{"title":"The Digital Cultural Identity on the Space Drawed in Virtual Games and Representatıve","authors":"Hülya Semiz Türkoğlu, Süleyman Türkoğlu","doi":"10.4018/978-1-5225-6998-5.CH006","DOIUrl":"https://doi.org/10.4018/978-1-5225-6998-5.CH006","url":null,"abstract":"The digital culture created in the virtual space provides a more liberal and open environment for the people, with fewer restrictions from real life. The current research on virtual reality self-expression has mainly been discovered as an independent aspect of the real self. The chapter also analyzes the use and perceptions of virtual users in the virtual world by focusing on the construct that creates different virtual cultural experiences. For this purpose, the “Second Life” game, which provides a three-dimensional and online virtual environment modeled by the real world, is taken as an example. In the survey, we interviewed 10 people from Second Life to find answers to our questions. As a result of their work, Second Life plays a vital digital life in a dynamic digital culture that is different from their real lives in response to the question of how they build a world with communication, culture, identity and lifestyles.","PeriodicalId":227142,"journal":{"name":"Handbook of Research on Examining Cultural Policies Through Digital Communication","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114105221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Digital Citizenship as New Culture Policy Through Public Affairs Perspective","authors":"S. Mengü, Ece Karadoğan Doruk, Emine Yavaşgel","doi":"10.4018/978-1-5225-6998-5.CH016","DOIUrl":"https://doi.org/10.4018/978-1-5225-6998-5.CH016","url":null,"abstract":"Relation can be defined as the expectations of parties from each other with regard to their actions, depending on the type of interaction between them. Awareness, effect, benefit, and reciprocity of actions are the components of successful relations. Relationship management in public relations encompasses the development, sustainability, promotion, and maintenance of mutual benefit relations between institutions and their target groups. The purpose of relationship management is to build relations and form communities. The change in our life culture has also transformed the modes of corporate communication and obliged the realization of sustainable relationship management with publics. Hence, in this chapter, all dimensions of digital citizenship as a new culture policy and different ways that publics meet their needs will be discussed. In this sense, the activities of Turkish Telecom Corporation related to digital citizenship will be analyzed.","PeriodicalId":227142,"journal":{"name":"Handbook of Research on Examining Cultural Policies Through Digital Communication","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131168733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Glocal Culture Policies and Social Memory","authors":"Faruk Karaarslan","doi":"10.4018/978-1-5225-6998-5.CH004","DOIUrl":"https://doi.org/10.4018/978-1-5225-6998-5.CH004","url":null,"abstract":"Glocalization, the process of global companies developing a policy regarding local factors, is not an issue exclusively reserved to economics, international trade, or business management. It is, at the same time, closely related to culture and culture policies. The evaluation of local factors at a global scale is possible by discovering the local's cultural world above all, then turning it into a policy with successful public relations. This process is fundamentally globalization's way of producing memory for local factors. In this context, glocalization, with one of its aspects, is the building of a memory constituted of selected data for local factors. In this sense, the Google Doodle is an appropriate example. Google, which is a global company, produces a Google design proper to each country regarding its cultural factors. This study will analyse the glocal cultural policy of a global company through the example of the Google Doodle.","PeriodicalId":227142,"journal":{"name":"Handbook of Research on Examining Cultural Policies Through Digital Communication","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115364149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Digital Communication in a GIF Culture","authors":"Gabriele Prosperi","doi":"10.4018/978-1-5225-6998-5.CH013","DOIUrl":"https://doi.org/10.4018/978-1-5225-6998-5.CH013","url":null,"abstract":"GIF can be defined as a moving image characterized by brevity, repetition (loop), and an apparently low informative content; used as a pseudo-linguistic element, GIF is able to re-mediate a pre-existing text and to resemanticize it. The image originates from a process of decontextualization of an audiovisual element, quoting or referring to the original text (Uhlin) – taken from television, cinema, video art, or homemade. The fragment is then assigned with a new specific meaning, when it is used for a communicative purpose (especially on social networks), acting as a container of variable information designated to substitute articulate colloquial elements both emotional or explanatory. Through the analysis of the possible uses of GIF online, which exemplifies the actual concepts of post-truth and remix, the contribution aims to identify the communicative properties of the object, collecting cases within specific social platforms. GIF appears as a behavioral crossroad of contemporaneity, both in terms of re-use of creative contents and of demystification of current facts.","PeriodicalId":227142,"journal":{"name":"Handbook of Research on Examining Cultural Policies Through Digital Communication","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128729260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Use of Cultural Factors in Storytelling in Digital Advertising","authors":"Gülay Öztürk","doi":"10.4018/978-1-5225-6998-5.CH003","DOIUrl":"https://doi.org/10.4018/978-1-5225-6998-5.CH003","url":null,"abstract":"In today's world in which an economy of attention is dominant, brands have recently come to utilize the power of stories so as to make sure that their brands create an impact on their target audience among millions of other advertising messages. By focusing on the case of Turkey and relying on a descriptive literature review approach, the goal of this study is to show how storytelling is used by brands in the ever-increasing digital advertising studies, and why the use of cultural factors in this communication process is significant, and what are the important points in this process.","PeriodicalId":227142,"journal":{"name":"Handbook of Research on Examining Cultural Policies Through Digital Communication","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122894419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Digitalization in Cinema in Turkey","authors":"Deniz Özalpman, S. Kaba","doi":"10.4018/978-1-5225-6998-5.CH011","DOIUrl":"https://doi.org/10.4018/978-1-5225-6998-5.CH011","url":null,"abstract":"The chapter deals with the topical issue of cultural policies through digitalization in cinema in Turkey, discussing the appropriate frameworks that need to be put in force. In a rapidly developing society like Turkey, the problems of digitalization in cinema vis-à-vis neoliberal regulation are being debated. Three crucial areas for a digital cultural policy in cinema are identified, namely expanding public service mindset on new services and national digital platforms, creating a communications policy framework of the different parties involved as government, parliament, regulatory authorities, the public service media, and the designated third parties as civil society and market representatives, and stimulating debate to follow an anti-monopolistic progression in (digitalized) cinema.","PeriodicalId":227142,"journal":{"name":"Handbook of Research on Examining Cultural Policies Through Digital Communication","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127432365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"An Alternative Heterotopia Against Consumer Culture","authors":"N. Kahraman","doi":"10.4018/978-1-5225-6998-5.CH005","DOIUrl":"https://doi.org/10.4018/978-1-5225-6998-5.CH005","url":null,"abstract":"The purpose of this chapter is to discuss the heterotopia phenomenon in light of utopian function defined by Ernst Bloch that has created utopian movements from past to present. This is in The Principles of Hope and based on new cultural policies of a developing network society. It aims to make a contribution to the literature of cultural studies regarding new media by dealing with the ethos of phenomenon via sociologic, philosophic, and marketing perspectives. To this effect, the relation between the social network, one of the productions of cultural policies that are closely related to social media platforms nowadays and the consumption culture, is the focus of the study. In the analysis, the study deals with zumbara.com case, a time banking project based on a gift economy that is chosen in regard to the topic.","PeriodicalId":227142,"journal":{"name":"Handbook of Research on Examining Cultural Policies Through Digital Communication","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133580068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Turkey's Public Diplomacy and Digital Communication Tools","authors":"Oğuz Göksu","doi":"10.4018/978-1-5225-6998-5.CH010","DOIUrl":"https://doi.org/10.4018/978-1-5225-6998-5.CH010","url":null,"abstract":"In this chapter, the functional and pragmatic aspects of public diplomacy in Turkey are emphasized. The chapter tries to determine which values of Turkey are highlighted in the public diplomacy perspective. In general terms, it has been argued that the digital communication is an ideological understanding of public diplomacy practices or that the understanding that national interests are held in the forefront is heavy. In this study, two questions were asked in order to establish Turkey's public diplomacy perspective. The first question is What are the messages of Turkey to international community and foreign people in the digital age? The second question is How does Turkey communicate its message to the international community and foreign people in digital age and what tools do they use in this process? The answers to these questions were sought in general. The identified research questions were searched by digital applications, institutions' use of new media, and speech of person of government.","PeriodicalId":227142,"journal":{"name":"Handbook of Research on Examining Cultural Policies Through Digital Communication","volume":"148 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133668290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Online Representation of Culinary Heritage in Turkey in the Context of Cultural Policies","authors":"S. Giovanelli","doi":"10.4018/978-1-5225-6998-5.CH002","DOIUrl":"https://doi.org/10.4018/978-1-5225-6998-5.CH002","url":null,"abstract":"This chapter offers a rich socio-cultural discourse analysis of the culinary heritage of Turkey that promotes the local food heritage nationally and internationally by analysing two government websites and policy texts. First of all, the chapter attempts to crystalize various factors which influence the intangible cultural heritage management in policy framework by providing an overview of the intangible cultural heritage management in Turkey. Then, it traces back the development of food culture in Turkey and its relationship with governing strategies by locating the culinary heritage and its representations in the digital domain. Finally, the last part of the chapter is dedicated to data analysis of official food related websites which aims to analyse the online representation of culinary heritage by using computer-mediated discourse analysis.","PeriodicalId":227142,"journal":{"name":"Handbook of Research on Examining Cultural Policies Through Digital Communication","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134266709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Museum Digital Innovation","authors":"Paola De Bernardi, M. Gilli","doi":"10.4018/978-1-5225-6998-5.CH008","DOIUrl":"https://doi.org/10.4018/978-1-5225-6998-5.CH008","url":null,"abstract":"The purpose of this chapter is to determine the role of digital communication strategies in Torino digitally active museums. It describes strengths and weakness of museum digital communication practices, giving evidence on the awareness that museum managers have on the power of technology, data and automation to drive innovative digital communications. While some conceptual studies have highlighted the impact that digital technologies have on museums, empirical evidence on communication strategies, according to museum managers, is still missing. This research aims to fill this gap. The results show that digital communication is weakly linked to strategic dimension in the Torino museums, since it is conceived as a short-term operative tool, and it is not yet managed as a key resource to engage in dialogue with their publics. Results could provide new insight to directors and museum managers involved from the transformative and often disruptive power of digitization with the various spill-over effects on their business models.","PeriodicalId":227142,"journal":{"name":"Handbook of Research on Examining Cultural Policies Through Digital Communication","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128468099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}