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A Review of Literature Based Online Fraud in India 印度基于文献的网络欺诈研究综述
Adhyayan: A Journal of Management Sciences Pub Date : 2022-06-30 DOI: 10.21567/adhyayan.v12i1.9
Smita Tripathi
{"title":"A Review of Literature Based Online Fraud in India","authors":"Smita Tripathi","doi":"10.21567/adhyayan.v12i1.9","DOIUrl":"https://doi.org/10.21567/adhyayan.v12i1.9","url":null,"abstract":"The purpose of the study is how the different researcher fraud can be predicted in the online transaction of data. Data analysis is an important part of fraud detection because data transformation into valuable information can result in competitive business advantages. The implementation of fraud prediction in any type of transaction on big data is one of the most important approaches applied by banks to using this approach, they shield their transaction, which is the Flow in the network. Fraud is an elementary problem with every financial institution in the word. Fraud has been a million-dollar business that is fastly growing at the international level.","PeriodicalId":228193,"journal":{"name":"Adhyayan: A Journal of Management Sciences","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127011153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Aftermath of COVID-19 on E-Commerce 新冠肺炎疫情对电子商务的影响
Adhyayan: A Journal of Management Sciences Pub Date : 2022-06-30 DOI: 10.21567/adhyayan.v12i1.3
Imteyaz Hassan, S. A. Adnan
{"title":"Aftermath of COVID-19 on E-Commerce","authors":"Imteyaz Hassan, S. A. Adnan","doi":"10.21567/adhyayan.v12i1.3","DOIUrl":"https://doi.org/10.21567/adhyayan.v12i1.3","url":null,"abstract":"The health impacts of COVID-19 have been felt throughout all sectors of society, with significant economic consequences. While the global economy has slowed because of a dearth of purchasing power evident primarily in the home economy, growth has increased in developing economies. In order to prevent the spread of COVID-19, which has the effect of boosting the number of people who utilise online and mobile buying methods, this approach is put in place. The utilisation of e-commerce and mobile commerce assists customers in obtaining essential necessities and health goods, which are used for both in-home and out-of-home activities. In COVID-19, there has been an increase in e-commerce and mobile commerce buying and selling transactions. E-Commerce and mobile commerce use this information to provide consumers with a wide range of lucrative offers to choose from. Goods will be delivered to the client’s home, since the consumer does not have to deal with the seller. Electronic commerce is frequently considered and favoured as a way for purchasing different products and services. Online shopping must now be supplanted by traditional ways of purchasing. According to this argument, the most notable factor behind this is that customers have a wide range of merchandise available from all over the world, giving them the option to personalise their purchases. COVID-19 is the cause of elevation in the e-commerce sector that were not expected beforehand. The ability of COVID-19 to affect all aspects of e-commerce including e-commerce companies, customers’ buying habits, and changes in consumer demand has been highly impactful.","PeriodicalId":228193,"journal":{"name":"Adhyayan: A Journal of Management Sciences","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130149011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Transformation from Traditional to Digital Marketing Communications: A Case Study on Parle-G Brand 传统营销传播向数字营销传播的转变:以parallel - g品牌为例
Adhyayan: A Journal of Management Sciences Pub Date : 2022-06-30 DOI: 10.21567/adhyayan.v12i1.7
M. Nandy, S. Roy
{"title":"Transformation from Traditional to Digital Marketing Communications: A Case Study on Parle-G Brand","authors":"M. Nandy, S. Roy","doi":"10.21567/adhyayan.v12i1.7","DOIUrl":"https://doi.org/10.21567/adhyayan.v12i1.7","url":null,"abstract":"This article has been positioned as a research case. The objective of this study is to capture the journey of Parle-G, a household biscuit brand of India from traditional to digital mode of marketing communication. Four decades i.e. 1982 to 2021 marketing communication journey of Parle-G has been reviewed in this case study. This research case targeted to exemplify adopting innovative methods of marketing communication strategies undertaken by Parle-G to promote its biscuit brand in emerging economies like India. To comply with the contemporary marketing communication, it has been found in the study that during the period of 2016-2021, an emphasis has been provided by Parle-G towards digital marketing communication and there is also a paradigm shift observed from traditional to a digital model of marketing communication model of Parle-G for establishing digital connect between the consumer and the organization with the help of digital marketing.","PeriodicalId":228193,"journal":{"name":"Adhyayan: A Journal of Management Sciences","volume":"21 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127562140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Impact of Message Characteristics on Viral Video Advertising 信息特征对病毒式视频广告的影响
Adhyayan: A Journal of Management Sciences Pub Date : 2022-06-30 DOI: 10.21567/adhyayan.v12i1.2
{"title":"Impact of Message Characteristics on Viral Video Advertising","authors":"","doi":"10.21567/adhyayan.v12i1.2","DOIUrl":"https://doi.org/10.21567/adhyayan.v12i1.2","url":null,"abstract":"Viral video advertising is one of the active tools used by organizations to optimise social media presence. Marketers aim to generate video that motivate viewers to engage with it, in form of share, comment, like, which ultimately increases content consumption, brand awareness and engagement. This study focuses on different aspects of message characteristics and their impact on video virality. Creative professionals from advertising agencies and production studios were interviewed using semi-structured interviews to explore the role of message factors, which influences large set of viewers to engage with videos. The study provides insights on how high video virality is influenced by a specific aspect(s) of message factors and helps professionals in viral video creation.","PeriodicalId":228193,"journal":{"name":"Adhyayan: A Journal of Management Sciences","volume":"92 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126548209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Significance of Ethical and Moral Standards in Trade and Business 伦理和道德标准在贸易和商业中的重要性
Adhyayan: A Journal of Management Sciences Pub Date : 2022-06-30 DOI: 10.21567/adhyayan.v12i1.8
Pathange Rajitha
{"title":"Significance of Ethical and Moral Standards in Trade and Business","authors":"Pathange Rajitha","doi":"10.21567/adhyayan.v12i1.8","DOIUrl":"https://doi.org/10.21567/adhyayan.v12i1.8","url":null,"abstract":"Sustainable economic growth is not only the ultimate goal of business corporations but also the primary target of a local government and regional and global economies. One of the cornerstones of sustainable economic growth is ethics. Ethical leaders and employees have great potential to influence decisions and behaviors that lead to sustainability positively. Ethical behavior, therefore, is expected of everyone in the modern workplace. This paper argues that ethics in the business is the most important sector in leading to profits and success. An organization needs to be driven by strong ethical values, not only profit.","PeriodicalId":228193,"journal":{"name":"Adhyayan: A Journal of Management Sciences","volume":"2015 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114606692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Select Studies on the Impact of Pandemic and Product Pricing: A Case Study on Parle-G Brand 流行病与产品定价影响研究——以Parle-G品牌为例
Adhyayan: A Journal of Management Sciences Pub Date : 2022-06-30 DOI: 10.21567/adhyayan.v12i1.6
M. Nandy, S. Roy
{"title":"Select Studies on the Impact of Pandemic and Product Pricing: A Case Study on Parle-G Brand","authors":"M. Nandy, S. Roy","doi":"10.21567/adhyayan.v12i1.6","DOIUrl":"https://doi.org/10.21567/adhyayan.v12i1.6","url":null,"abstract":"The selling of Parle-G biscuit recorded the highest sales among all biscuit companies operating in the Indian FMCG market during the lockdown period of India. The 1st quarter (April-June) audited sales of Parle-G of the financial year 2020-2021 broke all the records of past 9 decades sales i.e. for the period of 1929 to 2020 since from the inception of the company:‘Parle Products’ followed by selling Parle-G biscuit brand having a maximum retail price of INR ₹5 and INR ₹2 in the biscuit category products. This proposed teaching case searches for answers like how come Parle-G had set the record by selling even extremely low-priced biscuit pack sizes like INR ₹5 and INR ₹2 in spite of the pandemic and lockdown time? An attempt has also been provided in this case study to underline how the poor people had been impacted by the Parle-G biscuit product during the unprecedented pandemic. This case also highlights the crucial factors which had enabled Parle-G for setting the sales record and enjoying a substantial market share in the biscuit segment in India during the aforesaid period.","PeriodicalId":228193,"journal":{"name":"Adhyayan: A Journal of Management Sciences","volume":"288 7","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120985112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital Transformation-Effect of Social Media on Digital Buying Behaviour of Teenagers 数字化转型——社交媒体对青少年数字购买行为的影响
Adhyayan: A Journal of Management Sciences Pub Date : 2022-06-30 DOI: 10.21567/adhyayan.v12i1.5
Jaya Beri, P. Kumari
{"title":"Digital Transformation-Effect of Social Media on Digital Buying Behaviour of Teenagers","authors":"Jaya Beri, P. Kumari","doi":"10.21567/adhyayan.v12i1.5","DOIUrl":"https://doi.org/10.21567/adhyayan.v12i1.5","url":null,"abstract":"Internet and social media have become an integral, inseparable and definite part of our lives and thus it plays an important role in purchase decision of varied kinds of products online where teens are considered to play a crucial changing factor. This study attempt to reveal the various factors of Internet and social media that influences the purchase decision among teens of Patna and Ranchi considering online peer communication, social networking groups, Brand/company pages online and several other factors. In-depth literature reviews reveals the growth of social media and internet as a key to teenager socialization and teen profiling remains a challenge along with several other factors e.g.; Brand interaction through social media page, online social groups of brand influencers along with cultural effect on teen socialization. Hypothesis testing is done using ANOVA suggests a significant trend in involvement of demographic/environmental factors as a key influencer in purchase decision making style of the teenagers. Socialization process is analyzed among 330 respondents .The result shows a positive influence of antecedent variables like age, social media and peer involvement in purchase decision making and product involvement in family decision making. The study is significantly important for companies who are attempting to make a mark in minds of the teenagers who are not only a potential future consumer but is also a lucrative present costumer. This study will be useful for business operating online, researchers and for all those business that are connected with E-commerce.","PeriodicalId":228193,"journal":{"name":"Adhyayan: A Journal of Management Sciences","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133765639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Role of eWOM in Selecting Branded and Unbranded Electronic Products Online eom在网上选择品牌和非品牌电子产品中的作用
Adhyayan: A Journal of Management Sciences Pub Date : 2022-06-30 DOI: 10.21567/adhyayan.v12i1.4
Gunjan Singh, V. Singh
{"title":"Role of eWOM in Selecting Branded and Unbranded Electronic Products Online","authors":"Gunjan Singh, V. Singh","doi":"10.21567/adhyayan.v12i1.4","DOIUrl":"https://doi.org/10.21567/adhyayan.v12i1.4","url":null,"abstract":"The prior studies reflected that eWOM has significant positive impact on different marketing outcomes but study of impact of eWOM on online purchase intention is comparatively a less explored area. Prior research has demonstrated a strong influence of eWOM on consumers. However, it is not known whether individuals react differently to eWOM when it concerns branded products rather than unbranded products. This paper therefore examines the impact of branded and unbranded electronic products on consumers’ reaction towards positive and negative eWOM. The study is conducted to highlight the customer preference of branded and unbranded electronic products by reviewing eWOM patterns online in Lucknow, Uttar Pradesh region. The current study is limited to the sample size of 150 customers who purchased electronic products online. The study depicts that both the perception level as well as behavioural level show that eWOM has a stronger influence on purchase intention for unbranded electronic products as compared to branded electronic products. At a perception level negative messages are seen as more negative when concerning branded electronic products rather than unbranded electronic products. Thus, the role of eWOM in selecting branded and unbranded electronic products in online context is examined in the paper.","PeriodicalId":228193,"journal":{"name":"Adhyayan: A Journal of Management Sciences","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133316115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Is Social Media able to Influence Educated Consumers– A Study on Association between Education and Social Media Déterminants 社交媒体是否能够影响受过教育的消费者——教育与社交媒体影响因素的关系研究
Adhyayan: A Journal of Management Sciences Pub Date : 2020-12-30 DOI: 10.21567/ADHYAYAN.V10I2.6
Ratish C. Gupta, Sakshi Pandit
{"title":"Is Social Media able to Influence Educated Consumers– A Study on Association between Education and Social Media Déterminants","authors":"Ratish C. Gupta, Sakshi Pandit","doi":"10.21567/ADHYAYAN.V10I2.6","DOIUrl":"https://doi.org/10.21567/ADHYAYAN.V10I2.6","url":null,"abstract":"According to researchers in today's era, social media has become the most important part of life through which a person can share his or her life updates. The information shows that social media has really changed the behavior of people, it is seen that the online planet had allowed individuals to know everything about the environment. The social media sector is way to large and people has a direct mindset about each interactive media. This research investigates the association of whether social media inputs influence educated people. 467 Sample participated in survey which was conducted during Covid 19 period. Respondents were asked to rate their views on different questions based on platforms like Whatsapp, Youtube, Whatsapp, Instagram and Linkedin.","PeriodicalId":228193,"journal":{"name":"Adhyayan: A Journal of Management Sciences","volume":"11 11","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121011477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact of Migration on Global and Local Social Fabric 移民对全球和地方社会结构的影响
Adhyayan: A Journal of Management Sciences Pub Date : 2020-12-30 DOI: 10.21567/ADHYAYAN.V10I2.5
S. Maheshwari, Ratish C. Gupta
{"title":"Impact of Migration on Global and Local Social Fabric","authors":"S. Maheshwari, Ratish C. Gupta","doi":"10.21567/ADHYAYAN.V10I2.5","DOIUrl":"https://doi.org/10.21567/ADHYAYAN.V10I2.5","url":null,"abstract":"We live in a rapidly changing world in which macro vulnerabilities and political instability have created global disorder. There is a continued rise in the number of migrants in various part of the world. The migration crisis is a human crisis which is having a significant impact on economic, political and social groups. Globally, one in every 122 human beings is now either a refugee, internally displaced or seeking asylum. This represents an increase of over a third in the last five years. This paper attempts to look into the causes and challenges of migration. It discusses various migration crisis to understand their origin, nature and consequences. It also highlights the current situation across a major part of the world. Although there seems to be no immediate solution in the near future, it is important to analyze this issue continuously and contribute towards finding solutions. The present study suggests some practical solutions from an academic point of view.","PeriodicalId":228193,"journal":{"name":"Adhyayan: A Journal of Management Sciences","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121346182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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