S. Varelas, A. Kavoura, A. Giovanis, Teresa Borges-Tiago, Flavio Gomes Borges Tiago
{"title":"Strategic Synergies and Co-marketing: A Case Study of the Airline Sector","authors":"S. Varelas, A. Kavoura, A. Giovanis, Teresa Borges-Tiago, Flavio Gomes Borges Tiago","doi":"10.1007/978-3-030-12453-3_72","DOIUrl":"https://doi.org/10.1007/978-3-030-12453-3_72","url":null,"abstract":"","PeriodicalId":247292,"journal":{"name":"Strategic Innovative Marketing and Tourism","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131155508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Greek Culinary Tourism Is Lost in Translation","authors":"Stella Markantonatou, G. Pavlidis","doi":"10.1007/978-3-030-12453-3_12","DOIUrl":"https://doi.org/10.1007/978-3-030-12453-3_12","url":null,"abstract":"","PeriodicalId":247292,"journal":{"name":"Strategic Innovative Marketing and Tourism","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131268244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Charalampia Agaliotou, Loukia Martha, Maria Vrasida
{"title":"Spatial Planning Principles as an Active Agent: Making Greece a Global Market for Sensitized Tourism","authors":"Charalampia Agaliotou, Loukia Martha, Maria Vrasida","doi":"10.1007/978-3-030-12453-3_77","DOIUrl":"https://doi.org/10.1007/978-3-030-12453-3_77","url":null,"abstract":"","PeriodicalId":247292,"journal":{"name":"Strategic Innovative Marketing and Tourism","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131531520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Tourism Marketing Through Internet and Social Media, the Contribution of Smartphones and Virtual Reality","authors":"Anastasia Kastanidou","doi":"10.1007/978-3-030-12453-3_138","DOIUrl":"https://doi.org/10.1007/978-3-030-12453-3_138","url":null,"abstract":"","PeriodicalId":247292,"journal":{"name":"Strategic Innovative Marketing and Tourism","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124234031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Hotel Revenue Management Techniques and Successful Applications in the Greek Resort Hotels Sector","authors":"Maria Douvrou","doi":"10.1007/978-3-030-12453-3_107","DOIUrl":"https://doi.org/10.1007/978-3-030-12453-3_107","url":null,"abstract":"","PeriodicalId":247292,"journal":{"name":"Strategic Innovative Marketing and Tourism","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124419273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sustainable Development of Skills for the Tourism Sector and Its Financial Impact","authors":"S. Asonitou, Chara Kottara","doi":"10.1007/978-3-030-12453-3_129","DOIUrl":"https://doi.org/10.1007/978-3-030-12453-3_129","url":null,"abstract":"","PeriodicalId":247292,"journal":{"name":"Strategic Innovative Marketing and Tourism","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116788177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Zoe-Charis Belenioti, George Tsourvakas, C. Vassiliadis
{"title":"Museums Brand Equity and Social Media: Looking into Current Research Insights and Future Research Propositions","authors":"Zoe-Charis Belenioti, George Tsourvakas, C. Vassiliadis","doi":"10.1007/978-3-030-12453-3_139","DOIUrl":"https://doi.org/10.1007/978-3-030-12453-3_139","url":null,"abstract":"","PeriodicalId":247292,"journal":{"name":"Strategic Innovative Marketing and Tourism","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115421719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"To Be or Not to Be? Which Is the Case with Robots in the Hotel Industry?","authors":"Dimitrios Belias, S. Varelas","doi":"10.1007/978-3-030-12453-3_108","DOIUrl":"https://doi.org/10.1007/978-3-030-12453-3_108","url":null,"abstract":"","PeriodicalId":247292,"journal":{"name":"Strategic Innovative Marketing and Tourism","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114889172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Lector in Fabula: Reinventing Digital Publishing to Attract the Youth and Strengthen Cultural Capital in Sites Museums and Collections","authors":"Dorothea Papathanasiou-Zuhrt, A. D. Russo","doi":"10.1007/978-3-030-12453-3_136","DOIUrl":"https://doi.org/10.1007/978-3-030-12453-3_136","url":null,"abstract":"","PeriodicalId":247292,"journal":{"name":"Strategic Innovative Marketing and Tourism","volume":"114 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128149143","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Creativity and Sustainable Development: A Proposal to Transform a Small Greek Island into a Creative Town","authors":"Kiriaki Alyfanti, D. Sdrali","doi":"10.1007/978-3-030-12453-3_43","DOIUrl":"https://doi.org/10.1007/978-3-030-12453-3_43","url":null,"abstract":"","PeriodicalId":247292,"journal":{"name":"Strategic Innovative Marketing and Tourism","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126662347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}