The Southern African Journal of Entrepreneurship and Small Business Management最新文献

Consumer perspectives on the relationship between iconic branding and entrepreneurial orientation 从消费者角度看标志性品牌与创业导向之间的关系

The Southern African Journal of Entrepreneurship and Small Business Management Pub Date : 2024-06-06 DOI: 10.4102/sajesbm.v16i1.716

Karen A. Gantsho, Jurie J. van Vuuren, IN Fabris-Rotelli

{"title":"Consumer perspectives on the relationship between iconic branding and entrepreneurial orientation","authors":"Karen A. Gantsho, Jurie J. van Vuuren, IN Fabris-Rotelli","doi":"10.4102/sajesbm.v16i1.716","DOIUrl":"https://doi.org/10.4102/sajesbm.v16i1.716","url":null,"abstract":"Background: This article presents the outcomes of research testing, from a consumer perspective, for a relationship between iconic branding (IB) and the entrepreneurial orientation (EO) driving that brand. Reviewed literature on IB and EO posits that internal stakeholders, such as brand owners, managers and employees, do perceive the relationship but the consumer’s view as the external stakeholder is understudied.Aim: This study aimed to discover whether consumers, as external stakeholders, perceive a relationship between IB and EO.Setting: This study investigated the relationship between the IB and EO of an iconic brand food retail chain store in South Africa from the perspective of the brand’s consumers.Methods: The study followed a quantitative case study research design. Data were collected using an online questionnaire randomly administered to probable consumers of the brand of interest. Analysis of variance, Fisher’s exact test and multivariate analysis of variance were some statistical techniques applied to test the hypothesised relationships.Results: The study found that contrary to suggestions in the extant literature, consumers largely perceive a statistically significant difference between the brand of interest’s IB and its EO attributes, and they did not perceive a relationship between the IB construct and EO variables. Furthermore, males and females did not perceive IB or EO in the same way.Conclusion: Brand managers seeking to foster consumer awareness of the relationship between IB and EO must aim to include more entrepreneurial-orientated branding into the IB and adopt differentiated strategies based on gender.Contribution: The findings narrowed the gap in the literature by adding a consumer perspective on the relationship between IB and EO.","PeriodicalId":274251,"journal":{"name":"The Southern African Journal of Entrepreneurship and Small Business Management","volume":"12 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141380239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Erratum: Strategic decision-making in small and medium enterprises in South Africa 勘误：南非中小企业的战略决策

The Southern African Journal of Entrepreneurship and Small Business Management Pub Date : 2024-05-10 DOI: 10.4102/sajesbm.v16i1.863

Ireze Van Wyk

引用次数: 0

A stakeholder approach towards a consolidated framework for measuring business incubator efficacy 采用利益相关者方法制定衡量企业孵化器功效的综合框架

The Southern African Journal of Entrepreneurship and Small Business Management Pub Date : 2024-03-29 DOI: 10.4102/sajesbm.v16i1.776

Rowan L. Trethewey-Mould, Menisha N. Moos

{"title":"A stakeholder approach towards a consolidated framework for measuring business incubator efficacy","authors":"Rowan L. Trethewey-Mould, Menisha N. Moos","doi":"10.4102/sajesbm.v16i1.776","DOIUrl":"https://doi.org/10.4102/sajesbm.v16i1.776","url":null,"abstract":"Background: Business incubators (BIs) are considered enablers of the entrepreneurial ecosystem, however there remains a lack of consensus as to whether incubators are effective or even as to how incubator efficacy should be measured.Aim: This study seeks to develop a consolidated framework for measuring the efficacy of BIs using stakeholder theory as its theoretical basis. This study set out to answer the following research questions:What is the relevance of stakeholder theory to incubator efficacy measurement?What stakeholder groups are relevant to BIs in South Africa?What relationships between stakeholder groups and perspectives on BI efficacy exist that would underpin a framework for measuring incubator efficacy?Setting: Empirical research was conducted with BIs operating within South Africa, with various incubator types, contexts and industry focus included in the study.Methods: A sample of nine incubator managers were interviewed as part of this exploratory qualitative study, demonstrating the breadth of the incubator industry in South Africa.Results: A framework comprising two distinct but related perspectives on incubator efficacy is proposed. Further to this, two additional concepts – incubator-stakeholder conflict and restrictive incubator context – were identified.Conclusion: This study proposes a consolidated framework for measuring the efficacy of BIs, considering a variety of stakeholder perspectives, and may inform policymakers regarding business incubation in the future.Contribution: This study identifies and defines incubator-stakeholder conflict as a concept, making a theoretical contribution to the field. Additionally, the study proposes a comprehensive stakeholder-based framework proposed for measuring incubator efficacy.","PeriodicalId":274251,"journal":{"name":"The Southern African Journal of Entrepreneurship and Small Business Management","volume":"53 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140365257","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Startups’ innovation programmes: A food industry versus university cases 初创企业的创新计划：食品工业与大学案例

The Southern African Journal of Entrepreneurship and Small Business Management Pub Date : 2024-03-14 DOI: 10.4102/sajesbm.v16i1.775

Elisha A. Govender, E. Van der Lingen

引用次数: 0

The funding model of small and medium social enterprises in KwaZulu-Natal, South Africa 南非夸祖鲁-纳塔尔省中小型社会企业的筹资模式

The Southern African Journal of Entrepreneurship and Small Business Management Pub Date : 2024-03-13 DOI: 10.4102/sajesbm.v16i1.711

R. Hasseno, Orthodox Tefera, Simon Taylor

引用次数: 0

Strategies utilised by communication agencies to build and maintain relationships with clients 传播机构与客户建立和保持关系的策略

The Southern African Journal of Entrepreneurship and Small Business Management Pub Date : 2024-03-13 DOI: 10.4102/sajesbm.v16i1.825

Lucinda B. Sutton, Elizabeth M. Kloppers, Louise Bezuidenhout

引用次数: 0

Soft skills on entrepreneurial readiness behaviours: Evidence from university students 软技能对创业准备行为的影响：来自大学生的证据

The Southern African Journal of Entrepreneurship and Small Business Management Pub Date : 2024-02-29 DOI: 10.4102/sajesbm.v16i1.778

Stefan A. Strampe, Patient Rambe

引用次数: 0

Creating value through entrepreneurial learning and education 通过创业学习和教育创造价值

The Southern African Journal of Entrepreneurship and Small Business Management Pub Date : 2024-02-28 DOI: 10.4102/sajesbm.v16i1.851

Frode Soelberg, Melodi Botha, Menisha N. Moos, Hanne Stokvik

引用次数: 0

The role of competitor orientation and proactiveness in competitive advantage for small- and medium-sized enterprises performance 竞争者导向和主动性在中小企业竞争优势中的作用

The Southern African Journal of Entrepreneurship and Small Business Management Pub Date : 2024-02-19 DOI: 10.4102/sajesbm.v16i1.786

Jeremiah A. Ogundare, Stephan Van der Merwe

{"title":"The role of competitor orientation and proactiveness in competitive advantage for small- and medium-sized enterprises performance","authors":"Jeremiah A. Ogundare, Stephan Van der Merwe","doi":"10.4102/sajesbm.v16i1.786","DOIUrl":"https://doi.org/10.4102/sajesbm.v16i1.786","url":null,"abstract":"Background: As small- and medium-sized enterprises (SMEs) are the primary source of job creation in Nigeria and contribute 48% of the country’s gross domestic product (GDP), their performance must be enhanced and sustainability ensured. The article suggests that through competitor orientation and proactiveness, SME managers and owners can achieve competitive advantage which ultimately promotes firm performance.Aim: The article aims to examine how competitor orientation and proactiveness in competitive advantage enhance the performance of SMEs in Nigeria.Setting: The study focused on registered SME owners and managers who are operating in Nigeria, using Lagos State as a case study.Methods: This study was conducted through administering questionnaires to owners and/or managers of SMEs as the unit of analysis. A quantitative research design was used with stratified and simple random sampling as the sampling method, with the sample comprising 100 SME owners and/or managers.Results: The results of the study indicated that competitive advantage mediates the relationship between competitor orientation, proactiveness and SMEs’ performance indirectly. It further revealed that competitor orientation and proactiveness have significant effects on SMEs’ performance.Conclusion and contribution: The article reveals how competitive advantage, which is influenced by competitor orientation and proactiveness, contributes to increased SMEs’ performance in SME sectors. Thus, to gain a competitive edge over their rivals, the study recommends that SME owners and managers consider competitor orientation and proactiveness more seriously, as these factors ultimately boost their performance.","PeriodicalId":274251,"journal":{"name":"The Southern African Journal of Entrepreneurship and Small Business Management","volume":"39 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140451060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A correlation study on project success and entrepreneurial performance, and the moderating effect of project risk 项目成功与创业绩效的相关性研究，以及项目风险的调节作用

The Southern African Journal of Entrepreneurship and Small Business Management Pub Date : 2024-02-09 DOI: 10.4102/sajesbm.v16i1.717

Alet Snyman, Jurie J. van Vuuren

引用次数: 0