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Social Networking Sites: The New Era of Effective Online Marketing and Advertising 社交网站：有效网络营销和广告的新时代
Strategic Innovative Marketing and Tourism Pub Date : 2020-03-10 DOI: 10.1007/978-3-030-36126-6_49
Andreas Masouras, Avgoustinos Ioannou, Christos Papademetriou
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引用次数: 2
Exploring the Factors Affecting Consumer Acceptance of Proximity M-Payment Services 探讨影响消费者接受近距离移动支付服务的因素
Strategic Innovative Marketing and Tourism Pub Date : 2019-05-13 DOI: 10.1007/978-3-030-12453-3_63
A. Giovanis, A. Kavoura, Ioannis Rizomyliotis, S. Varelas, A. Vlachvei
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引用次数: 2
Understanding Consumers’ Attitudes and Behavioural Intentions Towards Corporate Social Responsibility in the Airline Industry: The Role of Perceived Value and Expectations 了解航空业消费者对企业社会责任的态度和行为意向:感知价值和期望的作用
Strategic Innovative Marketing and Tourism Pub Date : 2019-05-13 DOI: 10.1007/978-3-030-12453-3_78
Kleopatra Konstantoulaki, A. Yigitbas, A. Giovanis, Ioannis Rizomyliotis
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引用次数: 1
Understanding the Challenges of the Healthcare System in Promoting Best Use of Digital Marketing Tools for a Purposeful Living 了解医疗保健系统在促进数字营销工具的最佳使用方面的挑战，以实现有目的的生活
Strategic Innovative Marketing and Tourism Pub Date : 2019-05-10 DOI: 10.1007/978-3-030-12453-3_44
Ana M. Gómez-Olmedo, M. Tsirintani
{"title":"Understanding the Challenges of the Healthcare System in Promoting Best Use of Digital Marketing Tools for a Purposeful Living","authors":"Ana M. Gómez-Olmedo, M. Tsirintani","doi":"10.1007/978-3-030-12453-3_44","DOIUrl":"https://doi.org/10.1007/978-3-030-12453-3_44","url":null,"abstract":"","PeriodicalId":247292,"journal":{"name":"Strategic Innovative Marketing and Tourism","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115645832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Quality Service in the Hospitality Industry: Achieving Effective Service Processes and Designs 酒店业的优质服务:实现有效的服务流程和设计
Strategic Innovative Marketing and Tourism Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-12453-3_5
Soteris Kefalas
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引用次数: 0
ICT-Based Participatory Approaches for the Exploitation and Re-use of Intangible Cultural Heritage 基于信息通信技术的非物质文化遗产开发与再利用的参与式方法
Strategic Innovative Marketing and Tourism Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-12453-3_25
N. Grammalidis, I. Poulios
{"title":"ICT-Based Participatory Approaches for the Exploitation and Re-use of Intangible Cultural Heritage","authors":"N. Grammalidis, I. Poulios","doi":"10.1007/978-3-030-12453-3_25","DOIUrl":"https://doi.org/10.1007/978-3-030-12453-3_25","url":null,"abstract":"","PeriodicalId":247292,"journal":{"name":"Strategic Innovative Marketing and Tourism","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123154181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Investigating the Social Media Potential to Attract Customers in the Banking Services Industry Using Fuzzy Delphi and Analytic Hierarchy Process 运用模糊德尔菲法和层次分析法研究银行服务业社会媒体吸引客户的潜力
Strategic Innovative Marketing and Tourism Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-12453-3_66
Eleni-Maria G. Mousouraki, Dimitrios K. Kardaras, G. Stalidis, S. Barbounaki, Eleutherios Papathanasiou
{"title":"Investigating the Social Media Potential to Attract Customers in the Banking Services Industry Using Fuzzy Delphi and Analytic Hierarchy Process","authors":"Eleni-Maria G. Mousouraki, Dimitrios K. Kardaras, G. Stalidis, S. Barbounaki, Eleutherios Papathanasiou","doi":"10.1007/978-3-030-12453-3_66","DOIUrl":"https://doi.org/10.1007/978-3-030-12453-3_66","url":null,"abstract":"","PeriodicalId":247292,"journal":{"name":"Strategic Innovative Marketing and Tourism","volume":"253 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127358326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Online Presence of Tour Companies in the Azores 旅游公司在亚速尔群岛的在线存在
Strategic Innovative Marketing and Tourism Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-12453-3_147
Sandra Faría, Nuno Pereira, M. Tiago, Flavio Gomes Borges Tiago, J. Couto
{"title":"Online Presence of Tour Companies in the Azores","authors":"Sandra Faría, Nuno Pereira, M. Tiago, Flavio Gomes Borges Tiago, J. Couto","doi":"10.1007/978-3-030-12453-3_147","DOIUrl":"https://doi.org/10.1007/978-3-030-12453-3_147","url":null,"abstract":"","PeriodicalId":247292,"journal":{"name":"Strategic Innovative Marketing and Tourism","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127504470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Entrepreneurship Education Impact on Entrepreneurial Intention Among Tourism Students: A Longitudinal Study 创业教育对旅游学生创业意向影响的纵向研究
Strategic Innovative Marketing and Tourism Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-12453-3_142
Alexandros G. Sahinidis, George H. Polychronopoulos, Dimitrios Kallivokas
{"title":"Entrepreneurship Education Impact on Entrepreneurial Intention Among Tourism Students: A Longitudinal Study","authors":"Alexandros G. Sahinidis, George H. Polychronopoulos, Dimitrios Kallivokas","doi":"10.1007/978-3-030-12453-3_142","DOIUrl":"https://doi.org/10.1007/978-3-030-12453-3_142","url":null,"abstract":"","PeriodicalId":247292,"journal":{"name":"Strategic Innovative Marketing and Tourism","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115197868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Seeking for a Better Fitting: Understanding the Tour Operators for Cruises on Sao Miguel Island 寻找更好的选择:了解圣米格尔岛游轮的旅游经营者
Strategic Innovative Marketing and Tourism Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-12453-3_50
Sandra Faría, R. Andrade, J. Couto
{"title":"Seeking for a Better Fitting: Understanding the Tour Operators for Cruises on Sao Miguel Island","authors":"Sandra Faría, R. Andrade, J. Couto","doi":"10.1007/978-3-030-12453-3_50","DOIUrl":"https://doi.org/10.1007/978-3-030-12453-3_50","url":null,"abstract":"","PeriodicalId":247292,"journal":{"name":"Strategic Innovative Marketing and Tourism","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122991985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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