GENERATIVE AI BESTOWS MORE REALISTIC FORMS UPON VIRTUAL ASSISTANTS: EXAMINING THE IMPACT OF VIRTUAL AVATAR ASSISTANT’S FORM REALISM ON CONSUMER FUN AND USAGE INTENTION
Hanfei Xue, Wang Jiayu, Chong Szeman, Twijsel Shakira, Bae Minkyeong, Chung-Wha KI Chloe, Wong Christina
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