PROD: Empirical (Service) (Topic)最新文献

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Factors Affecting Usage of Internet Banking Services 影响网上银行服务使用的因素
PROD: Empirical (Service) (Topic) Pub Date : 2012-06-18 DOI: 10.2139/ssrn.2087215
S. Agrawal, Shubhra Vohra
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引用次数: 2
Critical Success Factors in Customer Relationship Management Implementation 客户关系管理实施中的关键成功因素
PROD: Empirical (Service) (Topic) Pub Date : 2012-06-10 DOI: 10.2139/ssrn.2701684
Kamyar Kavosh, A. Abu Bakar, A. Melati, A. Siti Zaleha
{"title":"Critical Success Factors in Customer Relationship Management Implementation","authors":"Kamyar Kavosh, A. Abu Bakar, A. Melati, A. Siti Zaleha","doi":"10.2139/ssrn.2701684","DOIUrl":"https://doi.org/10.2139/ssrn.2701684","url":null,"abstract":"The purpose of this study is to find the critical success factors of customer relationship management implementation in automobile industry. Semi-structured interviews were carried out to collect the needed data. The interviews were written or recorded then transcribed and analyzed by implying content analysis method. The results have reflected that all the investigated companies are implementing CRM furthermore some success factors such as training employees, top management support and the desired organizational culture have been determined that impacts the project significantly and intensely toward obtaining the desired results.","PeriodicalId":268355,"journal":{"name":"PROD: Empirical (Service) (Topic)","volume":"106 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115550347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 12
Dimensions of Cruisers’ Experiences, Satisfaction and Intention to Recommend 巡洋舰体验、满意度与推荐意向的维度
PROD: Empirical (Service) (Topic) Pub Date : 2009-05-01 DOI: 10.2139/ssrn.1871777
Sameer Hosany, M. Witham
{"title":"Dimensions of Cruisers’ Experiences, Satisfaction and Intention to Recommend","authors":"Sameer Hosany, M. Witham","doi":"10.2139/ssrn.1871777","DOIUrl":"https://doi.org/10.2139/ssrn.1871777","url":null,"abstract":"Pine and Gilmore (1998) set out the vision for a new economic era: the ‘experience economy’ in which consumers are in search of extraordinary and memorable experiences. Since then, a rich body of research on applications of the experience economy concepts has appeared in the marketing literature. However, academic investigations on the measurement of tourism experiences are very recent. Drawing on Oh, Fiore and Jeoung (2007) conceptualization of tourism experiences, the purpose of this paper are twofold: to identify the underlying dimensions of cruisers’ experiences; and to investigate the relationship between cruisers’ experiences, satisfaction and intention to recommend. Overall, findings of this study enhance theoretical progress on the experiential concept in tourism and offer important implications for cruise marketers","PeriodicalId":268355,"journal":{"name":"PROD: Empirical (Service) (Topic)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114990885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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