International Journal of Retail & Distribution Management最新文献_第3页

The role of artificial intelligence in improving the omnichannel customer experience 人工智能在改善全渠道客户体验中的作用

International Journal of Retail & Distribution Management Pub Date : 2023-08-04 DOI: 10.1108/ijrdm-12-2022-0493

Ana Valeria Calvo, Ana Dolores Franco, M. Frasquet

{"title":"The role of artificial intelligence in improving the omnichannel customer experience","authors":"Ana Valeria Calvo, Ana Dolores Franco, M. Frasquet","doi":"10.1108/ijrdm-12-2022-0493","DOIUrl":"https://doi.org/10.1108/ijrdm-12-2022-0493","url":null,"abstract":"PurposeThis study aims to explore the role that artificial intelligence (AI) systems could play in configuring and enhancing the omnichannel customer experience (OCE).This paper aims to pave the way to better understand the intersection between these two novel topics through perspectives and associated interpretations from managers', consultants' and consumers' beliefs, experiences and thoughts.Design/methodology/approachThe study adopts an explorative inductive design. Data from 41 in-depth interviews with high-level retail managers (12), AI consultants (3) and omnichannel consumers (26) was analyzed using grounded theory methodology.FindingsThe study's results revealed that, when AI systems are implemented in the omnichannel experience, some dimensions of the OCE change in relevance. The findings show that some OCE dimensions are easier to relate with experiential elements of the omnichannel experience, such as personalization, consistency and flexibility. In contrast, integration and connectivity are perceived as internal retailer capabilities that enable the omnichannel strategy. Consumers' data also show differences in the omnichannel customer journeys for the product categories of clothes, electronics and furniture.Originality/valueThis study presents insights on the impact of AI on OCE from top-retail managers', consultants' and consumers' perspectives. This choice allowed researchers to explore and uncover interesting intersecting points and examine issues related to omnichannel experience and AI systems implementation, providing guidance for future research.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131263294","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Goal congruence and shopping motivation influence for in-store mobile app 目标一致性与购物动机对店内移动应用的影响

International Journal of Retail & Distribution Management Pub Date : 2023-08-04 DOI: 10.1108/ijrdm-12-2022-0519

Gauthier Casteran, François Acquatella, Vincent Jolivet, Martine Hlady-Rispal

{"title":"Goal congruence and shopping motivation influence for in-store mobile app","authors":"Gauthier Casteran, François Acquatella, Vincent Jolivet, Martine Hlady-Rispal","doi":"10.1108/ijrdm-12-2022-0519","DOIUrl":"https://doi.org/10.1108/ijrdm-12-2022-0519","url":null,"abstract":"PurposeRetailers can use their mobile app to send location-based advertisements to consumers in the store. Goal congruence is an important driver for this type of ad's effectiveness. However, evidence of goal congruence influence on positive and negative outcomes and, in turn, on product purchase intention, is lacking. Research also leaves out the moderating effect of shopping motivation and price promotion level. The paper tests the impact of goal congruence on purchase intention through attitude to the ad and its intrusiveness, as well as the moderating effect of shopping motivation and price promotion.Design/methodology/approachTwo online experiments are conducted to investigate these effects. The first experiment investigates the influence of goal congruence (i.e. low vs high) and the moderating effect of shopping motivation (i.e. utilitarian vs hedonic) on attitudes to the ad, level of perceived intrusiveness and, ultimately, purchase intention. The second experiment introduces the moderating effect of price promotion.FindingsGoal congruence has a positive effect on attitude to the ad but no impact on intrusiveness. Goal congruence and shopping motivation further have a significant effect on attitude to the ad, as well as on purchase intention. Finally, no interaction effect of price promotion level is found.Originality/valueThis study tests the effect of goal congruence for in-store mobile apps on attitude towards the ads and intrusiveness and ultimately purchase intention. It further tests the moderating effect of shopping motivation (i.e. utilitarian vs hedonic) and price promotion level on these relationships.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125741017","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How digital platforms affect the internationalisation of wine firms in China 数字平台如何影响中国葡萄酒企业的国际化

International Journal of Retail & Distribution Management Pub Date : 2023-07-31 DOI: 10.1108/ijrdm-11-2022-0438

Lala Hu, M. Galli, R. Sebastiani

{"title":"How digital platforms affect the internationalisation of wine firms in China","authors":"Lala Hu, M. Galli, R. Sebastiani","doi":"10.1108/ijrdm-11-2022-0438","DOIUrl":"https://doi.org/10.1108/ijrdm-11-2022-0438","url":null,"abstract":"PurposeThe Chinese market represents an increasingly popular destination for wine firms and recent opportunities derive from the growth of e-commerce. The aim of this paper is to understand the impact of digital platforms on wine firms' internationalisation in China by adopting the service ecosystems approach.Design/methodology/approachThe authors carried out a case study of Italian premium wine firms from the Valpolicella area by collecting 27 semi-structured interviews with key informants that operate at the micro-, meso- and macro-levels of the internationalisation ecosystem. Italian wine firms were selected as the focus of the analysis, given the recent sales growth of their products in the Chinese market.FindingsResults show that digital platforms hold a key role in the wine firms' internationalisation in China, intervening with resource integration mechanisms, alignment to the cultural context and mediating firms' digital presence in the market. The platformisation dynamics also reveal the existence of enablers and constraints in the firm internationalisation through digital platforms.Research limitations/implicationsThe authors aim to contribute to the marketing literature by analysing how digital platforms influence the wine firms' internationalisation in China through an original perspective, i.e. the service ecosystems lens.Originality/valueThe study adopts the service ecosystems approach to understand the internationalisation of wine firms in the Chinese market through digital platforms.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125778920","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

When manufacturer brands did not support retailer brand images 当制造商的品牌不支持零售商的品牌形象

International Journal of Retail & Distribution Management Pub Date : 2023-07-25 DOI: 10.1108/ijrdm-12-2022-0518

Patrick Roßmann, M. Schade, Christoph Burmann

{"title":"When manufacturer brands did not support retailer brand images","authors":"Patrick Roßmann, M. Schade, Christoph Burmann","doi":"10.1108/ijrdm-12-2022-0518","DOIUrl":"https://doi.org/10.1108/ijrdm-12-2022-0518","url":null,"abstract":"PurposeTo further improve the branding strategies between single-brand-retailers and multi-brand-retailers, the paper investigates the influence of multiple manufacturer brand images on retailer brand image. It considers the moderating role of the number of offered manufacturer brands.Design/methodology/approachThe research is conducted in the automotive retail context. Based on an online survey (383 respondents), a Partial-Least Squares Modeling, estimated using SmartPLS 3 and a classic partial least squares structural equation modeling (PLS-SEM) algorithm, is used to validate the hypotheses.FindingsThe results reveal that manufacturer brands did not influence the retailer's brand image in all cases since it is only influenced by the manufacturer brand when the retailer offers only one manufacturer brand.Practical implicationsFor retailers offering only one manufacturer brand, the most extensive possible adoption of the corporate identity (CI) specifications prescribed by the manufacturer brands is the prerequisite for a positive image effect. Retailers offering more than one manufacturer brand should create their image based on the retailer's identity. In this context, it is essential to position the retailer brand independently in the market.Originality/valueThis is the first study focuses on retailers with a small or limited number of offered manufacturer brands to answer the question of whether the number of provided manufacturer brands moderates the impact of manufacturer brand images on the retailer's brand image.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130523432","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Presenting products on websites – the importance of information quality criteria for online shoppers 在网站上展示产品——信息质量标准对网上购物者的重要性

International Journal of Retail & Distribution Management Pub Date : 2023-07-20 DOI: 10.1108/ijrdm-04-2023-0266

Sarah Amsl, I. Watson, Christoph Teller, Steve Wood

{"title":"Presenting products on websites – the importance of information quality criteria for online shoppers","authors":"Sarah Amsl, I. Watson, Christoph Teller, Steve Wood","doi":"10.1108/ijrdm-04-2023-0266","DOIUrl":"https://doi.org/10.1108/ijrdm-04-2023-0266","url":null,"abstract":"PurposeOnline shoppers make product purchase decisions based on product information shown on a retailer's website and potentially in comparison to that seen on competitors' websites. Insufficient, poor quality or missing information about a product can lead to reduced retailer sales. Measuring online product information quality (PIQ) is therefore an essential element in helping retailers maximize their potential success. This paper aims (1) to identify directly quantifiable PIQ criteria, (2) to assess the effects of PIQ and (3) to evaluate the moderating effect of product involvement.Design/methodology/approachThe authors conducted a scenario-based experiment within 3,544 do-it-yourself (DIY) online shoppers from the United Kingdom (UK). Within an 8 × 2 × 2 between-subjects design, the authors manipulated the factors PIQ criteria (8), PIQ level (2) and product type (2).FindingsThe findings support that poor PIQ has a negative impact on consumers online shopping outcomes. The authors also found that the effects of PIQ differ between the various criteria, the product category and the level of consumer involvement in the selling process. In the context of product depiction, title readability and product attribute comparability with other retailers' websites a high level of PIQ is required. Moreover, high involvement products need a higher level of PIQ than low involvement products.Originality/valueThis research expands website quality and service failure literature by introducing PIQ criteria and its effects in the context of online retailing. The authors also establish actionable managerial recommendations to assist retailers to embrace and utilize PIQ to better understand their own potential website and thus business improvements.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129757025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Service-dominant logic: reframing category captainship and retailer category management 服务主导逻辑:重构品类领导与零售商品类管理

International Journal of Retail & Distribution Management Pub Date : 2023-07-11 DOI: 10.1108/ijrdm-12-2021-0618

M. Benson, Keith Glanfield, Craig Hirst, Susan Y. L. Wakenshaw

{"title":"Service-dominant logic: reframing category captainship and retailer category management","authors":"M. Benson, Keith Glanfield, Craig Hirst, Susan Y. L. Wakenshaw","doi":"10.1108/ijrdm-12-2021-0618","DOIUrl":"https://doi.org/10.1108/ijrdm-12-2021-0618","url":null,"abstract":"PurposeThe category captain system (CC) of retailer category management (RCM) is established, accepted, and widely adopted. The paper empirically assesses the application of this system in building collaborations between retailers and their suppliers to generate growth following COVID-19. This study applies service-dominant logic (S-D logic) to RCM and establishes the current ‘practical’ application of the five axioms of S-D logic within the CC system.Design/methodology/approachThe researchers adopted a qualitative research design which examined both category managers and retail buyers currently involved in the CC system, using thematic analysis of transcripts from 25 practitioner participants.FindingsThe study reveals service is not a fundamental basis of exchange in the CC system. Value is uniquely, independently, and separately created by the retailer that significantly restricts the scope of the category service eco systems and the opportunity to innovate through value co-creation.Practical implicationsSignificant change is required to realise value co-creation and innovation applying S-D logic to RCM. The study indicates there is potential to start this change by the formalisation of wider informal category relationships between non-captain suppliers and retailers through consumer insight technology, and by aligning suppliers and retailers to make more effective and sustainable trading decisions.Originality/valueThe study indicates that certain elements of the CC system proposed by the literature's games-based theoretic models, are not applied in practice. The lived experiences of practitioners suggest informal ways of by-passing the formal system using S-D logic.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133691310","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Creating memorable shopping experiences to meet phygital customers' needs: evidence from sporting goods stores 创造令人难忘的购物体验以满足物理客户的需求:来自体育用品商店的证据

International Journal of Retail & Distribution Management Pub Date : 2023-06-30 DOI: 10.1108/ijrdm-12-2021-0588

A. Bonfanti, Vania Vigolo, Virginia Vannucci, F. Brunetti

{"title":"Creating memorable shopping experiences to meet phygital customers' needs: evidence from sporting goods stores","authors":"A. Bonfanti, Vania Vigolo, Virginia Vannucci, F. Brunetti","doi":"10.1108/ijrdm-12-2021-0588","DOIUrl":"https://doi.org/10.1108/ijrdm-12-2021-0588","url":null,"abstract":"PurposeThis study focuses on memorable customer shopping experience design in the sporting goods retail setting. It aims to identify the phygital customers' needs and expectations that are satisfied through in-store technologies and to detect the in-store strategies that use these technologies to make the store attractive and experiential.Design/methodology/approachThis exploratory study adopted a qualitative research methodology, specifically a multiple-case study, by performing semi-structured interviews with sporting goods store managers.FindingsSporting goods retailers use various in-store technologies to create a phygital customer shopping experience, including devices, mobile apps, wireless communication technologies, in-store activations, support devices, intelligent stations, and sensors. To improve the phygital customer journey and the phygital shopping experience, retailers meet customers' needs for utilitarian, hedonic, social, and playfulness experiences. Purely physical or digital strategies, as well as phygital strategies, are identified. This research also proposes a model of in-store phygital customer shopping experience design for sporting goods retailers.Practical implicationsSporting goods managers can invest in multiple technologies by designing a physical environment according to the customers' needs for utilitarian, hedonic, social, and playful experiences. In addition, they can improve the phygital customer shopping experience with specific push strategies that increase customer engagement and, in turn, brand and store loyalty.Originality/valueThis study highlights how the phygital customer experiential journey can be created through new technologies and improved with specific reference to the sporting goods stores.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127578817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Investigating crowd logistics platform operations for local food distribution 调研群众物流平台在当地食品配送方面的运营情况

International Journal of Retail & Distribution Management Pub Date : 2023-06-28 DOI: 10.1108/ijrdm-10-2022-0400

F. Cramer, Christian Fikar

{"title":"Investigating crowd logistics platform operations for local food distribution","authors":"F. Cramer, Christian Fikar","doi":"10.1108/ijrdm-10-2022-0400","DOIUrl":"https://doi.org/10.1108/ijrdm-10-2022-0400","url":null,"abstract":"PurposeShort food supply chains have the potential to facilitate the transition to more sustainable food systems. Related distribution processes, however, can be challenging for smallholder and family farmers. To extend the market reach of farmers without the need for extensive investments, crowd logistics (CL) can be used. The purpose of this paper is to explore the benefits and trade-offs of implementing CL platforms in short food supply chains (SFSCs).Design/methodology/approachA decision support system (DSS) based on agent-based and discrete event simulation (DES) modelling is developed, which closely approximates the behaviour of customers and distribution processes at outlets. Different scenarios are explored to evaluate the potential of CL in rural and urban settings using the example of regions from Bavaria, Germany.FindingsResults show that CL can be used to increase the reach of farmers in SFSCs at the cost of minor food quality losses. Moreover, a difference between urban and rural settings is noted: An urban scenario requires less investment in the driver base, whereas the rural scenario shows a higher potential to increase market reach.Originality/valuePlatform-based food delivery services are still mostly unexplored in the context of SFSCs. This research shows that platform services such as CL can be used to support local agriculture and facilitate the distribution of perishable food items, introducing a simulation-based DSS and providing detailed results on various application settings; this research serves as a steppingstone to facilitate successful real-world implementations and encourage further research.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"112 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129424316","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Reviving the experiential store: the effect of scarcity and perceived novelty in driving word-of-mouth 重振体验式商店:稀缺性和新奇感在推动口碑传播中的作用

International Journal of Retail & Distribution Management Pub Date : 2023-06-27 DOI: 10.1108/ijrdm-10-2022-0398

Denise Pape, Waldemar Toporowski

{"title":"Reviving the experiential store: the effect of scarcity and perceived novelty in driving word-of-mouth","authors":"Denise Pape, Waldemar Toporowski","doi":"10.1108/ijrdm-10-2022-0398","DOIUrl":"https://doi.org/10.1108/ijrdm-10-2022-0398","url":null,"abstract":"PurposeExperiential stores offer potential for emotional brand-consumer connections and word-of-mouth (WoM) generation. Past research links the lifecycle of such stores with perceived novelty, a defining characteristic that has not received sufficient recognition. Scarce products are identified as a promising strategy to enhance novelty perceptions. Additionally, the authors differentiate between electronic and interpersonal WoM, and consider need for uniqueness (NFU) as a relevant personality variable.Design/methodology/approachThis study encompasses three experiments that seek to shed light on suggested relationships. The first two experiments explore the interplay between scarcity, perceived novelty, and WoM. Moving forward, the third study delves deeper into the matter, scrutinizing the conditions under which scarce products manifest their utility in experiential stores.FindingsThe findings indicate that incorporating scarce products can rejuvenate the novelty aspect of experiential stores and promote positive WoM outcomes. Additionally, including NFU as a personality variable presents a communication dilemma, as high NFU individuals tend to engage more in electronic WoM but less in interpersonal WoM. However, this relationship is contingent on circumstances, with high NFU individuals showing a greater inclination towards interpersonal WoM when the probability of being imitated is low.Practical implicationsThis study offers practical guidance for brand managers aiming to sustain the appeal and success of their experiential stores, as well as for commercial real estate managers seeking to revitalize vacant spaces in the post-COVID-19 era.Originality/valueThis pioneering study investigates the role of perceived novelty and scarce products in experiential stores, aiming to identify optimal conditions for favorable consumer responses. It also contributes to research on the forward spillover effect and underscores the importance of interpersonal proximity in WoM investigations.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126555810","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Sustainability-oriented commerce innovation: How does it influence consumer satisfaction? 面向可持续性的商业创新:如何影响消费者满意度?

International Journal of Retail & Distribution Management Pub Date : 2023-06-27 DOI: 10.1108/ijrdm-07-2022-0267

I. Gil‐Saura, M. Ruiz-Molina, Antonio Marín-García, Géraldine Michel

{"title":"Sustainability-oriented commerce innovation: How does it influence consumer satisfaction?","authors":"I. Gil‐Saura, M. Ruiz-Molina, Antonio Marín-García, Géraldine Michel","doi":"10.1108/ijrdm-07-2022-0267","DOIUrl":"https://doi.org/10.1108/ijrdm-07-2022-0267","url":null,"abstract":"PurposeInnovation and sustainability are two key factors for retailers seeking a competitive advantage. However, the way in which the joint effect of both of these variables impacts consumer satisfaction is still unknown. To address this gap, based on the concept of sustainability-oriented service innovation (SOSI), the authors introduce a new construct named sustainability-oriented commerce innovation (SOCI) in the context of the retail sector.Design/methodology/approachThe relationships between the variables defined in this research were examined using a structural equations model for 510 customers of grocery retail establishments.FindingsThe authors find support for a direct positive impact of SOCI on customer satisfaction and an indirect impact through store equity. These chained effects are modified according to the client participation in the development of sustainable and innovative initiatives.Originality/valueThis research analyses the joint effect of innovation and sustainability in the retail context by introducing a new concept – SOCI – and a scale for its measurement whose psychometric properties are validated.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121589045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

International Journal of Retail &amp; Distribution Management最新文献

International Journal of Retail & Distribution Management最新文献