Adhyayan: A Journal of Management Sciences最新文献_第5页

Impact of Training in Pharmaceutical Industry in Dehradun 德拉敦制药业培训的影响

Adhyayan: A Journal of Management Sciences Pub Date : 2020-06-30 DOI: 10.21567/10.21567/ADHYAYAN.V10I1.6

Samresh Benjwal, J. Jayant

引用次数: 0

Brunt of Online Product Reviews over Customers Assessment on Online Platform Instagram 在线产品评论比在线平台Instagram上的客户评价更受欢迎

Adhyayan: A Journal of Management Sciences Pub Date : 2020-06-30 DOI: 10.21567/10.21567/ADHYAYAN.V10I1.3

Prabha Kiran, Abhishek Srivastava

引用次数: 2

A Case of SAMARTH: Experimenting With Unique Empowerment Model 萨马特案例:独特授权模式的实验

Adhyayan: A Journal of Management Sciences Pub Date : 2020-06-30 DOI: 10.21567/10.21567/ADHYAYAN.V10I1.8

R. Dwivedi

{"title":"A Case of SAMARTH: Experimenting With Unique Empowerment Model","authors":"R. Dwivedi","doi":"10.21567/10.21567/ADHYAYAN.V10I1.8","DOIUrl":"https://doi.org/10.21567/10.21567/ADHYAYAN.V10I1.8","url":null,"abstract":"This case describes the vision of a founding person who has spent 15 years in the fields and wanted a change in lives of women and girls who were having the second status within their own families. The result of his vision has shaped very well into a movement spread across in many villages discussed thoroughly in the case study. The case’s objective is to review the unique empowerment model of SAMARTH through skill development program (free of cost sewing training and handholding) and find how it is developing the skill and confidence of the underprivileged girls and women. Ironically, even today, there is no targeted approach of connecting each and every family with some skills which can support their livelihoods. This experiment of doing the same in the SAMARTH intervention area has actually reflected great socio-economic results. This case shows how beneficiaries have developed a sense of ownership about the intervention and attained an initial level of entrepreneurship. The case is based upon observation, informal discussion with community members, and interviews of ten young women from the field area, and lots of reports made available from the agency’s office. Indeed, SAMARTH experiment with unique empowerment model based on skill training and confidence-building has given rich dividends and also created a positive impact in lives of hundreds of marginalized and downtrodden girls and women.","PeriodicalId":228193,"journal":{"name":"Adhyayan: A Journal of Management Sciences","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116904657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Strategic Distribution of Pharmaceutical Products in India - Overview of Ethical Guidelines of OPPI 药品在印度的战略分销——OPPI伦理准则概述

Adhyayan: A Journal of Management Sciences Pub Date : 2020-06-30 DOI: 10.21567/10.21567/ADHYAYAN.V10I1.4

Pramod Kumar

引用次数: 0

The Insight of Content Marketing at Social Media Platforms 社交媒体平台的内容营销洞察

Adhyayan: A Journal of Management Sciences Pub Date : 2019-06-30 DOI: 10.21567/ADHYAYAN.V9I2.4

Akanchha Singh, Smriti Mathur

{"title":"The Insight of Content Marketing at Social Media Platforms","authors":"Akanchha Singh, Smriti Mathur","doi":"10.21567/ADHYAYAN.V9I2.4","DOIUrl":"https://doi.org/10.21567/ADHYAYAN.V9I2.4","url":null,"abstract":"The marketing scenario is drastically changing, with the focus shifting from traditional marketing towards digital or electronic marketing. Enterprises must recognize the new paradigm which focuses on customer relationship and which ultimately helps in creating and retaining loyal customers. A recent tool of creating a loyal trustworthy customer relationship is by using content marketing, meaning providing customers with valuable information in the form of content and enabling two–way communication. For the creation of successful content marketing, it is very crucial for an enterprise to know how consumers perceive contents, what does attract them about the contents, what do they expect from contents, etc.\u0000Social media platforms are now providing common platforms for exchanging ideas and knowledge and for building social networks. Enterprises can make use of different social media platforms like blogs, videos, infographics, photo sharing on posts, etc. to reach targeted customers. Content marketing and social media both are complementary for each other because good content has no value until and unless it is not promoted on social media and in the same way social media marketing will fail without a good content strategy.\u0000This research paper is concerned with a deep understanding of content marketing and how social media platforms help in carrying out the value contents from producers to potential buyers. The present study is a review of books, research papers, thesis, and various articles. The study is based on secondary data.","PeriodicalId":228193,"journal":{"name":"Adhyayan: A Journal of Management Sciences","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125160183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

SWOT Analysis: A Powerful Tool of Strategic Competitive Management Effectiveness SWOT分析:战略竞争管理有效性的有力工具

Adhyayan: A Journal of Management Sciences Pub Date : 2019-06-30 DOI: 10.21567/ADHYAYAN.V9I2.6

P. Pant

{"title":"SWOT Analysis: A Powerful Tool of Strategic Competitive Management Effectiveness","authors":"P. Pant","doi":"10.21567/ADHYAYAN.V9I2.6","DOIUrl":"https://doi.org/10.21567/ADHYAYAN.V9I2.6","url":null,"abstract":"Britain is one of the world’s most open economies. Most dependent on trade than any other major country. Our success depends on our competitiveness and our competitiveness depends on raising our productivity, as our competitors are raising theirs.’\u0000-Philip Hammond (British Conservative Party Politician)\u0000Globalization has sharpened the level of competition, i.e., domestic and international both. In this cut-throat competitive era, a company must have to acquire the ability to provide products and services as or more effectively and efficiently than their relevant competitors. The main challenge is how to take advantage of new resources and markets while dealing with intense and growing global competition. The need of the hour is to design and implement supportive policies and strategies to compete with the competitors.\u0000In this context, SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis has been a useful tool to face the competition and to achieve future growth. It identifies the strengths and weaknesses of the organization along with the opportunities and threats present in the market in which it operates in SWOT analysis requires an internal survey for strengths and weaknesses and external survey for opportunities and threats. This analysis can be used as a strategic planning approach to face the competition and as well as to enhance the managerial effectiveness of the organization.\u0000This article proposes the application of the SWOT tool for making strategies to enhance competitive organizational potential. The researcher has attempted to get insight into the wide range of potential applications of SWOT analysis. A brief discussion has been made about the limitations of SWOT analysis.\u0000‘The essential element of a successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.’\u0000-Bruce Henderson","PeriodicalId":228193,"journal":{"name":"Adhyayan: A Journal of Management Sciences","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128799820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Indian Joint Family the Indian Social Security System 印度联合家庭，印度社会保障制度

Adhyayan: A Journal of Management Sciences Pub Date : 2019-06-30 DOI: 10.21567/ADHYAYAN.V9I2.9

S. Sinha

{"title":"Indian Joint Family the Indian Social Security System","authors":"S. Sinha","doi":"10.21567/ADHYAYAN.V9I2.9","DOIUrl":"https://doi.org/10.21567/ADHYAYAN.V9I2.9","url":null,"abstract":"The wide ranging topics attempted by Dr C. N. Ramachandran in this collection\u0000are a proof of his in depth learning of Sanskrit, English and Kannada literary and\u0000critical traditions. Divided into two sections, the first section of this collection of\u0000essays written during a long span of time shows remarkable application of\u0000contemporary discourses and Western theories on some of the seminal texts like\u0000Bhagwatgita, Ramayanas, and Abhijnana Sakuntalam at one hand and a\u0000comparative study of Kannad novels and their film versions. The second section\u0000draws some new critical parameters to reevaluate Tagore, Gokak, Bendre,\u0000Narsimhaswami and other Kannada writers. Wading easily through two\u0000different currents of Eastern and Western traditions, he leaves some big lacunae\u0000while writing on some of the most fundamental texts and concepts of Indian\u0000literature and philosophy, which required deeper studies. The present article,\u0000which initially intended to be just a review of the book mentioned above, seeks to\u0000incorporate more accurate information on such issues, which the author, relying\u0000more on the false data supplied by secondary sources, dealt half-heartedly. As a\u0000corrective step to the missing 'interior signature' (as C. D. Narsimhaiya would\u0000say) of the author, the article should be read as a supplement to the book.","PeriodicalId":228193,"journal":{"name":"Adhyayan: A Journal of Management Sciences","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125849096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Cashless Economy and Sustainable Development in India 印度的无现金经济与可持续发展

Adhyayan: A Journal of Management Sciences Pub Date : 2019-06-30 DOI: 10.21567/ADHYAYAN.V9I2.3

Pooja Singh

引用次数: 0

An Extensive Analysis of Goods and Services Tax (GST) in India 印度商品和服务税(GST)的广泛分析

Adhyayan: A Journal of Management Sciences Pub Date : 2019-06-30 DOI: 10.21567/ADHYAYAN.V9I2.7

Nitika Kewalani

引用次数: 0

A Study on Various Schemes for Msmes: With Special Reference to SIDBI 中小微企业的各种方案研究:以SIDBI为例

Adhyayan: A Journal of Management Sciences Pub Date : 2019-06-04 DOI: 10.21567/ADHYAYAN.V9I2.5

S. Shukla, Divya Prajapti

引用次数: 0