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The Influence of Mobile Short Video Content Marketing on Consumers' Purchase Intention: A Test of Two-Mediation Model 移动短视频内容营销对消费者购买意愿的影响:双中介模型的检验
Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.051916
{"title":"The Influence of Mobile Short Video Content Marketing on Consumers' Purchase Intention: A Test of Two-Mediation Model","authors":"","doi":"10.25236/ajbm.2023.051916","DOIUrl":"https://doi.org/10.25236/ajbm.2023.051916","url":null,"abstract":"Based on SOR theory, this paper explores the influence mechanism of mobile short video content marketing on consumers' purchase intention and verifies the mediating effect of pleasurable emotions and perceived trust. Through 367 valid questionnaires, structural equation modeling and Bootstrap are used to conduct empirical tests. The results show that mobile short video content marketing has a significant positive effect on consumers' purchase intention, pleasant emotion and perceived trust, pleasant emotion plays a partial mediating role between mobile short video content marketing and consumers' purchase intention, and perceived trust plays a partial mediating role between mobile short video content marketing and consumers' purchase intention. Pleasant emotion and perceived trust have no chain mediating role between mobile short video content marketing and consumer purchase intention. Mobile short video operators should improve the informativeness, reality, interest, and emotion of the video content to stimulate the audience's pleasant emotion, enhance the audience's perceived trust, and then enhance the purchase intention.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"138 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135749341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Comparative Analysis of National Policies and Enterprise Practices for Enterprise Digital Transformation 企业数字化转型的国家政策与企业实践比较分析
Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.051910
{"title":"A Comparative Analysis of National Policies and Enterprise Practices for Enterprise Digital Transformation","authors":"","doi":"10.25236/ajbm.2023.051910","DOIUrl":"https://doi.org/10.25236/ajbm.2023.051910","url":null,"abstract":"Under the current trend of the growing digital economy, the process of digital transformation is gaining significant importance. The disparity in government policy and business implementation of digital transformation is fairly notable. Anyway, there are still a bunch of problems emerging in this fast-developing era. The government has already implemented relevant policies to address these problems, such as attracting and training experts, enhancing digital infrastructure, and promoting data analysis. Following the outbreak of the Covid-19 pandemic, there has been a gradual shift towards digital transformation in the business sector. In order to facilitate a seamless transformation, it is imperative for the organization to ensure the reconstruction of its enterprise structure and update its corporate culture. The objective of this essay is to examine the extent to which business developments are in line with government policies. After conducting a comprehensive analysis and evaluating the data, the findings can be summarized in a framework table and presented through various charts that illustrate the methods used in Technology, Organization, and Environment (TOE) research. By making reference to the provided formula, a novel model can be formulated for the computation of the digital degree of enterprises. Additionally, we can construct a table based on the data and policies obtained from the business. Thus, according to a sample of 672 enterprises' annual reports submitted to the Shenzhen Trading Securities Exchange, we can conclude that government policies and enterprise developments encompass three fundamental dimensions: technology, organization, and environment. These dimensions are all essential components in the process of fostering digital transformation. Technology plays a crucial role in the digital transformation of enterprises, they need effective organizational management and the government has recognized this importance. Additionally, the government provides substantial support to businesses.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135749345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis on the Challenges and Prospects of Sino-Latin American Trade Cooperation in the Context of Sino-American Competition 中美竞争背景下中拉贸易合作的挑战与前景分析
Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.051920
{"title":"Analysis on the Challenges and Prospects of Sino-Latin American Trade Cooperation in the Context of Sino-American Competition","authors":"","doi":"10.25236/ajbm.2023.051920","DOIUrl":"https://doi.org/10.25236/ajbm.2023.051920","url":null,"abstract":"Latin America and the Caribbean are the natural extension of the \"21st century Maritime Silk Road\". Since the 21st century, China-Latin America relations have entered a stage of rapid development. Latin America is also an indispensable partner in the era of great changes unseen in the world in a century. Sino-us relations are the most important bilateral relations in international relations, the comprehensive upgrading of Sino-US competition has become an international consensus, Latin America has been regarded as the \"back garden\" of the United States due to historical and geographical reasons, the United States has a very large voice and control in Latin America, Latin America and the United States have close cooperation in all aspects. The United States defends its absolute control in Latin America. Under the principle of mutual benefit, China and Latin America have made major breakthroughs in the economic and trade fields, which has laid a certain material foundation for China-Latin America cooperation. In the international context of intensifying competition between China and the United States, the United States is increasingly sensitive to the development of China-Latin America relations. In recent years, although Sino-Latin American relations have been developing steadily in a good trend, we cannot ignore the influence factors of the United States in it, and we cannot relax our vigilance against the United States government. China should adopt an objective and rational approach to respond positively and rationally to the constraints imposed by the United States on China-Latin America cooperation, so as to promote a virtuous circle among the three sides.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135749351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of the transmission mechanism of carbon emissions trading on green investment 碳排放交易对绿色投资的传导机制分析
Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.052122
{"title":"Analysis of the transmission mechanism of carbon emissions trading on green investment","authors":"","doi":"10.25236/ajbm.2023.052122","DOIUrl":"https://doi.org/10.25236/ajbm.2023.052122","url":null,"abstract":"This study describes the internal and external transmission mechanisms that the carbon emissions pricing program has on green investment. First, it is discovered that, depending on the underlying transmission mechanism, carbon emissions trading encourages or discourages investment in green projects due to factors like cost, technological advancement, and resource allocation. Second, based on the external transmission mechanism, carbon emissions trading encourages the development of green products and technological innovation in businesses, which effectively increases green investment. The experimental findings have prompted the proposal of countermeasures to offer empirical backing for the future growth of carbon emissions pricing and green investment in China.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135508491","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research on the risk contagion effect between commercial banks in China under tail risk events 尾部风险事件下中国商业银行间风险传染效应研究
Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.052115
{"title":"Research on the risk contagion effect between commercial banks in China under tail risk events","authors":"","doi":"10.25236/ajbm.2023.052115","DOIUrl":"https://doi.org/10.25236/ajbm.2023.052115","url":null,"abstract":"With the outbreak of the conflict between Russia and Ukraine, the study of financial risks under the tail event has become the mainstream. This paper selected eleven commercial banks in China as research objects, and used the TVP-VAR risk spillover index model to study the risk contagion effect among commercial banks in China. The results show that compared with other commercial banks, the risk spillover and spillover strength between state-owned commercial banks is larger. Compared with the Ukraine crisis, Sino-US trade friction has a greater impact on the market risk spillover effect of commercial banks, and the overall spillover index shows a significant jump upward trend. The smaller the comprehensive volume and scale of commercial banks, the more vulnerable they are to risk spillover from other commercial banks in the whole market risk spillover network of commercial banks, and they become the commercial banks with the greatest risk spillover intensity.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135508494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Current Development Status and Optimization Measures of Live Streaming E-commerce to Assist in Selling Agricultural Products 直播电子商务辅助农产品销售的发展现状及优化措施
Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.052106
{"title":"The Current Development Status and Optimization Measures of Live Streaming E-commerce to Assist in Selling Agricultural Products","authors":"","doi":"10.25236/ajbm.2023.052106","DOIUrl":"https://doi.org/10.25236/ajbm.2023.052106","url":null,"abstract":"China has introduced various policies to comprehensively promote rural revitalization and accelerated the construction of the key project of “promoting agriculture through digital commerce”. The rapid development of live streaming on online platforms has brought a large influx of various fields and industries, resulting in continuous growth in traffic and revenue. The sales of a single live streaming room operated by farmers can reach over 100,000 yuan. Therefore, live streaming e-commerce to assist in agricultural product sales has become a major measure for future rural revitalization plans. Up to now, there are still some problems in the development of live streaming e-commerce, such as a single delivery model, weak market standardization, and poor traffic of ordinary small anchors, which hinder the further improvement of the rural economy. This article elaborates on the current situation of live streaming e-commerce assisting in the sale of agricultural products, analyzes the existing problems, and proposes optimization measures for reference and reference, making a certain contribution to the country's promotion of rural industrial development and comprehensive promotion of rural revitalization.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"233 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135508198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research on Post-Pandemic Era: China and ASEAN Capacity Cooperation and Value Chain Enhancement 疫情后时代研究:中国与东盟产能合作与价值链提升
Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.052102
{"title":"Research on Post-Pandemic Era: China and ASEAN Capacity Cooperation and Value Chain Enhancement","authors":"","doi":"10.25236/ajbm.2023.052102","DOIUrl":"https://doi.org/10.25236/ajbm.2023.052102","url":null,"abstract":"China and ASEAN have a long history of economic and trade collaboration, with ASEAN being a significant partner for China. After the COVID-19 pandemic, the global value chain system has undergone profound adjustments, and the industrial development of China and ASEAN has been constrained by the strategic positioning of developed economies from various directions. China and ASEAN should work together on production capacity, using industrial transfer, economies of scale, efficient resource allocation, and technology sharing to upgrade regional industries and value chains. Lastly, based on evidence, they should enhance trade and investment, focus on building industrial parks, and promote economic and tech cooperation.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135508486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Financial Risk Control Method Based on XGBoost Algorithm 基于XGBoost算法的财务风险控制方法
Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.051912
{"title":"A Financial Risk Control Method Based on XGBoost Algorithm","authors":"","doi":"10.25236/ajbm.2023.051912","DOIUrl":"https://doi.org/10.25236/ajbm.2023.051912","url":null,"abstract":"For the past few years, with the continuous progress of technology, the rapid integration of traditional financial industry and the Internet has given rise to online financial businesses that deal with high-concurrency, large-scale, and multidimensional data. However, due to the high profitability and high risk of the financial industry, as well as the upgrading of fraudulent means, this transformation has also put higher requirements on financial risk control. Recently, advanced technologies represented by big data and artificial intelligence have provided new directions for improving risk control capabilities for commercial banks, with machine learning playing an increasingly important role. This paper aims to predict customer fraud behavior by conducting data analysis, data preprocessing, feature engineering , dataset partitioning, and using XGBoost and LightGBM algorithms in machine learning, in order to provide assistance in ensuring the stable operation of financial institutions and the security of customer assets.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135748983","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Challenges and Changes in Supply Chain Management for Retail Enterprises in the Digital Era 数字化时代零售企业供应链管理的挑战与变革
Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.051812
{"title":"Challenges and Changes in Supply Chain Management for Retail Enterprises in the Digital Era","authors":"","doi":"10.25236/ajbm.2023.051812","DOIUrl":"https://doi.org/10.25236/ajbm.2023.051812","url":null,"abstract":"In recent years, \"new retail\", \"smart retail\", \"unmanned retail\", and other retail digital innovations have emerged, which inject new vitality into the retail industry and promote the development of the economy and social progress. However, with the increasing competition in the market, retail enterprises are facing the challenge of increasing product homogeneity. Therefore, how to maintain a leading position in this environment has become a pivotal problem for retail enterprises to solve. Moreover, establishing an effective supply chain can provide consumers with excellent performance and affordable products; establishing advanced logistics and distribution mechanisms and providing perfect after-sales service are the pivotal factors for enterprises that can win in the fierce market competition. This paper will explore in depth the current challenges of supply chain management for retail enterprises and propose strategies for change in supply chain management for retail enterprises.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135748631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Growth Analysis of Biomass Energy Enterprises under the Background of "Dual Carbon Goals" “双碳目标”背景下生物质能源企业成长性分析
Academic Journal of Business & Management Pub Date : 2023-01-01 DOI: 10.25236/ajbm.2023.051804
{"title":"Growth Analysis of Biomass Energy Enterprises under the Background of \"Dual Carbon Goals\"","authors":"","doi":"10.25236/ajbm.2023.051804","DOIUrl":"https://doi.org/10.25236/ajbm.2023.051804","url":null,"abstract":"Accelerating the utilization of green and clean energy is the main development trend in the energy field of the \"dual carbon\" era. As a green and zero-carbon energy, biomass energy is of great significance to the improvement of Chinese energy structure and the guarantee of energy security. Combining with biomass energy industry characteristics, this paper establishes a biomass enterprise growth evaluation index system containing the capacity of profit, operation, compensation, development and innovation. Taking Chant Group as an example, the paper objectively evaluate the development characteristic during 2012 to 2021 with the entropy method, especially the influence of “dual carbon” strategy on enterprise growth. The research results have a certain role in promoting the sustainable development of biomass energy enterprises in China in the \"dual carbon\" era.","PeriodicalId":282196,"journal":{"name":"Academic Journal of Business & Management","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135748641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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