{"title":"The problems with current readability methods and formulas: Missing that usability design","authors":"Terry Smith","doi":"10.1109/IPCC.2016.7740525","DOIUrl":"https://doi.org/10.1109/IPCC.2016.7740525","url":null,"abstract":"Understanding how people read technical, business, and medical documents can help businesses and doctors better communicate with employees, patients, and consumers. This paper seeks to build on the research of Shieh, C., and Hosei, B., as well as Pichert, J. W., & Elam, P., into usability testing of language in technical, business, and medical documents. This paper also seeks to add to the discussion of language use in reader-oriented writing in technical, business, and medical documents by relating the findings of the research and discussing how font size, font color, font shape, paragraph alignment, and page crud affect businesses and hospitals' ability to communicate effectively with their employees, consumers, and patients. By relating the results and data from usability testing, this paper will correlate the concepts of reader-oriented writing and technical communication, effectively demonstrating how these design concepts affect document readability.","PeriodicalId":222814,"journal":{"name":"2016 IEEE International Professional Communication Conference (IPCC)","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125540600","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Lifelong learning as a steppingstone to entrepreneurship and innovation","authors":"Jonathan Harrison, Ruth Vanbaelen","doi":"10.1109/IPCC.2016.7740508","DOIUrl":"https://doi.org/10.1109/IPCC.2016.7740508","url":null,"abstract":"Often besides aiming for recognition or personal satisfaction, entrepreneurs aim for financial gain. It has been argued that lifelong learning is an efficient way out of poverty and a portal to (re)enter society. With the current influx of refugees into Europe, immigrants, societies, and governments alike benefit from programs that integrate people with different educational and cultural backgrounds into their newly-adopted societies and activate them for participation in society. The more refugees and immigrants are employed or successful as entrepreneurs, the less they will depend on welfare, which lessens the financial burden and creates positive momentum for social acceptance. The same can be said for professionally inactive persons often on the brink of poverty. This ongoing research paper explores two lifelong learning projects in Belgium's Dutch-speaking region, their different target groups, and program goals regarding achievement of active participation into society. Some successes and shortcomings are discussed. Activities and target groups, and existing areas of overlap and cooperation between the organizations are described. Results indicate that projects focus on language skills and basic skills for the workplace. Participant numbers sometimes exceed the projects' capacities, but participant satisfaction is high.","PeriodicalId":222814,"journal":{"name":"2016 IEEE International Professional Communication Conference (IPCC)","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126323323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Extended abstract: Catching the Hot Potato: Where does grammar land in STEM education","authors":"Brad Henderson, R. McKinney","doi":"10.1109/IPCC.2016.7740518","DOIUrl":"https://doi.org/10.1109/IPCC.2016.7740518","url":null,"abstract":"The panel discussion, \"Catching the Hot Potato: Where Does Grammar Land in STEM Education,\" brings together a forum of six subject matter experts, from different institutions and with differing points of view, to discuss grammar education for STEM students and professionals. The panelists will address grammar relevance, research, theories, and practices that relate to delivering grammar instruction in university classrooms, as well as through independent study and multi-media solutions.","PeriodicalId":222814,"journal":{"name":"2016 IEEE International Professional Communication Conference (IPCC)","volume":"40 10","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134363637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Responding to writing through instructor screencasts: Cognitive walkthrough, reader response, and student-centered access","authors":"A. Lancaster","doi":"10.1109/IPCC.2016.7740519","DOIUrl":"https://doi.org/10.1109/IPCC.2016.7740519","url":null,"abstract":"In Technical Communication courses, screencasts as instructional \"how-to\" guides and as recorded cognitive walkthroughs for usability assessments offer a visual and verbal way to learn how to do something and to learn how others do something, blending both instructional and methodological functions. What if screencasts-as the method and the message-became an instructional tool for providing feedback to students? Drawing from the usability method cognitive walkthrough and reader response theory, this paper posits rationale for creating screencasts of an instructor's response to student's writing for distance courses. As a method, the screencast shows the student what strengths and weaknesses exist in the technical piece. As a message, the screencast shows the student what the instructor sees, reads, experiences, and responds to when reading and interacting with the technical piece. Based on preliminary pedagogical experimentation, this paper suggests that screencasts for responding to student writing enhance a distant student's access to knowledge and the instructor-enriching the overall learning experience.","PeriodicalId":222814,"journal":{"name":"2016 IEEE International Professional Communication Conference (IPCC)","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134387470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Engineering innovation through rhetorical invention","authors":"S. Lane, A. Karatsolis","doi":"10.1109/IPCC.2016.7740520","DOIUrl":"https://doi.org/10.1109/IPCC.2016.7740520","url":null,"abstract":"Teaching engineering students to innovate-to develop novel solutions, new applications, or original designs for solving problems-is becoming a more central concern in engineering education. Many programs are increasing the number of project-based courses, to provide students with the conditions in which innovation might occur, yet innovation remains difficult to teach directly. In one such course in Chemical Engineering, we introduced a framework to aid students in exploring the central questions of their projects, from how to define the problem, to how to recognize the value of previous approaches to specific technical challenges, to how to interpret the results of innovative research. This framework, which we call a \"What-How-Why\" diagram, integrates the thinking that chemical engineers need to cover as they design the work of a project, with the thinking that they need to do in order to communicate that work to an audience. We have found that this framework helps students to plan their work, to recognize potential areas for specific innovation, to better recognize the significance of variations in research design, and to communicate innovative solutions more effectively.","PeriodicalId":222814,"journal":{"name":"2016 IEEE International Professional Communication Conference (IPCC)","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134541847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Creative heuristics: A trickle-down pedagogy","authors":"Jan Rune Holmevik, E. Stephens","doi":"10.1109/IPCC.2016.7740524","DOIUrl":"https://doi.org/10.1109/IPCC.2016.7740524","url":null,"abstract":"This paper discusses an invention-based, trickle-down pedagogy using a concept known as creative heuristics as the principal driver for innovation in learning in technical communication education. It adopts a \"train-the-trainer\" approach to graduate education that promises to deliver new and exciting learning outcomes both on the graduate and undergraduate levels where it is ultimately applied. This learning style incorporates a fail fast pedagogy designed to encourage exploration and invention through creative processes. Critical thinking meets creative thinking to produce real, smart innovation for learners in the new digital economy.","PeriodicalId":222814,"journal":{"name":"2016 IEEE International Professional Communication Conference (IPCC)","volume":"215 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133538009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Communication training for scientists and engineers: A framework for highlighting principles common to written, oral, and visual communication","authors":"M. Clarkson","doi":"10.1109/IPCC.2016.7740494","DOIUrl":"https://doi.org/10.1109/IPCC.2016.7740494","url":null,"abstract":"Engineers and scientists need to be skilled in writing, speaking, and using visuals. This paper explores how instruction in communication can draw upon principles common across modes of communication. I first survey guidelines for the design of scholarly posters and categorize the types of advice they provide. Second, I use the categories of advice to develop a framework which highlights principles of communication common to written, oral, and visual communication. This framework should help instructors to (1) identify opportunities for facilitating the transfer of communication skills among modes and contexts, and (2) to balance instruction between fundamental principles of communication and techniques specific to a mode or software tool.","PeriodicalId":222814,"journal":{"name":"2016 IEEE International Professional Communication Conference (IPCC)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121924521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A re-evaluation of emotion response to color and form","authors":"Joshua Caldwell","doi":"10.1109/IPCC.2016.7740528","DOIUrl":"https://doi.org/10.1109/IPCC.2016.7740528","url":null,"abstract":"Previous empirical studies have analyzed emotional responses to form and color, across a variety of contexts and across cultures. Recently Amare and Manning proposed a systematic model that identifies a spectrum of emotional quality (agitation-amusement-focus) generally parallel to the familiar color spectrum (red-yellow-blue) and a spectrum of form (contrast-variety-pattern). For example, both the color red and jagged, high contrast forms consistently evoke one emotional response neutrally described as agitation, a response evaluated positively as excitement or negatively as anger. This model has been used to demonstrate a stable emotion-spectrum response in a population of viewers, to restaurant menus, to environmental activist webpages, to Roman typefaces, to Japanese typefaces, etc.; potentially for any given combination of form and color. However, no follow-up studies have re-evaluated the initial study by Amare and Manning. This paper reports on empirical tests which use the original twenty-one prompts and an additional twenty-three prompts. The results support the work of previous researchers and show the same correlation between emotional quality (agitation-amusement-focus), color spectrum (red-yellow-blue) and a spectrum of form (contrast-variety-pattern).","PeriodicalId":222814,"journal":{"name":"2016 IEEE International Professional Communication Conference (IPCC)","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115199009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Spurring UX innovation in academia through lean research and teaching","authors":"Guiseppe Getto, Robert J. Thompson, Karan Saggi","doi":"10.1109/IPCC.2016.7740527","DOIUrl":"https://doi.org/10.1109/IPCC.2016.7740527","url":null,"abstract":"User experience (UX) is emerging as a cross-functional field bridging professions as diverse as marketing, graphic design, web development, and technical communication. To build better user experiences, many industry-based organizations are creating teams across departments to spur innovation and collaborative problem-solving. At the same time, academia has been slow to offer courses and programs devoted specifically to training job-ready UX designers. With its focus on relationship-building with industry stakeholders, the field of Technical and Professional Communication is uniquely positioned to lead the way when it comes to UX innovation in academia. In order to encourage UX research and teaching, below we present heuristics for spurring UX innovation across both these fronts.","PeriodicalId":222814,"journal":{"name":"2016 IEEE International Professional Communication Conference (IPCC)","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115651785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Risk perception of complex technology innovations: Perspectives of experts and laymen","authors":"Claas Digmayer, E. Jakobs","doi":"10.1109/IPCC.2016.7740510","DOIUrl":"https://doi.org/10.1109/IPCC.2016.7740510","url":null,"abstract":"In this paper, two stakeholder groups (experts and laymen) are investigated on their view of the risks of the \"direct current grid\" technology. Differences between both perspectives are identified, and consequences for the risk communication are derived. Perceptions of the risks are reconstructed using two methods: a literature-based analysis and a web mining study. The results show four gaps. (i) Experts possess knowledge about risks that are not perceived by laymen. (ii) Risks perceived by layman differ considerably compared to risks discussed by experts. (iii) Laymen perceive risks as major threat which experts do not estimate as being risky due to insufficient evidences. (iv) Some risks are perceived by both, experts and laymen, but both focus on differing aspects of the risk. The results are used to formulate recommendations for the communication of risks related to direct current grids.","PeriodicalId":222814,"journal":{"name":"2016 IEEE International Professional Communication Conference (IPCC)","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115381517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}