Journal of Management and Business Review最新文献_第6页

Communication Strategy of Content Collision Agency in Promoting the Blibli.com Brand 内容碰撞机构在Blibli.com品牌推广中的传播策略

Journal of Management and Business Review Pub Date : 2021-06-30 DOI: 10.34149/jmbr.v18i2.245

William Ardo Nofrizal, Santi Delliana

{"title":"Communication Strategy of Content Collision Agency in Promoting the Blibli.com Brand","authors":"William Ardo Nofrizal, Santi Delliana","doi":"10.34149/jmbr.v18i2.245","DOIUrl":"https://doi.org/10.34149/jmbr.v18i2.245","url":null,"abstract":"The digital age has led to the emergence of many companies such as E-commerce, which in the marketing process, not only do marketing through offline media but also have penetrated online or digital media. BliBli.com promotes its brand in collaboration with the digital agency Content Collision to be able to provide SEO (Search Engine Optimization) that can increase PageRank on Google. The purpose of this research is to find out how the communication strategy is carried out by the Content Collision Agency. The research method used is descriptive qualitative data collection through interviews, observations, and study documents. The results showed that the communication strategy used by the Content Collision Agency in promoting BliBli.com was by managing BliBli's blog to be more interesting. Content contained on the website of articles, Slideshare, infographics, and live reports in the field, given a call to action on each document that has made. The content is SEO friendly, up to date, creative, informative, entertaining, distributed via online media, and accompanied by backlinks such as QR code and action buttons (buy now). This method makes it easier for readers to be able to get products and promotions available on Blibli.com. Readers can also share by clicking the share that serves as an expression to express like the article and want to share the information by others or just provide feedback for the content through comments. Reviews of products or services from the brand can increase the number of views and also to increase sales.","PeriodicalId":218715,"journal":{"name":"Journal of Management and Business Review","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132762285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Corporate Social Responsibility, Corporate Governance dan Manajemen Laba pada Perusahaan Manufaktur di Indonesia Tahun 2015-2019

Journal of Management and Business Review Pub Date : 2021-06-30 DOI: 10.34149/jmbr.v18i2.273

Cahyatih Kumandang, Nora Sri Hendriyeni

引用次数: 0

Performance Management pada YPAC Jakarta 绩效管理padypac雅加达

Journal of Management and Business Review Pub Date : 2021-06-30 DOI: 10.34149/jmbr.v18i2.291

Eriesko Kusuma Wisudhana, Dwi Idawati

{"title":"Performance Management pada YPAC Jakarta","authors":"Eriesko Kusuma Wisudhana, Dwi Idawati","doi":"10.34149/jmbr.v18i2.291","DOIUrl":"https://doi.org/10.34149/jmbr.v18i2.291","url":null,"abstract":"The purpose of this study is to develop a performance management design at Yayasan Pembinaan Anak Cacat Jakarta. The performance management design is utilised as a strategic step in managing the performance of the employees at YPAC Jakarta. The study is categorized as qualitative and quantitative descriptive method. Using the theoretical approach to business strategy and Human Resources Management (HRM) strategy from Miles and Snow (1984). Moreover, the performance management theory proposed by Armstrong (1994) and Aguinis (2013) is observed as well. To measure the performance, Mixed model Theory by Spencer and Spencer’s (1993) is put into account. The data collection method used is using interviews with the sources; Management Board, Managing Director and General Manager. Another method of data collection is to use a survey using a questionnaire which distributed to 72 respondents to obtain employee’s perception in regard to the implementation of performance management at YPAC Jakarta. The list of questions in the questionnaire is adopted and necessarily modified from the previous study which was developed by Weiss and Hartle (1997). The result of this study shows that the performance management that must be improved is at the stage of the performance appraisal as well as of the performance review, which each has below- average values of 3,12 out of 3,2. However, the results of the planning and execution stages of performance actually shows that there are several aspects that are still lacking. Based on the identified problems in the performance management implementation, therefore the improvement plan is drafted.","PeriodicalId":218715,"journal":{"name":"Journal of Management and Business Review","volume":"106 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115569402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Strategi Pengasuhan PT. Pupuk Indonesia (Persero) 印尼肥料培养策略(Persero)

Journal of Management and Business Review Pub Date : 2021-06-30 DOI: 10.34149/jmbr.v18i2.294

Budi Asikin, M. Rusdi, N. Munir

{"title":"Strategi Pengasuhan PT. Pupuk Indonesia (Persero)","authors":"Budi Asikin, M. Rusdi, N. Munir","doi":"10.34149/jmbr.v18i2.294","DOIUrl":"https://doi.org/10.34149/jmbr.v18i2.294","url":null,"abstract":"As a large business entity that already has many subsidiaries, PT Pupuk Indonesia (Persero) is required to carry out a professional corporate governance system based on strong commercial principles, in the sense that it is able to provide added value, benefits and maximum profit levels to shareholders and existing stakeholders. Therefore, PT Pupuk Indonesia (Persero) needs to carry out an in-depth analysis of the implementation of the management strategy of its subsidiaries to determine the level of compatibility between the characteristics of the parent and its subsidiaries. Thus the company can develop a parenting strategy that is appropriate, effective and will further increase the value and competitiveness of the company as a whole. This research is an applied research with a qualitative descriptive approach using the Corporate Parenting Framework from Campbell et al. (1995). Data obtained through interviews, observation, and study of relevant documents. The study shows that the subsidiaries engaged in the main business of the fertilizer and chemical industry are in the Heartland Business category. Subsidiaries engaged in supporting businesses in the industry, trade and energy services sector, shipping and sea transportation and agricultural industry and trade are in the Edge of Heartland category. For subsidiaries engaged in EPC services and trading and general services the position is is in the area of the Alien Territory. So the parenting style of a parent company that is suitable for parenting for a subsidiary that falls into the Heartland Business category is a combination of corporate development and linkage influence; for a subsidiary that is part of the Edge of Heartland area, is stand alone influence. Meanwhile, for subsidiaries that are included in the Alien Territory area, the parenting style is linkage influence.","PeriodicalId":218715,"journal":{"name":"Journal of Management and Business Review","volume":"111 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117196587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Analisa Pengaruh Pandemi Covid-19 terhadap Kinerja Keuangan Sektoral Perusahaan Emiten di Bursa Efek Indonesia 分析Covid-19大流行对Emiten公司在印尼证券交易所的财务表现的影响

Journal of Management and Business Review Pub Date : 2021-06-30 DOI: 10.34149/jmbr.v18i2.268

B. Santoso

引用次数: 4

Investigasi Penerimaan dari Aplikasi E-Learning Menggunakan Technology Acceptance Model (TAM) 3 Case Report : e-learning STMIK Rosma 网络学习技术接受模型(TAM) 3例报告:网络学习STMIK Rosma

Journal of Management and Business Review Pub Date : 2021-06-30 DOI: 10.34149/jmbr.v18i2.282

Lila Setiyani, Karya Suhada, Femmy Effendy

{"title":"Investigasi Penerimaan dari Aplikasi E-Learning Menggunakan Technology Acceptance Model (TAM) 3 Case Report : e-learning STMIK Rosma","authors":"Lila Setiyani, Karya Suhada, Femmy Effendy","doi":"10.34149/jmbr.v18i2.282","DOIUrl":"https://doi.org/10.34149/jmbr.v18i2.282","url":null,"abstract":"This study aims to measure the level of e-learning adoption from a tertiary institution that has applied e-learning during the COVID-19 period. The TAM 3 model was chosen to measure the level of e-learning adoption. This study involved 100 respondents from students of the 2020 STMIK ROSMA class. The results of data collection were analyzed using the Structural Equation Model (SEM) with the help of SmartPLS 3 software. The results of this research hypothesis test indicate that image has a positive effect on the perceived usefulness of e-learning, anxiety of e-learning users is not proven to have a positive effect on perceived ease of use e-learning, self-confidence is proven to have a positive influence on the perceived ease of e-learning users, conditions that facilitate e-learning users are not proven to have a positive effect on the perceived ease of e-learning users, the quality of results has a positive influence on the perceived usefulness of e-learning, intention to use e-learning has a positive influence on the adoption of e-learning, subjective norms have a positive effect on e-learning images, subjective norms have a positive effect on intention to use e-learning, subjective norms are not proven to have a positive effect on intention to use e-learning, the perceived usefulness of e-learning has a positive influence on the intention of using e-learning, the perceived ease of e-learning users has a positive influence on the intention to use e-learning, the perception of the ease of using e-learning has a positive influence on the perceptions of e-learning users, the perception pleasure has a positive influence on the perceptions of e-learning users. The results of this study can be an evaluation for STMIK ROSMA in implementing e-learning","PeriodicalId":218715,"journal":{"name":"Journal of Management and Business Review","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124697193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Minat dan Penggunaan Fintech PayLater Pekerja Urban Pelanggan Traveloka dan GoJek Sebelum dan Selama Pandemi Covid 19 di DKI Jakarta

Journal of Management and Business Review Pub Date : 2021-06-30 DOI: 10.34149/jmbr.v18i2.283

G. Adirinekso

{"title":"Minat dan Penggunaan Fintech PayLater Pekerja Urban Pelanggan Traveloka dan GoJek Sebelum dan Selama Pandemi Covid 19 di DKI Jakarta","authors":"G. Adirinekso","doi":"10.34149/jmbr.v18i2.283","DOIUrl":"https://doi.org/10.34149/jmbr.v18i2.283","url":null,"abstract":"The Covid 19 pandemic hit Indonesia, and one of the impacts on payment system activities. The PayLater application system develops as a method of bailout payment from companies. Two large companies, Traveloka and GoJek, offer a later payment system associated with their application. However, OVO provided the same thing for companies that work with them. When a pandemic occurs, will it change the interest and use of the PayLater application? This study looks for factors that influence the part and use of PayLater for urban workers in DKI Jakarta. Based on the second generation of Unified Theory Acceptance and Use of Technology (UTAUT2) as a theoretical basis for finding these factors using PLS-SEM. The multi-group analysis shows any differences in terms of transactions, gender, type of generation during the pandemic. There were 1201 urban workers surveyed in DKI Province. The research contribution is in multi-group analysis and has practical implications for Traveloka, GoJek, and OVO companies. Another study should consider cost switching for urban workers when new fintech emerges in terms of costs, benefits, and tenor times. We can use panel data, where the same respondents are observed in the period before, during, and after the period.","PeriodicalId":218715,"journal":{"name":"Journal of Management and Business Review","volume":"140 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123504188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Pengaruh Kualitas Situs Web dan Karakteristik Konsumen terhadap Perilaku Pembelian Impulsif Konsumen pada Situs Web Tokopedia dengan Niat Pembelian sebagai Variabel Mediasi 消费者网站的质量和消费者特性对消费者冲动购买行为的影响，其目的是作为调解变量进行购买

Journal of Management and Business Review Pub Date : 2021-06-30 DOI: 10.34149/jmbr.v18i2.287

Fidelia Utari, C. Wijayanti

{"title":"Pengaruh Kualitas Situs Web dan Karakteristik Konsumen terhadap Perilaku Pembelian Impulsif Konsumen pada Situs Web Tokopedia dengan Niat Pembelian sebagai Variabel Mediasi","authors":"Fidelia Utari, C. Wijayanti","doi":"10.34149/jmbr.v18i2.287","DOIUrl":"https://doi.org/10.34149/jmbr.v18i2.287","url":null,"abstract":"Penelitian ini bertujuan untuk meneliti pengaruh positif kualitas situs web dan karakteristik konsumen terhadap perilaku pembelian impulsif konsumen. Karakteristik konsumen yang diteliti dalam penelitian ini adalah excitement dan product knowledge , yang dimediasi oleh niat pembelian konsumen. Dalam beberapa tahun belakangan, jumlah pembelian daring telah meningkat, khususnya pada era pandemi yang mengharuskan masyarakat untuk tinggal di rumah. Tokopedia sebagai salah satu e-commerce terbesar di Indonesia, memiliki gross merchandise value tertinggi. Meskipun begitu, jumlah pengunjung situs web Shopee tercatat lebih tinggi. Karena itu, penelitian ini bertujuan menguji efek kualitas situs web dan karakteristik konsumen terhadap perilaku pembelian impulsif konsumen Tokopedia. Teknik pengambilan sampel yang digunakan adalah teknik non-probability purposive dengan 191 responden yang telah mengisi kuesioner daring. Data yang diperoleh kemudian diolah dengan metode PLS-SEM . Hasil menunjukkan bahwa kualitas situs web tidak berpengaruh secara signifikan terhadap perilaku pembelian impulsif, namun excitement dan product knowledge memberikan pengaruh yang positif dan signifikan. Selain itu, niat pembelian tidak memiliki efek mediasi terhadap hubungan antara kedua karakteristik konsumen tersebut terhadap perilaku pembelian impulsif. Implikasi manajerial dari penelitian ini berupa saran kepada Tokopedia untuk lebih mempengaruhi perilaku pembelian impulsif konsumen agar Tokopedia dapat meningkatkan angka pembelanjaan secara online dan mengakomodasi kebutuhan masyarakat di era pandemi saat ini.","PeriodicalId":218715,"journal":{"name":"Journal of Management and Business Review","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123378214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Pengaruh Literasi Keuangan terhadap Keputusan Investasi The Jak Mania pada Rencana Initial Public Offering PT. Persija Jakarta 金融扫盲对贾克的投资决定的影响，即最初的公共计划与PT. Persija Jakarta之间的关系

Journal of Management and Business Review Pub Date : 2021-06-30 DOI: 10.34149/jmbr.v18i2.289

Thomas Mahendra, A. Prasetyo

{"title":"Pengaruh Literasi Keuangan terhadap Keputusan Investasi The Jak Mania pada Rencana Initial Public Offering PT. Persija Jakarta","authors":"Thomas Mahendra, A. Prasetyo","doi":"10.34149/jmbr.v18i2.289","DOIUrl":"https://doi.org/10.34149/jmbr.v18i2.289","url":null,"abstract":"The evolution of football in Indonesia have another way to gain fund apart from the sales, football club in Indonesia have its own plan to be listed on The Indonesia Stock Exchange. Persija Jakarta have a plan to do an Intial Public Offering in the near future. The Jak Mania is the supporter of the Persija Jakarta Football Club. The Jak Mania must have a good investment decision if they want to invest in the Persija shares, because the investment will produce a good return. The OECD said that the financial literation is the combination of awarness, knowledge, skill, attitude, and behaviour that needed to get financial decision and achieve a good individual financial being. This research is aim to know is the financial literation with indicator financial knowledge, financial attitude, and financial behaviour have a positive and significant influences to the investment decision on the Initial Public Offering Persija Jaya Jakarta with The Jak Mania as the sample. This Research used questionnaire as the method with purposive sampling tehnic with 232 respondend. The result of this research is knowing that financial knowledge, financial attitude, and financial behaviour have a positif and significant influences to invesment decision of The Jak Mania on Initial Public Offering of PT Persija Jaya Jakarta","PeriodicalId":218715,"journal":{"name":"Journal of Management and Business Review","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114441946","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Pengaruh Persepsi Karyawan atas Praktik Corporate Social Responsibility Perusahaan terhadap Komitmen Organisasional Karyawan 员工感知对公司企业社会责任实践的影响影响其组织承诺

Journal of Management and Business Review Pub Date : 2021-06-30 DOI: 10.34149/jmbr.v18i2.297

Paramitha Setyoastuti, Eva Hotnaidah Saragih

{"title":"Pengaruh Persepsi Karyawan atas Praktik Corporate Social Responsibility Perusahaan terhadap Komitmen Organisasional Karyawan","authors":"Paramitha Setyoastuti, Eva Hotnaidah Saragih","doi":"10.34149/jmbr.v18i2.297","DOIUrl":"https://doi.org/10.34149/jmbr.v18i2.297","url":null,"abstract":"The company carries out Corporate Social Responsibility (CSR) not only to show concern and contribution to stakeholders, but also to gain competitive advantage which in the long run will improve the company's image and reputation. The majority of previous research results discuss the relationship between CSR and company financial performance, consumer behavior, or its impact on the environment. Not many have studied how employees perceive CSR and its effect on organizational commitment. This research was conducted with the aim of testing the significance of the effect of employee perceptions of internal and external CSR carried out by the company on employee organizational commitment to the organization. The study was conducted using a survey method with employees from two oil and gas companies in Jakarta – one foreign privately owned and one nationally owned. From the results of three hypotheses testing based on 264 survey data obtained, it was found that partially, employee perceptions of internal CSR and external CSR by the company significantly affect employee organizational commitment to the organization. The same finding was also obtained when the two independent variables were tested simultaneously on the dependent variable. From the results of the descriptive analysis, it was found that both companies were perceived to have carried out internal CSR very well on the dimensions of Health & Safety and Human Rights Instrument Development, and the dimensions of Environmental Protection for external CSR","PeriodicalId":218715,"journal":{"name":"Journal of Management and Business Review","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123030973","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0