Naše gospodarstvo/Our economy最新文献_第7页

Factors Affecting Career Choice of Business Students in the Senior High Schools: A Study of Selected Schools in the Cape Coast Metropolis 影响高中商科学生职业选择的因素:对海岸角大都市选定学校的研究

Naše gospodarstvo/Our economy Pub Date : 2021-03-01 DOI: 10.2478/ngoe-2021-0006

John Archison Duku, Leticia Bosu, DO Ansah, Abigail Agyapong, Abigail Afia Bafowaah, Ebenezer Kobina Drokow, Francisca Arboh

引用次数: 3

Determinants of Dividend Policy: A Case of Serbia’s Banking Sector 股利政策的决定因素:以塞尔维亚银行业为例

Naše gospodarstvo/Our economy Pub Date : 2021-03-01 DOI: 10.2478/ngoe-2021-0002

B. Jovković, A. Vasić, J. Bogićević

引用次数: 6

Managing Crisis Communication Via Social Media 通过社交媒体管理危机沟通

Naše gospodarstvo/Our economy Pub Date : 2021-03-01 DOI: 10.2478/ngoe-2021-0003

Anja Špoljarić

引用次数: 0

External Habits Formation and the Environment 外在习惯的形成与环境

Naše gospodarstvo/Our economy Pub Date : 2021-03-01 DOI: 10.2478/ngoe-2021-0001

F. Safi

引用次数: 0

Shopping Center Industry Internationalization with a Focus on Key Resources and Direct Investment: The Case of a Chilean Company in Mexico 以关键资源和直接投资为重点的购物中心产业国际化:一家智利公司在墨西哥的案例

Naše gospodarstvo/Our economy Pub Date : 2021-03-01 DOI: 10.2478/ngoe-2021-0005

Humberto Riquelme, V. Bobek, T. Horvat

{"title":"Shopping Center Industry Internationalization with a Focus on Key Resources and Direct Investment: The Case of a Chilean Company in Mexico","authors":"Humberto Riquelme, V. Bobek, T. Horvat","doi":"10.2478/ngoe-2021-0005","DOIUrl":"https://doi.org/10.2478/ngoe-2021-0005","url":null,"abstract":"Abstract The shopping center sector has been growing steadily over the last years in Latin America. Many countries such as Chile, Mexico, and Brazil lead the industry in the region, with so many projects still under development and different companies with international expansion perspectives in their portfolio. The purpose of this paper is to identify which are the most recommendable entry mode strategies for Latin American countries and which are the essential resources and capabilities that a shopping center company needs to develop to increase the likelihood of success in the sector. Thus, different factors, such as political, economic, and social factors, which impact the industry operation, are analyzed to create a high-level overview of this industry’s most important subjects. For this purpose, primary and secondary data are used, based on a literature review and an empirical qualitative study, giving information of the Chilean Commercial Real Estate company, and interviewing its top managers. Thereby, the results lead to an entry strategy proposal into the Mexican market, identifying the most important shopping centers in the country, the main actors, and the best opportunities to enter.","PeriodicalId":228142,"journal":{"name":"Naše gospodarstvo/Our economy","volume":"109 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124758926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Logo Shape and Color as Drivers of Change in Brand Evaluation and Recognition 标志形状和颜色作为品牌评价和识别变化的驱动因素

Naše gospodarstvo/Our economy Pub Date : 2021-03-01 DOI: 10.2478/ngoe-2021-0004

Matia Torbarina, Nina Grgurić Čop, Lara Jelenc

{"title":"Logo Shape and Color as Drivers of Change in Brand Evaluation and Recognition","authors":"Matia Torbarina, Nina Grgurić Čop, Lara Jelenc","doi":"10.2478/ngoe-2021-0004","DOIUrl":"https://doi.org/10.2478/ngoe-2021-0004","url":null,"abstract":"Abstract The purpose of the present study was to test whether logo shape and color affect emotional and cognitive response to a new logo. In the explorative part of the study, the effect of the amount of each of the additive primary color on logo perception was examined. Research was done on a sample of 190 students whose ratings were used as logo description measures. Two independent variables used in the study were logo shape (abstract vs. concrete) and logo color (original color vs. greyscale). Results showed that greyscale logos and logos that are concrete were recognized more accurately while liking was not related to either independent variable. It was also observed that the amount of red color in logo is negatively (correlated/related), and blue and green color are positively related to both logo recognition and logo liking. Practitioners are advised to note that factors affecting consumers’ cognition and emotion are different. Scientists can extend findings on the effect of amount of individual colors in a logo. This is one of the first works of research that examined the effect of logo color on brand recognition and has approached studying color in this way of averaging amount of each of the additive primary colors. External validity of the research is enhanced by testing the younger generation in their natural habitat of mobile phone environment.","PeriodicalId":228142,"journal":{"name":"Naše gospodarstvo/Our economy","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130990072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Insights into Classic Theatre Market Segments 经典戏剧市场细分洞察

Naše gospodarstvo/Our economy Pub Date : 2020-12-01 DOI: 10.2478/ngoe-2020-0023

Mirna Leko Šimić, A. Pap

{"title":"Insights into Classic Theatre Market Segments","authors":"Mirna Leko Šimić, A. Pap","doi":"10.2478/ngoe-2020-0023","DOIUrl":"https://doi.org/10.2478/ngoe-2020-0023","url":null,"abstract":"Abstract Marketing segmentation is one of the key strategic elements in marketing planning that helps identifying key consumer groups and their characteristics and enables the adaptation of marketing strategies to different target consumers. The aim of this paper is paper aims to segment classic theatre audiences based on their attendance frequency and identify major socio-demographic characteristics of each segment. A self-completion questionnaire was developed upon analysis of previous studies and was distributed to the population in an area of about 50 km around Osijek. The research was conducted on a convenient sample, using an in-person method in two different intervals: in the first interval, research was conducted on young respondents (18-34), and in the second interval, research was conducted on adult respondents (age 35+). Altogether 1315 participants took part in the research. Statistical techniques of univariate analysis (frequency distribution and central tendency measures), ANOVA, and two-step cluster analysis were used. The results of the study have identified six classic theatre segments: young theatre friends, young theatre acquaintances, young theatre strangers, adult theatre friends, adult theatre acquaintances, adult theatre strangers. Each segment is described in detail by their geographic (distance from the venue), demographic (age, income, marital status, education, employment) and psychographic characteristics (social activities, free time spending, and informing gathering about classic theatre offer) characteristics. The research results emphasized the differences in classic theatre audiences, which calls for continuous market segmentation in order to ensure timely recognition of consumer trends and changes in preferences. This would enable theatre management to adapt and implement adequate marketing initiatives and strategies.","PeriodicalId":228142,"journal":{"name":"Naše gospodarstvo/Our economy","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123924758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Challenges of Banking Profitability in Eurozone Countries: Analysis of Specific and Macroeconomic Factors 欧元区国家银行盈利能力面临的挑战:具体因素和宏观因素分析

Naše gospodarstvo/Our economy Pub Date : 2020-12-01 DOI: 10.2478/ngoe-2020-0019

Esat Durguti

{"title":"Challenges of Banking Profitability in Eurozone Countries: Analysis of Specific and Macroeconomic Factors","authors":"Esat Durguti","doi":"10.2478/ngoe-2020-0019","DOIUrl":"https://doi.org/10.2478/ngoe-2020-0019","url":null,"abstract":"Abstract Numerous factors affect the rate of return that a financial institution earns. Some of these factors include external forces that shape earnings performance and internal elements found in each financial institution. Policy implications are determined by the type of explanation and should be taken seriously. This paper classifies determinants of bank profitability as well as reviews existing literature on bank performance. The second section of this study quantifies how external factors and internal determinants have influenced the profitability of EU banks. This paper constructs fixed-effect models and Ordinary Least Squares (OLS), which sheds new light on understanding various factors influencing how the EU banking industry performs. The observation period was from 2012 to 2019, and the findings revealed that EU bank profitability is influenced by both external macroeconomic environment and management decisions. The results of this study suggest that equity to assets ratio (EA), Gap ratio, and GDP have a positive impact on bank profitability, while the loan to assets ratio (LA) and the provision for loan losses to total loans ratio (PLL/TL) hurt EU bank profitability. The empirical findings are consistent with the expected results, although, they are different from those of studies that investigated the structure-performance relationship of EU banks because they found that market share and concentration have a positive effect on bank profitability.","PeriodicalId":228142,"journal":{"name":"Naše gospodarstvo/Our economy","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121690235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

The Importance of Corporate Governance of Banks Concerning the Ownership in the International Environment 国际环境下银行股权公司治理的重要性

Naše gospodarstvo/Our economy Pub Date : 2020-12-01 DOI: 10.2478/ngoe-2020-0020

Mejra Festić, Polona Črepinko, Borut Bratina

引用次数: 2

Industry 4.0 and Current Competencies 工业4.0和当前能力

Naše gospodarstvo/Our economy Pub Date : 2020-12-01 DOI: 10.2478/ngoe-2020-0024

Éva Beke, R. Horvath, K. Takacs-Gyorgy

{"title":"Industry 4.0 and Current Competencies","authors":"Éva Beke, R. Horvath, K. Takacs-Gyorgy","doi":"10.2478/ngoe-2020-0024","DOIUrl":"https://doi.org/10.2478/ngoe-2020-0024","url":null,"abstract":"Abstract There is a growing gap between higher education systems and the needs and demands of the labor market. Many of today’s students will work at jobs that just have emerged or do not even exist yet. The “newcomers” will need both digital and social-emotional skills in the coming years. These new competencies will make the new generation of employees’ company goals. This article presents the results of the recent research about modern-day competencies to evaluate what exactly relevant companies’ expectations are, how students see their knowledge and value in future workplaces, and how academia is coping with this new demand. For this analysis, I have conducted deep interviews with applicable entities, namely companies from the car industry and from the field of security industries (cyber security, integrated camera surveillance, financial security) to see how Industry 4.0 shapes the competencies they expect from our students entering to the job market. Engineering students - by questionnaire -were also interviewed at the Óbuda University, to examine their views about the skills gained at the university and how these competencies helping them to apply for the right position in the job market. Although the competence list showed similarities in the expected skill sets, the order of them differs. While most companies are aiming to hire team players with creative problem solving and those are capable and willing to accept changes, the students’ observations showed that technical skills, expertise, and problem solving are the most important competencies for future employment. Based on all participants’ answers and additional research, we aim to involve international companies to take part in our higher education system more thoroughly either by widening the practical in-site education or by inviting them to our university for lecturing future engineers. Furthermore, new courses are introduced at our university, such as information security, humanitarian response management, rehabilitation environmental planning engineering or ergonomics and human factors specialization.","PeriodicalId":228142,"journal":{"name":"Naše gospodarstvo/Our economy","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114763767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3