Arthavidya Jurnal Ilmiah Ekonomi最新文献

{"title":"DEALER CLASSIFICATION AND TACTICAL MARKETING OF PT HINO FINANCE INDONESIA","authors":"Wisnu Bayu Aji, Ariska Banon Junior, M. Y. Anshori","doi":"10.37303/a.v24i1.216","DOIUrl":"https://doi.org/10.37303/a.v24i1.216","url":null,"abstract":"Abstract : PT Hino Finance Indonesia is a financial service company that is also a Captive Finance from PT Hino Motor Sales Indonesia. During the period of 2015-2017, PT Hino Finance Indonesia always did not achieve the targets which set by the company's management. Marketing strategy which carried out by PT Hino Finance Indonesia is still not effective enough to compete in the current Hino financing market. The marketing mix strategy that is carried out is not focused on dealers who contribute well to the company. This study aims to classify which dealers have a sales contribution and good non-performing loan (NPL) performance for PT Hino Finance Indonesia. The next goal is that the results of this study are expected to be an alternative strategy for company management. This research was conducted by using survey method of in-depth interviews with the marketing mix variables that have been carried out by the Company at this time. The informants from this study were Hino sales manager and dealer manager of PT Hino Finance Indonesia. From the results of the interview cluster analysis was conducted using the Ward & K-Means Cluster method in determining which dealers were suitable given the 4P marketing mix strategy (Product, Price, Promotion, Place). Keywords: PT Hino Finance Indonesia, Methods of Ward & K-Means Cluster, Marketing Mix. Abstrak : PT Hino Finance Indonesia merupakan perusahaan jasa keuangan yang juga merupakan Captive Finance dari PT Hino Motor Sales Indonesia. Selama periode 2015-2017, PT Hino Finance Indonesia selalu tidak mencapai target yang telah ditetapkan oleh manajemen perusahaan. Strategi pemasaran yang dilakukan PT Hino Finance Indonesia masih belum cukup efektif untuk bersaing di pasar pembiayaan Hino saat ini. Strategi bauran pemasaran yang dilakukan tidak terfokus pada dealer yang memberikan kontribusi baik bagi perusahaan. Penelitian ini bertujuan untuk mengklasifikasikan dealer mana yang memiliki kontribusi penjualan dan kinerja kredit bermasalah (NPL) yang baik untuk PT Hino Finance Indonesia. Tujuan selanjutnya adalah hasil penelitian ini diharapkan dapat menjadi alternatif strategi bagi manajemen perusahaan. Penelitian ini dilakukan dengan menggunakan metode survei wawancara mendalam dengan variabel bauran pemasaran yang telah dilakukan oleh Perseroan saat ini. Informan dari penelitian ini adalah manajer penjualan Hino dan manajer dealer PT Hino Finance Indonesia. Dari hasil analisis cluster wawancara dilakukan dengan menggunakan metode Ward & K-Means Cluster dalam menentukan dealer mana yang cocok diberikan strategi bauran pemasaran 4P (Product, Price, Promotion, Place).Kata kunci: PT Hino Finance Indonesia, Metode Ward & K-Means Cluster, Bauran Pemasaran.","PeriodicalId":276388,"journal":{"name":"Arthavidya Jurnal Ilmiah Ekonomi","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121249439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISA PERUBAHAN TERENCANA ORGANISASI DALAM SUKSESI BISNIS KELUARGA PADA PT.TUNGGAL JAYA","authors":"Ummi Azizah Setiyawati","doi":"10.37303/a.v24i1.235","DOIUrl":"https://doi.org/10.37303/a.v24i1.235","url":null,"abstract":"Abstrak: Bisnis keluarga di bangun untuk dapat bertahan lama hingga generasi-generasi yang akan datang. Regenerasi yang sudah berjalan saat ini perlu dikembangkan dan di evaluasi seberapa berhasilnya family business leader dalam memimpin bisnis keluarga saat ini terutama dalam pengelolahan bisnis keluarga yang telah berjalan serta  menganilisis peran pemimpin dan pengelolahan kinerja karyawan guna suksesi bisnis keluarga di perusahaan PT.Tunggal Jaya, Pasuruan. Penelitian ini menggunakan metode kualitatif dan pada pengumpulan data yang dilakukan dengan metode wawancara kepada narasumber utama dan mengambil survey kepada beberapa calon suksesor. Penelitian ini meneliti perubahan terencana dengan metode teori Kurt Lewin yang di implementasikan pada perusahaan sebagai analisis suksesi bisnis keluarga dalam memimpin perusahaan dan mengelola karyawan tersebut  hasilnya  seberapa berpengaruh pemimpin terhadap mengelola perusahaan dan mengelola kinerja pegawai sehingga perlu adanya perubahan terencana dalam organisasi di PT.Tunggal Jaya seiring pertumbuhan teknologi, kompetisi global dan kondisi demografi yang berpengaruh teradap adaptasi karyawan yang mana pada masa kepimpinan generasi ketiga adanya peningkatan kinerja pada pegawai serta memahami dan merangkul karyawan kearah perbaikan kualitas bersama pendekatan individual untuk membentuk komitmen di perusahaan \u0000Kata Kunci: Bisnis Keluarga, Kinerja karyawan, Perubahan Terencana Organisasi. \u0000  \u0000Abstract:  A family business is built to last a long time to come. The regeneration that has been running now needs to be developed and evaluated to improve the success of family business leaders in the current family business struggle in managing family businesses that have been successful by analyzing the roles of leaders and managers of family businesses in PT. Tunggal Jaya. This research uses qualitative methods and the data collection is done by interviewing the main sources and taking surveys of several prospective successors. In this study, researchers tried to study planned change with the Kurt Lewin theory method which was implemented in companies as an analysis of the success of a family business in developing a company and managing the company. From the results of interviews conducted it can be seen from the leaders of the company and parties associated with the company at PT. Tunggal Jaya through technological developments, global competition and demographics that increase the adaptation of which company in the future. The presence of improved performance when employees discuss and embrace the company towards improving quality together to make commitments in the company \u0000Keywords: Family Business, Employee Performance, Planned Change Organization     \u0000 ","PeriodicalId":276388,"journal":{"name":"Arthavidya Jurnal Ilmiah Ekonomi","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133137327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS IMPORTANCE-PERFORMANCE: EVALUASI KUALITAS LAYANAN BALAI DIKLAT INDUSTRI","authors":"Luqmanul Hakim, Linda Futriani","doi":"10.37303/a.v24i1.218","DOIUrl":"https://doi.org/10.37303/a.v24i1.218","url":null,"abstract":"Abstract: Industrial Training Center as a technical implementation unit in the field of industrial education and training that is under and responsible for the Head of the Industrial Education and Training Center has the task of implementing Education and training for industrial human resources. Training participants as the object of service recipients basically have an important role, especially in terms of providing criticism and suggestions for evaluating Surabaya Education Training Center services primarily by evaluating expectations and satisfaction with services.This study combines the service quality model and importance-performance analysis to evaluate the services provided by the Surabaya Education Training Center. The questionnaire was distributed to 130 training participants to measure the level of expectation (expection) and performance (perceived) of the services provided by the Surabaya Education Training Center. The results of the study show that all services provided by the Surabaya Industrial Training Center have not met the expectations of the students with the tangible aspect which ranks highest with an average mean value of -0.542. Importance-Performance analysis shows there are 13 aspects in quadrant I as organizational competitive advantage and 3 aspects in quadrant IV as the main weaknesses of the organization. \u0000Keywords: Service Quality, SERVQUAL, Importance-Performance Analysis \u0000  \u0000Abstrak: Balai2Diklat Industri sebagai3unit pelaksana5teknsiidi bidang pendidikanidanipelatihan industri yang berada dibawah danibertanggung jawabiKepala Pusat Pendidikan daniPelatihan Industri memiliki tugas untuk melaksanakan Pendidikan dan pelatihan bagi sumber daya manusia industri. Peserta diklat sebagai objek penerima layanan pada dasarnya memiliki peranan penting terutama dalam hal memberikan kritik dan saran untuk mengevaluasi layanan Balai Diklat Industri Surabaya terutama dengan mengevaluasi harapan dan kepuasan terhadap layanan.Penelitian ini menggabungkan model kualitas layanan dan analisis importance-performance untuk mengevaluasi layanan yang disediakan oleh Balai Diklat Industri Surabaya. Kuesioner dibagikan kepada 130 peserta diklat untuk mengukur tingkat harapan (expection) dan kinerja (perceived) dari pelayanan yang diberikan oleh Balai Diklat Industri Surabaya. Hasil Penelitian menunjukan bahwa seluruh layanan diberikan Balai Diklat Industri Surabaya belum memenuhi harapan dari para peserta didik dengan aspek tangible yang menempati urutan tertinggi dengan nilai rata-rata mean sebesar -0.542. Analisa Importance-Performance menunjukan terdapat 13 aspek pada kuadran I sebagai keunggulan kompetitif organisasi dan 3 aspek pada kuadran IV sebagai kelemahan utama organisasi. \u0000Kata kunci: Kualias Pelayanan, SERVQUAL, Importance-Performance Analysis","PeriodicalId":276388,"journal":{"name":"Arthavidya Jurnal Ilmiah Ekonomi","volume":"183 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121940766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"OPTIMALISASI DIGITAL MARKETING SEBAGAI MEDIA PEMASARAN PT KARYA SETIAWAN EKATAMA","authors":"Nadya Nur Ivany","doi":"10.37303/a.v24i1.234","DOIUrl":"https://doi.org/10.37303/a.v24i1.234","url":null,"abstract":"Abstrak : Pesatnya perkembangan teknologi di era sekarang, membuat mereka yang tidak segera mengikuti menjadi tertinggal. Dengan adanya internet dan juga media sosial yang membuat semua hal menjadi semakin mudah dan cepat, mayoritas bisnis berlomba-lomba untuk menggunakan media tersebut sebagai salah satu alat pemasar mereka. Selama ini, PT Karya Setiawan Ekatama belum memaksimalkan digital marketingnya untuk meningkatkan awareness masyarakat mengenai perusahaan ini agar dapat bertahan dalam persaingan yang semakin ketat. Maka dari itu, artikel ini membahas tentang optimalisasi sosial media bagi PT Karya Setiawan Ekatama yang dapat digunakan sebagai media pemasarnya. Dengan menggunakan metode penelitian kualitatif, data didapatkan dari hasil wawancara dan dianalisis menggunakan teori social media optimization (SMO). Berdasarkan hasil analisis, PT Karya Setiawan harus memperbaiki website resmi dan juga akun Facebooknya agar peluang pasar semakin besar, juga menambahkan beberapa informasi mengenai jadwal keberangkatan, rute, dan juga tariff pada akun Instagramnya. \u0000Kata Kunci : digital marketing, optimalisasi, pemasaran, sosial media, social media optimization \u0000  \u0000Abstract : Nowadays, the rapid growth of technology left those who cannot be adaptive of this change. By the existing of internet and social media, things are getting easier and faster which makes majority of the businesses use them as one of their tools in marketing. At this time, PT Karya Setiawan Ekatama has not maximizes its digital marketing yet to increase the customer’s awareness and survives in this tight competition. Therefore, this article discuss about optimizing digital marketing, especially social media, at PT Karya Setiawan Ekatama as their marketing media. Using qualitative method and in depth interview as the research method and data, the data will be analyzed in social media optimization (SMO) theory. Based on the analysis, PT Karya Setiawan Ekatama has to fix their official website and also Facebook account, in order to get a bigger market. Moreover, they have to add several informations about the departure schedule, route, and rates on their Instagram account. \u0000Keywords : digital marketing, optimization, marketing,  social media, social media optimization","PeriodicalId":276388,"journal":{"name":"Arthavidya Jurnal Ilmiah Ekonomi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130080775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"NIAT PEDAGANG PASAR DALAM MENGGUNAKAN SISTEM E-RETRIBUSI PASAR","authors":"Riza Firdaus, Tio Arriela Doloksaribu","doi":"10.37303/a.v24i1.214","DOIUrl":"https://doi.org/10.37303/a.v24i1.214","url":null,"abstract":"Theory of Planned Behavior is a theory that underlies planned human behavior in the use of technology. In order to increase the results of Regional Original Revenue and PAD Transparency, the government needs to innovate to increase people's intentions in fulfilling levy responsibilities. This study aims to test and provide empirical evidence related to Market Traders' Intentions in the Use of the E-Retribution Market system. This study uses a survey method conducted on market traders in the city of Malang. The data obtained in this research is processed with the help of the Smart PLS2.0 analysis tool. The test results show that perceived usefulness, perceived convenience, and perception of fun affect the attitude of using Market E-retribution. Attitudes, Social Factors, Facility Conditions affect the Intention to Use Market E-retribution. Self-Confidence has been proven that it has no effect on the Intention to Use Market E-retribution. The results of this study are expected to be able to contribute to the government in developing the Regional Original Revenue policy. The results of this study are also expected to provide a wealth of varied findings in the Theory of Planned Behavior.Keywords: Market E-retribution, Intention, Attitude","PeriodicalId":276388,"journal":{"name":"Arthavidya Jurnal Ilmiah Ekonomi","volume":"157 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132703511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERSEPSI PELAKU PROGRAM CORPORATE SOCIAL RESPONSIBILITY DI PERUSAHAAN DARI PERSPEKTIF KETERPAKASAAN","authors":"Doddy Affandy","doi":"10.37303/a.v23i2.201","DOIUrl":"https://doi.org/10.37303/a.v23i2.201","url":null,"abstract":"Abstract:The purpose of this study is to determine the implementation of CSR in the company and interpret CSR as an obligation to the company as a result of the company law number 40 of 2007 regarding CSR obligations so that the true meaning in carrying out this CSR will be known. This study uses a qualitative method with a phenomenological approach using interpretive paradigms in explaining phenomena that occur. The results showed that the CSR program practitioners in the company considered that the CSR program established by the company had run well and was beneficial to both parties. Perceptions of corporate CSR  program actors are significantly related to the level of implementation of CSR programs, and CSR is used as a way of life within thecompany. \u0000  \u0000Keywords: corporate social responsibility practices, Undang-undang No. 40 of 2007, corporate culture.","PeriodicalId":276388,"journal":{"name":"Arthavidya Jurnal Ilmiah Ekonomi","volume":"143 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132373371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENERAPAN MANAGING CHANGE PADA PERGANTIAN PEMIMPIN DI PT BFI FINANCE, TBK– CABANG SURABAYA 2","authors":"E. Permadi","doi":"10.37303/a.v23i2.202","DOIUrl":"https://doi.org/10.37303/a.v23i2.202","url":null,"abstract":"Abstract:In organizations and companies, changes often occur with the aim of improving business processes within the organization. When changes occur within the organization, it is not uncommon for resistanceto occur from the organization's employees. These changes can be in the form of a change of leaders in the company. This happened at PT BFI Finance Tbk second Surabaya branch when there was a change of Branch Manager. Effective change management is needed to facilitate the changes. Activities that can be carried out to produce effective change management are Motivating Change and Managing the Transition. This study aims to determine the application of Motivating Change and Managing the Transition and its impact on the change of leaders at PT BFI Finance Tbk second Surabaya branch. This research is a qualitative descriptive study using observations and interviews (in-depth interviews) to collect research data. Based on the research results, the application of Motivating Change and Managing the Transition in the change of leaders at PT BFI Finance Tbk Surabaya branch 2 assist the change efforts made by the new Branch Manager so as to reduce employees’resistance. \u0000  \u0000Keywords: BFI Finance, managing change, Motivating Change, Managing the Transition, change of leadership","PeriodicalId":276388,"journal":{"name":"Arthavidya Jurnal Ilmiah Ekonomi","volume":"29 12","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114034957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DESAIN PENGEMBANGAN MODEL BISNIS PADA START-UP SYARIHUB DI SURABAYA","authors":"Muhrisun Afandi","doi":"10.37303/a.v23i2.195","DOIUrl":"https://doi.org/10.37303/a.v23i2.195","url":null,"abstract":"Abstract : In the growing times, the competition in start-up so tight. As start-up whom have much capital modals, they will give rebate for customerto buy their product services, but as start-up whom less capital modals, they should think and make value added for customer to make them interest and want to buy their product services.  This study aims to give recomendation for start-up such as syarihub to increase profit with Business Model Canvas (BMC) approach. This study uses qualitative methods while formulating strategies by observe and use in depth interview,  and then analyzing them using five forces and Business Model Canvas. The result of the study have found that : add value proposition star-up syarihub with education and society program such as empower woman, empower disability, religion education, awareness of parenting, private lesson, and fun learning for kid. \u0000  \u0000Key word: Start-Up, Five Forces, Business Model Canvas, Syarihub.","PeriodicalId":276388,"journal":{"name":"Arthavidya Jurnal Ilmiah Ekonomi","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124800578","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Promosi, Pelayanan, Dan Tarif Terhadap Kepuasan Konsumen Grab Di Kelurahan Dinoyo","authors":"Retno Ayu Dewi Novitawati, Moh Orfa, Nur Ida Iriani","doi":"10.37303/a.v23i2.194","DOIUrl":"https://doi.org/10.37303/a.v23i2.194","url":null,"abstract":"This study aims to explain and analyze the effect of promotion, service, tariff on consumer satisfaction, the independent variables used in this study are promotion, service, tariff and the dependent variable of consumer satisfaction. This study aims to determine the simultaneous or partial influence on consumer satisfaction in GRAB online transportation services, this research was conducted in the area of kel. Dinoyo Malang. In the community or students who are in the area. The respondents used are people in the village, Dinoyo Malang. Respondents in this study were 48 respondents and the research method used purposive sampling, with saturated sampling and a quantitative approach. The results showed that service and tariffs do not have a significant effect on customer satisfaction, however, promotion has a significant effect on consumer satisfaction with GRAB online transportation services. This study showed that promotion, service, and tariffs have a significant effect on customer satisfaction. \u0000Penelitian ini bertujuan untuk menjelaskan dan menganalisis pengaruh promosi, pelayanan, tarif terhadap kepuasan konsumen, variabel bebas yang digunakan dalam penelitian ini adalah promosi, pelayanan, tarif dan variabel terikat kepuasan konsumen. Penelitian ini bertujuan untuk mengetahui simultan maupun parsial yang berpengaruh terhadap kepuasan konsumen pada jasa transportasi online GRAB, penelitian ini dilakukan di daerah kel. Dinoyo Malang. Pada masyarakata atau mahasiswa yang berada di daerah tersebut. Responden yang digunakan adalah masyarakat yang ada di kel, dinoyo Malang. Responden dalam penelitian ini berjumlah 48 responden dan metode penelitian menggunakan purposive sampling, dengan sampling jenuh dan pendekatan kuantitatif. Hasil menunjukkan bahwa pelayanan dan tarif tidak memiliki pengaruh siginifikan terhadap kepuasan konsumen, tetapi promosi memiliki pengaruh yang signifikan terhadap kepuasan konsumen jasa transportasi online GRAB. Penelitian ini menunjukkan promosi, pelayanan, dan tarif memiliki pengaruh signifikan terhadap kepuasan konsumen.","PeriodicalId":276388,"journal":{"name":"Arthavidya Jurnal Ilmiah Ekonomi","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129655005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Kesiapan SDM UMKM Dalam Menghadapi Era Industri 4.0","authors":"Dian Rokhmawati","doi":"10.37303/a.v23i2.200","DOIUrl":"https://doi.org/10.37303/a.v23i2.200","url":null,"abstract":"Abstract. Industry 4.0 has a tremendous impact on many aspects of life. Technological aspects, social aspects, legal and political aspects, environmental aspects, and economic aspects. MSME’s readiness as a support of the national economy to respond to the challenges that follow is interesting to study. Human resources are the most valuable assets in the economy structure. So that the management and qualifications of human resources become very important to know, as changes are caused by industry 4.0. This study aims to determine the competency component of Human Resources and determine the human resources readiness of MSME’s in facing the Industry 4.0. This research uses literature study to find out the competency component of human resources needed in industry 4.0 then it is used gap analysis to describe the human resources readiness of MSME in facing Industrial Revolution 4.0. From the results of this study indicate that the average score for the variable technical competence is 2.4, methodological competence is 2.97, social competence is 2.85, personal competence is 3.25. The average score is 2.86. So it can be concluded that the human resources readiness of MSMEs in facing Industrial Revolution 4.0 in the Not Ready category, (need some of work) Index 2.6 - 3.39. \u0000Keywords: Readiness; Human Resources; MSME’s; Industry 4.0 \u0000  \u0000Abstrak. Revolusii Industrii 4.0i membawa dampak iluar biasai pada banyak aspek idalam kehidupan. Aspek teknologi, aspek sosial, aspek hukum dan politik, aspek lingkungan, serta aspek ekonomi. Kesiapan UMKM sebagai penopang perekonomian nasional untuk menjawab tantangan-tantangan yang mengikutinya menjadi menarik untuk diteliti. Sumber Daya Manusia adalah aset paling bernilai dalam struktur perekonomian. Sehingga pengelolaan dan kesiapan akan kualifikasi iSumber iDaya iManusia imenjadi ihal iyang isangat ipenting untuk ketahui. Penelitiani inii bertujuan untuk mengetahui komponen kompetensi Sumber Daya Manusia dan mengetahui kesiapan SDM UMKM idalam imenghadapi iRevolusi iIndustri i4.0. Penelitan ini menggunakan studi literatur untuk mengetahui komponen kompetensi SDM kemudian digunakan gap analisis untuk mendeskripsikan kesiapan SDM UMKM dalam menghadapi Revolusi iIndustri i4.0. Dari ihasil ipenelitian iini menunjukkan bahwa skor rata-rata  untuk variabel kompetensi teknikal adalah 2,4, kompetensi metodologis adalah 2,97, kompetensi sosial adalah 2,85, kompetensi personal adalah 3,25. Nilai rata-rata skor 2,86. Sehingga dapat disimpulkan bahwa kesiapan SDM UMKM idalam imenghadapi Revolusi iIndustri 4.0 idalam ikategori Not Ready, (need some of work) Indeks 2,6 – 3,39. \u0000Kata Kunci: Kesiapan; iSumber iDaya iManusia; UMKM; iRevolusi iIndustri 4.0i","PeriodicalId":276388,"journal":{"name":"Arthavidya Jurnal Ilmiah Ekonomi","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123304042","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}