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Advances in Business Marketing and Purchasing最新文献

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Upstream and direct influences on new product performance in European hightech industrial firms 欧洲高新技术产业企业新产品绩效的上游和直接影响
Advances in Business Marketing and Purchasing Pub Date : 1900-01-01 DOI: 10.1016/S1069-0964(04)13006-8
G. Specht, A. Woodside, H. Mühlbacher, C. Wahlbin
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引用次数: 4
BARRIERS TO STRATEGIC INNOVATION IN INDUSTRIAL MARKETS 工业市场战略创新的障碍
Advances in Business Marketing and Purchasing Pub Date : 1900-01-01 DOI: 10.1016/s1069-0964(04)13005-6
K. Vandenbempt, P. Matthyssens
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引用次数: 3
ORGANIZING INTERACTIVE PRODUCT DEVELOPMENT 组织互动产品开发
Advances in Business Marketing and Purchasing Pub Date : 1900-01-01 DOI: 10.1016/s1069-0964(04)13001-9
F. Voncorswant
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引用次数: 25
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