2017 International Conference on Management Science and Engineering (ICMSE)最新文献_第4页

Livestreaming for User Testing Context-Rich Observation of Game Player Behavior 用于用户测试的直播——对游戏玩家行为的丰富观察

2017 International Conference on Management Science and Engineering (ICMSE) Pub Date : 2017-08-01 DOI: 10.1109/ICMSE.2017.8574431

B. E. Nelson, Ito Yasunobu

{"title":"Livestreaming for User Testing Context-Rich Observation of Game Player Behavior","authors":"B. E. Nelson, Ito Yasunobu","doi":"10.1109/ICMSE.2017.8574431","DOIUrl":"https://doi.org/10.1109/ICMSE.2017.8574431","url":null,"abstract":"Game developers need methods for judging the effectiveness of their game designs. Although traditional user testing methods have been employed by the video game industry, they fail to capture players in their natural settings, indicating a more ethnographic approach could generate new insights into their behaviors. With the recent rise in popularity of livestreaming, this paper proposes that employing a “think-aloud” testing method over a livestream can be a useful addition to the testing tools available to developers and provide valuable contextual insights that could help game designers discover radical new innovations. By observing the livestreams for seven games, including two games created by one of the researchers, we discover that livestreaming not only exposes many of the design and product quality issues revealed by more traditional user testing, but that it also exposes many contextual behaviors that would otherwise remain hidden in a laboratory setting. This has implications not just for user testing within the video game industry, but for user testing in other industries desiring more contextual information about their consumers.","PeriodicalId":275033,"journal":{"name":"2017 International Conference on Management Science and Engineering (ICMSE)","volume":"52 29","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131472448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

An Exploration of Marketing Risks in Celebrity Business Ventures 名人创业的营销风险探析

2017 International Conference on Management Science and Engineering (ICMSE) Pub Date : 2017-08-01 DOI: 10.1109/ICMSE.2017.8574414

Teng Wei-chen, Wei Cang-Liang, Sui Yao-hua

引用次数: 1

The Impact of Organizational Empowering Leadership Behavior on Individual Adaptive Performance: Cross-Level Mediation Effect of Organizational Psychological Empowerment 组织授权领导行为对个体适应绩效的影响:组织心理授权的跨层次中介效应

2017 International Conference on Management Science and Engineering (ICMSE) Pub Date : 2017-08-01 DOI: 10.1109/ICMSE.2017.8574470

Qiu Yang, Wang Dan, Chen Jing-han

{"title":"The Impact of Organizational Empowering Leadership Behavior on Individual Adaptive Performance: Cross-Level Mediation Effect of Organizational Psychological Empowerment","authors":"Qiu Yang, Wang Dan, Chen Jing-han","doi":"10.1109/ICMSE.2017.8574470","DOIUrl":"https://doi.org/10.1109/ICMSE.2017.8574470","url":null,"abstract":"This study explores how the internal organizational empowering environment has an impact on individual adaptive performance? Based on the theory of empowering, it builds the concept model of organizational empowering leadership behavior, organizational psychological empowerment and individual adaptive performance, and aims to analyze the impact of organizational empowering leadership behavior on individual adaptive performance through organizational psychological empowerment. Through the questionnaire of 420 staffs from 9 large-medium-sized enterprises of three provinces in Northeast China, the researcher verifies the hypothesis and gets the following conclusion: Organizational empowering leadership behavior has a significant positive impact on individual adaptive performance; Organizational empowering leadership behavior has a significant positive impact on organizational psychological empowerment; Organizational psychological empowerment would play a cross-level mediating effect between organizational empowering leadership behavior and individual adaptive performance, and it is a full mediation. The conclusion of the study enriches the relevant research results of the influence of the internal empowering environment on the individual adaptive performance, and it has a good reference for the management practice of improving individual adaptive performance.","PeriodicalId":275033,"journal":{"name":"2017 International Conference on Management Science and Engineering (ICMSE)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129958028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Who Wants to Live Like a Local?: An Analysis of Determinants of Consumers' Intention to Choose AirBNB 谁想像当地人一样生活?:消费者选择AirBNB意向的决定因素分析

2017 International Conference on Management Science and Engineering (ICMSE) Pub Date : 2017-08-01 DOI: 10.1109/ICMSE.2017.8574467

Wang Z. Min, L. Lu

引用次数: 8

Enterprise Knowledge Heterogeneity and Innovation Diffusion 企业知识异质性与创新扩散

2017 International Conference on Management Science and Engineering (ICMSE) Pub Date : 2017-08-01 DOI: 10.1109/ICMSE.2017.8574454

S. Bing, Yu Wan-Qin

引用次数: 0

Risk Analysis and Prevention in Mineral Resources Development Alliance Between China and ASEAN Companies: From the Perspective of China Companies 中国与东盟企业矿产资源开发联盟的风险分析与防范——基于中国企业的视角

2017 International Conference on Management Science and Engineering (ICMSE) Pub Date : 2017-08-01 DOI: 10.1109/ICMSE.2017.8574456

Pan Si-yu, Z. Qian, Zhang Yi-Wer, Huang Ai-liang

{"title":"Risk Analysis and Prevention in Mineral Resources Development Alliance Between China and ASEAN Companies: From the Perspective of China Companies","authors":"Pan Si-yu, Z. Qian, Zhang Yi-Wer, Huang Ai-liang","doi":"10.1109/ICMSE.2017.8574456","DOIUrl":"https://doi.org/10.1109/ICMSE.2017.8574456","url":null,"abstract":"From the perspective of China companies, the risk identification, analysis and prevention of mineral resources development alliances (MRDAs) between China and ASEAN companies (CACs) are studied in this article. Based on the perspective of project management, the Grid Method is used to break down the risks of MRDAs between CACs. The risks of MRDAs are broken down into decision-making risks, formation risks, operation risks and disintegration risks from horizon; internal risks and external risks from longitude. Besides, the Modular Method and the Back Propagation Neural Network (BPNN) are used to identify and analyze the risks of MRDAs, respectively. The results show that: There are 23 specific risks in MRDAs between CACs; And based on a case of the Letpadaung Copper Mine project in Myanmar, these risks can be divided into five levels: high, medium high, medium, medium low, and low. Based on the above results, the risk prevention methods are presented: (1) According to the risk level, the corresponding prevention strategies are developed; (2) Chinese companies need to unite the Chinese government departments and local alliance partners to jointly prevent the risks of MRDAs. Among them, the Chinese government departments mainly prevent political risks; the others mainly prevent non-political risk; (3) For internal risk, the changes of internal key risk-induced factors need to be eliminated, controlled or mitigated as much as possible. For external risks, the changes of external key risk-induced factors need to be strictly monitored, and to develop corresponding responses. Finally, for the internal and external risks, the specific prevention strategies are proposed respectively.","PeriodicalId":275033,"journal":{"name":"2017 International Conference on Management Science and Engineering (ICMSE)","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116670972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Study on the Relationship of Guanxi, Knowledge Sharing and Innovation Behavior 关系、知识共享与创新行为的关系研究

2017 International Conference on Management Science and Engineering (ICMSE) Pub Date : 2017-08-01 DOI: 10.1109/ICMSE.2017.8574406

Wang Juan-ru, Yang Jin

引用次数: 0

Does Size Determine the Efficiency of Clustered-Firms?-Evidence from Chinese Science Parks Over a Decade 规模决定集群企业效率吗?——十多年来中国科技园区的证据

2017 International Conference on Management Science and Engineering (ICMSE) Pub Date : 2017-08-01 DOI: 10.1109/ICMSE.2017.8574463

Li Ya-wen, Li Ji-zhen, Guan Jian-cheng, Zhou Jin-yi

引用次数: 0

Research on Evaluation System of Enterprise's Scientific and Technological Innovation Capability: From the Perspective of Dynamic Capability 企业科技创新能力评价体系研究:基于动态能力视角

2017 International Conference on Management Science and Engineering (ICMSE) Pub Date : 2017-08-01 DOI: 10.1109/ICMSE.2017.8574442

Zhang Li-ming, C. Qi, Zhou Rui, Xu Jing, Liang Tian-jiao

{"title":"Research on Evaluation System of Enterprise's Scientific and Technological Innovation Capability: From the Perspective of Dynamic Capability","authors":"Zhang Li-ming, C. Qi, Zhou Rui, Xu Jing, Liang Tian-jiao","doi":"10.1109/ICMSE.2017.8574442","DOIUrl":"https://doi.org/10.1109/ICMSE.2017.8574442","url":null,"abstract":"Evaluation of enterprise's science and technology programs can provide the data for determining effective collocation of enterprise's resource, improve management of its innovation programs. Therefore, with the base of the research results and the theory of dynamic capabilities, this paper constructed the evaluation system that can reflect the dynamic adaptability of the firm scientific and technological innovation capabilities (STICs). By adopting the method of factor analysis and selecting 284 enterprises in Sichuan province as the research objects, this study finds that three dimensions, which are strategic indicators, development indicators and performance indicators, can be applied to construct the evaluation system. Besides, through the comprehensive ranking of factors, it finds some problems of those enterprises in the development of STICs. So this study provides a reference and guidance for enterprises to evaluate their STICs, and it could help the government and the firms in Sichuan to understand and enhance the firms' STICs.","PeriodicalId":275033,"journal":{"name":"2017 International Conference on Management Science and Engineering (ICMSE)","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128626792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Customer Churn Prediction in Chinese Traditional Broadcasting Industry: A Positive Analysis 中国传统广播行业客户流失预测:实证分析

2017 International Conference on Management Science and Engineering (ICMSE) Pub Date : 2017-08-01 DOI: 10.1109/ICMSE.2017.8574436

Hou Bing-Zhang, Wu Yue, Zhen Li-ming, Zhao Dong-Lai, Xie Ao-Ran

引用次数: 0