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Research on the Impact of the New Government Accounting System on Financial Management 新政府会计制度对财务管理的影响研究
Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.052024
{"title":"Research on the Impact of the New Government Accounting System on Financial Management","authors":"","doi":"10.25236/ajbm.2023.052024","DOIUrl":"https://doi.org/10.25236/ajbm.2023.052024","url":null,"abstract":"As an economic management activity, governmental accounting can calculate government assets through a series of special methods, such as accounting recognition, measurement and reporting, to provide cost, budget and other related asset information for government asset management. The new governmental accounting system is conducive to solving the problems of unreasonable budget preparation, inadequate internal control. The accuracy of performance evaluation is not high. The new governmental accounting system has a boosting effect on comprehensively strengthening government asset management from three aspects of budgeting, internal control and performance evaluation.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135158137","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
BYD Digital Marketing Strategy in Malaysia 比亚迪马来西亚数字营销策略
Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.051807
{"title":"BYD Digital Marketing Strategy in Malaysia","authors":"","doi":"10.25236/ajbm.2023.051807","DOIUrl":"https://doi.org/10.25236/ajbm.2023.051807","url":null,"abstract":"This article delves into BYD's entry into Malaysia's electric vehicle (EV) market, utilizing the SOSTAC framework. It analyzes the external market situation and proposes digital marketing objectives aligned with the expansion strategy. The suggested digital marketing strategies focus on enhancing brand awareness, promoting products and services, and driving EV adoption in Malaysia. The article recommends five actionable tactics with monitoring metrics to improve BYD's digital communication strategy in Malaysia. As the world shifts towards renewable energy, the automotive industry undergoes a transformative phase, making insights into game-changing market strategies crucial. To address this, the report explores how BYD can deploy effective brand and marketing strategies to succeed in the new market, leveraging local insights for effective tactics.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"138 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135749007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research on the Current Situation and Development Countermeasures of Content Marketing on R Social Media Platform R社交媒体平台内容营销现状及发展对策研究
Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.051820
{"title":"Research on the Current Situation and Development Countermeasures of Content Marketing on R Social Media Platform","authors":"","doi":"10.25236/ajbm.2023.051820","DOIUrl":"https://doi.org/10.25236/ajbm.2023.051820","url":null,"abstract":"In recent years, e-commerce platforms have developed rapidly. Among them, APP platforms are popular with the new generation of young people. Their emergence provides more convenient channels and ways for people to learn about new things or recommend products. Of course, in such a case, there are also some problems with the platform marketing content. Today we are talking about such an R platform, which uses an original way to create and share notes. When users publish some notes on the platform, most people can read notes. The recommended method also makes the R platform a \"grass planting\" platform. In terms of content marketing of R social media platform, it has some problems that need to be solved urgently, such as the overflow of its content homogeneity and the low number of fans. Then, how to solve these problems, such as breaking through online barriers to develop offline business, sending coupons to fans, etc. These methods and countermeasures can effectively solve the problems of R platform. When it is improved in this way, it can improve its traffic data, fan users, etc.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"280 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135749012","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of Brand International Marketing Strategy of Air Macau 澳门航空品牌国际营销策略分析
Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.051905
{"title":"Analysis of Brand International Marketing Strategy of Air Macau","authors":"","doi":"10.25236/ajbm.2023.051905","DOIUrl":"https://doi.org/10.25236/ajbm.2023.051905","url":null,"abstract":"As the passenger flow of Air Macau international routes increases year by year, its international development has important background significance. However, the brand awareness and market share of Air Macau in the international market are relatively low, so it is necessary to develop an effective brand international marketing strategy. Based on data and market research, this analysis summary proposes strategies such as expanding route network, strengthening brand promotion, providing personalized service, strengthening brand image building, strengthening staff training and strengthening partnership, in order to enhance the brand recognition and market share of Air Macau. According to the data, by 2023, Air Macau will have 750,000 passengers on routes. The implementation of these strategies will help Air Macau gain a competitive edge in the international market and achieve sustainable brand internationalization.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135749330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Study on the Relationship between Export Trade and Employment Level in China's Border Provinces and Regions 中国边境省区出口贸易与就业水平关系研究
Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.051924
{"title":"A Study on the Relationship between Export Trade and Employment Level in China's Border Provinces and Regions","authors":"","doi":"10.25236/ajbm.2023.051924","DOIUrl":"https://doi.org/10.25236/ajbm.2023.051924","url":null,"abstract":"This study investigates the influence of export trade on employment levels in the border regions of China. By collecting data spanning from 2000 to 2016, we constructed a panel dataset focused on export trade. Through empirical analysis, we determined that export trade plays a crucial role in elevating employment levels within these border regions. However, employing robustness tests and heterogeneous analysis, we uncovered disparities in the impact of export trade on employment across distinct geographical areas and industries. Specifically, the stimulatory effect of export trade on employment is notably more pronounced within the secondary sector compared to the primary and tertiary sectors. Furthermore, an intriguing finding emerged: while inland border regions exhibit a positive correlation between export trade and employment, coastal border regions demonstrate a negative correlation. This dichotomy signifies an incongruity in the influence of export trade on employment across varied regions.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135748984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Current Situation, Problems and Suggestions of Green Finance in Shanghai 上海绿色金融的现状、问题与建议
Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.052012
{"title":"Current Situation, Problems and Suggestions of Green Finance in Shanghai","authors":"","doi":"10.25236/ajbm.2023.052012","DOIUrl":"https://doi.org/10.25236/ajbm.2023.052012","url":null,"abstract":"In recent years, Shanghai has actively improved the construction of green finance system, continuously strengthened the innovation of green finance, and is contributing to the high-quality Development of the whole economy and society with high-level green finance supply. In this context, the policy environment for the Development of green finance in Shanghai has been continuously optimized, the innovation ability of green finance products in Shanghai has been continuously enhanced, and the market scale of green finance in Shanghai has been continuously expanded. However, in the process, there are still some problems, such as inconsistent green project identification standards, imperfect information disclosure system, unsound green finance laws and regulations, and incentive system. Therefore, it is necessary for all departments to work together to formulate unified green project identification standards, perfect information disclosure system, sound green finance laws and regulations, etc.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135158136","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Regional Economic Integration on the Cross-Border Investment of Chinese Enterprises 区域经济一体化对中国企业跨境投资的影响
Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.052011
{"title":"The Impact of Regional Economic Integration on the Cross-Border Investment of Chinese Enterprises","authors":"","doi":"10.25236/ajbm.2023.052011","DOIUrl":"https://doi.org/10.25236/ajbm.2023.052011","url":null,"abstract":"This paper analyzes the impact of regional economic integration on the cross-border investment of Chinese enterprises. On the basis of the overview of regional economic integration, the current situation of China’s regional economic integration and cross-border investment of Chinese enterprises are analyzed. It reveals that regional economic integration has a positive impact on the cross-border investment of Chinese enterprises, especially in promoting the transformation and upgrading of enterprises and improving the international business environment. At the same time, it puts forward the predicament and challenges in international trade competition, including rising trade protectionism and exchange rate risks brought by regional economic integration to the cross-border investment of Chinese enterprises. Based on the aforementioned analysis, this paper proposes the following suggestions. First, government agencies should actively participate in regional economic cooperation organizations to expand their scope of cooperation. Second, Chinese multinational enterprises should comprehensively understand and effectively utilize the preferential policies and rules of the free trade areas to enhance their international competitiveness and formulate sound exchange rate hedging strategies. By proposing measures at both the government and enterprise levels, this paper aims to enable Chinese enterprises to better engage in cross-border investment activities.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135156092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research on the Ecological Compensation Standard of Paddy Field Based on Rice Farmers’ Willingness to Pay—Take Guangxi as an Example 基于农户支付意愿的水田生态补偿标准研究——以广西为例
Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.052014
{"title":"Research on the Ecological Compensation Standard of Paddy Field Based on Rice Farmers’ Willingness to Pay—Take Guangxi as an Example","authors":"","doi":"10.25236/ajbm.2023.052014","DOIUrl":"https://doi.org/10.25236/ajbm.2023.052014","url":null,"abstract":"Ecological compensation standard is the key to encourage rice farmers to protect the ecological environment of paddy fields. This article using contingent valuation method to calculate the ecological compensation standard of paddy field and using Binary Logistic Model to analyze the key influencing factors of rice farmers’ willingness to pay which is based on questionnaire data of 179 rice farmers in Guangxi. This research indicates: (1) The rice farmers’ payment standard is 179.30 yuan/ (mu·year), which could be the reference data of the ecological compensation standard of paddy field in Guangxi. (2)Proportion of agricultural income, area of rice field, methods of ecological compensation, degree of environmental concern, high-quality green agricultural products are key factors that affect rice farmers’ payment.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135156300","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research on the Impact of Fulfilling Social Responsibility on Enterprise Performance—Taking Liuyao Group as an Example 履行社会责任对企业绩效的影响研究——以六耀集团为例
Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.052020
{"title":"Research on the Impact of Fulfilling Social Responsibility on Enterprise Performance—Taking Liuyao Group as an Example","authors":"","doi":"10.25236/ajbm.2023.052020","DOIUrl":"https://doi.org/10.25236/ajbm.2023.052020","url":null,"abstract":"To exist and develop in society, enterprises should not only have economic responsibilities but also undertake social responsibilities. This paper takes Liuyao Group as the case object, and analyzes the impact of its fulfillment of social responsibility on financial performance by analyzing its social responsibility. The research results show that the fulfillment of social responsibility can improve Liuyao Group's operating income, sales net profit rate and the proportion of operating cash flow in operating income, but has no effect on current ratio and quick ratio.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135156307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Study on China's Time Bank Mutual Care Model for the Elderly from the Perspective of Social Capital Theory 社会资本理论视角下的中国时间银行养老互助模式研究
Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.052113
{"title":"Study on China's Time Bank Mutual Care Model for the Elderly from the Perspective of Social Capital Theory","authors":"","doi":"10.25236/ajbm.2023.052113","DOIUrl":"https://doi.org/10.25236/ajbm.2023.052113","url":null,"abstract":"Time bank mutual care model of elderly care, as a new model of elderly service, is an exploration and integration of social resources for the elderly. Based on the perspective of social capital theory, the participation network is the platform for the realization of time bank mutual care, the reciprocity norm is the guarantee for its operation, and social trust is the driving force for its development. From the perspective of the realistic operation of this new type of elderly care model, there are still certain dilemmas in its development. Therefore, it is necessary to start from the three levels of network scope, institutional standardization and trust foundation to promote the sustainable development of the time bank mutual care model of elderly care in the future.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135508487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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