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Маркетинг и маркетинговые исследования最新文献

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Trade exhibition as a platform for exhibitor company corporate image improvement 贸易展作为参展企业提升企业形象的平台
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2021-2-2-146-158
Кирилл Симонов, Сергей Арзуманян
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引用次数: 0
Profiling to increase the perceived loyalty assessment validity 分析提高感知忠诚评估效度
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2022-2-2-130-137
Михаил Солнцев
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引用次数: 0
Applying design thinking to user experience: Russian luxury cuisine catering projects 将设计思维应用于用户体验:俄罗斯豪华美食餐饮项目
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2022-1-1-4-25
Инна Щепетова, Ирина Скоробогатых
{"title":"Applying design thinking to user experience: Russian luxury cuisine catering projects","authors":"Инна Щепетова, Ирина Скоробогатых","doi":"10.36627/2074-5095-2022-1-1-4-25","DOIUrl":"https://doi.org/10.36627/2074-5095-2022-1-1-4-25","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121271130","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Влияние партисипативных техник в брендинге на современную специфику маркетинга 批判性营销技巧对现代市场特征的影响
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2023-1-1-20-27
Н. К. Белова
{"title":"Влияние партисипативных техник в брендинге на современную специфику маркетинга","authors":"Н. К. Белова","doi":"10.36627/2074-5095-2023-1-1-20-27","DOIUrl":"https://doi.org/10.36627/2074-5095-2023-1-1-20-27","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134022452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The new trends in communications with consumers: user-generated content in digital channels and visual commerce 与消费者沟通的新趋势:数字渠道中的用户生成内容和视觉商务
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2019-1-1-20-28
Елена Ошмарина
{"title":"The new trends in communications with consumers: user-generated content in digital channels and visual commerce","authors":"Елена Ошмарина","doi":"10.36627/2074-5095-2019-1-1-20-28","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-1-1-20-28","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132195029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
POEMA — a method for planning and evaluating the effectiveness of marketing activities POEMA -一种计划和评估营销活动有效性的方法
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2022-4-4-262-270
Владимир Густавович Зотов, Мария Муратова, Петр Багров, Максим Журавлев
{"title":"POEMA — a method for planning and evaluating the effectiveness of marketing activities","authors":"Владимир Густавович Зотов, Мария Муратова, Петр Багров, Максим Журавлев","doi":"10.36627/2074-5095-2022-4-4-262-270","DOIUrl":"https://doi.org/10.36627/2074-5095-2022-4-4-262-270","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134295675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Stepwise market analysis as the basis for making an investment decision 逐步进行市场分析，作为投资决策的基础
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2021-2-2-94-102
Юлия Зуенкова
{"title":"Stepwise market analysis as the basis for making an investment decision","authors":"Юлия Зуенкова","doi":"10.36627/2074-5095-2021-2-2-94-102","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-2-2-94-102","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"186 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133043769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The specifics of brand promotion in social networks 社交网络中品牌推广的细节
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2023-2-2-114-122
Аделина Векшина, Анастасия Щеглова
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引用次数: 0
Turning a private label of an eco-product seller into a sustainability brand is the path to responsible consumption 将生态产品卖家的自有品牌转变为可持续发展品牌是负责任消费的途径
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2021-3-3-194-207
Виталий Черенков, Сергей Александрович Старов, Игорь Валентинович Гладких, Сергей Кирюков, Екатерина Назаренко
{"title":"Turning a private label of an eco-product seller into a sustainability brand is the path to responsible consumption","authors":"Виталий Черенков, Сергей Александрович Старов, Игорь Валентинович Гладких, Сергей Кирюков, Екатерина Назаренко","doi":"10.36627/2074-5095-2021-3-3-194-207","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-3-3-194-207","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122145125","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Cross-cultural peculiarities of customer value perception: the airline product 顾客价值感知的跨文化特性:航空公司产品
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2019-2-2-244-250
Михаил Солнцев, Алексей Мешков
{"title":"Cross-cultural peculiarities of customer value perception: the airline product","authors":"Михаил Солнцев, Алексей Мешков","doi":"10.36627/2074-5095-2019-2-2-244-250","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-2-2-244-250","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128228226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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