Proceedings Of International Conference On Communication Science最新文献

{"title":"THE COMMUNICATION STRATEGY OF PRIVATE UNIVERSITIES IN PADANG CITY IN ATTRACT NEW STUDENTS IN THE TRANSITION FROM PANDEMIC TO ENDEMIC 2022 ERA","authors":"Diego Diego, E. Roem, Sarmiati Sarmiati","doi":"10.29303/iccsproceeding.v2i1.34","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.34","url":null,"abstract":"After the PSBB (Large-Scale Social Restrictions) period, Indonesia is entering a transition era from the end of the Covid-19 pandemic to being endemic. Endemic is a disease usually endemic in a certain area, starting to predict the magnitude of the case. The endemic cannot be said to be a mass of virus disappearance, but judging by the lack of a virus infection rate by humans. The endemic transition era that is currently happening has brought down the interest of prospective students to study at private campuses in the city of Padang. The research will be carried out with the theme of communication strategies for private universities in the city of Padang to attract new students during the transition from the Covid-19 pandemic to the 2022 Endemic. The purpose of this study is to describe the communication strategies of private universities in the city of Padang in attracting new students during the endemic transition and the obstacles that private universities face in attracting new students during the endemic transition era. This research is analyzed by using the concept of communication strategy. The research method in this research is descriptive qualitative. This research was analyzed using Miles and Huberman analysis technique. The results of this study indicate that using social media platforms and websites is the main promotional tool used in promoting new student admissions. The use of above-the-line media is still being used but is not the main tool anymore, given the implementation of social distancing by the Government.\u0000 ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132376708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Social Campaign Strategy to Oppose Body Shaming","authors":"Rizaldi Parani, Niyu Niyu, Martina Carolina","doi":"10.29303/iccsproceeding.v2i1.78","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.78","url":null,"abstract":"Attacking persons based on their physique is often called body shaming. Body shaming occurs not only in the real world, but also in cyberspace, especially as the development of the media can have a negative impact on one's thinking. On the other hand there are efforts made to counter body shaming, through the campaign on loving oneself, or often called self love. This study aims to find out how the Self Love Warrior (SLW) organization conducts a campaign through Instagram @selflovewarrior.id so that it can encourage the community, especially Indonesian women, to stand up against body shaming, and help Indonesian women to love themselves more (self love). This study used a qualitative approach and case study research method. The theory used in this study was the social construction theory. Primary data were sourced from interviews, where researcher conducted interviews with three main informants, namely the proprietor, the head of design, and head of content of SLW. Based on interview results, the researcher found that self love and body shaming are indeed related, and wise use of social media can benefit every user. The SLW organization has been successful in carrying out each of its campaigns, as can be seen from the audience 's response to each SLW post.","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122189880","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Adolescent Information and Counseling Center in the Digital Age: Changing or Going Extinct [The Existence of PIK-Remaja at SMA IT Al Irsyad Purwokerto]","authors":"M. Setiansah, Nuryanti, Toto Sugito, S. B. Istiyanto, Shinta Prastyanti, Chusmeru","doi":"10.29303/iccsproceeding.v2i1.65","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.65","url":null,"abstract":"Adolescents are an age group that has been often understood as a group that is in the phase of rebellion, the search for identity, synonymous with delinquency and so on so that it requires special education and supervision both carried out culturally in the family and society and structurally by the state. One form of institutionalization of supervision and education for adolescents is the establishment of an Adolescent Information and Counseling Center (PIK-R) in schools. The problem is that in today's digital era, the existence of PIK-R in schools is fading. The students in the target group are more often looking for information and even conducting \"consultations\" through various internet-based digital platforms. This research was conducted using qualitative research methods with data collection techniques through observations, documentation and review of literatures. To improve the validity of the data used techniques of triangulation of sources and theories. The results showed that PIK-R SMA IT Purwokerto has begun to transform using digital media. This can be seen from the use of social media such as Facebook, Twitter, Instagram, Youtube, and TikTok as a medium for disseminating information. The information content conveyed by PIK-R is no longer fixated on the TRIAD KRR material or the 8 GenRe substance but has accommodated the issues of adolescents in the digital era such as mental health, toxic productivity and so on. The management of PIK-R carried out by students allows PIK-R to adapt to the needs of today's teenagers, both in terms of content and digital platforms used. The aspect that needs to be improved is to find a solution to increase student interaction and engagement with PIK-R digital accounts, so that PIK-R SMA IT Al Irsyad Purwokerto not only exists physically, but is optimally utilized by all students.\u0000 \u0000 ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114073392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Implementation of SAVE Model Marketing in Digital Media: A Study of Kandri Tourism Village During Pandemic Covid-19","authors":"Nur Laili Mardhiyani, N. Noviani, Tiara Ghina Yuniarwan, Ivania Bertha Chatabell, Naura Balqis","doi":"10.29303/iccsproceeding.v2i1.80","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.80","url":null,"abstract":"The purpose of this article is to find out how the marketing communication strategy of Kandri Tourism Village in digital media, which is based on the SAVE (Solutions, Access, Value, and Education) model. The method used in this research is a qualitative method with a descriptive approach. The information was gathered through in-depth interviews with informants and the results of content analysis on Kandri Tourism Village's digital media. Every aspect of SAVE will be identified as a message that will become content in digital media. The results showed that the marketing communication strategy carried out by Kandri Tourism Village was based on the Relationship Marketing model. The use of this model is an adaptation during the COVID-19 pandemic when an approach through product awareness through storytelling content is more applicable and needed than using the personal selling method. Kandri that offers a variety of activities that support the preservation of the local culture, and the government regulation for learning outside the classroom, and almost all programs are carried out outside (outdoor learning/ outing class), making them safe to carry out during and after the pandemic. Visitors experience of doing, making and learning about arts and culture, how to live in village, and SME’s product made in Kandri is the selling point. Solutions, values, and education regarding Kandri Tourism Village are packaged into digital content to describe Kandri's potential and become selling points. This digital content can be found on the official website, YouTube and Instagram of Kandri Tourism Village. Kandri`s way of attracting the market is by establishing closeness with customers through the use of social media in the form of visual storytelling content.","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"98 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122049069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SEMIOTIC ANALYSIS OF WEDDING TRADITIONAL PROCESSES IN ACEH – JAVA CULTURE IN GEUREUDONG PASEE DISTRICT","authors":"Zulfikri Usman, Kamaruddin Hasan","doi":"10.29303/iccsproceeding.v2i1.129","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.129","url":null,"abstract":"In this study entitled \"Analysis of Semiotics of Traditional Wedding Processions in Aceh-Javanese Culture in Geureudong Pasee District,\" the author examines how Semiotic Communication exists in Geureudong Pasee, and what semiotics is used in marriage in Aceh-Javanese culture in Geureudong Pasee. Researching the meaning of semiotics used at the time of the wedding, the implementation schedule, and the place of implementation, as well as researching the meaning of denotation, connotation, and myth that occurred during the marriage of the two cultures. The main data sources used in qualitative research are the implementation, movements, and actions of the two cultures, and for the completeness and validity of the data by using instruments, data, documents, several respondents who are experts in the field of culture, traditional advice from the two cultures. and others. The theory used in this research is the theory of Social Construction, which sees the meeting of two different cultures forming another construction. The most dominant cultural components are beliefs, values ​​, and norms, which then give birth to an interesting cultural integration because each party realizes that there is give and take. The meeting of these two cultures did not cause division or conflict, instead, they respected each other or one culture with another, from each culture they realized that differences did not make them different, the semiotics used by the Acehnese could be used and utilized well by the Javanese as well as by the Javanese. The researcher also suggests that traditional elders or those who know adat should take the time to teach the next generation, because if there are no traditional actors, then the next generation will not know the custom.\u0000 ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126938382","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The New Face of Malioboro Street Vendors: an Analysis of Instagram @terasmalioboro_2 as a Marketing Communication Medium","authors":"Iva Fikrani Deslia, Muhammad Thoyib Amali, Maria Ulfah","doi":"10.29303/iccsproceeding.v2i1.56","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.56","url":null,"abstract":"Teras Malioboro 2 needs to conduct various marketing communication efforts as a new location for street vendors in the Malioboro area. The low number of visitors to Teras Malioboro 2, as well as complaints from several traders who are empty of buyers, increasingly show the urgency of the marketing communication efforts of Teras Malioboro 2, one of which uses Instagram as a medium. Therefore, this study aims to analyze the use of Instagram social media as a marketing communication medium for Teras Malioboro 2. The method used in this study is qualitative content analysis with data sources in the form of documents and literature studies. The results show that Teras Malioboro 2 utilizes the Instagram account @terasmalioboro_2 as a marketing medium through features on Instagram such as photos, videos/reels, captions, and hashtags. Furthermore, the application of marketing mix such as product, price, place and promotion (4P) was also found in the use of the Instagram account. With the emergence of all 4P elements in the Teras Malioboro 2 Instagram post, it can be concluded that Malioboro 2 Terrace is using Instagram quite well as a means of marketing Teras Malioboro 2. However, there are still several things that need to be improved as input for Teras Malioboro regarding using Instagram as marketing communication media.\u0000 ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125408757","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PROPHETIC VALUE IN GAMIFICATION PRACTICES AT SHOPEE TANAM DURING THE COVID-19 PANDEMIC","authors":"Rama Kertamukti, Siti Safi'atul Ummah","doi":"10.29303/iccsproceeding.v2i1.89","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.89","url":null,"abstract":"This research is focused on the meaning of Shopee Tanam gamification users during the Covid-19 pandemic. This research is motivated by the scarcity of marketing strategies that put forward the practice of prophetic communication so that there is a moral and moral decline that ignores transcendent values. The purpose of this study is to find out how the meaning of Prophetic Communication in the gamification of Shopee Tanam during the Covid-19 pandemic.To analyze this phenomenon, the researcher uses the Theory of Prophetic Communication by Iswandi Syahputra and Gamification Elements by Eisingerich. The researcher uses a qualitative method with a phenomenological approach which aims to reveal the meaning of one's experience. Collecting data in this study by means of interviews, observations and documentation. The subjects in this study were Shopee Tanam gamified users. While the data analysis technique in this research is byEpoch, Horizonalization, Textural description, structural description, and essential invariant structure. The results showed that strategy gamification implemented by Shopee Indonesia through the Shopee Tanam game has been implemented well through six elements, namely:social interaction, sense of control, goals, progress tracking, rewards, and prompts.The meanings that emerge from the subject of this research are high social solidarity, increased self-welfare in the midst of a pandemic, and the actions of hablu minannas which are integrated with hablu minallah. As a result, Shopee Tanam Gamification contains the values ​​of  Prophetic Communication that are in line with Humanization, Liberation, and Transcendence.","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125021873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"COMMUNICATION STRATEGIES AND MODELS FOR THE ENFORCEMENT OF ISLAMIC LAW IN LHOKSEUMAWE CITY","authors":"Muchlis, Kamaruddin Hasan, Bobby Rahman","doi":"10.29303/iccsproceeding.v2i1.68","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.68","url":null,"abstract":"The city of Lhokseumawe consists of four sub-districts, with a total of 68 gampong spread across four districts, with a population of 194,743 people. Lhokseumawe City area is mostly coastal areas and partly hilly areas. Geographically, Lhokseumawe City is located on the cross-Sumatra route, which is a strategic location in both the service and trade sectors.   Most of the livelihoods of the people of Lhokseumawe City depend on the service and trade sectors.  In the era of the 80s, Lhokseumawe City was once the center of Aceh's economy, since the discovery and operation of the liquefied natural gas processing, making economic life develop rapidly in Lhokseumawe City. along with the rapid economic growth made the circulation of the population so fast, which came from various regions both within Aceh Province and from outside Aceh, it also had an impact on the cultural life of the people who developed at that time.  The cultural life of the people of Lhokseumawe City is basically the same as other regions in Aceh Province, in this area, there are also many other tribes originating from outside Aceh, such as Javanese, Batak, Minangkabau and several other tribes in Indonesia. In Lhokseumawe City, Islamic Sharia rules also apply as applicable throughout the province of Aceh. From the data above, it can be seen that the rules for implementing Islamic law must be implemented by the community in Lhokseumawe City which is also an obligation for the local government to enforce and carry out the implementation of Islamic Law. The role of communication science in conveying messages as a form of socialization and information to control and implement these goals is a must for local governments. ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115054938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Development of a Communication System for Creative Industries in Jepara","authors":"Candra Yudha Satriya, Heni Indrayani, M. R. Roosdhani, S. Arifin","doi":"10.29303/iccsproceeding.v2i1.28","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.28","url":null,"abstract":"In the era of the rapid development of information technology, knowledge and creativity play a key role in development.  The creative industry, a very high-growth sector in Indonesia, has shown success in providing employment and economic growth.  The innovation system, the heart of the creative industry, is increasingly complex because it implies a trend-shifting perspective from a supply economy to a consumer demand-driven economy.  Communication systems play an important role in the social process of development. Communication not only conveys the idea of sustainable development but also creates opportunities where sustainability values can be realized. The communication system for the development of the creative industry in Jepara Regency, especially related to the woodcarving industry is currently in a crisis, very weak, and not adaptive to the environmental situation that surrounds it. The purpose of this study is to explore how strong and adaptive development communication responds to the complexity of the creative industry ecosystem in Jepara as a carving city, through the approach of Pentahelix stakeholder theory and Luhmann's social system theory.  The method applied in this study is exploratory qualitative. It focuses on a theoretical approach that can explain the shifting economic perspective on the system of innovation, production and reproduction of knowledge through the Stakeholder Pentahelix model and the theory of communication systems. As a carving center in Indonesia, Jepara is an interesting case study to analyze from this theoretical approach.  The results of this study have shown that Jepara's development communication system is not strong and adaptive in capturing what its people need.  The development system in dealing with the complexity of the creative industry environment is still not optimal. The system is not effective in reducing and selecting feedback from the community. So, the production and reproduction of information do not solve the complexity of the environment.  In addition, The convergence of theories shows the overlapping relationships between all  Pentahelix Stakeholders, the interpenetration of systems, and the designation of prominent media, through science journalism, as an interpretive framework of the convergence of the theory described.  For further research, it is hoped that we will further explore the complexity of the environment through the Participatory Action Research method so that the results are more representative of the construction of reality that exists in society.","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"393 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124409656","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INFLUENCE OF EXPOSURE AND INSTAGRAM CONTENT OF @HALOIBUID TOWARDS MOTHERS’ ATTITUDE REGARDING MENTAL HEALTH","authors":"Ruvira Arindita, M. Nasucha","doi":"10.29303/iccsproceeding.v2i1.134","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.134","url":null,"abstract":"The vast improvement of technology opened opportunity for everyone to build community, including mothers. Women’s transition in playing their role as mother is challenging for mental health. Halo Ibu Community is providing media and space for mothers to support each other, one of it is @haloibuid. This study aims to find out whether there is influence of exposure and content of Instagram @haloibuid towards the attitude of mothers regarding mental health.The concepts used on this research are namely stimulus response theory, social media exposure, Instagram content, attitude and mental health. The population of this research is followers of @haloibuid. This research is conducted by distributing the questionnaire to 100 mothers who have become the followers of @haloibu.id and the active member of community.The result shows that all hypotheses were accepted. There is significant, positive and quite strong influence simultaneously of exposure and content of Instagram @haloibuid, as well as separately of exposure and of content. When both independent variables tested together, coefficient correlation and influence are slightly stronger than when exposure and content are tested separately. The result indicates that the work of community in educating women regarding maternal mental health through exposure and content of Instagram was worthwhile. Community should keep on improving the content and optimizing their exposure. Other recommendation for community is to expand their target to mothers from lower social economy because these group also required information about mental health.","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"134 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124445857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}