Journal of Sustainable Tourism and Entrepreneurship最新文献_第4页

Enhancing the competitive advantage for tourist souvenirs in Egypt: a marketing approach 提高旅游纪念品在埃及的竞争优势:一种营销方法

Journal of Sustainable Tourism and Entrepreneurship Pub Date : 2021-03-30 DOI: 10.35912/JOSTE.V2I1.516

Nour Elhoda Ali, G. Mohamed, Hebatullah Atef Alakhras

{"title":"Enhancing the competitive advantage for tourist souvenirs in Egypt: a marketing approach","authors":"Nour Elhoda Ali, G. Mohamed, Hebatullah Atef Alakhras","doi":"10.35912/JOSTE.V2I1.516","DOIUrl":"https://doi.org/10.35912/JOSTE.V2I1.516","url":null,"abstract":"Purpose: The main aim of this research is to study the relationship between innovative marketing - in its various dimensions (innovation in product, innovation in price, innovation in promotion, innovation in distribution) - and enhancing the competitive advantage of tourist souvenirs in Egypt. Research methodology: The study adopted the descriptive-analytical approach for accurate and detailed descriptions of the study’s subject quantitatively and qualitatively and analyzed data available on this subject. The field study included surveying a random sample of tourists who frequented the souvenirs and handicrafts stores in various tourist cities in Egypt. Results: There is a statistically significant effect of innovative marketing in enhancing tourist souvenirs’ competitive advantage in Egypt. Overall findings highlighted that all the hypotheses were accepted. Limitations: The repercussions of the COVID-19 virus crisis reduced the scope of the study to only tourists in South Sinai and Red sea Governorates; whereas, tourist souvenirs stores were allowed to operate in accordance with the precautionary measures in only three main governorates: the Red Sea, South Sinai, and Marsa Matrouh, in addition to some gift shops in major hotels. Contribution: The study findings provide guidelines for practitioners within the tourist souvenirs and handicrafts sector to undertake the results and adapt them to assess and enhance their performance. Thus, they could improve their competitiveness. Keywords: Tourist souvenirs, Innovative marketing, Competitive advantage","PeriodicalId":268506,"journal":{"name":"Journal of Sustainable Tourism and Entrepreneurship","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125313771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Agritourism entrepreneurship in Greece: policy framework, inhibitory factors and a roadmap for further development 希腊的农业旅游创业:政策框架、抑制因素和进一步发展的路线图

Journal of Sustainable Tourism and Entrepreneurship Pub Date : 2021-03-30 DOI: 10.35912/JOSTE.V2I1.352

P. Dionysopoulou

{"title":"Agritourism entrepreneurship in Greece: policy framework, inhibitory factors and a roadmap for further development","authors":"P. Dionysopoulou","doi":"10.35912/JOSTE.V2I1.352","DOIUrl":"https://doi.org/10.35912/JOSTE.V2I1.352","url":null,"abstract":"Purpose: This paper aimed to examine how agritourism as a mild form of tourism can contribute to sustainable tourism development. Research methodology: A primary survey was conducted using a closed-type questionnaire of multiple-choice questions and sent to a respective enterprise sample. Results: The survey's output refers to the steps and measures that need to be taken for the further development of agritourism in Greece and its driving force as a pillar of sustainability growth. Limitations: The research addressed certain methodological issues, such as the difficulty of collecting the sample, since agritourism companies are not in total registered in Greece. There was also difficulty obtaining contact details (email, fax) from the list of final approved investments of the National Strategic Reference Framework. Contribution: The purpose is to present the views of agritourism entrepreneurs on their industry and identify the possible problems they encountered during their businesses' start-up and operation due to the legal or financial framework. Also, the state's role in this direction is examined and proposals are made for the further development of agritourism in Greece. Keywords: Farmer, Law 4276/2014, Legal framework of agritourism, National strategic reference framework, Rural tourism, State aid, Sustainable development","PeriodicalId":268506,"journal":{"name":"Journal of Sustainable Tourism and Entrepreneurship","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116871540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

The impact of hotel attributes on room rate in star graded hotels in Colombo, Sri Lanka 斯里兰卡科伦坡星级酒店酒店属性对房价的影响

Journal of Sustainable Tourism and Entrepreneurship Pub Date : 2021-03-25 DOI: 10.35912/joste.v2i3.557

A. Karunarathne, D. S. Silva

{"title":"The impact of hotel attributes on room rate in star graded hotels in Colombo, Sri Lanka","authors":"A. Karunarathne, D. S. Silva","doi":"10.35912/joste.v2i3.557","DOIUrl":"https://doi.org/10.35912/joste.v2i3.557","url":null,"abstract":"Abstract Purpose: The purpose of this study was to examine how the availability or absence of different hotel attributes affect the room rate during a given period. This study identified the impact of various hotel attributes on the room rate. Research methodology: Published data on available hotel attributes, and room rates of selected room categories of star-graded hotels in Colombo district, Sri Lanka, were gathered online through booking.com. The Ordinary Least Squares (OLS) method was used to estimate the impact of key determinants under hotel amenities, quality signals, and locational attributes. Results: The results revealed eleven key attributes of the room rate in star-graded hotels, illustrating the positive impact from seven determinants and the negative impact from four determinants. Hotel class or star grade was the most significant determinant in the room rate, which generally determines the pricing behavior and service quality and most of the attributes and characteristics in a hotel. Availability of a business center, location of the hotel, fitness center/spa, total number of rooms in the hotel, room size, and view from room also significantly determined the room rate. Limitations: Booking.com, as the most popular Online Travel Agent (OTA) used in Sri Lanka, it was assumed that the information is frequently updated. The study was extended for the hotels in the Colombo district, and hence, the results were based on the point data, which may not be an islandwide representation or year through data. Contribution: As theoretical applications are underused in pricing and revenue decisions in the Sri Lankan hotel sector, results will lead to advance the decision making of practitioners, and this study will be a complement to the lack of literature in the field of revenue management in Sri Lankan context and may encourage future researchers laying an inspiring beginning.","PeriodicalId":268506,"journal":{"name":"Journal of Sustainable Tourism and Entrepreneurship","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116608319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Benefits and challenges in adopting social media for SMEs: A case from Bangladesh 中小企业采用社交媒体的好处和挑战:来自孟加拉国的案例

Journal of Sustainable Tourism and Entrepreneurship Pub Date : 2021-03-25 DOI: 10.35912/joste.v2i3.783

Most. Tahura Pervin, Bipul Kumar Sarker

{"title":"Benefits and challenges in adopting social media for SMEs: A case from Bangladesh","authors":"Most. Tahura Pervin, Bipul Kumar Sarker","doi":"10.35912/joste.v2i3.783","DOIUrl":"https://doi.org/10.35912/joste.v2i3.783","url":null,"abstract":"Abstract Purpose: The purpose of this study was to identify the challenges, Benefits, and various determinants which play an important role in adopting social media among small and medium-sized enterprises (SMEs) in Bangladesh, based on the (Technology-Organization-Environment) TOE Model. The TOE framework seeks to understand the significant factors influencing the decision to adopt social media in SMEs in Bangladesh. Research methodology: In the study, a random sampling method was used to select a representative sample from the existing active SMEs in different regions of Bangladesh. A structured questionnaire was designed to measure constructs such as relative advantage. Preliminary data were collected from 365 small and medium enterprises through field studies. Then the survey data were analyzed using logistic regression (L.R.) of the independent variables included in the TOE framework Results: The outcomes of the study found that only 5 variables: relative advantage, complexity, consistency, top management's assistance, and innovative management factors significantly influence SMEs' decisions to adopt social media. Limitations: The busy schedules of the respondents are key limitations for the study along with the study area. If the study could explore more districts besides Dhaka city, then the study outcomes would be more extensive. Contribution: The results from this study will help SME foundations, research institutes, and government policymakers to formulate strategies for optimal use of social media in SMEs.","PeriodicalId":268506,"journal":{"name":"Journal of Sustainable Tourism and Entrepreneurship","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133130184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Strategic Agility: A prospect for sustainable performance of micro-businesses in South-Eastern Nigeria 战略敏捷性:尼日利亚东南部微型企业可持续绩效的前景

Journal of Sustainable Tourism and Entrepreneurship Pub Date : 2021-03-25 DOI: 10.35912/joste.v2i3.799

Monyei Ezieshi Francis, Okeke Patrick Anene, N. Chike

引用次数: 4

Green economy and its future 绿色经济及其未来

Journal of Sustainable Tourism and Entrepreneurship Pub Date : 2020-12-25 DOI: 10.35912/joste.v2i2.650

A. Mustafa, Haleema Afzal, Zunaira Zahoor

{"title":"Green economy and its future","authors":"A. Mustafa, Haleema Afzal, Zunaira Zahoor","doi":"10.35912/joste.v2i2.650","DOIUrl":"https://doi.org/10.35912/joste.v2i2.650","url":null,"abstract":"Purpose: This paper tries to find out the current progress of subjective developed and developing countries regarding green economy development. Research Methodology: This paper uses a graphical radar approach to show countries' overall performance toward the green economy. Results: This paper concluded that developed countries are ahead of developing in terms of current health expenditure, large forest area and tons of national parks. However, they are on the same page in terms of pollution, whether it is air or solid. Limitations: Several elements restrict this study. The study is carried out in chosen underdeveloped countries and developed ones. The position of the countries is therefore restricted. Consequently, the results and outputs may not apply to geographical sites. Because of unavailability, this study sample may not be sufficient. Contribution: This study will benefit both developed and developing countries by providing a clear understanding and scenario about the green economy, well-being, and green infrastructure. The findings of this study will be beneficial to institutions, researchers, politicians, the government, and others. Governments and government agencies can plan and promote their strategies and policies to understand green infrastructure and its impact on human health clearly. This study further extends the literature on the green economy and provides a new way of measuring it through its different components. Furthermore, this study can help explain where we stand right now and where we should set sail to.","PeriodicalId":268506,"journal":{"name":"Journal of Sustainable Tourism and Entrepreneurship","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127677817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

The strategy in increasing creative economy during the COVID-19 pandemic 新冠肺炎大流行期间发展创意经济的战略

Journal of Sustainable Tourism and Entrepreneurship Pub Date : 2020-12-25 DOI: 10.35912/JOSTE.V2I2.605

Y. Yuliana

引用次数: 3

International culinary influence on street food: an observatory study 国际烹饪对街头食品的影响:一项观察站研究

Journal of Sustainable Tourism and Entrepreneurship Pub Date : 2020-12-03 DOI: 10.35912/JOSTE.V1I3.304

Siti Nurhayati Khairatun

引用次数: 2

Crisis survival strategies: how a hotel survives during the Covid-19 pandemic 危机生存策略:酒店如何在Covid-19大流行期间生存

Journal of Sustainable Tourism and Entrepreneurship Pub Date : 2020-06-30 DOI: 10.35912/JOSTE.V1I4.402

Musadad

引用次数: 2

Antecedents of destination brand experience 目的地品牌体验的前因

Journal of Sustainable Tourism and Entrepreneurship Pub Date : 2020-06-30 DOI: 10.35912/JOSTE.V1I4.428

M. Tarigan, Arlina Nurbaity Lubis, E. Rini, B. K. Sembiring

{"title":"Antecedents of destination brand experience","authors":"M. Tarigan, Arlina Nurbaity Lubis, E. Rini, B. K. Sembiring","doi":"10.35912/JOSTE.V1I4.428","DOIUrl":"https://doi.org/10.35912/JOSTE.V1I4.428","url":null,"abstract":"Purpose: The tourism sector is the leading sector for Indonesia's foreign exchange earnings. The Indonesian government has established six National Tourism Strategy Areas, including Lake Toba, North Sumatra. Development in the Lake Toba tourist area has been carried out, but it does not automatically bring tourists to visit the Lake Toba Tourism Area. The researcher intended to know the factors of the tourist brand experience in Lake Toba. Therefore, this study aims to confirm the factors obtained from a literature study. Research methodology: The research methodology used is a qualitative study, namely Focus Group Discussion. Participants in the Focus Group Discussion are Government Representatives, Tour Guides, Travel Agencies, and domestic tourists' representatives. Results: The study results should add to the Tourist Self-expression as a new precursor to the destination brand experience. Limitation: The study did not involve hospitality and other relevant governments to gain a broader perspective. Contribution: The results of this study hope to contribute to references for tourism marketing. Keywords: Brand experience, Destination branding, Tourism marketing, Lake Toba","PeriodicalId":268506,"journal":{"name":"Journal of Sustainable Tourism and Entrepreneurship","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126724841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0