JELAJAH: Journal of Tourism and Hospitality最新文献

{"title":"THE EFFECT OF ALTERNATIVE TOURISM TRENDS ON THE VISITING DECISIONS OF MILLENIAL TOURISTS","authors":"H. Hermawan, Titah Sholihah, Santosa, Dhimas Setyo Nugroho","doi":"10.33830/jelajah.v3i2.2186","DOIUrl":"https://doi.org/10.33830/jelajah.v3i2.2186","url":null,"abstract":"Tourism trends are starting to shift from being oriented towards mass tourism to alternative tourism. The tendency of tourists to back to nature, making ecotourism, is growing in interest. These changes can affect tourist decision making when visiting a tourism destination. The study aims to determine the effect of alternative tourism trends on millennial tourists visiting findings (a study of ecotourism destinations in Yogyakarta). Quantitative research was conducted by passing out questionnaires to 100 respondents who had seen the ecotourism destination in the Special Region of Yogyakarta (Ancient Volcano Nglanggeran, Mount Merapi Nation Park, and Mudal River Park). Sampling was done using cluster sampling and proportionate stratified random sampling techniques. Analysis using simple linear regression  Based on the results of research at a significant level of 5% shows that alternative tourism trends have a positive and significant effect on the decision to visit millennial tourists (a study of ecotourism destinations in Yogyakarta). This is proved by the results of t-test analysis obtained at 4,966 > 1,665, then Ho is rejected, and Ha is accepted. Based on the results of the coefficient determination (R²), an Adjusted R Square value of 0,201 shows that alternative tourism trends contributed 20,1% to the decision of visiting millennial tourists at ecotourism destinations in Yogyakarta.","PeriodicalId":216858,"journal":{"name":"JELAJAH: Journal of Tourism and Hospitality","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126738366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALYSIS OF MARKETING ASPECT IN FEASIBILITY STUDY OF ASIAN CULTURE GALLERY IN WEST JAKARTA","authors":"Nova Irene Bernedeta Sitorus, J. Juliana, Chaterine Kho","doi":"10.33830/jelajah.v3i1.1864","DOIUrl":"https://doi.org/10.33830/jelajah.v3i1.1864","url":null,"abstract":"Based on the data and explanation above, the writer decided to make a business feasibility study from the marketing aspect of an art gallery. The art gallery that will be discussed in this business feasibility study is entitled Asian Culture Gallery. The Asian Culture Gallery, located in West Jakarta, is an art gallery that displays various paintings and explanations of traditional culture, such as traditional dances, special foods, official languages ​​and also traditional clothing from various countries in Asia. These countries include South Korea, Japan, Indonesia, India and the Middle East. In order to produce supporting data, reliable data sets and sources are needed. Therefore, the data obtained must be valid and reliable data. The business feasibility study of the Asian Culture Gallery located in West Jakarta collects data using scientific methods, namely primary data and secondary data. This art gallery will also display some examples of paintings, information and products from the country concerned. The Asian Culture Gallery questionnaire has been distributed online to 153 respondents to find out market interest and responses to questions or statements given. From a market perspective, this gallery is worth running. \u0000Keyword: Market, Feasibikity, Gallery, Business","PeriodicalId":216858,"journal":{"name":"JELAJAH: Journal of Tourism and Hospitality","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121891881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FACTORS INFLUENCING INTENTION TO VISIT SOUTH KOREA DURING THE PANDEMIC","authors":"Andena Noviyati Nabila, Ratna Asih Asih, Salsabila Putri Ramadhanti, Fakhrunnisa Fakhrunnisa, U. Suhud","doi":"10.33830/jelajah.v3i1.1834","DOIUrl":"https://doi.org/10.33830/jelajah.v3i1.1834","url":null,"abstract":"This study examines the factors that influence the intention to visit South Korea during the pandemic. This study uses six measured variables: perceived benefits, destination image, e-word of mouth, destination service quality, culture, and visit intention. This study used a quantitative model by collecting data using an online questionnaire and with the criteria for female or male respondents aged 25 years and over and visiting South Korea during the pandemic. The data collection was carried out in January 2021. The total respondents in this study were 212 people consisting of 45 men and 167 women. The results obtained from this study, namely destination service quality has a positive effect on e-word of mouth, e-word of mouth has a positive impact on destination image.","PeriodicalId":216858,"journal":{"name":"JELAJAH: Journal of Tourism and Hospitality","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130436925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IMPLEMENTATION AND TOURIST PERCEPTION OF SAPTA PESONA AT TAMAN KUPU-KUPU, SUKAJADI TOURISM VILLAGE, BOGOR","authors":"Riani P. Ishak","doi":"10.33830/jelajah.v3i1.1855","DOIUrl":"https://doi.org/10.33830/jelajah.v3i1.1855","url":null,"abstract":"This study aims to determine, describe, and analyze (1) the implementation of Sapta Pesona at Taman Kupu-Kupu in the Sukajadi Tourism Village and (2) the tourists' perception of Sapta Pesona actualization at Taman Kupu-Kupu in the Sukajadi Tourism Village. The research method used in this research is descriptive research with a mixed approach. Data collection techniques used are observation, interviews, questionnaires, and documentation and literacy. The analysis method used is (1) Miles and Huberman qualitative data analysis in the form of data reduction, data presentation, and drawing conclusions. Then the second is quantitative data analysis with descriptive statistical analysis using SPSS. The sample in this study were tourists who visited the Taman Kupu-Kupu in Sukajadi Tourism Village in May 2021, which is limited due to pandemic Covid-19. The results of this study indicate that (1) the application of Sapta Pesona Taman Kupu-Kupu Sukajadi Tourism Village on the seven elements has generally been carried out well, however, each indicator still can be improved to the most optimal level, in particular for elements safe, clean, cool, and beautiful. Furthermore, a survey on tourist perceptions in regard to the implementation of Sapta Pesona at Taman Kupu-Kupu Sukajadi Tourism Village is rated excellent on these elements: orderliness,  friendliness, and memorable.  Various efforts can still be worked on to reach maximum value for Sapta Pesona implementation. By improving its organizational strategy, providing skills training for its employee, preparing written and displayed Standard Operating Procedure in the park, building cooperation with related parties and improving marketing and promotion strategy are some recommendations can be conducted by the management of Taman Kupu-Kupu Sukajadi Tourism. Based on the results of this study. Moreover, it is strongly recommended that the Bogor Regency Tourism and Culture Office should pay more attention to conducting regular supervision of developing tourism villages in Bogor so that the implementation of Sapta Pesona can be optimized. \u0000 Keywords: Sapta Pesona, Tourist Perception, Tourism Village , Sukajadi Village","PeriodicalId":216858,"journal":{"name":"JELAJAH: Journal of Tourism and Hospitality","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125477948","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"TUNDA ISLAND AS A TOURIST ATTRACTION IN TIRTAYASA DISTRICT, SERANG REGENCY","authors":"Chotibul Umam, Evi Novianti","doi":"10.33830/jelajah.v3i1.1828","DOIUrl":"https://doi.org/10.33830/jelajah.v3i1.1828","url":null,"abstract":" The lack of research related to the potential for tourist attraction of Tunda Island from natural, artificial, cultural, and various other aspects based on existing conditions, is the urgency of this research. Tourist visits that are still fluctuating require special attention from the Serang Regency Government to optimize development. Therefore, this study's purpose is to identify the existing conditions and tourism potential of Tunda Island. Thus it can become a guideline for decision-making related to the tourism development in Tunda Island in the future. This research used qualitative research methods with a case study design. By purposive sampling, informants who are the community and tourism managers of Tunda Island were selected for in-depth interviews. The proportion of the results of this study was also more inclined to the field observations to achieve the research objectives. Secondary data came from literature studies related to previous research and also document studies from data to Tunda Island. The results showed that the potential of Tunda Island as a tourist attraction has the opportunity or the potential for natural or marine tourism. However, the potential cultural tourism attractions, both tangible and intangible, also need to be packaged and raised as a tourist attraction based on local potential. Also found in the potential for an artificial tourist attraction that can support tourism on Tunda Island. In the end, the results of this study expected to become input for the Serang Regency Government and other stakeholders to develop tourism activities that are relevant and able to integrate cultural, natural, and artificial tourism attractions. \u0000  \u0000 ","PeriodicalId":216858,"journal":{"name":"JELAJAH: Journal of Tourism and Hospitality","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129905601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FACTORS INFLUENCING TOURIST SATISFACTION AND REVISIT INTENTION TO CIBUNTU TOURIST VILLAGE DURING COVID-19 PANDEMIC","authors":"Rosianna Sianipar, Jimmy Muller Hasoloan Situmorang, V. Goeltom, Kevin Gustian Yulius","doi":"10.33830/jelajah.v3i1.1847","DOIUrl":"https://doi.org/10.33830/jelajah.v3i1.1847","url":null,"abstract":"The COVID-19 pandemic has a devastating impact on all world economic activities, including the tourism industry. Tourist satisfaction and revisit intention are two important factors in the recovery of economic activity in the tourism sector. These two variables are also influenced by tourists' perceptions of the COVID-19 protocol implemented by tourist destinations. Desa Wisata Cibuntu puts forward the concept of community-based tourism. Located in Kuningan Regency, West Java, its’ homestay is their main business. This study aims to analyze the factors that influence tourist satisfaction and tourists’ revisit intention to Desa Wisata Cibuntu during the COVID-19 pandemic. This research is an explanatory study that seeks to explain the causative relationships between endogenous and exogenous variables. The sampling technique used in this study was non-probability sampling with a convenience sampling method. The research instrument used was a questionnaire with 25 indicators and the data were analyzed using SEM with 100 respondents. The data obtained from the research instrument shows that all indicators meet the requirements of discriminant validity, convergent validity and reliability. The data were analyzed using the bootstrapping method using 5000 subsamples. The result is the coefficient of determination for tourist satisfaction is 87.6% and for interest in return visits is 91.6%. In the t test, 4 hypotheses were rejected, and 5 hypotheses were accepted. In conclusion, cultural contact has no significant effect on satisfaction and interest in return visits during the COVID-19 pandemic and satisfaction also does not have a significant effect on revisit intention. In this study, the COVID-19 protocol is one of the important factors affecting tourist satisfaction and revisit intention.","PeriodicalId":216858,"journal":{"name":"JELAJAH: Journal of Tourism and Hospitality","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125307917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALYSIS OF PUBLIC INTEREST IN ONLINE TOURISM IN THE MIDDLE OF THE COVID-19 PANDEMIC","authors":"S. Santoso, P. Hapsari, Garys Difoasih, Susilo Edi Prianto","doi":"10.33830/jelajah.v3i1.1745","DOIUrl":"https://doi.org/10.33830/jelajah.v3i1.1745","url":null,"abstract":"This study aims to analyze people's interest in traveling in the era of the Covid-19 pandemic, with a focus on online tourism as an alternative to overcoming concerns about exposure to the virus and the imposition of Large-Scale Social Restrictions and Micro and Community- Scale Social Restrictions. The economic downturn in the midst of the threat of the spread of the pandemic which is not yet known when it will end, is a challenge for the government and society to adjust to the existing conditions. Currently, economic activities are re-opening by implementing health protocols to prevent and control the spread of the virus. It is necessary to restore tourists' trust in the midst of anxiety and the need to travel. This study used a qualitative descriptive research design with a cross sectional approach. Through an analysis of people' s interest in traveling in the era of the Covid-19 pandemic, it was found that the community (local tourists) had quite a high interest in online tourism. This is because the community assesses the urgency of fulfilling tourism needs during the Covid-19 pandemic, of course by paying attention to applicable health protocols. In the future, online tourism needs to be developed and introduced to the wider community, of course, judging by the magnitude of tourist attraction and the importance of restoring Indonesian tourism after the Covid-19 pandemic. Furthermore, further research needs to be carried out whether the development of online tourism based on technology and digital platforms will affect tourist visits directly to recreational areas and the implications for commodity transportation service providers or travel agents.","PeriodicalId":216858,"journal":{"name":"JELAJAH: Journal of Tourism and Hospitality","volume":"187 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113990024","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE IMPACTS OF COVID-19 PANDEMIC IN INDONESIA AND CHINA'S HOTEL INDUSTRY: HOW TO OVERCOME IT?","authors":"Valda Shabrina Rahma, Gilang Fadhilia Arvianti","doi":"10.33830/jelajah.v2i1.864","DOIUrl":"https://doi.org/10.33830/jelajah.v2i1.864","url":null,"abstract":"2020 is kind of an alarming year for all countries because of the emergence of an outbreak called the Coronavirus or Covid-19 that originated in Wuhan City, China. This outbreak is a concern for the world because many aspects are affected, such as tourism. This research aims to determine the impacts of the Covid-19 outbreak on the hotel industry in Indonesia and China. It is to analyze the efforts to overcome it. Then, this research was held by applying a descriptive qualitative approach and done by discourse analysis. The data obtained comes from a variety of reference sources that support this research. The findings of the research stated that the hotel industry in Indonesia and China were significantly affected by the Covid-19 outbreak since many hotels were forced to close and not operate to reduce the spread of the virus. Thousands of employees were forced to be laid off due to the losses income of the hotel. Several hotels in Indonesia and China decided to be used as hospitals for Covid-19 victims. In conclusion, the unpredictable outbreak at the beginning of 2020 due to a deadly virus called Covid-19 shook the world because it has affected many aspects, including tourism.","PeriodicalId":216858,"journal":{"name":"JELAJAH: Journal of Tourism and Hospitality","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121519555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STRATEGY OF DEVELOPING TOURISM BEACH (CASE STUDY: LAGUNA BEACH, KAUR REGENCY)","authors":"Mimi Kurnia Nengsih, Ida Ayu Made Er Meytha Gayatri","doi":"10.33830/jelajah.v2i1.890","DOIUrl":"https://doi.org/10.33830/jelajah.v2i1.890","url":null,"abstract":"Kaur District has desperately attractive potential beach tourism and also has the opportunity to bring local and foreign tourists and increase the locally-generated revenue. This potential tourism is the Laguna Beach. The objective of study was to determine the SWOT analysis that is implemented to develop strategy of Laguna Beach tourism in Kaur District. The data were collected by distributing questionnaires to respondents. The analytical method used is SWOT analysis to determine the internal factors (strength and weakness) and external factors (opportunity and threat), which will be incorporated into the SWOT matrix. The results of study showed the analysis of internal and external factors. The internal factor was strength with a total score of 22.2 and weakness with a total score of 3.7 so the internal factors achieved the value of 18.5. For the external factors, the opportunity had a total score of 16.96 while the threat had a total score of 8.41 so the external factors achieved the value of 8.55. According to SWOT diagram analysis, the marketing strategy of Laguna Beach in Kaur District can be placed in Quadrant I. This is shown by SO strategy in SWOT matrix that is Aggressive Strategy. This strategy can develop Laguna Beach because it has opportunity and strength in the future, thus it can increase the number of visitors/tourists at Laguna Beach.","PeriodicalId":216858,"journal":{"name":"JELAJAH: Journal of Tourism and Hospitality","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130374707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"HALAL TOURISM PROMOTION USING E-COMMERCE SOCIAL MEDIA ON TOURIST VISIT: “STUDY IN BENGKULU PROVINCE”","authors":"Eska Prima Monique Damarsiwi, Nia Indriasari, Ida Anggraini","doi":"10.33830/jelajah.v2i1.888","DOIUrl":"https://doi.org/10.33830/jelajah.v2i1.888","url":null,"abstract":"The concept of tourism today is divided into two, namely conventional tourism and halal tourism. Halal Tourism is a form of cultural-based tourism that promotes the values ​​and norms of Islamic Sharia as its basic foundation. In this digital age millennials access all information through cyberspace. So as to be able to spread information and capture market share in tourism we can utilize electronic marketing or e-marketing. E-marketing or electronic marketing refers to the application of marketing principles and techniques through electronic media and more specifically the internet. E-commerce is a sales system that developed after the discovery of the Internet. This marketing system can be felt to reach the entire world simultaneously without the need for representative branches in all countries. Besides marketing like this can be done 24 hours without stopping in marketing the products. Bengkulu Province Tourism Office data recorded the number of domestic and foreign tourist arrivals in 2018 of 662,766 visits, 798 visits came from foreign tourists (tourists). In 2019, it is targeted to increase the number of domestic tourist visits to reach 394,265–420,025 and tourists to reach 3,972–4,995 visits. With the target of increasing tourist arrivals in Bengkulu, the local government must be more vigorous in terms of tourism promotion in Bengkulu Province. Bengkulu Province which began to face the challenges of tourism was felt to be able to start introducing Halal Tourism as a new Brand in its tourism activities. The difference of this research with the previous one is the independent variable Halal Tourism (X1) by using dimensions: Halal Destination, Halal Public Facilities, Halal Lifestyle, Halal Food in Bengkulu Province. This study uses intervening variables E-Commerce Social Media (Y) which uses dimensions: Context, Communications, Collaboration, Connection to determine the effect on the dependent variable of tourist visits (Z) in Bengkulu Province. This research uses qualitative analysis.The type of data collected in this paper is primary data carried out by distributing questionnaires in the field to get a clear picture of the potential of Halal Tourism using E-Commerce Social Media to increase tourism visits in Bengkulu Province. . The number of samples taken was 150 respondents who met the criteria set by the researcher. The results of the study stated that Halal Tourism (X1) has a significant influence on the variable E-Commerce Social Media (Y). independent variable Halal Tourism (X1) and intervening E-Commerce Social Media (Y) have a significant and partial significant effect on the tourist visit variable (Z). By using the sobel test, the results are obtained that the intervening coefficient has a significant influence on the variable Halal Tourism (X1) on the variable Tourist Visits. Conclusions obtained by researchers that the Government of Bengkulu Province began to be able to introduce halal products in Bengkulu Province, improve exi","PeriodicalId":216858,"journal":{"name":"JELAJAH: Journal of Tourism and Hospitality","volume":"104 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121505335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}