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THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES 奢侈时尚品牌全渠道战略中的元世界
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.05.09.04
Lala Hu, Mirko Olivieri
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引用次数: 0
INSTAGRAM'S DOMINANCE IN LUXURY FASHION: A STUDY ON NARRATIVE ELEMENTS AND ENGAGEMENT Instagram 在奢侈时尚界的主导地位：关于叙事元素和参与度的研究
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.03.02.04
Velar Marga
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引用次数: 0
DISRUPTION TO DESTRUCTION: EXPLORING THE EFFECTS OF DIGITAL DISRUPTION ON THE VALUE CREATION PROCESSES WITHIN LUXURY FASHION THROUGH THE LENS OF SERVICE-DOMINANT LOGIC 从破坏到毁灭：从服务主导逻辑的视角探索数字破坏对奢侈时尚价值创造过程的影响
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.02.02.04
Nina Van Volkinburg, Alex Thompson
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引用次数: 0
NAVIGATING BRAND DESIRABILITY IN THE AFTERMATH OF A SCANDAL: A CASE STUDY OF LOUIS VUITTON IN THE CHINESE MARKET 丑闻后的品牌可取性：路易威登在中国市场的案例研究
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.05.05.02
Olamide Akintimehin, Sean Lee, Awele Achi
{"title":"NAVIGATING BRAND DESIRABILITY IN THE AFTERMATH OF A SCANDAL: A CASE STUDY OF LOUIS VUITTON IN THE CHINESE MARKET","authors":"Olamide Akintimehin, Sean Lee, Awele Achi","doi":"10.15444/gfmc2024.05.05.02","DOIUrl":"https://doi.org/10.15444/gfmc2024.05.05.02","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"120 47","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141657025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY 探索深度伪造广告对时尚业广告规避和消费者行为的影响
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.06.02.03
Rodrigues Inês, Guerreiro João, Loureiro Sandra
{"title":"EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY","authors":"Rodrigues Inês, Guerreiro João, Loureiro Sandra","doi":"10.15444/gfmc2024.06.02.03","DOIUrl":"https://doi.org/10.15444/gfmc2024.06.02.03","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"125 31","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141657100","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE IMPACT OF CONTRAST ANIMAL LOGO ON BRAND COOL PERCEPTION 对比动物标识对品牌酷感的影响
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.06.03.03
BI Nan, Jieling Tang, Chengyue Yin
{"title":"THE IMPACT OF CONTRAST ANIMAL LOGO ON BRAND COOL PERCEPTION","authors":"BI Nan, Jieling Tang, Chengyue Yin","doi":"10.15444/gfmc2024.06.03.03","DOIUrl":"https://doi.org/10.15444/gfmc2024.06.03.03","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"29 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141658582","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A STORY OF SIMPLE FISH OR COMPLEX FOWLS? NON-LINEAR EFFECTS OF STORY COMPLEXITY ON TRANSPORTATION AND ANGER IN NARRATIVE ADVERTISING 简单的鱼还是复杂的鸟？叙事广告中故事复杂性对交通和愤怒的非线性影响
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.04.06.01
Matthias Glaser, Yung Kyun Choi
{"title":"A STORY OF SIMPLE FISH OR COMPLEX FOWLS? NON-LINEAR EFFECTS OF STORY COMPLEXITY ON TRANSPORTATION AND ANGER IN NARRATIVE ADVERTISING","authors":"Matthias Glaser, Yung Kyun Choi","doi":"10.15444/gfmc2024.04.06.01","DOIUrl":"https://doi.org/10.15444/gfmc2024.04.06.01","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"13 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141658616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
WEBSITE FEATURES AND PURCHASE INTENTION OF ONLINE FASHION AMONG GENERATION Z CONSUMERS IN SOUTH AFRICA 网站功能与南非 Z 世代消费者的网络时尚购买意向
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.01.02.03
Venter de Villiers Marike, Channa Hanita, Ebrahim Safa
{"title":"WEBSITE FEATURES AND PURCHASE INTENTION OF ONLINE FASHION AMONG GENERATION Z CONSUMERS IN SOUTH AFRICA","authors":"Venter de Villiers Marike, Channa Hanita, Ebrahim Safa","doi":"10.15444/gfmc2024.01.02.03","DOIUrl":"https://doi.org/10.15444/gfmc2024.01.02.03","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"123 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141656879","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE IMPACT OF CONSUMERS' LONELINESS ON THEIR ATTITUDES TOWARD VIRTUAL IDOL SPOKESPERSONS 消费者的孤独感对其对虚拟偶像代言人态度的影响
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.06.03.02
-Yue Yin Cheng, BI Nan
{"title":"THE IMPACT OF CONSUMERS' LONELINESS ON THEIR ATTITUDES TOWARD VIRTUAL IDOL SPOKESPERSONS","authors":"-Yue Yin Cheng, BI Nan","doi":"10.15444/gfmc2024.06.03.02","DOIUrl":"https://doi.org/10.15444/gfmc2024.06.03.02","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"113 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141657169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE IMPACT OF REGULATORY FOCUS ON NONLINEAR REWARD GRADIENT BEHAVIOR 监管重点对非线性奖励梯度行为的影响
Global Fashion Management Conference Pub Date : 2024-07-11 DOI: 10.15444/gfmc2024.04.06.02
W. Ko, Tae Ho Song
{"title":"THE IMPACT OF REGULATORY FOCUS ON NONLINEAR REWARD GRADIENT BEHAVIOR","authors":"W. Ko, Tae Ho Song","doi":"10.15444/gfmc2024.04.06.02","DOIUrl":"https://doi.org/10.15444/gfmc2024.04.06.02","url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"25 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141658877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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