International Journal of Entrepreneurship, Business and Creative Economy最新文献

{"title":"Digital Marketing Through Instagram Ads: A Case Study of “Instaboost Life” Instagram","authors":"Ayu Sulistya Putri Sugeng, J. A. Chusjairi","doi":"10.31098/ijebce.v2i2.941","DOIUrl":"https://doi.org/10.31098/ijebce.v2i2.941","url":null,"abstract":"This study concerns a small medium enterprise called “ Instaboost Life”. Instaboost Life is an online shop that sells healthy products such as slimming tea, beverages for mothers who are breastfeeding, lemon beverages, and other healthy beverages that are healthy and safe for diet. Due to their high price, the products are highly likely to be consumed by middle-class people. As an online shop, the products are merely for sale online. Therefore, social media is used to promote the products, which in this case is Instagram. The aim of this research is to identify whether more advertising on Instagram raises more potential buyers and finally make a purchase decision. The data collected in this research is internal data from Instaboost Life from January-June 2021 and 5 interviews with users of Instaboost Life. After analyzing the data, the authors conclude that more budget spending plays a significant role in reaching the targeted audience and potential buyers. Furthermore, their decision to purchase order. In addition, the interviewees also confirmed that advertising played a significant role in their decision to purchase order products from Instaboost Life.","PeriodicalId":275205,"journal":{"name":"International Journal of Entrepreneurship, Business and Creative Economy","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123733005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Information Systems on Learning & Communication Devices for Parents: Media for Learning Acquisition in the Digital Age","authors":"Rohita Rohita, Nila Fitria, Dody Haryadi","doi":"10.31098/ijebce.v2i2.940","DOIUrl":"https://doi.org/10.31098/ijebce.v2i2.940","url":null,"abstract":"During the pandemic, learning for early childhood is carried out in the form of distance learning, both with online and offline models. As a result of this policy, parents in Indonesia must assist their children while studying from home. Various information is needed so that parents can carry out their duties which are at the same time their obligations, in a good and correct way, in accordance with the principles of early childhood learning. Information system for learning and communication devices for parents or abbreviated SIPPKOM, is here to meet the needs of parents to get information about learning needed to help children while learning from home. SIPPKOM is made by utilizing a website to be accessed using a mobile phone or laptop wherever parents are. The purpose of this research is to describe the possible strategies used by parents to obtain information on the core-basic competencies, learn themes, tools, weekly and daily lesson plans, children's progress reports, as well as communicate with teachers through the use of SIPPKOM. This is qualitative research with data collected through observations, interviews, and documentation. The research subjects were 10 parents from 2 partner institutions using SIPPKOM who were willing to be involved in the research. The data collected were analyzed using the Miles and Huberman model with reduction, presentation, and concluding stages. The result showed that parents could easily get information on learning tools, including weekly and daily lesson plans, academic calendars, and E-reports, irrespective of the time and place. Access to SIPPKOM can also be carried out using a cellphone/ smartphone or a laptop. Furthermore, parents can also communicate with teachers without worrying that subsequent ones will overwrite the information provided. The implication of the results of this study is that institutions can provide other communication platforms that can be used to convey information related to learning planning and the abilities achieved by children as a result of their assessment.","PeriodicalId":275205,"journal":{"name":"International Journal of Entrepreneurship, Business and Creative Economy","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129690157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of Emotional Intelligence on Audit Quality","authors":"Andre Kalpin Saragih, Rapina Rapina","doi":"10.31098/ijebce.v2i2.989","DOIUrl":"https://doi.org/10.31098/ijebce.v2i2.989","url":null,"abstract":"Background - The implementation of Community Activity Restrictions or PPKM is one of the efforts to prevent the spread of the Coronavirus. This makes independent auditors have to be able to complete their duties even though they are working from home.\u0000Objectives - This study has the objective to examine and test whether or not there is an influence of the independent variable (emotional intelligence) on the dependent or dependent variable (audit quality).\u0000Design/Methodology - This study uses primary data by distributing questionnaires using the snowball sampling method. The populations of this study are auditors who work in public accounting firms in Jakarta and Bandung, while the sample in this study is 44 auditors in public accounting firms in Jakarta and Bandung. Hypothesis testing using simple linear analysis with SPSS Version 26.\u0000Findings - This study found that emotional intelligence has an effect on audit quality; namely, when emotional intelligence increases, audit quality also increases. The emotional intelligence of the auditor is able to influence the quality of the audit seen by the auditors who work in public accounting firms.\u0000Research Limitations - Furthermore, one of the problems in this study is the limited time in distributing questionnaires; the researchers only took samples in the cities of Jakarta and Bandung.\u0000Originality/Value - This research was conducted to convey information as well as input for the development of knowledge in the field of auditing in Indonesia, especially in improving audit quality, and to provide empirical evidence on the effect of emotional intelligence on audit quality.","PeriodicalId":275205,"journal":{"name":"International Journal of Entrepreneurship, Business and Creative Economy","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133789756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Perceived Risk and Mobile Shopping Motivations in Ilocos Norte Philippines","authors":"Eric S Parilla, M. E. Abadilla","doi":"10.31098/ijebce.v2i2.922","DOIUrl":"https://doi.org/10.31098/ijebce.v2i2.922","url":null,"abstract":"This study aims to determine the effect of perceived risk on mobile shopping motivations. It proposes how product risks and service risks affect mobile shopping motivations. It used a descriptive-correlation research design, and the respondents are Ilocos residents who used their mobile phones for shopping. Convenience sampling was used, and the research approach is quantitative. It used frequencies, weighted mean, and Pearson r to analyze the data. The study has implications for marketing management, such as for online shop owners and advertisers who intend to measure how to promote products on online platforms. The original contribution of this study lies within its questionnaire that has been attuned to the effects of perceived risks to mobile or online shopping motivations. The mobile shopping motivations of Ilocano buyers are efficient to use, easy and convenient to use, and the sense of enjoyment when shopping online. The relationship between product risk and mobile shopping motivation is established in this research. Implications were also discussed.","PeriodicalId":275205,"journal":{"name":"International Journal of Entrepreneurship, Business and Creative Economy","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127313056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Descriptive Study of Advertising Message Strategy of Barista Special Blend by Top Coffee","authors":"Mohammad Ichsan Rasyid","doi":"10.31098/ijebce.v2i2.990","DOIUrl":"https://doi.org/10.31098/ijebce.v2i2.990","url":null,"abstract":"Since 2017, For five consecutive years, Kopi Kapal Api has been the leading brand in Indonesia’s Top Brand chart in the instant roast and ground coffee category. The brand tagline, “Jelas Lebih Enak”, communicates the brand promise to deliver better taste, and has become one of the popular taglines among Indonesian consumers. Any coffee brand that wants to be perceived to be more excellent than Kopi Kapal Api needs to apply a distinguished Advertising Message Strategy to challenge the competition’s position. Therefore, this study aims to understand the distinguished applied Advertising Message Strategy by the newborn brand owned by an Indonesian Consumer Goods company, Barista Special Blend by Top Coffee. This study utilized The Elaboration Likelihood Theory Model as the analysis framework. This qualitative descriptive research collects data from literature studies and audiovisual advertising material from the official YouTube account of Top Coffee. The findings show that Barista Special Blend by Top Coffee endeavors to build a ‘Coffee Expert’ Brand Association and elaborate aesthetically on the process of serving a sophisticated Coffee-Making process made by the Barista Character. The study concludes that the Ad mainly uses the peripheral route to create expertise perception as the message strategy.","PeriodicalId":275205,"journal":{"name":"International Journal of Entrepreneurship, Business and Creative Economy","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125506680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring the Tagasalo Personality and Its Implication as a Localized Personality Scale","authors":"Arnel Perez","doi":"10.31098/ijebce.v2i1.635","DOIUrl":"https://doi.org/10.31098/ijebce.v2i1.635","url":null,"abstract":"Tagasalo theory hypothesized that every Filipino family has a tagasalo (catcher), a female eldest child who took household roles in early life and eventually expanded to emotional care to the members of the family. In this study, the tagasalo was explored based on the constructed personality scale, Panukat sa Tagasalo Personality (Scale for Tagasalo Personality). There were 27 participants consisting of staff, members of the faculty, field of study heads, and deans who responded to the study. The data in this study were interpreted and analyzed using t-Test: Two-Sample Assuming Unequal Variances for significant differences and regression analysis for significant correlation of the Microsoft Excel. The findings showed that the majority of the participants were Slight tagasalo. Moreover, as regards gender, the male and female participants were found to be significantly different. However, as regards ordinal position, such as firstborn child, later-born child, and others found to be no significant differences, and the majority of the participants as regards to their birth order were Slight tagasalo. In this study, the small number of samples and the use of the non-probability sampling method may threaten the generalizability of the research findings and the representation of the entire population.","PeriodicalId":275205,"journal":{"name":"International Journal of Entrepreneurship, Business and Creative Economy","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128682320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"E-ServiceQuality Model and Kano Model: An Integration Improvement on Service Quality in E-Commerce Services","authors":"K. Kusumahadi, Widya Sastika, F. Hanifa","doi":"10.31098/ijebce.v2i1.738","DOIUrl":"https://doi.org/10.31098/ijebce.v2i1.738","url":null,"abstract":"Indonesia has become the largest e-commerce market in South East Asia. According to Wearesocial and Hootsuite data, around 90% of internet users in Indonesia have experienced online shopping. In 2019, the e-commerce market's capital value in Indonesia reached USD 21 Million or about Rp 294 trillion. Based on McKinsey Report, the e-commerce industry in Indonesia is predicted to reach USD 40 million in 2022. The increase of online shopping activity reached 400% during the 2020 pandemic, causing a 23.11% increase in e-commerce service complaints. This research is conducted for improvement in e-commerce's service quality by integrating the kano model and E-ServiceQuality model. Results obtained from customers' needs will be true customer needs able to be analysed for the purpose of increasing satisfaction. Attributes of needs obtained from the voice of the customer will be grouped into E-ServiceQuality dimensions, such as Efficiency, Fulfilment, Reliability, privacy, responsiveness, compensation, and contact. Afterward, these attributes of needs will generate strong attributes and weak attributes grouped into several categories, kept, developed, and ignored. Based on the research conducted among 400 respondents, the conclusions to answer problems according to problem formulation within this research are obtained. The result of this classification is True Customer Needs, where the seven attributes are recommended to be improved, and one attribute is recommended to be developed. The eight attributes which become True Customer Needs are Interaction Channel, Customer Service Responsiveness, Website Feature, Up to Date Information, 24-hour Service, Quick Complaints Response, Cheap/Free Delivery Fee, and correct product guarantee.","PeriodicalId":275205,"journal":{"name":"International Journal of Entrepreneurship, Business and Creative Economy","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130056223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Malaysian Young Consumers’ Purchase Intention Through Social Media Platform During Global Pandemic","authors":"Yeow JianAi, Cheah Chew Sze, Yeo Sook Fern, Cheang Yu Wan","doi":"10.31098/ijebce.v2i1.733","DOIUrl":"https://doi.org/10.31098/ijebce.v2i1.733","url":null,"abstract":"Many accidents happened in the year 2020, such as bushfires, crashes, and the deathly pandemic of Covid 19. The year 2020 was undoubtedly going down in history as one of the worst years ever. Till now, in the year 2021, many countries are still under restriction control, and some countries are imposing a total lockdown. In June 2021, Malaysia was facing the third wave of the Covid-19 pandemic triggering a nationwide lockdown and limiting interstate travel. In July 2021, Malaysia's daily Covid-19 cases had exceeded more than 10,000 and brought up a total of 1 million cases, with a population of approximately 32-33 million. Many businesses were affected badly during the pandemic. Some big corporations were forced to shut down their productions, causing huge numbers of unemployment in the country due to layoff and contract termination. Some businesses have started to implement electronic business (e-business) and utilize social media platforms such as Facebook and Instagram for advertisements to attract more buyers, especially young consumers. The purchasing power of youth consumers is relatively high in Malaysia, and this study aims to identify the causes of young consumer purchase intention using social media during the global pandemic. This study helps the local businesses to sustain their business adapt to the new norms. There are five main variables being tested in this study, and the variables were being validated using. The independent variables included in this study are perceived ease of use, perceived usefulness, performance expectancy, interactivity, and intention to express empathy. Quantitative data analysis was done and concluded that perceived ease of use, perceived usefulness, and interactivity have a significant relationship with young consumer purchase intention using social media. Interestingly, performance expectancy and intention to express empathy have no significant relationship with young consumer purchase intention during the pandemic. This study helps to create awareness for the local businesses to focus on more interactive types of marketing, making the social media platform easy to use and providing more useful information to their customers.","PeriodicalId":275205,"journal":{"name":"International Journal of Entrepreneurship, Business and Creative Economy","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130929544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impact of Social Media On Consumer Purchase Behaviour During COVID-19 Pandemic","authors":"K. Lim, Yeo Sook Fern, Tan Cheng Ling, Wong Wei Wen","doi":"10.31098/ijebce.v2i1.734","DOIUrl":"https://doi.org/10.31098/ijebce.v2i1.734","url":null,"abstract":"Social media has been used by people to create and share content with the public. Consumers have changed their purchasing habits from offline to online purchases during the COVID-19 pandemic. Social media is also changing sellers' and buyers' specialised strategies. This study aimed to study the factors influencing consumer purchasing behaviour via social media during the COVID-19 outbreak. 215 young adults from three Malaysian states which are Johor, Melaka, and Selangor, have been invited to participate in this study by answering a set of questionnaires. The successful response rate is 93.02%, where 200 completed questionnaires were used for data analysis in this study. The four independent variables, price, convenience, product variety, and risk, are tested in relation to the dependent variable, consumer purchase behaviour during the COVID-19 outbreak. The measurement items of all the four independent variables and dependent variables were adopted from the past research studies. The collected data were entered into SPSS version 26 and then tested using Partial Least Square Structural Equation Modelling (PLS-SEM 3.3.3). All hypotheses were found to be supported by the analysis results. Lastly, the findings of this study will help marketers understand consumer purchasing behaviour via social media during the COVID-19 pandemic.","PeriodicalId":275205,"journal":{"name":"International Journal of Entrepreneurship, Business and Creative Economy","volume":"11 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124728457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Bank’s Digitalization and Financial Performance during Pandemic in Indonesia","authors":"N. Khairina","doi":"10.31098/ijebce.v2i1.722","DOIUrl":"https://doi.org/10.31098/ijebce.v2i1.722","url":null,"abstract":"The pandemic-led recession has made a downturn in the banking industry’s performance. Digitalization is seen as a good strategy to support banks' business operations during the pandemic-led recession. This paper focus on how the banking and financial industry maintained their performance during the covid-19 led recessions through digitalization. I use descriptive statistics approach and regression analysis to analyze how digital transformation help to maintain business performance during a pandemic. In addition, I use regression analysis to estimate the effect of a pandemic on banks’ financial performance and how digital transactions may help to maintain banks’ performance. The regression estimation result shows that pandemic conditions associated with -0.177 points decrease in ROA while digital infrastructure may not have relations with banks’ ROA. Further, the volume of digital transactions is associated with the increase of bank's return on asset (ROA) as much as 10%. These results imply that even though pandemics have negative impacts on banks’ performance, empirical evidence shows that digital transactions have helped the banking industry to maintain its profit during the pandemic.","PeriodicalId":275205,"journal":{"name":"International Journal of Entrepreneurship, Business and Creative Economy","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116867361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}