Journal of Applied Marketing Theory最新文献_第4页

Brand Engagement and Consumer Innovativeness 品牌参与和消费者创新

Journal of Applied Marketing Theory Pub Date : 2015-02-11 DOI: 10.20429/jamt.2015.060104

R. Goldsmith, L. Flynn, F. Korzenny

引用次数: 8

Gameday Food and Beverage: The Perspective of College Football Fans 比赛日食品和饮料:大学橄榄球球迷的视角

Journal of Applied Marketing Theory Pub Date : 2015-02-11 DOI: 10.20429/jamt.2015.060103

Brody J. Ruihley, R. Hardin

引用次数: 1

In-store Use of Mobile Phones for Point-of-Purchase Product Information Searches in the US 在美国，在店内使用手机搜索购买点的产品信息

Journal of Applied Marketing Theory Pub Date : 2015-02-11 DOI: 10.20429/jamt.2015.060101

Kristine Johnson, M. Pontes

{"title":"In-store Use of Mobile Phones for Point-of-Purchase Product Information Searches in the US","authors":"Kristine Johnson, M. Pontes","doi":"10.20429/jamt.2015.060101","DOIUrl":"https://doi.org/10.20429/jamt.2015.060101","url":null,"abstract":"This research investigates how US consumers use mobile phones in-store to acquire product-related information used to assist with purchase decisions. Data were collected in early January 2013 by a telephone survey of a nationally representative sample of adults in the US. (The data collection was sponsored by the Pew Foundation and made available for this research). Data analyses were performed on the subset of cell phone owners (n=908) with the use of R and its survey package that allow researchers to incorporate the sampling weights to estimate population statistics and standard errors. The independent variables were demographic variables (age, gender, college education, and household income). Results of both univariate and multivariate analyses showed that younger smartphone owners were significantly more likely to use their cell-phones to ask friends or family for product advice, to read product reviews online, and to engage in online price comparison while shopping. Women were significantly more likely than men to use their cell phone to acquire word-of-mouth product information from family and friends, but this gender effect was primarily observed among adults between 18-49 years. Univariate analyses showed that college education and household income were each significantly related to the use of cell-phones in store to acquire purchase-related information. Multivariate analyses, however, showed that these variables did not significantly predict greater use of cell-phones to acquire purchase-related information. These findings illustrate the importance of multivariate analyses to examine the relationship between demographic and behavioral variables and mobile phone use. These results also suggest that firms need to adapt to the growing use of mobile phones to assist with in-store purchase decisions. Normal 0 false false false EN-US JA X-NONE","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121692772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

In the Wake of a Merger: Consumer Reactions to Service Failures 合并后:消费者对服务失败的反应

Journal of Applied Marketing Theory Pub Date : 2014-12-01 DOI: 10.20429/jamt.2014.050201

Melinda A. McLelland, R. Goldsmith

{"title":"In the Wake of a Merger: Consumer Reactions to Service Failures","authors":"Melinda A. McLelland, R. Goldsmith","doi":"10.20429/jamt.2014.050201","DOIUrl":"https://doi.org/10.20429/jamt.2014.050201","url":null,"abstract":"Customers are often overlooked during the merger process in both reality and the marketing literature. This research features an experiment with 431 U.S. consumers that assesses the impact of a service failure following a merger on a variety of consumer behaviors. Key results indicate that consumers are more likely to switch service providers if they experience a failure of any magnitude (major/minor) following a merger than if they experience the same failure in the absence of a merger. This finding emphasizes that firms involved in service mergers have to be extremely diligent about preventing customer defection and implement focused marketing strategies sooner rather than later. Several managerial implications are provided based on the results of the study. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ \u0000 table.MsoNormalTable \u0000 {mso-style-name:\"Table Normal\"; \u0000 mso-tstyle-rowband-size:0; \u0000 mso-tstyle-colband-size:0; \u0000 mso-style-noshow:yes; \u0000 mso-style-priority:99; \u0000 mso-style-parent:\"\"; \u0000 mso-padding-alt:0in 5.4pt 0in 5.4pt; \u0000 mso-para-margin-top:0in; \u0000 mso-para-margin-right:0in; \u0000 mso-para-margin-bottom:10.0pt; \u0000 mso-para-margin-left:0in; \u0000 line-height:115%; \u0000 mso-pagination:widow-orphan; \u0000 font-size:11.0pt; \u0000 font-family:\"Calibri\",\"sans-serif\"; \u0000 mso-ascii-font-family:Calibri; \u0000 mso-ascii-theme-font:minor-latin; \u0000 mso-hansi-font-family:Calibri; \u0000 mso-hansi-theme-font:minor-latin;}","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128554792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Is Dynamic Pricing Viable for Small Market Collegiate Athletics? 动态定价在小市场大学生体育运动中可行吗?

Journal of Applied Marketing Theory Pub Date : 2014-12-01 DOI: 10.20429/jamt.2014.050202

S. Chen, C. Smith, K. Henderson, Nicholas Mason

引用次数: 0

Psychological Capital Intervention: A Potential Tool for Improving Organizational Commitment in Sales Organizations 心理资本干预:改善销售组织承诺的潜在工具

Journal of Applied Marketing Theory Pub Date : 2014-12-01 DOI: 10.20429/jamt.2014.050203

Steven A. Schulz, H. Schulz, Marsha K. Yeagley

{"title":"Psychological Capital Intervention: A Potential Tool for Improving Organizational Commitment in Sales Organizations","authors":"Steven A. Schulz, H. Schulz, Marsha K. Yeagley","doi":"10.20429/jamt.2014.050203","DOIUrl":"https://doi.org/10.20429/jamt.2014.050203","url":null,"abstract":"ABSTRACT Given current challenges related to talent in sales organizations, the need for enhanced recruiting and retention of top-tier talent has never been more critical. Extant research has demonstrated the high cost of employee turnover and the importance of organizational commitment for the sales force. This report explores the potential of utilizing psychological capital (PsyCap) in sales organizations in order to gain a competitive advantage through increased organizational commitment. The authors found strong, positive relationships between PsyCap and organizational support, job satisfaction, and organizational commitment. Implications for academic researchers and a proposed intervention strategy for managers seeking to improve organizational commitment are included with this report. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ \u0000 table.MsoNormalTable \u0000 {mso-style-name:\"Table Normal\"; \u0000 mso-tstyle-rowband-size:0; \u0000 mso-tstyle-colband-size:0; \u0000 mso-style-noshow:yes; \u0000 mso-style-priority:99; \u0000 mso-style-parent:\"\"; \u0000 mso-padding-alt:0in 5.4pt 0in 5.4pt; \u0000 mso-para-margin:0in; \u0000 mso-para-margin-bottom:.0001pt; \u0000 mso-pagination:widow-orphan; \u0000 font-size:10.0pt; \u0000 font-family:\"Times New Roman\",\"serif\"; \u0000 mso-bidi-font-family:Arial;}","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115084809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Influences of Brand-Consumer and Cause-Congruence on Consumer Responses to Cause Related Marketing 品牌消费者和原因一致性对消费者对原因相关营销反应的影响

Journal of Applied Marketing Theory Pub Date : 2014-12-01 DOI: 10.20429/jamt.2014.050205

R. Goldsmith, Yimin Zhu

引用次数: 22

Brand Equity Perceptual Mapping: Competitive Landscapes and Consumer Segments in Brand Equity Space 品牌资产感知映射:品牌资产空间中的竞争格局和消费者细分

Journal of Applied Marketing Theory Pub Date : 2014-12-01 DOI: 10.20429/jamt.2014.050204

Brian T. Parker

引用次数: 0

Investigating the NBA Servicescape: Fan Involvement, Team Loyalty, Perceptions of Atmospheric Music and Emotional Responses 调查NBA服务:球迷参与，球队忠诚，氛围音乐和情绪反应的感知

Journal of Applied Marketing Theory Pub Date : 2014-07-01 DOI: 10.20429/jamt.2014.050104

Crystal Southall, R. Southall

{"title":"Investigating the NBA Servicescape: Fan Involvement, Team Loyalty, Perceptions of Atmospheric Music and Emotional Responses","authors":"Crystal Southall, R. Southall","doi":"10.20429/jamt.2014.050104","DOIUrl":"https://doi.org/10.20429/jamt.2014.050104","url":null,"abstract":"W ithin the domain of entertainment and leisure services, sport is a unique experiential service-product. Further, sport consumer behavior has changed dramatically, as advances in technology have decreased barriers to and increased the scope of sport consumption. Sport consumers can now watch live, delayed, or recorded sport events when and where they choose. Therefore, sport organizations must focus on sustainability through the creation of a competitive advantage in the staging of live sport events. Given that the NBA product is consumed within an increasingly stimulating consumptive landscape (Andrews, 2006), this study sought to examine the relationship between NBA fans’ involvement, home-team attitudinal loyalty, perceptions of atmospheric music, and emotional responses to the servicescape. Data were collected, utilizing a cluster sampling procedure, during the 2010-2011 NBA season. Eight hundred, 42-item questionnaires were distributed during two games, a 53% rate of response resulted in the final sample (N = 425). One-way MANOVAs, with follow-up descriptive discriminant analysis, were conducted to analyze the relationship between levels of NBA involvement and attitudinal loyalty to the home team and reported emotional responses to the environment, as well as reported interpretation of the atmospheric music. Results revealed heightened emotional responses among direct consumers. Further, highly involved and loyal participants reported increasingly positive perceptions of atmospheric music. Results support the significant influence servicescape elements have on the live sport-consumption experience.","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"120 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132087983","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Real Smiles vs. Faked Smiles: How Emotional Labor Impacts Service Behaviors 真实的微笑与虚假的微笑:情绪劳动如何影响服务行为

Journal of Applied Marketing Theory Pub Date : 2014-06-10 DOI: 10.20429/jamt.2014.050103

Anita Whiting

{"title":"Real Smiles vs. Faked Smiles: How Emotional Labor Impacts Service Behaviors","authors":"Anita Whiting","doi":"10.20429/jamt.2014.050103","DOIUrl":"https://doi.org/10.20429/jamt.2014.050103","url":null,"abstract":"800x600 This study investigates how emotional labor impacts service behaviors. Unlike previous research which has mostly focused on the customer’s experience during a service encounter, this paper focuses on service employees and their performance during the service encounter. In particular, this study looks at how the emotional labor strategies of surface acting and deep acting impact (1) customer service, (2) job performance, and (3) job satisfaction. The results from the Partial Least Squares analyses show that surface acting has a negative impact on customer service and job satisfaction and deep acting has a positive impact on customer service, job performance, and job satisfaction. Overall, the results show that a real smile instead of a faked smile helps the service employee to be successful in their job. In addition to providing the results of this study, this article also provides many managerial implications and guidelines for managers. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ \u0000 table.MsoNormalTable \u0000 {mso-style-name:\"Table Normal\"; \u0000 mso-tstyle-rowband-size:0; \u0000 mso-tstyle-colband-size:0; \u0000 mso-style-noshow:yes; \u0000 mso-style-priority:99; \u0000 mso-style-parent:\"\"; \u0000 mso-padding-alt:0in 5.4pt 0in 5.4pt; \u0000 mso-para-margin:0in; \u0000 mso-para-margin-bottom:.0001pt; \u0000 mso-pagination:widow-orphan; \u0000 font-size:10.0pt; \u0000 font-family:\"Times New Roman\",\"serif\";}","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131522500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1