{"title":"NAVIGATING BRAND DESIRABILITY IN THE AFTERMATH OF A SCANDAL: A CASE STUDY OF LOUIS VUITTON IN THE CHINESE MARKET","authors":"Olamide Akintimehin, Sean Lee, Awele Achi","doi":"10.15444/gfmc2024.05.05.02","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"120 47","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Global Fashion Management Conference","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15444/gfmc2024.05.05.02","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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