Penggunaan Aplikasi QRIS Pembayaran Non Tunai untuk Meningkatkan Transaksi Penjualan Outlet di Wisata Belanja Jeans Cihampelas Bandung

Tourism Scientific Journal Pub Date : 2023-06-30 DOI:10.32659/tsj.v8i2.283

Panji Pamungkas, Nurul Syamsiah, Adiarti Budikartini

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Abstract

This study aims to determine and explain the use of the QRIS application to increase outlet sales in jeans shopping tours in Cihampelas Bandung. This research uses quantitative methods with descriptive and verification analysis. The sample was a jeans outlet that used the QRIS application with as many as 68 respondents. The analysis methods used are instrument tests (validity tests, reliability tests, normality tests and linearity tests), multiple regression analysis, coefficient of determination, t-test and F test using IBM SPSS 24 for Windows. The results showed a coefficient of determination (R-square) value of 0.938 or 93.8% that all independent variables influenced the dependent variable by 93.8%. While the remaining 6.2% was influenced by other variables that were not studied in this study. QRIS purchase variables, QRIS promos, QRIS usage, QRIS usage satisfaction, partial and simultaneous influence on Cihampelas jeans outlet transactions. The conclusion of this research is the purchase of QRIS, its usefulness of QRIS, and satisfaction with the use of QRIS has a positive and significant effect on outlet sales transactions in Cihampelas Bandung jeans shopping tours.

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使用非现金支付QRIS应用程序，以增加万隆马甲购物中心的销售交易

本研究的目的是确定和解释使用QRIS应用程序，以增加在万隆Cihampelas牛仔裤购物之旅的销售。本研究采用定量方法，结合描述性分析和验证性分析。样本是一家使用QRIS应用程序的牛仔裤专卖店，有多达68名受访者。使用的分析方法是工具检验(效度检验、信度检验、正态性检验和线性检验)、多元回归分析、决定系数、t检验和F检验，使用IBM SPSS 24 for Windows。结果表明，决定系数(r方)值为0.938或93.8%，所有自变量对因变量的影响为93.8%。而剩下的6.2%则受到本研究未研究的其他变量的影响。QRIS购买变量，QRIS促销，QRIS使用，QRIS使用满意度，部分和同时影响chhampelas牛仔裤门店交易。本研究的结论是:在Cihampelas万隆牛仔裤购物游中，QRIS的购买行为、QRIS的有用性以及QRIS的使用满意度对门店销售交易有显著的正向影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Tourism Scientific Journal

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