmbt.v1i1.10402","DOIUrl":"https://doi.org/10.30595/jmbt.v1i1.10402","url":null,"abstract":"Penelitian ini bertujuan untuk menguji pengaruh sosialisasi orang tua, melek finansial, teman sebaya dan kontrol diri terhadap perilaku menabung. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan kuesioner sejumlah 325 responden kepada mahasiswa di Purwokerto. Subyek dalam penelitian ini adalah Mahasiswa Fakultas Ekonomi dan Bisnis di Universitas Muhammadiyah Purwokerto, Universitas Jendral Soedirman dan Universitas Wijaya Kusuma. Teknik pengambilan sampel menggunakan metode convenience sampling. Analisis data menggunakan uji regresi linier berganda menggunakan data ordinal. Dari hasil penelitian menunjukkan bahwa sosialisasi orang tua, melek finansial, teman sebaya dan kontrol diri berpengaruh positif dan signifikan terhadap perilaku menabung.","PeriodicalId":283386,"journal":{"name":"Master: Jurnal Manajemen dan Bisnis Terapan","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124157446","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Endorsement Beauty Vlogger, Country Of Origin Dan Perceived Quality Terhadap Minat Beli Produk Kosmetik Mascara Maybelline (Studi pada Mahasiswa di Beberapa Universitas di Purwokerto)","authors":"Anggita Widianingsih, H. Astuti","doi":"10.30595/jmbt.v1i1.10403","DOIUrl":"https://doi.org/10.30595/jmbt.v1i1.10403","url":null,"abstract":"Tujuan dari penelitian ini adalah untuk menganalisis pengaruh endorsement beauty vlogger, country of origin, dan perceived quality terhadap minat beli produk kosmetik mascara Maybelline. Kuesioner digunakan sebagai alat pengumpulan data. Metode Purposive Sampling digunakan untuk memilih 90 sampel dengan beberapa kriteria yang telah ditentukan. Analisis data menggunakan Structural Equation Modeling pendekatan Partial Least Square. Hasil dari penelitian mengungkapkan bahwa endorsement beauty vlogger, perceived quality berpengaruh positif signifikan terhadap minat beli, country of origin berpengaruh positif signifikan terhadap perceived quality dan country of origin berpengaruh signifikan terhadap minat beli melalui perceived quality. Sedangkan country of origin tidak berpengaruh terhadap minat beli.","PeriodicalId":283386,"journal":{"name":"Master: Jurnal Manajemen dan Bisnis Terapan","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129818132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle Dan Visual Merchandising Terhadap Impulse Buying (Pada Produk Fashion Mahasiswa Universitas Muhammadiyah Purwokerto)","authors":"Agnes Hidiani, T. Rahayu","doi":"10.30595/jmbt.v1i1.10404","DOIUrl":"https://doi.org/10.30595/jmbt.v1i1.10404","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh Hedonic Shopping Motivation, Shopping Lifestyle dan Visual Merchandising Terhadap Impulse Buying. Penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah Mahasiswa Universitas Muhammadiyah Purwokerto.Teknik pengambilan sampel menggunakan purposive sampling. Sampel pada penelitian ini adalah sebesar 110 responden. Alat analisis yang digunakan dalam penelitian ini adalah regresi berganda. Hasil dari penelitian ini menunjukkan bahwa variabel Hedonic Shopping Motivation, Shopping Lifestyle, dan Visual Merchandising secara parsial dan simultan berpengaruh positif dan signifikan terhadap Impulse Buying.","PeriodicalId":283386,"journal":{"name":"Master: Jurnal Manajemen dan Bisnis Terapan","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134177057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}