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Маркетинг и маркетинговые исследования最新文献

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Purchasing preference evaluation using customer content analysis on the example of e-books 以电子书为例，利用顾客内容分析进行购买偏好评价
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2020-3-3-190-202
Мария Твердохлебова, Ирина Скоробогатых, Жанна Мусатова, Петр Невоструев
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引用次数: 1
Wildberries and the partners (suppliers): cooperation opportunities and dangers 野莓与合作伙伴(供应商):合作机会与危险
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2021-2-2-104-114
Елена Письменская
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引用次数: 0
Using CATI as a method of collecting detailed industry data 使用CATI作为收集详细行业数据的方法
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2019-2-2-254-263
Евгений Белов
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引用次数: 0
Opportunities and limitations of tokenized loyalty programs in world practice and on Russian market 代币化忠诚计划在世界实践和俄罗斯市场上的机遇和局限性
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2022-1-1-36-45
Дмитрий Долгополов, Галина Валентиновна Новоселова
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引用次数: 0
Customer journey as a tool for improving customer experience in small and medium-sized businesses 客户旅程是改善中小企业客户体验的工具
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2022-2-2-112-119
Татьяна Солдатенко, Ирина Скоробогатых, Сайра Есимжанова, Татьяна Федорова
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引用次数: 0
Changes in marketing activities on the pharmaceutical market: new accents 医药市场营销活动的变化:新的口音
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2023-2-2-148-162
Анна Оборевич
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引用次数: 0
The impact of brand collaboration on the company’s financial performance and users’ social activity 品牌合作对公司财务业绩和用户社交活动的影响
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2019-2-2-180-185
Елена Давыденко, Ксения Сергеевна Лебедева, Дарья Скачкова
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引用次数: 0
Fiction and non-fiction in the courses «Marketing» and «Intercultural Communication» 《市场营销》和《跨文化交际》课程中的小说和非小说类课程
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2021-4-4-282-289
Евгения Бутенина, Марина Очковская
{"title":"Fiction and non-fiction in the courses «Marketing» and «Intercultural Communication»","authors":"Евгения Бутенина, Марина Очковская","doi":"10.36627/2074-5095-2021-4-4-282-289","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-4-4-282-289","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"256 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122819147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Comparison of methods for measuring customers’ satisfaction — CSI and NPS 顾客满意度测评方法CSI与NPS的比较
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2019-1-1-30-38
Иван Григорьев, Айгуль Кабинова
{"title":"Comparison of methods for measuring customers’ satisfaction — CSI and NPS","authors":"Иван Григорьев, Айгуль Кабинова","doi":"10.36627/2074-5095-2019-1-1-30-38","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-1-1-30-38","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123926716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Typologization of market niches 细分市场的类型学
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2023-2-2-82-88
Борис Токарев
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引用次数: 0
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