Advances in Business Marketing and Purchasing最新文献

New Insights on Trust in Business-to-Business Relationships 企业对企业关系中信任的新见解

Advances in Business Marketing and Purchasing Pub Date : 2019-08-15 DOI: 10.1108/s1069-0964201926

Houcine Akrout

引用次数: 3

Best and Worst Practices in Management Performance Audits: Constructing and Testing an Algorithmic Model 管理绩效审计的最佳和最差实践:构建和测试算法模型

Advances in Business Marketing and Purchasing Pub Date : 2016-10-12 DOI: 10.1108/S1069-096420160000024003

A. Woodside, Xin Xia, J. Crotts, J. C. Clement

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引用次数: 1

Using case-based research for agent-based modelling 基于案例研究的智能体建模

Advances in Business Marketing and Purchasing Pub Date : 2014-08-27 DOI: 10.1108/S1069-096420140000021010

S. Purchase, Sara Denize, D. Olaru

{"title":"Using case-based research for agent-based modelling","authors":"S. Purchase, Sara Denize, D. Olaru","doi":"10.1108/S1069-096420140000021010","DOIUrl":"https://doi.org/10.1108/S1069-096420140000021010","url":null,"abstract":"Abstract \u0000This chapter outlines a method for developing simulation code from case-based data using narrative sequence analysis. This analytical method allows researchers to systematically specify the ‘real-world’ behaviours and causal mechanisms that describe the research problem and translate this mechanism into simulation code. An illustrative example of the process used for code development from case-based data is detailed using a well-documented case of photovoltaic innovation. Narrative sequence analysis is used to analyse case data. Micro-sequences are identified and simplified. Each micro-sequence is presented first in pseudo-code and then in simulation code. This chapter demonstrates the coding process using Netlogo code. Narrative sequence analysis provides a rigorous and systematic approach to identifying the underlying mechanisms to be described when building simulation models. This analytical technique also provides necessary and sufficient information to write simulation code. This chapter addresses a current gap in the methodology literature by including case data within agent-based model building processes. It benefits B2B marketing researchers by outlining guiding processes and principles in the use of case-based data to build simulation models.","PeriodicalId":222006,"journal":{"name":"Advances in Business Marketing and Purchasing","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133301306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A primer to the general theory of behavioral strategies in business-to-business marketing 企业对企业营销行为策略一般理论的入门

Advances in Business Marketing and Purchasing Pub Date : 2014-08-27 DOI: 10.1108/S1069-096420140000021012

A. Woodside

{"title":"A primer to the general theory of behavioral strategies in business-to-business marketing","authors":"A. Woodside","doi":"10.1108/S1069-096420140000021012","DOIUrl":"https://doi.org/10.1108/S1069-096420140000021012","url":null,"abstract":"Abstract \u0000The general theory of behavioral strategies includes a set of propositions supporting alternative configurations of objectives, contextual features, and beliefs/assessments by executives. The theory includes the outcomes of selections of specific decision alternatives. Building behavioral-strategy models in contexts enriches one or more goals of science and practice: description, understanding, prediction, and influence/control. This chapter is a primer to the general theory. A brief review of relevant empirical studies supports the general theory. The empirical studies include the use of alternative data collection and analytically tools including true field experiments, think aloud methods, long interviews, statistical hypothesis testing, ethnographic decision tree modeling, and building and testing algorithms (e.g., qualitative comparative analysis, QCA). The general theory is the blending of cognitive science, economics, marketing, psychology, and implemented practices in explicit contexts. Consequently, behavioral-strategy theory is distinct from context-free microeconomics, market-driven, and competitor-only decision-making. Capturing and reporting contextually driven alternative routines to strategy setting by a compelling set of propositions represents what is particularly new and valuable about the general theory. The general theory serves as a useful foundation for advances theory and improving the practice of implemented strategies.","PeriodicalId":222006,"journal":{"name":"Advances in Business Marketing and Purchasing","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125036666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Implemented strategies in business-to-business contexts 在企业对企业环境中实现的策略

Advances in Business Marketing and Purchasing Pub Date : 2012-04-16 DOI: 10.1108/S1069-0964(2012)0000018018

A. Woodside, Hugh Pattinson, D. Montgomery

引用次数: 5

Configurations and control of resource interfaces in industrial networks 工业网络中资源接口的配置和控制

Advances in Business Marketing and Purchasing Pub Date : 2008-11-01 DOI: 10.1016/S1069-0964(08)14008-X

E. Baraldi, Torkel Strömsten

引用次数: 16

Qualitative methods in business studies 商业研究中的定性方法

Advances in Business Marketing and Purchasing Pub Date : 2001-02-02 DOI: 10.1016/S1069-0964(00)09005-0

T. Damgaard, P. Freytag, Per Darmer

引用次数: 10

CO-CREATING SUCCESSFUL NEW INDUSTRIAL NETWORKS AND PRODUCTS 共同创造成功的新型工业网络和产品

Advances in Business Marketing and Purchasing Pub Date : 1900-01-01 DOI: 10.1016/S1069-0964(04)13002-0

M. Forbord

引用次数: 2

LIFE CYCLE PERSPECTIVE IN THE MEASUREMENT OF NEW PRODUCT DEVELOPMENT PERFORMANCE 新产品开发绩效评价的生命周期视角

Advances in Business Marketing and Purchasing Pub Date : 1900-01-01 DOI: 10.1016/S1069-0964(04)13004-4

P. Suomala

引用次数: 5

The Role of Personal Contacts of Foreign Subsidiary Managers in the Coordination of Industrial Multinationals 国外子公司经理人际关系在工业跨国公司协调中的作用

Advances in Business Marketing and Purchasing Pub Date : 1900-01-01 DOI: 10.1016/S1069-0964(04)13003-2

Ricardo Madureira

引用次数: 2