{"title":"Cultures of social markets","authors":"Simon Zadek","doi":"10.13169/jfairtrade.4.2.0085","DOIUrl":"https://doi.org/10.13169/jfairtrade.4.2.0085","url":null,"abstract":"Social enterprises and markets have too often been conceived of as distinct, small, and usually marginal segments of the wider business community and economy. Yet the macro-cultural and policy contexts between countries and regions have historically delivered very different forms and levels of enterprises, social responsiveness, impact, and accountability, from the Scandinavian social contract to Chinese state enterprises, and from the Anglo-Saxon forms of corporate governance to the co-determination models from Germany to Taiwan. This article explores some of these developments, building on a broader view of ‘social enterprise’ as concerning the translation of societal values into enterprise aims, activities, configurations and social markets, concerning how such practices are embedded into markets and economies. Drawing on the author’s research and reflections, the article points to the current opportunity and risks in establishing a broader agenda and practice of social enterprises linked to the decline in the historically dominant Anglo-Saxon approach to privileging financial capital.","PeriodicalId":235455,"journal":{"name":"Journal of Fair Trade","volume":"11 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140369329","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Journal of Fair Trade","authors":"","doi":"10.13169/jfairtrade.4.1.000i","DOIUrl":"https://doi.org/10.13169/jfairtrade.4.1.000i","url":null,"abstract":"","PeriodicalId":235455,"journal":{"name":"Journal of Fair Trade","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114788438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The cost of sustainable production for basmati rice grown by the Fairtrade certified producers","authors":"M. Chakraborty","doi":"10.13169/jfairtrade.4.1.0058","DOIUrl":"https://doi.org/10.13169/jfairtrade.4.1.0058","url":null,"abstract":"The objective of the study is to understand the cost components of Basmati rice production, and whether the minimum price offered by Fairtrade International (FI) or the Government of India (GOI) adequately compensates the farmers.\u0000The study adopted a survey method for the assessment of realities on the ground. Data was collected from 327 FI certified Basmati farmers in four major Indian states – Jammu, Haryana, Uttarakhand and Uttar Pradesh.\u0000The main finding is that the Fairtrade Minimum Price (FMP), along with its premium, is 41 per cent to 78 per cent lower than the farmers’ costs for seed, labour, storage and transportation. The Minimum Support Price (MSP) provided by the GOI is 6 per cent higher than the FMP for the conventional Pusa variety, but 25 per cent lower than the FMP for organic Basmati. Neither the FMP or the MSP covers producers’ reported costs.\u0000No study exists in India examining the cost of production of Basmati farmers under Fair Trade contracts. The study is an important contribution to the ongoing debate on the benefits of Fair Trade farming from the perspective of farmers.","PeriodicalId":235455,"journal":{"name":"Journal of Fair Trade","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127706294","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The role of emotional imagery exposure on Fair Trade consumption and on compassion","authors":"Shireen Musa","doi":"10.13169/jfairtrade.4.1.0025","DOIUrl":"https://doi.org/10.13169/jfairtrade.4.1.0025","url":null,"abstract":"This conceptual article posits the effect of emotional imagery exposure on Fair Trade consumption and on compassion. The paper theorizes that as consumers are exposed to greater levels of compassionate emotional imagery exposure (CEIE), they are more inclined to consume Fair Trade products and posits the moderator effect of compassion for oneself, others and the environment (COOE), as an emotion compatible with Fair Trade consumption. In addition, this paper theorizes the effect of CEIE on COOE. For example, researchers may determine if certain images and text evoke the emotion of compassion. Moreover, the paper provides suggestions for scholars to conduct empirical studies based on the developed theories and literature review.","PeriodicalId":235455,"journal":{"name":"Journal of Fair Trade","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129194744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Fair Trade visitors in Greater Bristol schools: a model for making an impact","authors":"J. Seagrave, Alix M. Hughes, Nick Regan","doi":"10.13169/jfairtrade.4.1.0015","DOIUrl":"https://doi.org/10.13169/jfairtrade.4.1.0015","url":null,"abstract":"This essay is based on the experiences of Bristol’s (a Fair Trade City) linking programme with Nicaraguan co-ops and the challenges and impacts of setting up a programme for visitors to Bristol schools and communities. The authors focus on the practical details of the experiences and what resonated the most with the school children visited. The article captures the voices and experiences of the Bristol organizers and the lasting effects and impacts on them.","PeriodicalId":235455,"journal":{"name":"Journal of Fair Trade","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122650186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Fair Trade factory farms: a false solution to a real problem","authors":"A. Canning","doi":"10.13169/jfairtrade.4.1.0001","DOIUrl":"https://doi.org/10.13169/jfairtrade.4.1.0001","url":null,"abstract":"The dairy industry is in crisis in countries throughout the world. Rising industrialization in the sector coupled with corporate consolidation is harming small-scale farmers. Indeed, low milk prices and control over regional processing benefits processors and brands, who gain profits even as farmers and farmworkers suffer.\u0000Around the globe, various initiatives have endeavoured to address the issues facing dairy production through a Fair Trade lens. This article briefly surveys these initiatives and then examines in depth a new ‘Fair Trade dairy’ label recently released by Fair Trade USA that has been developed and piloted with Chobani and Dairy Farmers of America.\u0000This article examines the particulars of that standard as well as posing the question whether the values and principles of Fair Trade are even applicable to industrial animal agriculture.","PeriodicalId":235455,"journal":{"name":"Journal of Fair Trade","volume":"55 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131657619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Mitigating effect of providing specific information on consumers’ negative reactions to cause-related marketing","authors":"Takao Iijima, Masaya Ota, Y. Sakata","doi":"10.13169/jfairtrade.4.1.0039","DOIUrl":"https://doi.org/10.13169/jfairtrade.4.1.0039","url":null,"abstract":"Cause-related marketing (CRM) has received attention from companies around the world in recent years. Companies in Japan use CRM, but they are struggling with it because Japanese consumers have little interest in social contribution and have negative attitudes toward CRM. This study addresses the reason why Japanese consumers display negative attitudes toward products related to CRM from the viewpoint of company motives toward CRM.\u0000An online survey was completed by 290 university students in Japan. We estimated the data using the Discrete Choice Experiment (DCE) method.\u0000We found that Japanese consumers displayed negative willingness to pay (WTP) toward a well-known brand’s product with CRM information (β = −2.485, WTP = −106.7, p < .001). Providing information on the company’s motive for long-term commitment to CRM (the company’s positive motive for CRM) mitigates the negative effect of CRM (β = −1.721, WTP = −46.3, p < .001). Given this information, the overall assessment (WTP) of CRM (whether a CRM campaign has positive effects on product choice or not) is 2.6, which value is larger than the −45.2 WTP value where a consumer is not given this information.\u0000Our results contribute to the theoretical and practical aspects of CRM. Theoretically, we investigate the negative aspects of CRM, whereas many studies focus only on the positive aspects. We concluded that, in Japan, a company is required to demonstrate the motive behind their CRM campaign for it to have an impact on product choice.","PeriodicalId":235455,"journal":{"name":"Journal of Fair Trade","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114890020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Fair Trade and distant production: the normalisation of the North in book publishing","authors":"Audrey Small","doi":"10.13169/jfairtrade.2.1.0013","DOIUrl":"https://doi.org/10.13169/jfairtrade.2.1.0013","url":null,"abstract":"This article seeks to articulate some of the major theoretical difficulties raised by associating book publishing and fair trade, building on the concept of the “distant producer” as critiqued by both Frank Trentmann and Matthias Zick Varul. Where these scholars examine the framing of the fair trade producer as always based in the global South, this article explores an instance of a “distant Northern producer” of sorts, with particular reference to the publishing of ‘francophone African literature’. The dominance of Northern publishers in this field creates a complex series of ‘normalisations of the North’ in which Paris is normalised as the centre of cultural production; the French language is normalised as the dominant language of culture; and non-print literatures are marginalised in global cultural production. Specific issues concerning intellectual production and property then may be seen as sitting uneasily alongside traditional models and perceptions of fair trade.","PeriodicalId":235455,"journal":{"name":"Journal of Fair Trade","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130397991","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Challenges of COVID-19 for Fair Trade enterprises in attaining Sustainable Development Goals 2030","authors":"Jeetendra Dangol, Sunil Chitrakar","doi":"10.13169/jfairtrade.3.1.0044","DOIUrl":"https://doi.org/10.13169/jfairtrade.3.1.0044","url":null,"abstract":"This paper aims to explore challenges of COVID-19 in achieving sustainable development goal (SDG) 1 ‘no poverty' by Fair Trade (FT) enterprises. The authors used focus group discussion (FGD) with seven members of World Fair Trade Organisation (WFTO) – Asia, from six different countries: Thailand, Bangladesh, Nepal, India, the Philippines, and Indonesia. Findings suggest that COVID-19 has posed bigger challenges to FT enterprises in achieving the SDGs since the pandemic has created challenges not only to the economic aspect but also to the health, education, safety and security of the communities. Due to COVID-19, the progress in attaining SDGs has slowed down, as global unemployment surged, global markets collapsed with a catastrophic economic downturn, which could eventually push more people to the pit of poverty. Stronger collaboration among the stakeholders is needed to achieve the SDGs.","PeriodicalId":235455,"journal":{"name":"Journal of Fair Trade","volume":"98 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123130552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tony Brauer, María Angela Zamora Chaves, Mike King
{"title":"Systems, solidarity and fair trade","authors":"Tony Brauer, María Angela Zamora Chaves, Mike King","doi":"10.13169/jfairtrade.3.2.0001","DOIUrl":"https://doi.org/10.13169/jfairtrade.3.2.0001","url":null,"abstract":"The words fair trade are simple, but the ideas behind them are complex. Systems thinking allows an accessible, pluralistic response in which diversity is a bonus rather than a problem, while the model developed here offers a coherent framework for some familiar ideas, and some perhaps less so. A key distinction is made between procedural and reconstructive fair traders. Procedural fair traders focus on making market procedures more equitable. Reconstructive fair traders seek directly to repair social and environmental inequities arising from market and other systemic failures. These roles are seen as complementary rather than mutually exclusive. Procedural reform of the market rewrites the role of intermediaries in the supply chain from profit maximisation towards facilitation. At the same time, both types of fair trader are concerned by the market’s tendency to externalise social and environmental costs. Both types of fair traders also recognise the importance of consumer awareness: corporate behaviour is influenced both by the aggregate of purchasing decisions and by reputational concerns. All of these factors can be understood in the context of an holistic systems view of fair trade in three dimensions: the qualitative narrative, the quantifiable evidence, and the realities of ethical pluralism. This first model is fairly abstract, although underpinned by genuine experience. There is a further step, in which the contribution of this generalised model to the strategies of fair-trade enterprises will be explored.","PeriodicalId":235455,"journal":{"name":"Journal of Fair Trade","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116238140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}