{"title":"MODEL ANALYSIS OF CUSTOMERS’ ATTITUDE AND BEHAVIOUR UPON INSTANT NOODLE PRODUCTS","authors":"Eduardsah, Mohammad Wartaka","doi":"10.33062/mjb.v3i1.183","DOIUrl":"https://doi.org/10.33062/mjb.v3i1.183","url":null,"abstract":"This research aims to figure out the attitude and behavior of theconsumers upon instant noodles, and to find out a relative value of affectingattributes. Data resources of this research have been obtained from 200respondents in south of Jakarta. The research has applied statistics analysiscovering the analysis of multi attribute model of Fishbein, subjective norms andtheory of reasoned action. The result of fishbein attitude analysis is as follows; fromthe four attributes being evaluated, the most important one is taste variety of 2.57scores, then easy to cook of 2.54 scores, ‘halal’ (free from pig substance) of 2.48scores and easy to get the product of 2.46 scores. The smallest value is given to thepackaging attribute of 1.58 scores. It has explained that the respondents haveconsidered that the packaging attribute is not as important as the other attributes.Nevertheless its scoring is still within an important category. Refers to the four randseing evaluated and refers to the ehavior model anal sis, ndomie has hadpositive ( > 0 ) category, it means that the consumers’ ehavior for this product isgood or positive, so Indomie has gained the biggest value of 76.65 comparing withother brands. Obviously the consumers prefer to buy Indomie more than the otherbrands. The marketing strategy has applied the following efforts; as a product leader,it has to maintain the most important attribute given by the respondent; as acompetitive product, it has to find out the weaknesses of the leader trustworthy value.However as the follower, it has to improve the respondents’ trust for the attri utesbeing evaluated by imitating or equalizing the product leader.Keywords: fishbein, Indomie, Mie Sedap, Alhami, Gagamie, subjective norms analysis","PeriodicalId":259015,"journal":{"name":"The Management Journal of Binaniaga","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116859253","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Effect of Murabahah, Mudharabah and Ijarah Earnings upon The Profit of Bank BRI Syariah, Branch Office Sukabumi","authors":"Dwi Gemina, D. Supriyadi","doi":"10.33062/MJB.V3I1.239","DOIUrl":"https://doi.org/10.33062/MJB.V3I1.239","url":null,"abstract":"The purposes of this research are: 1) Analysing the development ofmurabahah, mudharabah and ijarah earnings at PT Bank BRI Syariah, Branch OfficeSukabumi; 2) Analysing the effect of murabahah, mudharabah and ijarah earningssimultaneously upon the profit of PT Bank BRI Syariah Branch Office Sukabumia: 3)Analysing the effect of murabahah, mudharabah and ijarah earnings partially uponthe profit of PT Bank BRI Syariah Branch Office Sukabumi. Research method hasapplied associative research method. Research data has applied financial data of PTBank BRI Syariah Branch Office Sukabumi for the periode of 2014 up to 2015 usingclassical assumption test, multiple regression, F test and T test. Result of theresearch has determined that overall murabahah, mudharabah and ijarah earningshave been increasing. In 2015 earnings increasing had reached 125 % more than theprevious year and the most contribution is given by murabahah earnings. Variable ofmurabahah earnings, mudharabah earnings and ijarah earnings simultaneously havebeen affecting positively and significantly the Profit. And partially murabahah andijarah earnings have positively and significantly affected the profit, nevertheless,variable of mudharabah earnings has not affected significantly the profit.","PeriodicalId":259015,"journal":{"name":"The Management Journal of Binaniaga","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129414850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Effect of The Leadership and The Human Resource Capability Upon The Effectiveness Of The Certication of Land Ownership at The Agrarian Affairs Office Tangerang","authors":"D. Hadiwijaya","doi":"10.33062/mjb.v3i1.167","DOIUrl":"https://doi.org/10.33062/mjb.v3i1.167","url":null,"abstract":"The purpose of the research is to examine the influence of the leadershipand HR ability upon the service effectiveness of the land property rights at the Agrarian Office of Tangerang City. The result of the research has indicated that theleadership and HR ability are simultaneously having a significant effect upon theservice effectiveness. The result also has indicated that the leadership is havingmore dominant and significant effect rather than HR ability towards the serviceeffectiveness of the land property rights at the Agrarian Office of Tangerang City.","PeriodicalId":259015,"journal":{"name":"The Management Journal of Binaniaga","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131160174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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