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Journal of Applied Marketing Theory最新文献

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The Effect of Antecedent Mood on Customer Loyalty Intentions: A Mood by Gender Interaction 前事情绪对顾客忠诚意向的影响:一种性别互动的情绪
Journal of Applied Marketing Theory Pub Date : 2014-06-10 DOI: 10.20429/jamt.2014.050102
Michael L. Thomas, Lindsay R. L. Larson, L. Mullen
{"title":"The Effect of Antecedent Mood on Customer Loyalty Intentions: A Mood by Gender Interaction","authors":"Michael L. Thomas, Lindsay R. L. Larson, L. Mullen","doi":"10.20429/jamt.2014.050102","DOIUrl":"https://doi.org/10.20429/jamt.2014.050102","url":null,"abstract":"This study suggests that induced antecedent moods may, in a systematic manner, influence subsequent levels of loyalty intention within consumer scenarios. Furthermore, this research finds that there exists differential responses to induced mood states by gender, which fall in line with research on the underlying gender differences in cognitive processing, levels of risk aversion, motivation, and the experience of emotion while shopping.  Past studies in this area have shown only a mild connection between induced antecedent mood state and loyalty intentions, which may be due in part to the issue of an emotion by gender interaction.  This paper reinforces previous work and extends this relationship to include gender as moderator.  With a better understanding of the way in which different mood states influence customer loyalty intentions, a new approach to managing customer mood-states emerges.","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"100 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122417706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Acquiring and Maintaining Premium Seat Customers in the “Big Four” Leagues 获取和维护“四大”联盟的优质座位客户
Journal of Applied Marketing Theory Pub Date : 2014-06-10 DOI: 10.20429/jamt.2014.050101
Peter J. Titlebaum, R. Dick, Robert B. Davis, Kim Bertovich
{"title":"Acquiring and Maintaining Premium Seat Customers in the “Big Four” Leagues","authors":"Peter J. Titlebaum, R. Dick, Robert B. Davis, Kim Bertovich","doi":"10.20429/jamt.2014.050101","DOIUrl":"https://doi.org/10.20429/jamt.2014.050101","url":null,"abstract":"The sports industry in the United States will bring in an estimated $400 to $425 billion in 2011 (Plunkett Research, Ltd, 2011). Of the overall revenue, $10 billion is derived from premium seating. Unlike general admission and television revenue, income from premium seats is not usually shared with other teams in the league (Miller & Washington, 2010). Premium seating revenue makes a significant contribution to the overall revenue stream of sports organizations. In the 2010-2011 seasons, there were a total of 12,527 luxury suites across all the professional sports venues within the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB) and National Hockey League (NHL) (Association of Luxury Suite Directors, 2010). Premium seats also benefit the teams because most seats are purchased through a multi-year contract where the team receives payment upfront, which is crucial where the end product (a win) cannot be guaranteed (Casselman, 2009).","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"443 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113995906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Marketing and Economic Implications of Select Bankruptcies in North American Professional Sports Since the Start of the Global Economic Crisis 自全球经济危机开始以来，北美职业体育选择破产的市场和经济影响
Journal of Applied Marketing Theory Pub Date : 2013-06-01 DOI: 10.20429/jamt.2013.040104
E. Schwarz, P. Murphy, Barbara S. Caldwell
{"title":"The Marketing and Economic Implications of Select Bankruptcies in North American Professional Sports Since the Start of the Global Economic Crisis","authors":"E. Schwarz, P. Murphy, Barbara S. Caldwell","doi":"10.20429/jamt.2013.040104","DOIUrl":"https://doi.org/10.20429/jamt.2013.040104","url":null,"abstract":"","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125177982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Gift Cards and Gift Giving 礼品卡和礼品赠送
Journal of Applied Marketing Theory Pub Date : 2013-06-01 DOI: 10.20429/jamt.2013.040105
M. Anitsal, Ismet Anitsal, Amanda Brown
{"title":"Gift Cards and Gift Giving","authors":"M. Anitsal, Ismet Anitsal, Amanda Brown","doi":"10.20429/jamt.2013.040105","DOIUrl":"https://doi.org/10.20429/jamt.2013.040105","url":null,"abstract":"Gift cards are frequently located at premium points inside the retail space where stores sell not only their own cards but also other retailers’ cards for almost every occasion. Media encouraged practitioners to promote these cards. However, this emerging phenomenon of consumers’ preference of gift cards has not been explored thoroughly yet. The objective of the current study is to understand consumer reactions to gift cards in terms of their impact in gift giving and gift receiving relationships. Specifically, this qualitative research seeks to investigate the following research objectives: (1) How gift givers and receivers perceive gift cards; (2) What roles of gift cards play in gift giving rituals; and (3) What meanings gift cards communicate for receivers and givers.","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121443354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Comments from the Editors 编辑评论
Journal of Applied Marketing Theory Pub Date : 2013-06-01 DOI: 10.20429/jamt.2013.040101
Rick Mathisen, Michael B. McCall, Michael D. Musante
{"title":"Comments from the Editors","authors":"Rick Mathisen, Michael B. McCall, Michael D. Musante","doi":"10.20429/jamt.2013.040101","DOIUrl":"https://doi.org/10.20429/jamt.2013.040101","url":null,"abstract":"","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116251804","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Novelty and Nostalgia Effects of a New Major League Baseball Stadium as Measured by Its Impact on Attendance, the Corresponding Costs of Attending, and Ticket Revenue 美国职业棒球大联盟新球场的新奇与怀旧效应——以其对入场人数、入场成本和门票收入的影响来衡量
Journal of Applied Marketing Theory Pub Date : 2013-06-01 DOI: 10.20429/jamt.2013.040102
S. Fullerton, C. Bruneau
{"title":"The Novelty and Nostalgia Effects of a New Major League Baseball Stadium as Measured by Its Impact on Attendance, the Corresponding Costs of Attending, and Ticket Revenue","authors":"S. Fullerton, C. Bruneau","doi":"10.20429/jamt.2013.040102","DOIUrl":"https://doi.org/10.20429/jamt.2013.040102","url":null,"abstract":"Using secondary data, the novelty effect of the opening of 15 new Major League Baseball stadiums was determined. Using a seven-year period looking both before and after each stadium’s inaugural season, a meaningful novelty effect was documented. There were significant increases in attendance and the average ticket price for each of the 15 teams under scrutiny. As a consequence, there was a significant increase in the revenue generated through ticket sales. While the anticipated spikes were in evidence for the year the new stadium opened, meaningful increases were also documented for the final year of the old stadium. Thus it might reasonably be argued that the opening of a new stadium offers two opportunities on which the team might capitalize – the novelty effect of the new stadium and the nostalgia effect of the old stadium. Normal 0 false false false EN-US X-NONE X-NONE","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128364309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Carving A Wheel or Assembling A Widget? Insights Into the Management Of Advanced Analytics 雕刻一个轮子还是组装一个小部件?洞察高级分析的管理
Journal of Applied Marketing Theory Pub Date : 2013-06-01 DOI: 10.20429/jamt.2013.040106
Michael McCrary
{"title":"Carving A Wheel or Assembling A Widget? Insights Into the Management Of Advanced Analytics","authors":"Michael McCrary","doi":"10.20429/jamt.2013.040106","DOIUrl":"https://doi.org/10.20429/jamt.2013.040106","url":null,"abstract":"Medieval guilds and assembly plants are unlikely metaphors in an information-based economy. Our recent experience with advanced analytics suggests that such descriptions are nevertheless apt. This paper explores two distinct experiences within a single firm. In one department, predictive models were generated through adopting a “craft” style approach. In another department, a production type of approach was deployed. We then explored the likely reasons for the adoption of each, and their consequences for job satisfaction, performance, staffing, change-management, and more. Craft and production approaches had implications not just for modeling analysts and their managers but also for senior leaders, business partners, and human resources staff. Finally, we described the pressure to adopt a production approach, and attempted to unravel the extent to which this reflected broader cultural and technological influences or firm-specific traits. We end our reflection with a call for professionals to share their experiences with advanced analytics.","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116037424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Passion Transfer in Sports Advertising: Sports Passion and Attitude toward Advertising 体育广告中的激情传递:体育激情与广告态度
Journal of Applied Marketing Theory Pub Date : 2013-06-01 DOI: 10.20429/jamt.2013.040103
Brandon Brown, L. deGaris
{"title":"Passion Transfer in Sports Advertising: Sports Passion and Attitude toward Advertising","authors":"Brandon Brown, L. deGaris","doi":"10.20429/jamt.2013.040103","DOIUrl":"https://doi.org/10.20429/jamt.2013.040103","url":null,"abstract":"In order to retain advertising clients, media companies are in search of viable strategies that can justify the high costs of advertising fees within the sports setting. In acknowledging the significance of advertising during sport programs, the current study seeks to investigate the value of sports advertising by introducing the concept of ‘passion transfer’ (i.e., the transference of high likability levels of sport programs to the sport programs’ advertisements). We examine this concept by analyzing the relationship between viewer passion towards programming and advertising effectiveness. In doing so, the study also lends support to the notion of incorporating emotional measures as sustainable advertising effectiveness measures.  An online survey of US adults (n=993) was administered.  Findings of the study demonstrate a positive relationship between sports passion and attitude toward advertising (Aad). Furthermore, the findings suggest a significant relationship between demographics and Aad, and cross-media behaviors and Aad.","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127767714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consumer Response to Outsourced 1-800 calls: It’s the Solution Not the Country 消费者对外包1-800电话的反应:这是解决方案而不是国家
Journal of Applied Marketing Theory Pub Date : 2012-12-01 DOI: 10.20429/jamt.2012.030204
R. Feinberg
{"title":"Consumer Response to Outsourced 1-800 calls: It’s the Solution Not the Country","authors":"R. Feinberg","doi":"10.20429/jamt.2012.030204","DOIUrl":"https://doi.org/10.20429/jamt.2012.030204","url":null,"abstract":"The growth of call center outsourcing and its emergence as a political and economic issue may have obscured some very important business and consumer issues. Evidence suggests that consumers cannot be satisfied when calls are outsourced (offshored to India for example). The purpose of this study is to understand the relationship between where a call is answered and what happened on that call. In this study, call outsourcing is placed within the well understood area of country-of-origin effects. Two experiments were completed in which the outsourced country was manipulated with call outcome (resolution or no resolution of a problem). The findings showed that with no other information presented consumers do have a negative bias (lower expectations of satisfaction) against calls answered offshore. Yet when offshore outsourcing is presented in the context of solution (resolution) there is no negative effect simply because a call was offshored.","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124961246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An Enhanced Model for Managing Change in Organizations 组织变革管理的增强模型
Journal of Applied Marketing Theory Pub Date : 2012-12-01 DOI: 10.20429/jamt.2012.030201
Thomas A. Pollack, J. Lanasa, D. Ciletti
{"title":"An Enhanced Model for Managing Change in Organizations","authors":"Thomas A. Pollack, J. Lanasa, D. Ciletti","doi":"10.20429/jamt.2012.030201","DOIUrl":"https://doi.org/10.20429/jamt.2012.030201","url":null,"abstract":"","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126655312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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