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Маркетинг и маркетинговые исследования最新文献

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Marketing research on the value orientations of student youth in Russia 俄罗斯青年学生价值取向的市场营销研究
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2023-2-2-90-101
Лариса Данченок, Сергей Мхитарян, Тимур Тультаев, Юлиана Грошева
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引用次数: 0
Assessment of the satisfaction of Moscow residents with the availability and organization of parking space and the need for it 评估莫斯科居民对停车位的可用性和组织及其需求的满意度
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2019-2-2-264-280
Ирина Скоробогатых, Роман Сидорчук, Сергей Мхитарян, Петр Невоструев
{"title":"Assessment of the satisfaction of Moscow residents with the availability and organization of parking space and the need for it","authors":"Ирина Скоробогатых, Роман Сидорчук, Сергей Мхитарян, Петр Невоструев","doi":"10.36627/2074-5095-2019-2-2-264-280","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-2-2-264-280","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125822047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The research of factors influenced on restaurants’ visitors satisfaction 饭店顾客满意度影响因素研究
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2019-2-2-146-157
Галина Полынская, Инна Гордеихина
{"title":"The research of factors influenced on restaurants’ visitors satisfaction","authors":"Галина Полынская, Инна Гордеихина","doi":"10.36627/2074-5095-2019-2-2-146-157","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-2-2-146-157","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125891471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Improving the quality of car sharing services. Assessment of loyalty and consumer satisfaction 提高汽车共享服务质量。忠诚度和消费者满意度的评估
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2023-1-1-64-77
Лариса Лапидус, Александр Гостилович
{"title":"Improving the quality of car sharing services. Assessment of loyalty and consumer satisfaction","authors":"Лариса Лапидус, Александр Гостилович","doi":"10.36627/2074-5095-2023-1-1-64-77","DOIUrl":"https://doi.org/10.36627/2074-5095-2023-1-1-64-77","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126711119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The study of brand associations for building strategic brand maps 品牌联想对战略品牌地图构建的影响研究
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2019-2-2-116-130
Сергей Александрович Старов, Игорь Валентинович Гладких, Даниил Муравский
{"title":"The study of brand associations for building strategic brand maps","authors":"Сергей Александрович Старов, Игорь Валентинович Гладких, Даниил Муравский","doi":"10.36627/2074-5095-2019-2-2-116-130","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-2-2-116-130","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"88 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125051519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Several directions for improving marketing strategies for the commercialization of innovations in Russian vertically integrated oil companies 改进俄罗斯垂直一体化石油公司创新商业化营销战略的几个方向
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2019-2-2-86-96
Яна Матковская
{"title":"Several directions for improving marketing strategies for the commercialization of innovations in Russian vertically integrated oil companies","authors":"Яна Матковская","doi":"10.36627/2074-5095-2019-2-2-86-96","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-2-2-86-96","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132737683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Bookstores and social media: usage practices and missed opportunities 书店和社交媒体:使用习惯和错失的机会
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2021-2-2-132-145
Зинаида Варлыгина
{"title":"Bookstores and social media: usage practices and missed opportunities","authors":"Зинаида Варлыгина","doi":"10.36627/2074-5095-2021-2-2-132-145","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-2-2-132-145","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133232225","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Research of the Perm region consumer behavior and their perception of their income level during lockdown 封锁期间彼尔姆地区消费者行为及其对收入水平的认知研究
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2021-1-1-70-76
Евгения Керзина, Жанна Плесовских
{"title":"Research of the Perm region consumer behavior and their perception of their income level during lockdown","authors":"Евгения Керзина, Жанна Плесовских","doi":"10.36627/2074-5095-2021-1-1-70-76","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-1-1-70-76","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133852078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer experience survey to recover passenger air travel demand 客户体验调查，恢复旅客航空旅行需求
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2021-3-3-226-233
Михаил Солнцев, Сергей Борисович Андреев, Борис Просвиркин
{"title":"Customer experience survey to recover passenger air travel demand","authors":"Михаил Солнцев, Сергей Борисович Андреев, Борис Просвиркин","doi":"10.36627/2074-5095-2021-3-3-226-233","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-3-3-226-233","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133160127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Formation of consumer experience in fitness services market 健身服务市场消费者体验的形成
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2022-2-2-120-129
Анна Курочкина, Ольга Четверикова
{"title":"Formation of consumer experience in fitness services market","authors":"Анна Курочкина, Ольга Четверикова","doi":"10.36627/2074-5095-2022-2-2-120-129","DOIUrl":"https://doi.org/10.36627/2074-5095-2022-2-2-120-129","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121943675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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