{"title":"Incremental Innovation as Design Strategy & Competitive Advantage in Vietnam Furniture Industry: Case Study: Full in Industrial, Co., Ltd","authors":"Susanna Hartanto, Aditya Cipta Sugandha","doi":"10.1145/3409891.3409893","DOIUrl":"https://doi.org/10.1145/3409891.3409893","url":null,"abstract":"US-China trading wars has brought positive impact to the growth of Vietnam furniture industry, due to supplier shifts or factory relocation. Many factories benefit with the increased number of purchase orders, but some suffer with stagnancy or even loss. Price, design, quality, finishing, and other factors all play significant roles in determining a factory's performance. Full In as a research partner, have been running in only 1/3 of the production capacity, consequently for its 20 percent higher price compared to competitors with similar products, and for too ordinary designs. Cheap is not always the best strategy. Design approaches (material replacement and appearance change) and strategies (reissue iconic furniture, develop American aesthetic preference furniture, develop refreshed contemporary furniture) are ways to mark Full In's competitive advantage. Taking advantage of the trade momentum, and by collaboration with UPH research team, there are 8 new designs that will be exhibited in Vietnam International Furniture Fair 2020. In hope, good design may attract customers who afford higher prices; Full In has competitive advantage compared to other competitors.","PeriodicalId":255743,"journal":{"name":"Proceedings of the 7th International Conference on Management of e-Commerce and e-Government","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132976546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"IT Application in Customs to Reform the Administrative Procedures and Guarantee the Right of Business Freedom of Citizens in Vietnam","authors":"H. H. Yen, Tran Vi Anh","doi":"10.1145/3409891.3409898","DOIUrl":"https://doi.org/10.1145/3409891.3409898","url":null,"abstract":"Business freedom is one of the fundamental rights of citizens, stipulated in the Constitution of the Socialist Republic of Vietnam. Protection of this right not only guarantees human rights but also contributes to the socio-economic development of the country. Strong application of information technology in settling administrative procedures, providing online public services and e-government is one of the tasks and solutions being promoted by customs to make progress in administrative procedure reform. This article will provide the basic concepts of business freedom and the results that Vietnam has achieved in the process of administrative procedure reform as well as recommendations for some ideas for development and promotion of effective management policies in the field of customs to ensure business freedom for people and businesses.","PeriodicalId":255743,"journal":{"name":"Proceedings of the 7th International Conference on Management of e-Commerce and e-Government","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117177734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Advertising Vietnam's Tourism Products in the Technology Age","authors":"Huynh Tan Hoi","doi":"10.1145/3409891.3409892","DOIUrl":"https://doi.org/10.1145/3409891.3409892","url":null,"abstract":"Tourism is currently one of the top outstanding development industries in Vietnam because of its attractiveness and novelty. The world is beginning to enter the fourth industrial revolution, and has been strongly impacting every nation, business and people across the globe. In today's business activities, businesses compete very fiercely with methods of promoting and reaching customers. The tourism business in Vietnam is no exception. This article is to analyze the status of technology application in promoting tourism business activities in Vietnam. Through that, a number of positive and negative aspects and reasons are also mentioned to make some recommendations to improve tourism promotion activities in general and in Vietnam in particular in the 4.0 era.","PeriodicalId":255743,"journal":{"name":"Proceedings of the 7th International Conference on Management of e-Commerce and e-Government","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132520756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}