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Micromarket as a new trade format in a pandemic 微市场作为大流行中的一种新的贸易形式
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2021-3-3-208-214
Ксения Владимировна Новикова, Елизавета Ощепкова
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引用次数: 0
Consumer motivation management in the marketing strategy of a sports and charity project 体育公益项目营销策略中的消费者动机管理
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2021-2-2-116-130
Ю.Д. Логинова
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引用次数: 1
Transformation of consumer perception of jewelry in the categories of affordable and new luxury 消费者对珠宝的认知转变为平价和新奢侈品
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2022-4-4-290-305
Анастасия Шоломова
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引用次数: 0
Marketing analysis of the range of products containing thymoquinone 含百里醌系列产品的市场分析
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2022-4-4-318-328
Виталия Бобылева, Елена Грибкова
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引用次数: 0
Technology for searching market niche of innovative products intended to improve the quality of medical service 创新产品的市场定位技术，旨在提高医疗服务质量
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2019-1-1-4-9
Геннадий Азоев, Екатерина Сумарокова
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引用次数: 0
Living brand: corporate brand identity model for experienced service organizations 活品牌:经验丰富的服务机构的企业品牌识别模型
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2019-2-2-98-115
Федор Дурнев
{"title":"Living brand: corporate brand identity model for experienced service organizations","authors":"Федор Дурнев","doi":"10.36627/2074-5095-2019-2-2-98-115","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-2-2-98-115","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114707754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Assessment of the interest of classified advertisements websites in expanding their audience 分类广告网站扩大受众的兴趣评估
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2021-1-1-60-69
Анна Цветкова, Жанна Мусатова
{"title":"Assessment of the interest of classified advertisements websites in expanding their audience","authors":"Анна Цветкова, Жанна Мусатова","doi":"10.36627/2074-5095-2021-1-1-60-69","DOIUrl":"https://doi.org/10.36627/2074-5095-2021-1-1-60-69","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124194584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Assessment of competitiveness of internet firms 互联网企业竞争力评估
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2019-2-2-304-310
Алексей Катернюк
{"title":"Assessment of competitiveness of internet firms","authors":"Алексей Катернюк","doi":"10.36627/2074-5095-2019-2-2-304-310","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-2-2-304-310","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121682635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer perception of urban mobility new forms: cycling infrastructure monitoring in Moscow 客户对城市交通新形式的感知:莫斯科自行车基础设施监控
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2019-2-2-132-145
Ольга Витальевна Сагинова, Сергей Мхитарян, Дмитрий Вадимович Завьялов
{"title":"Customer perception of urban mobility new forms: cycling infrastructure monitoring in Moscow","authors":"Ольга Витальевна Сагинова, Сергей Мхитарян, Дмитрий Вадимович Завьялов","doi":"10.36627/2074-5095-2019-2-2-132-145","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-2-2-132-145","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127020553","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The percentage of the discount as a factor of trust and willingness to purchase goods in shops of different profile 折扣的百分比作为信任和愿意在不同类型的商店购买商品的因素
Маркетинг и маркетинговые исследования Pub Date : 1900-01-01 DOI: 10.36627/2074-5095-2019-1-1-10-18
Вадим Дорофеев
{"title":"The percentage of the discount as a factor of trust and willingness to purchase goods in shops of different profile","authors":"Вадим Дорофеев","doi":"10.36627/2074-5095-2019-1-1-10-18","DOIUrl":"https://doi.org/10.36627/2074-5095-2019-1-1-10-18","url":null,"abstract":"","PeriodicalId":251837,"journal":{"name":"Маркетинг и маркетинговые исследования","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127312064","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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