影响网上银行服务使用的因素

S. Agrawal, Shubhra Vohra
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引用次数: 2

摘要

信息技术服务被认为是世界各地发生变化的关键驱动力。网上银行是最新、最具创新性的服务,也是消费者的新趋势。从正规银行到电子银行的转变是一个“飞跃”的变化。它是一种自助服务技术。除了传统类型的银行服务外,今天的客户需要更多的个性化产品和服务,并且能够随时随地获得这些服务。这是一种先进的信息技术,他们可以利用它来实现高水平的客户服务。如今,网上银行的概念在各个层次的消费者中越来越受欢迎,但在世界范围内,网上银行仍处于起步阶段。本研究实证探讨了影响消费者使用网上银行的因素,如感知有用性、感知易用性、感知风险、主观或社会规范、消费者行为意愿等。这项研究正在斋浦尔进行,通过这项研究,我们发现了可能影响客户使用网上银行服务意愿的因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Factors Affecting Usage of Internet Banking Services
Information technology services is considered as the key driver for the changes taking place around the world. Internet banking is the latest and most innovative service and the new trend among the consumers. The shift from the formal banking to e-banking has been a 'leap' change. It is a form of self-service technology. Apart from the traditional type of banking services, customers today require more personalized products and services, and are able to access such services at any time and any place. It is one of the advanced information technology they can be employed to achieve a high level of customer services. Nowadays, the concept of internet banking is getting popular among various levels of consumers but still internet banking is still at infancy stage in the world. This study empirically explores factors like perceived usefulness, perceived ease of use, perceived risk, subjective or social norms and behavioral intention of consumers affecting the usage of internet banking among consumers. The research is being conducted at Jaipur and through this we have found out the impact of factors that can affect customers' intention for using internet banking services.
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