Factors Affecting Usage of Internet Banking Services

Abstract

Information technology services is considered as the key driver for the changes taking place around the world. Internet banking is the latest and most innovative service and the new trend among the consumers. The shift from the formal banking to e-banking has been a 'leap' change. It is a form of self-service technology. Apart from the traditional type of banking services, customers today require more personalized products and services, and are able to access such services at any time and any place. It is one of the advanced information technology they can be employed to achieve a high level of customer services. Nowadays, the concept of internet banking is getting popular among various levels of consumers but still internet banking is still at infancy stage in the world. This study empirically explores factors like perceived usefulness, perceived ease of use, perceived risk, subjective or social norms and behavioral intention of consumers affecting the usage of internet banking among consumers. The research is being conducted at Jaipur and through this we have found out the impact of factors that can affect customers' intention for using internet banking services.