International Journal of Entrepreneurship, Business and Creative Economy最新文献

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Online Purchase Intention: A Study Among Gen X in Malaysia 马来西亚X世代在线购买意愿研究

International Journal of Entrepreneurship, Business and Creative Economy Pub Date : 2022-01-31 DOI: 10.31098/ijebce.v2i1.735

Anushia Chelvarayan, L. Hao, Yeo Sook Fern, Hazlaili Hashim

引用次数: 0

Analysis of the Advantages and Disadvantages of Using Social Media in Public Relations Practices to Convey Covid-19 Information in Gorontalo Province 哥伦塔洛省利用社交媒体传播新冠疫情信息的利弊分析

International Journal of Entrepreneurship, Business and Creative Economy Pub Date : 2021-07-31 DOI: 10.31098/ijebce.v1i2.590

Cahyadi Saputra Akasse, Muhamad Akbar, A. Arianto

{"title":"Analysis of the Advantages and Disadvantages of Using Social Media in Public Relations Practices to Convey Covid-19 Information in Gorontalo Province","authors":"Cahyadi Saputra Akasse, Muhamad Akbar, A. Arianto","doi":"10.31098/ijebce.v1i2.590","DOIUrl":"https://doi.org/10.31098/ijebce.v1i2.590","url":null,"abstract":"Public Relations has an important role in educating and providing understanding to the public in the midst of the COVID-19 pandemic as it is now. In this case, Public Relations acts as an intermediary between the government and the community by conveying policies related to the government's efforts to prevent the spread of COVID-19. This study aims to analyze the advantages and disadvantages of PR strategies in delivering information on COVID-19 using social media, such as: websites, Facebook, Instagram, and YouTube. The method used in this research is descriptive qualitative with a case study approach. Then the withdrawal of research informants using purposive sampling technique, informants consist of people who are directly involved with the delivery of information on covid-19 by Public Relations, with qualitative data collection consisting of depth interviews, participant observation, and documentation. The results of the study show that there are several advantages, namely (1) wide reach and large number of followers, (2) fast information updates, and (3) presenting informative and educative content. The shortcoming in question is that the management of social media is not yet maximal, which is less interactive in responding to public comments through comments on social media. The limitation of this study is that researchers only focus on the PR strategy in delivering information about COVID-19 in Gorontalo Province through social media only and not at the level of other conventional media, namely through websites, Facebook, Instagram, and YouTube. The value and originality of this research is the delivery of information and efforts to prevent the spread of covid-19 which is conveyed through social media PR. The contribution of this research to future PR practices is a deeper implementation of the concept of digital PR, especially during a pandemic like now where everything is done online.","PeriodicalId":275205,"journal":{"name":"International Journal of Entrepreneurship, Business and Creative Economy","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122284132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Creating Entrepreneurs through Vocational High School to Reduce Unemployment in Indonesia 通过职业高中培养企业家以减少印尼的失业率

International Journal of Entrepreneurship, Business and Creative Economy Pub Date : 2021-07-31 DOI: 10.31098/ijebce.v1i2.532

C. M. Nazira, Lindawati Kartika

{"title":"Creating Entrepreneurs through Vocational High School to Reduce Unemployment in Indonesia","authors":"C. M. Nazira, Lindawati Kartika","doi":"10.31098/ijebce.v1i2.532","DOIUrl":"https://doi.org/10.31098/ijebce.v1i2.532","url":null,"abstract":"In many nations, including Indonesia, unemployment is one of the key problems. the percentage rate ofunemployment in Indonesia is still relatively high compared to other countries, although it has droppedevery year. Vocational High School (VHS) graduates dominate the largest number of unemployedindividuals in Indonesia. Creative entrepreneurs are one option since they can build their own work. Butthe entrepreneurial interest of VHS students in Indonesia is still low. The objective of this research is todevelop strategies for creating entrepreneurship in conjunction with the skills needed to becomeentrepreneurs. Primary data was gathered with eleven headmasters of VHS in Indonesia through focusgroup discussion (FGD) and secondary data collected from literature research. The data analysis wasprocessed through stakeholder analysis and the house model to create an effective strategy and decision.The study results indicate that synergistic cooperation from a quadruple helix consisting of universities,entrepreneurial societies, government, and industry is required in order to achieve 'one student, onebusiness' mission as the output. Furthermore, organizing talent management to provide the mindset asCEO for vocational students and training school principals is a way out of this issue in order to create linksand match VHS student interests and providing the growth of CEO mindset training for the VHS principals.Therefore, VHS Students can establish their own company and become entrepreneurs according to theirinterests and ambitions, both before and after graduating from VHS.\u0000 ","PeriodicalId":275205,"journal":{"name":"International Journal of Entrepreneurship, Business and Creative Economy","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129977448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

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