Tourism Scientific Journal最新文献

Pengaruh Persepsi dan Media Sosial Instagram Terhadap Keputusan Berkunjung ke Museum Konperensi Asia Afrika Bandung Instagram上的感知和社交媒体对参观亚非万隆博物馆的决定的影响

Tourism Scientific Journal Pub Date : 2023-06-30 DOI: 10.32659/tsj.v8i2.272

Jane Angelina Naseng, Nova Riana, Khoirul Fajri

{"title":"Pengaruh Persepsi dan Media Sosial Instagram Terhadap Keputusan Berkunjung ke Museum Konperensi Asia Afrika Bandung","authors":"Jane Angelina Naseng, Nova Riana, Khoirul Fajri","doi":"10.32659/tsj.v8i2.272","DOIUrl":"https://doi.org/10.32659/tsj.v8i2.272","url":null,"abstract":"The level of tourists visits at Museum of The Asia-Africa Conference (MKAA), Bandung had been fluctuated in the last 3 years from 2019-2022. The factor that influenced this fluctuation were the Covid-19 Pandemic over the past few years which decreased the level of tourists visits, also, as well as the tourists perception about the service of MKAA. The purpose of this study was to determine visitor perceptions, Instagram social media, visiting decisions and find out the influence between visitor perceptions and Instagram social media on the decision to visit The Museum of Asia-African Conference. This research was conducted at Museum of The Asia-Africa Conference with number of sample at 100 respondents taken from the population. This study conducted in descriptive, verifiable and multiple linear regression methods, counted by using SPSS 25.0 software. As results of research, visitor perception is in the \"Very good\" category, Instagram social media is in the \"Very good\" category, and visiting decisions are in the \"Very good\" category. This research also found that visitors' perceptions influenced at 26.7% on the visiting decisions. Whilst the Instagram social media affected the visiting decisions for 23.3%. Simultaneously, visitors' perceptions and Instagram social media influenced the visiting decisions at 50%. The better the visitors’ perception and Instagram social media managed by The Museum of The Asia-Africa Conference, the higher tourists’ visiting decisions to The Museum of Asia-Africa Conference (MKAA) Bandung.","PeriodicalId":261239,"journal":{"name":"Tourism Scientific Journal","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134229204","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Penggunaan Aplikasi QRIS Pembayaran Non Tunai untuk Meningkatkan Transaksi Penjualan Outlet di Wisata Belanja Jeans Cihampelas Bandung 使用非现金支付QRIS应用程序，以增加万隆马甲购物中心的销售交易

Tourism Scientific Journal Pub Date : 2023-06-30 DOI: 10.32659/tsj.v8i2.283

Panji Pamungkas, Nurul Syamsiah, Adiarti Budikartini

{"title":"Penggunaan Aplikasi QRIS Pembayaran Non Tunai untuk Meningkatkan Transaksi Penjualan Outlet di Wisata Belanja Jeans Cihampelas Bandung","authors":"Panji Pamungkas, Nurul Syamsiah, Adiarti Budikartini","doi":"10.32659/tsj.v8i2.283","DOIUrl":"https://doi.org/10.32659/tsj.v8i2.283","url":null,"abstract":"This study aims to determine and explain the use of the QRIS application to increase outlet sales in jeans shopping tours in Cihampelas Bandung. This research uses quantitative methods with descriptive and verification analysis. The sample was a jeans outlet that used the QRIS application with as many as 68 respondents. The analysis methods used are instrument tests (validity tests, reliability tests, normality tests and linearity tests), multiple regression analysis, coefficient of determination, t-test and F test using IBM SPSS 24 for Windows. The results showed a coefficient of determination (R-square) value of 0.938 or 93.8% that all independent variables influenced the dependent variable by 93.8%. While the remaining 6.2% was influenced by other variables that were not studied in this study. QRIS purchase variables, QRIS promos, QRIS usage, QRIS usage satisfaction, partial and simultaneous influence on Cihampelas jeans outlet transactions. The conclusion of this research is the purchase of QRIS, its usefulness of QRIS, and satisfaction with the use of QRIS has a positive and significant effect on outlet sales transactions in Cihampelas Bandung jeans shopping tours.","PeriodicalId":261239,"journal":{"name":"Tourism Scientific Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129224911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Strategi Pengembangan Daya Tarik Wisata dalam Meningkatkan Kunjungan Wisatawan di Curug Aseupan Parongpong 旅游发展战略，以增加对库鲁格阿塞帕邦游客的访问

Tourism Scientific Journal Pub Date : 2023-06-30 DOI: 10.32659/tsj.v8i2.248

Apay Safari, A. Riyanti

{"title":"Strategi Pengembangan Daya Tarik Wisata dalam Meningkatkan Kunjungan Wisatawan di Curug Aseupan Parongpong","authors":"Apay Safari, A. Riyanti","doi":"10.32659/tsj.v8i2.248","DOIUrl":"https://doi.org/10.32659/tsj.v8i2.248","url":null,"abstract":"This study aims to find out the tourist attraction of the Aseupan Parongpong Waterfall. Be a travel recommendation by improving what infrastructure is needed, increasing visits and knowing the positive and negative impacts of tourism development of Aseupan Parongpong Waterfall. This study uses descriptive qualitative methods where this research is carried out naturally with natural results according to what was obtained at the time of the research. Data collection techniques were carried out by observation, documentation, and interviews and then validated by triangulation. After validation, it is reprocessed with a SWOT analysis where this analysis aims to determine the intended target market.\u0000From the results of the research, the attractiveness of the Aseupan Parongpong waterfall is in a good category because tourists who visit want a beautiful natural atmosphere but for the satisfaction of tourists it is necessary to improve infrastructure and opening access roads to other waterfalls in the location so that it adds to the attraction. Other attractions are being worked on by the Pokdarwis to hold cultural performances around the location, so the attraction of Aseupan Parongpong Waterfall can be categorized as superior for increasing tourist visits. The development strategy that will be carried out by the manager is quite good which will improve the footpath infrastructure first, then the manager is proposing additional employees to maximize existing facilities so that the cleanliness of the location is more considered.","PeriodicalId":261239,"journal":{"name":"Tourism Scientific Journal","volume":"1998 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128243163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Pemasaran Digital dan Citra Destinasi Terhadap Keputusan Berkunjung di Desa Wisata Lebakmuncang Kabupaten Bandung 数字营销和目标形象对万隆旅游村访问决定的影响

Tourism Scientific Journal Pub Date : 2023-06-30 DOI: 10.32659/tsj.v8i2.282

Arvianida Nafisah Rachmidiani, Emron Edison

{"title":"Pengaruh Pemasaran Digital dan Citra Destinasi Terhadap Keputusan Berkunjung di Desa Wisata Lebakmuncang Kabupaten Bandung","authors":"Arvianida Nafisah Rachmidiani, Emron Edison","doi":"10.32659/tsj.v8i2.282","DOIUrl":"https://doi.org/10.32659/tsj.v8i2.282","url":null,"abstract":"This research aims to analyze the influence of digital marketing and destination image on the visiting decision in Lebakmuncang Tourism Village, Bandung Regency. The research method used is quantitative with descriptive and verification analysis. The analytical technique employed is Multiple Linear Regression. The population of this study consists of tourists who visit Lebakmuncang Tourism Village, with a sample size of 100 respondents. Data were collected using questionnaires distributed to visitors of Lebakmuncang Tourism Village. The descriptive results of the study indicate that all variables are categorized as \"good\". The verification results of the study show that digital marketing has a positive and significant partial influence on the visiting decision, with a significance level of 0.001 < 0.05 and a calculated t-value of 3.296 > t-table = 1.988. Destination image also has a positive and significant partial influence on the visiting decision, with a significance level of 0.000 < 0.05 and a calculated t-value of 7.175 > t-table = 1.988. Simultaneously, digital marketing and destination image have a positive and significant influence on the visiting decision, with a significance level of 0.000 < 0.05 and a calculated F-value of 95.83 > F-table = 3.09. Additionally, the total coefficient of determination or total influence is 65.70%, indicating a strong influence. The remaining 34.3% represents the influence of other variables beyond the scope of this study, which should be examined by future researchers. In conclusion, it can be inferred that all three variables fall into the \"good\" category. However, further optimization is needed. Moreover, both digital marketing and destination image variables have a positive and significant influence on the visiting decision, both partially and simultaneously.","PeriodicalId":261239,"journal":{"name":"Tourism Scientific Journal","volume":"31 9","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114018169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Studi Eksploratif Terhadap Minat Berkunjung ke Desa Wisata dari Sisi Wisatawan Nusantara 努桑塔拉旅游胜地旅游兴趣的探索性研究

Tourism Scientific Journal Pub Date : 2023-06-30 DOI: 10.32659/tsj.v8i2.266

Joanna Vieri Ekamukti, D. M. Lemy

{"title":"Studi Eksploratif Terhadap Minat Berkunjung ke Desa Wisata dari Sisi Wisatawan Nusantara","authors":"Joanna Vieri Ekamukti, D. M. Lemy","doi":"10.32659/tsj.v8i2.266","DOIUrl":"https://doi.org/10.32659/tsj.v8i2.266","url":null,"abstract":"The tourist village is a regional development concept that makes the village a tourist destination. Proper management of all tourist attractions is expected to empower the village community itself. The main principle in a tourist village is a developing village. This principle focuses on improving people's welfare through the development of productive businesses in accordance with local potential and resources. The development of tourist villages is expected to accelerate integrated village development to encourage the welfare of the people in it. Tourism villages that have developed will later have an impact in the form of improving environmental quality, community welfare, and cultural preservation. This research was conducted to explore Tourism Villages from the point of view of tourists, in this case domestic tourists (using a sample of domestic tourists from JABODETABEK). The method used in this study is an exploratory qualitative method, to obtain information from domestic tourists regarding Tourism Villages. The data collection techniques used informal interviews, surveys, and secondary data. Questionnaires were distributed to 150 respondents and also sampling using convenience sampling namely a collection of information from population groups who agree to provide that information.","PeriodicalId":261239,"journal":{"name":"Tourism Scientific Journal","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121850268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Efektifitas dan Produktifitas Kerja Front Desk Agent dalam Meningkatkan Pelayanan Hotel di Jember 分析前台代理在改善业务服务方面的工作效率和生产力

Tourism Scientific Journal Pub Date : 2023-06-30 DOI: 10.32659/tsj.v8i2.280

Hadi Jatmiko, Syah Riza Octavy Sandy

{"title":"Analisis Efektifitas dan Produktifitas Kerja Front Desk Agent dalam Meningkatkan Pelayanan Hotel di Jember","authors":"Hadi Jatmiko, Syah Riza Octavy Sandy","doi":"10.32659/tsj.v8i2.280","DOIUrl":"https://doi.org/10.32659/tsj.v8i2.280","url":null,"abstract":"This study aims to analyze the influence of the effectiveness and productivity of Front Desk Agents in improving hotel services in Jember. While the sampling technique used is: Quota Sampling Method, which is a way of taking samples that have been determined/rationed beforehand. Samples for hotel guests were taken in several hotels in the city of Jember as many as 80 respondents. Structured interviews with Managers and hotel management associations. The data analysis technique used in this study is descriptive qualitative, namely data analysis using detailed explanations obtained from hotel managers, employees, guests who are staying overnight which are descriptive in nature. The results of the regression test show that the variables of work effectiveness and work productivity are proven to have a joint effect on the quality of Front Desk Agent services at hotels in Jember City. This illustrates that in order to improve the quality of Front Desk Agent services at hotels in Jember City, the hotel must consider the factors of work effectiveness and work productivity. The results of identifying the factors that influence the quality of Front Desk Agent services at hotels in Jember, Simultaneously: Work effectiveness and work productivity are proven to have a joint effect on the quality of Front Desk Agent services at hotels in Jember City. The results of the analysis of the coefficient of determination show that 41,7% of the variation in the change in the quality of Front Desk Agent services at hotels in Jember is explained by the factors of work effectiveness and work productivity.","PeriodicalId":261239,"journal":{"name":"Tourism Scientific Journal","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125523762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Evaluasi Sensori Produk Makanan dan Minuman Berbahan Dasar Honje Sebagai Upaya Pengembangan Produk 对霍杰基础食品和饮料的感官评价为产品开发的努力

Tourism Scientific Journal Pub Date : 2023-06-30 DOI: 10.32659/tsj.v8i2.281

Ni Gusti Made Kerti Utami, R. Purnamasari, Maksum Suparman, Dodi Affandi

{"title":"Evaluasi Sensori Produk Makanan dan Minuman Berbahan Dasar Honje Sebagai Upaya Pengembangan Produk","authors":"Ni Gusti Made Kerti Utami, R. Purnamasari, Maksum Suparman, Dodi Affandi","doi":"10.32659/tsj.v8i2.281","DOIUrl":"https://doi.org/10.32659/tsj.v8i2.281","url":null,"abstract":"This research aims to conduct a sensory evaluation of food and beverage products made from honje, which are the result of development. Honje was only used as Honje juice but was developed into several food and beverage products, namely Honje Butter Cookies, Honje Jam, and Mojito Honje (Monje). These food and beverage products are selected from the identification of agricultural products in the Cisangkal Tourism Area. They have their own uniqueness and the potential to be developed because they have a lot of resources and are easy to implement. The research method used is descriptive quantitative through organoleptic tests on 4 sensory aspects, namely: Color, Aroma, Taste/Like, and Texture related to Honje-based food and beverage products, assisted by respondents in Cisangkal, Pangandaran and surrounding areas who will become target consumers as many as 30 people. The results of this evaluation will provide additional confirmation to the local community that Honje Laka, which is owned by almost the entire community there, can increase self-confidence, and the economy and ultimately help the Cisangkal Tourism Area develop even better. This research was carried out to be a continuation of research activities and community service in the Cisangkal Tourism Area.","PeriodicalId":261239,"journal":{"name":"Tourism Scientific Journal","volume":"112 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132798153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Daya Dukung (Carrying Capacity) dalam Mendukung Pengembangan Destinasi Pariwisata Pantai Batukaras Kabupaten Pangandaran 电力电路局分析支持潘安达兰县沿海旅游目的地的发展

Tourism Scientific Journal Pub Date : 2023-06-30 DOI: 10.32659/tsj.v8i2.268

Riza Saepul MIllah, Siti Fadlina

{"title":"Analisis Daya Dukung (Carrying Capacity) dalam Mendukung Pengembangan Destinasi Pariwisata Pantai Batukaras Kabupaten Pangandaran","authors":"Riza Saepul MIllah, Siti Fadlina","doi":"10.32659/tsj.v8i2.268","DOIUrl":"https://doi.org/10.32659/tsj.v8i2.268","url":null,"abstract":"Tourism has become one of the industries that can have a large impact on the economy in Pangandaran Regency. One of the destinations, namely Batukaras Beach, has beautiful beach tourism attractions, especially for surfing sports lovers. The concept of Carrying Capacity of Batukaras Beach relates to the ability of a destination to absorb the impact of tourism development or development before the negative impact is real or occurs, and to pay more attention to its sustainability. This research methodologies uses quantitative and qualitative methods with primary data collection techniques through observation, surveys, and interviews. Secondary data collection uses various sources of literature, laws and regulations, statistical data, and others. This study aims to identify the four components of tourism destinations in Batukaras Village and calculate the carrying capacity of the tourism environment based on the biophysical aspects of the environment and management capacity in the Batukaras Beach tourism area using the formula developed by Cifuentes. The results of the calculation of the Effective Carrying Capacity (ECC) value of the Batukaras Coastal area are 1,048 per day, when compared to the current average number of actual visitors, visits on weekdays are 741 per day, still within the effective carrying capacity. Meanwhile, the number of visits on holidays, namely 2,464 visitors/day, already has a greater value and exceeds the value of the effective carrying capacity which has the potential to impact.","PeriodicalId":261239,"journal":{"name":"Tourism Scientific Journal","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125966944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Desa Wisata Tegaren: Sadewa, Jadesta, Adwi dan Persepsi Sosial Publik Terhadap Kemajuan Desa Wisata Tegaren旅游村:Sadewa, Jadesta, Adwi和公众对旅游村庄发展的看法

Tourism Scientific Journal Pub Date : 2023-06-30 DOI: 10.32659/tsj.v8i2.221

P. Nuryananda, Joko Mijiarto, A. M. Alawi, W. Wahyuni

{"title":"Desa Wisata Tegaren: Sadewa, Jadesta, Adwi dan Persepsi Sosial Publik Terhadap Kemajuan Desa Wisata","authors":"P. Nuryananda, Joko Mijiarto, A. M. Alawi, W. Wahyuni","doi":"10.32659/tsj.v8i2.221","DOIUrl":"https://doi.org/10.32659/tsj.v8i2.221","url":null,"abstract":"It has been four years since the process of developing a tourism village in Tegaren has been going on since 2019. Appreciation to the hard work of all parties involved in raising a tourism village in Tegaren, this village, which is located in the northern part of Trenggalek, has made several achievements. In addition to being one of the Seratus Desa Wisata villages that were fostered directly by Trenggalek Regency, Tegaren has succeeded in becoming the top 500 Anugerah Desa Wisata Indonesia 2022 and won third place at the local Soetran Award. The research team later found that with this series of achievements, the progress of developing tourism villages in Tegaren ultimately created positive social perceptions from stakeholders in Tegaren and the wider village community. By using interview instruments, questionnaires, and literature studies, the research team assessed that this perception was formed due to three things, including 1) the increasing attention that Tegaren received from the Trenggalek Regency government and the agencies under it, 2) the more trusted Tegaren to be the organizer of the official activities by the Trenggalek Regency government, and 3) the existence of village original income (pendapatan asli desa/PAD) from the tourism sector which this time became the first time Tegaren received PAD from the tourism sector. The three results of confirmation of the positive perception are verification of the success of the community-based tourism concept in developing rural tourism.","PeriodicalId":261239,"journal":{"name":"Tourism Scientific Journal","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114390376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Citra Destinasi dan Pemasaran Digital Terhadap Keputusan Berkunjung Melalui Kepuasan Pengunjung Pada Monumen Nasional DKI Jakarta 目的地和数字营销形象通过游客对雅加达DKI国家纪念碑的满意而对访问决定的影响

Tourism Scientific Journal Pub Date : 2023-06-30 DOI: 10.32659/tsj.v8i2.255

Heny Ratnaningtyas, Nurbaeti Nurbaeti, Myrza Rahmanita

{"title":"Pengaruh Citra Destinasi dan Pemasaran Digital Terhadap Keputusan Berkunjung Melalui Kepuasan Pengunjung Pada Monumen Nasional DKI Jakarta","authors":"Heny Ratnaningtyas, Nurbaeti Nurbaeti, Myrza Rahmanita","doi":"10.32659/tsj.v8i2.255","DOIUrl":"https://doi.org/10.32659/tsj.v8i2.255","url":null,"abstract":"This study aims to determine the influence of destination image and digital marketing on the decision to visit through visitor satisfaction at the National Monument. This type of research is quantitative descriptive using path analysis method. The population in this study is all visitors who come to Monas, while the sample consisted of 100 respondents using accidental sampling technique. The results showed that: (1) Destination image and digital marketing have a significant influence on visitor satisfaction; (2) Destination image and digital marketing partially have a significant influence on the decision to visit through visitor satisfaction.\u0000Based on the R-Square results, it shows that 41.2% of visitor satisfaction variable is influenced by destination image and digital marketing. Then 57.7% of the decision to visit variable is influenced by visitor satisfaction.The positive image of Monas affects satisfaction and the decision to visit because Monas strengthens the positive image of Jakarta city as an attractive tourist destination and has symbolic, historical, beauty, complete facilities, and high popularity values. Digital marketing at Monas influences visitor satisfaction and the decision to visit because it helps visitors find and plan visits through complete information and online ticket reservations and interactive experiences such as virtual tours. Visitor satisfaction has a significant influence on the decision to visit Monas because it can influence visitor recommendations and decisions to return to the destination in the future, which impacts the level of visits.","PeriodicalId":261239,"journal":{"name":"Tourism Scientific Journal","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130601049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0