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Global Fashion Management Conference最新文献

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BEYOND BORDERS: EXAMINING THE SHORT AND LONG TERM EFFECTS OF TOKYO 2020 OLYMPIC GAMES ON SPORT PARTICIPATION IN KOREA 超越国界：研究 2020 年东京奥运会对韩国体育参与的短期和长期影响
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.02.04.02
Hansol Kim, Kihan Kim
{"title":"BEYOND BORDERS: EXAMINING THE SHORT AND LONG TERM EFFECTS OF TOKYO 2020 OLYMPIC GAMES ON SPORT PARTICIPATION IN KOREA","authors":"Hansol Kim, Kihan Kim","doi":"10.15444/gfmc2024.02.04.02","DOIUrl":"https://doi.org/10.15444/gfmc2024.02.04.02","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"140 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141655848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALYSING THE EFFECTIVENESS OF CHATBOTS AS RECOMMENDATION SYSTEMS IN FASHION E-COMMERCE: A CROSSCULTURAL COMPARISON 分析聊天机器人作为时尚电子商务推荐系统的有效性：跨文化比较
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.04.04.05
A. Landim, J. A. B. Moura, E. D. B. Costa, T. Vieira, V. Wanick, E. Bazaki
{"title":"ANALYSING THE EFFECTIVENESS OF CHATBOTS AS RECOMMENDATION SYSTEMS IN FASHION E-COMMERCE: A CROSSCULTURAL COMPARISON","authors":"A. Landim, J. A. B. Moura, E. D. B. Costa, T. Vieira, V. Wanick, E. Bazaki","doi":"10.15444/gfmc2024.04.04.05","DOIUrl":"https://doi.org/10.15444/gfmc2024.04.04.05","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"142 28","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141656148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
DESIGNING FASHION RETAIL DIGITAL ELEMENTS TO BETTER CONVEY CONSCIENTIOUS MESSAGES 设计时尚零售数字元素，更好地传达良心信息
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.03.06.06
Yuri Siregar
{"title":"DESIGNING FASHION RETAIL DIGITAL ELEMENTS TO BETTER CONVEY CONSCIENTIOUS MESSAGES","authors":"Yuri Siregar","doi":"10.15444/gfmc2024.03.06.06","DOIUrl":"https://doi.org/10.15444/gfmc2024.03.06.06","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"123 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141656865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
INDULGENCE UNLEASHED: EXPLORING MOTIVATIONS BEHIND SOCIAL MEDIA SHARING OF GASTRONOMIC EXPERIENCES FOR LUXURY BRANDS 纵情释放：探索社交媒体分享奢侈品牌美食体验背后的动机
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.02.09.02
Sanghee Kim, Hyo Jung Julie Chang, Cuevas Leslie
{"title":"INDULGENCE UNLEASHED: EXPLORING MOTIVATIONS BEHIND SOCIAL MEDIA SHARING OF GASTRONOMIC EXPERIENCES FOR LUXURY BRANDS","authors":"Sanghee Kim, Hyo Jung Julie Chang, Cuevas Leslie","doi":"10.15444/gfmc2024.02.09.02","DOIUrl":"https://doi.org/10.15444/gfmc2024.02.09.02","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"108 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141657317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ENHANCING CUSTOMER EXPERIENCE IN THE RETAIL SECTOR THROUGH IMMERSIVE TECHNOLOGIES 通过身临其境的技术提升零售业的客户体验
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.05.07.03
Yioula Melanthiou
{"title":"ENHANCING CUSTOMER EXPERIENCE IN THE RETAIL SECTOR THROUGH IMMERSIVE TECHNOLOGIES","authors":"Yioula Melanthiou","doi":"10.15444/gfmc2024.05.07.03","DOIUrl":"https://doi.org/10.15444/gfmc2024.05.07.03","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"22 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141658931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
GENERATIVE AI BESTOWS MORE REALISTIC FORMS UPON VIRTUAL ASSISTANTS: EXAMINING THE IMPACT OF VIRTUAL AVATAR ASSISTANT’S FORM REALISM ON CONSUMER FUN AND USAGE INTENTION 生成式人工智能赋予虚拟助手更逼真的形态：研究虚拟化身助手的逼真形式对消费者乐趣和使用意向的影响
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.06.07.03
Hanfei Xue, Wang Jiayu, Chong Szeman, Twijsel Shakira, Bae Minkyeong, Chung-Wha KI Chloe, Wong Christina
{"title":"GENERATIVE AI BESTOWS MORE REALISTIC FORMS UPON VIRTUAL ASSISTANTS: EXAMINING THE IMPACT OF VIRTUAL AVATAR ASSISTANT’S FORM REALISM ON CONSUMER FUN AND USAGE INTENTION","authors":"Hanfei Xue, Wang Jiayu, Chong Szeman, Twijsel Shakira, Bae Minkyeong, Chung-Wha KI Chloe, Wong Christina","doi":"10.15444/gfmc2024.06.07.03","DOIUrl":"https://doi.org/10.15444/gfmc2024.06.07.03","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"87 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141657675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
FUTURE OF THE PAST: Semiotic Analysis of Gucci's Futurist Renaissance through Artificial Intelligence 过去的未来：通过人工智能对古驰未来主义文艺复兴的符号学分析
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.06.05.03
Lucila Campiglia, Fabio Sandes
{"title":"FUTURE OF THE PAST: Semiotic Analysis of Gucci's Futurist Renaissance through Artificial Intelligence","authors":"Lucila Campiglia, Fabio Sandes","doi":"10.15444/gfmc2024.06.05.03","DOIUrl":"https://doi.org/10.15444/gfmc2024.06.05.03","url":null,"abstract":"This paper examines Gucci's strategy in its Chengdu store, blending Italian and Chinese cultures through innovative design and AI. Analyzing brand heritage using semiotic analysis, it explores Gucci's balance of historical legacy and modern relevance, emphasizing storytelling, glocalization, and cultural sensitivity in the luxury brand's navigation of diverse cultural landscapes.","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"98 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141657418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND EQUITY IN OMNICHANNEL FASHION RETAIL: MEDIATING ROLE OF BRAND TRUST 可持续整合营销传播对全渠道时尚零售业品牌资产的影响：品牌信任的中介作用
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.03.01.06
Anita Nanda, Vera Butkouskaya
{"title":"THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND EQUITY IN OMNICHANNEL FASHION RETAIL: MEDIATING ROLE OF BRAND TRUST","authors":"Anita Nanda, Vera Butkouskaya","doi":"10.15444/gfmc2024.03.01.06","DOIUrl":"https://doi.org/10.15444/gfmc2024.03.01.06","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"94 23","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141658016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
NEUROMARKETING AND ART: TESTING THE FACEREADER TECHNOLOGY ON ARTISTIC PAINTINGS 神经营销与艺术：在艺术画作上测试人脸识别技术
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.05.02.01
Raffaele Donvito, Olga Nechaeva, Valentina Mazzoli
{"title":"NEUROMARKETING AND ART: TESTING THE FACEREADER TECHNOLOGY ON ARTISTIC PAINTINGS","authors":"Raffaele Donvito, Olga Nechaeva, Valentina Mazzoli","doi":"10.15444/gfmc2024.05.02.01","DOIUrl":"https://doi.org/10.15444/gfmc2024.05.02.01","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"128 32","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141656347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
SUSTAINABILITY COMMUNICATION FOR LUXURY FASHION BRANDS : A TEST OF THREE-WAY INTERACTIONS 奢侈时尚品牌的可持续性传播 ：三方互动测试
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.03.01.03
Yujeong Won, Youngho Sim, Younjin Lee, Yuri Lee
{"title":"SUSTAINABILITY COMMUNICATION FOR LUXURY FASHION BRANDS : A TEST OF THREE-WAY INTERACTIONS","authors":"Yujeong Won, Youngho Sim, Younjin Lee, Yuri Lee","doi":"10.15444/gfmc2024.03.01.03","DOIUrl":"https://doi.org/10.15444/gfmc2024.03.01.03","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"58 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141655521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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