Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)最新文献_第2页

PENGARUH PENGETAHUAN KEWIRAUSAHAAN, MOTIVASI BERWIRAUSAHA, E-COMMERCE, DAN PENGGUNAAN SOSIAL MEDIA TERHADAP MINAT BERWIRAUSAHA PASCA PANDEMI COVID-19 STUDI PENELITIAN PADA WANITA GENERASI Z DI KOTA MED 创业知识、创业动机、电子商务和社交媒体对瑞典利益的影响

Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Pub Date : 2022-11-30 DOI: 10.59832/jpmk.v3i1.165

Alawi Fathan Yasin

{"title":"PENGARUH PENGETAHUAN KEWIRAUSAHAAN, MOTIVASI BERWIRAUSAHA, E-COMMERCE, DAN PENGGUNAAN SOSIAL MEDIA TERHADAP MINAT BERWIRAUSAHA PASCA PANDEMI COVID-19 STUDI PENELITIAN PADA WANITA GENERASI Z DI KOTA MED","authors":"Alawi Fathan Yasin","doi":"10.59832/jpmk.v3i1.165","DOIUrl":"https://doi.org/10.59832/jpmk.v3i1.165","url":null,"abstract":"\u0000 \u0000 \u0000 \u0000Abstrak: Penelitian ini memiliki tujuan untuk mengetahui pengetahuan kewirausahaan, motivasi berwirausaha, e-commerce, dan penggunaan sosial media terhadap minat berwirausaha (studi penelitian pada wanita generasi Z di Kota Medan).Desain penelitian analisis regresi linier berganda digunakan sebagai alat analisis untuk mengetahui bagaimana pengaruh antara variabel independen dan dependen. Dalam penelitian ini menggunakan jenis penelitian asosiatif dengan pendekatan kuantitatif. Populasi dan sampel yang ada pada penelitian ini, yaitu untuk populasi berdasarkan umur (20-24) dengan individu berjenis kelamin (Perempuan) 130.549 jiwa dengan sampel 101 jiwa wanita generasi Z di Kota Medan. Hasil pada penelitian ini menunjukkan bahwa variabel pengetahuan kewirausahaan dan motivasi berwirausaha memiliki pengaruh signifikan terhadap minat berwirausaha, sedangkan untuk variabel e-commerce dan penggunaan sosial media tidak memiliki pengaruh yang signifikan. \u0000 \u0000 \u0000 \u0000 \u0000 \u0000Kata Kunci: Pengetahuan Kewirausahaan, Motivasi Berwirausaha,E-commerce, Penggunaan Sosial Media, Minat Berwirausaha.","PeriodicalId":271696,"journal":{"name":"Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115472929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PERANAN EMPLOYER BRANDING DAN MOTIVASI KERJA UNTUK MENCIPTAKAN EMPLOYEE ENGAGEMENT DI UNIVERSITAS XYZ

Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Pub Date : 2022-08-03 DOI: 10.59832/jpmk.v2i2.153

Windayanti Windayanti, Wenny Desty Febrian Febrian

{"title":"PERANAN EMPLOYER BRANDING DAN MOTIVASI KERJA UNTUK MENCIPTAKAN EMPLOYEE ENGAGEMENT DI UNIVERSITAS XYZ","authors":"Windayanti Windayanti, Wenny Desty Febrian Febrian","doi":"10.59832/jpmk.v2i2.153","DOIUrl":"https://doi.org/10.59832/jpmk.v2i2.153","url":null,"abstract":"Peran strategis sumber daya manusia dapat memberikan organisasi kekuatan dalam mewujudkan tujuan bisnisnya. Salah satu dari kekuatan organisasi dari sisi manajemen sumber daya manusia adalah keterikatan karyawan terhadap organisasi (employee engagement). Gallup Organisasi mengibaratkan employee engagement sebagai ikatan emosional positif yang dimiliki karyawan dan komitmen yang dimiliki karyawan (Gallup, 2013). Perusahaan harus memiliki strategi yang baik agar karyawan memiliki komitmen yang baik dengan perusahaan maka intention to leave akan berkurang. Employer Branding merupakan strategi atau perusahaan menciptakan lingkungan kerja yang menyenangkan, perilaku yang positif dan kompetitif, kerjasama tim yang baik, sistem reward yang baik, tata kelola organisasi yang baik, serta budaya belajar dan pelatihan yang memadai, dengan hal tersebut karyawan akan bangga dalam bekerja karena diperhatikan perusahaan oleh karena itu karyawan akan meningkatkan kinerja menjadi lebih baik serta nyaman dalam bekerja sehingga mengurangi intensitas karyawan untuk meninggalkan perusahaan dengan sukarela. Universitas xyz dengan perubahan manajemen dan kepemilikan yang baru memiliki strategi manajemen yang dapat mewujudkan keterikatan karyawan terhadap organisasi. Organisasi akan banyak mendapatkan kekuatan sumber daya manusia selaras dengan strategi yang dijalankan oleh organisasi. Penelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, studi dokumentasi. Keabsahan data dan kredibilitas data diuji dengan menggunakan teknik triangulasi. Subjek penelitian ini adalah lima orang karyawan dari level pimpinan dan staff non akademis. Hasil dari penelitian ini adalah universitas xyz mengimplementasikan employer branding dengan pemberian motivasi untuk meningkatkan engagement karyawan.","PeriodicalId":271696,"journal":{"name":"Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115008020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

KEPUTUSAN PEMBELIAN PADA MARKETPLACE TOKOPEDIA DITINJAU DARI PENGARUH FAKTOR PROMOSI PENJUALAN, BRAND IMAGE, DAN HARGA tokoppedia市场的购买决定是基于销售宣传、品牌形象和价格因素的影响

Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Pub Date : 2022-08-03 DOI: 10.59832/jpmk.v2i2.163

Indra Ade Irawan, Islamiah Kamil

引用次数: 1

PENGARUH KOMITMEN ORGANISASI, ORGANIZATIONAL CITIZENSHIP BEHAVIOR DAN SEMANGAT KERJA TERHADAP KINERJA KARYAWAN 组织承诺、组织组织行为以及对员工表现的工作热情的影响

Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Pub Date : 2022-08-03 DOI: 10.59832/jpmk.v2i2.170

Muhamad Ekhsan, Andri Aprian, Ryani dhyan Parashakti

引用次数: 1

THE ROLE OF TRUST IN MEDIATING PERCEIVED EASE OF USE, PERCEIVED RISK AND E-WOM ON PURCHASE INTENTION 信任在感知易用性、感知风险和电子商务对购买意愿的中介作用

Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Pub Date : 2022-05-31 DOI: 10.59832/jpmk.v2i2.189

N. Aslami, Arini Apriani, C. C. Widayati, Rizky Vita Losi

{"title":"THE ROLE OF TRUST IN MEDIATING PERCEIVED EASE OF USE, PERCEIVED RISK AND E-WOM ON PURCHASE INTENTION","authors":"N. Aslami, Arini Apriani, C. C. Widayati, Rizky Vita Losi","doi":"10.59832/jpmk.v2i2.189","DOIUrl":"https://doi.org/10.59832/jpmk.v2i2.189","url":null,"abstract":"This study aims to determine the direct effect of perceived ease of use, perceived risk and E-WOM on trust and purchase intention, and also to determine the indirect effect of perceived ease of use, perceived risk and E-WOM on purchase intention which is mediated by trust. The population in this study were all shopee users in West Jakarta with a sample of 260 respondents. The method used in this research was quantitative analysis with SEM analysis assisted with SmartPLS 3.0 tool. The results of this study indicated that perceived ease of use had no significant effect on trust, perceived risk had no significant effect on trust, E-WOM had a positive and significant effect on trust, perceived ease of use had a positive and significant effect on purchase intention, perceived risk did not have significant effect on purchase intention, E-WOM had a positive and significant effect on purchase intention, trust had a positive and significant effect on purchase intention, thus trust could not mediate the effect of perceived ease of use on purchase intention, trust could not mediate the effect of perceived risk on purchase intention, and trust could mediate the effect of E-WOM on purchase intention.","PeriodicalId":271696,"journal":{"name":"Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133411009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

ANALYSIS OF ONLINE PURCHASE INTENTION FROM THE PERSPECTIVE OF ONLINE CUSTOMER REVIEWS, ONLINE ADVERTISING, AND WEBSITE QUALITY 从网上顾客评论、网上广告和网站质量的角度分析网上购买意愿

Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Pub Date : 2022-05-31 DOI: 10.59832/jpmk.v2i2.180

M. Abdullah, Yanthy Herawaty Purnama Pangaribuan, Fathihani Fathihani, W. Febrian

引用次数: 0

LOYALITAS NASABAH DI PT. BANK RAKYAT INDONESIA KCP KOTA WISATA KABUPATEN BOGOR DITINJAU DARI KUALITAS PRODUK, PROMOSI DAN KUALITAS PELAYANAN 印尼人民银行KCP文化城茂物的忠诚度是产品质量、促销和服务质量的衡量标准

Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Pub Date : 2022-05-31 DOI: 10.59832/jpmk.v2i2.140

Ibnu Haris Nasution, Agtovia Frimayasa

{"title":"LOYALITAS NASABAH DI PT. BANK RAKYAT INDONESIA KCP KOTA WISATA KABUPATEN BOGOR DITINJAU DARI KUALITAS PRODUK, PROMOSI DAN KUALITAS PELAYANAN","authors":"Ibnu Haris Nasution, Agtovia Frimayasa","doi":"10.59832/jpmk.v2i2.140","DOIUrl":"https://doi.org/10.59832/jpmk.v2i2.140","url":null,"abstract":"This study aims to see how the influence of product quality, promotion and service quality on customer loyalty at Bank BRI KCP Kota Wisata Bogor Regency. The form of the research is associative with the population being all customers who are savers at the BRI KCP bank, Bogor Regency, which amount to 10,000 customers. Sampling with the slovin formula to obtain a sample of 200 customers. The measurement of the variables was done by using a questionnaire which was quantified with a Likert scale. The method of analysis is carried out by stratified regression. This is intended to see the relationship of variables to other variables directly or indirectly or through intermediate variables. Based on the existing phenomenon, BRI KCP Kota Wisata Bogor Regency from time to time has increased the number of customers every year. This research is a type of field research that uses quantitative methods. The type of data used in this research is the type of primary data assisted by the SPSS program. Data collection was taken from the results of distributing questionnaires to 100 respondents. The sampling technique used in this study is the Accidental Sampling method and this study uses multiple linear regression data analysis techniques. The results of this study indicate that the product quality variable partially has no effect on customer loyalty, while the promotion variable and service quality variable partially have a positive and significant effect on customer loyalty at PT. Bank BRI KCP Kotawisata, Bogor Regency.","PeriodicalId":271696,"journal":{"name":"Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128941296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EFFECT OF WORK ENVIRONMENT AND COMMUNICATION ON EMPLOYEE PERFORMANCE AT PT ARYAN INDONESIA 印尼雅利安公司工作环境与沟通对员工绩效的影响

Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Pub Date : 2022-05-31 DOI: 10.59832/jpmk.v2i2.174

Jeffry H. Sinaulan, Hilda Aulia

引用次数: 0

PENGARUH NET FOREIGN FUND DAN INFLASI TERHADAP HARGA SAHAM PADA PERUSAHAAN LQ45 网络海外基金和通货膨胀对LQ45的股价的影响

Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Pub Date : 2022-01-18 DOI: 10.59832/jpmk.v2i1.103

Elsye Fatmawati, M. Muniah

{"title":"PENGARUH NET FOREIGN FUND DAN INFLASI TERHADAP HARGA SAHAM PADA PERUSAHAAN LQ45","authors":"Elsye Fatmawati, M. Muniah","doi":"10.59832/jpmk.v2i1.103","DOIUrl":"https://doi.org/10.59832/jpmk.v2i1.103","url":null,"abstract":"Pasar modal memiliki peranan penting bagi perekonomian suatu negara. Dimana pasar modal menjadi sarana bagi perusahaan untuk mendapatan dana dari masyarakat atau investor. Salah satu instrument pasar modal yang diminati oleh para investor adalah saham. Saham merupakan salah satu surat berharga yang di perdagangkan dipasar modal yang bersifat kepemilikan. Penelitian ini bertujuan untuk mengetahui pengaruh net foreign fund dan inflasi terhadap harga saham perusahaan LQ45 di bursa efek Indonesia. Populasi dalam penelitian ini adalah perusahaan LQ45 di bursa efek Indonesia. Sampel yang digunakan dalam penelitian ini adalah 28 perusahaan. Teknik pengambilan sample pada penelitian ini menggunakan purposive sampling, yaitu teknik penentuan sample menggunakan pertimbangan tertentu. Periode pengamatan dari penelitian ini adalah 2015-2019. Variabel yang digunakan dalam penelitian ini adalah harga saham, net foreign fund dan inflasi. Hasil penelitian yang didapatkan setelah melakukan penelitian yaitu bahwa net foreign fund berpengaruh positif dan signifikan terhadap harga saham. Dan inflasi tidak berpengaruh dan tidak signifikan terhadap harga saham. Secara simultan net foreign fund dan inflasi berpengaruh signifikan terhadap harga saham.","PeriodicalId":271696,"journal":{"name":"Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126757637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH EMPLOYER BRANDING TERHADAP MINAT MELAMAR PEKERJAAN DENGAN KOMPENSASI SEBAGAI VARIABEL MEDIASI EMPLOYER品牌对应聘利益的影响是作为调解变量的补偿

Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Pub Date : 2022-01-18 DOI: 10.59832/jpmk.v2i1.105

Muhamad Ekhsan, Ni Komang Putri Ayu Jayanti, Ryani Dhyan Parashakti

引用次数: 0